Median Income
$78,393
4% higher than US avg
Home Value
$151,400
46% lower than US avg
Violent Crime
56/100K
85% lower than US avg
Bachelor's+
37.0%
10% higher than US avg
Median Rent
$950
18% lower than US avg
Obesity Rate
36.7%
14% higher than US avg
Unemployment
5.1%
42% higher than US avg
Poverty Rate
6.9%
44% lower than US avg
How Brady Compares to the U.S. Average (100% = U.S. avg)
People
Population456
Median Age51.2 yrs
Density1,382/mi²
Male / Female44% / 56%
Largest GroupWhite 90%
Veterans10.5%
Economy
A
Median Income$78,393
Per Capita$31,016
Unemployment5.1%
Poverty6.9%
County GDP$3,307M
Commute28 min
Housing
A+
Home Value$151,400
Rent$950
Ownership87.0%
Zillow$334,160
Housing Units176
Rent Burden14.5%
Crime
F
Violent56/100K
Property2,110/100K
Health
Obesity36.7%
Uninsured7.7%
Smoking12.8%
Depression19.8%
Heart Disease4.9%
Climate
Avg Temp51°F (11°C)
AQI32 (Good)
Rain22.2 in/yr
Sunny Days308/yr
Elevation2,652 ft (808 m)
Education
B+
Bachelor's+37.0%
High School+96.0%
Graduate+11.8%
School Score5.60
Community
2024 VoteR 77% / D 22%
Commute28 min
Broadband91.9%
EV Stations1
Libraries3
Is Brady a Good Place to Live?
Based on current data, Brady receives an overall livability score of 3.5 out of 5.0, earning a grade of B+. Key strengths include low crime rates, affordable housing, abundant sunshine, a low poverty rate. Areas to be aware of include above-average unemployment. Brady offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in Brady is $78,393, roughly in line with the national average of $75,149. The unemployment rate of 5.1% is somewhat elevated compared to the national rate of 3.6%. Only 6.9% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 28 minutes.
Cost of Living & Housing
The median home value in Brady is $151,400, 46% below the national median / offering relatively affordable homeownership. Renters pay a median of $950 per month, below the national average / a plus for affordability. At just 1.9x median income, home prices are very affordable relative to local earnings.
Safety & Crime
Brady is a very safe community with a violent crime rate of 56 per 100,000 residents / well below the national average of 380. Property crime occurs at a rate of 2,110 per 100,000, near the national average.
Education
Educational attainment is solid, with 37.0% holding a bachelor's degree or higher, near the national average. 96.0% have completed high school. Area schools have an average test score of 5.6/10.
Climate & Weather
Brady experiences four distinct seasons with an average temperature of 51°F. Winters average 27°F in January while summers reach 76°F in July. With 308 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 22.2 inches. Air quality is rated Good with a median AQI of 32.
Brady has a population of 456 with a density of 1,382 people per square mile, spread across 0.3 square miles. The median age is 51.2 years, 32% older than the national median of 38.9. The gender split is 56.4% female and 43.6% male. The city is predominantly White (89.7%). English is the primary language spoken at home by 93% of residents, while 7% speak Spanish. 10.5% of the population are veterans, above the national rate of 6.0%. 15.3% of residents have a disability. 90.2% have health insurance coverage.
Population
51.2yrs
Median Age
32% above US avg
Language Spoken at Home
English Only
93.0%
18% above US avg
Spanish
7.0%
48% below US avg
The median household income in Brady is $78,393, which is 4% above the national average of $75,149. Per capita income is $31,016 (below the $39,052 national figure). The average weekly wage is $1,003, 30% lower than the U.S. average. The unemployment rate is 5.1% (above the 3.6% US average). 6.9% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 1,126 business establishments, including 98 restaurants. The cost of living index is 90.1, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 28 minutes. 1.9% of workers work from home (below the 15.2% national rate).
Income
| Median HH Income | $78,393 |
| 4% above US avg |
| Per Capita Income | $31,016 |
| Avg Weekly Wage | $1,003 |
| IRS Avg AGI | $68,078 |
| Gini Index | 0.426 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 5.1% |
| 42% above US avg |
| Poverty Rate | 6.9% |
| 44% below US avg |
| Establishments (County) | 1,126 |
| County GDP | $3,307M |
Business (County)
| Restaurants | 98 |
| Healthcare | 136 |
| Retail | 155 |
| Manufacturing | 22 |
Tax & Cost of Living
| Property Tax (IRS) | $5,229 |
| 49% above US avg |
| Cost of Living | 90.10 (100=avg) |
| Effective Tax Rate | 3.45% |
Commute & Transportation
| Commute Time | 27.7 min |
| Drive Alone | 81.7% |
| Public Transit | 0.0% |
| Work from Home | 1.9% |
The median home value in Brady is $151,400, 46% below the national median of $281,900. Zillow estimates the typical home value at $334,160, higher than the Census estimate. Monthly rent averages $950 (18% below the national average of $1,163). Fair market rent ranges from $791 for a one-bedroom to $1,001 for a two-bedroom apartment. 87.0% of housing units are owner-occupied (above the 65.4% national rate). There are 176 total housing units in the city. The median year a home was built is 1978. The average annual property tax is $5,229 (higher than the $3,500 national average). 14.5% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 1.9x, well within the affordable range.
Home Values
| Census Median | $151,400 |
| 46% below US avg |
| Zillow ZHVI | $334,160 |
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $950 |
| 18% below US avg |
| Rent Burden | 14.5% |
HUD Fair Market Rent
| Studio | $706 |
| 1 Bedroom | $791 |
| 2 Bedrooms | $1,001 |
| 3 Bedrooms | $1,274 |
| 4 Bedrooms | $1,409 |
Ownership & Property
| Homeownership | 87.0% |
| Owner-Occupied | 87.0% |
| Renter-Occupied | 13.0% |
| Housing Units | 176 |
| Median Year Built | 1978 |
Property Tax
| Avg Tax (IRS) | $5,229 |
| 49% above US avg |
| Effective Rate | 3.45% |
In Brady, 36.7% of adults are obese, above the national rate of 32.1%. 8.3% have diabetes (below the 10.5% national rate). Heart disease affects 4.9% of residents, below the national average. 28.6% have high blood pressure. 12.8% are current smokers. 23.0% report binge drinking. 22.9% are physically inactive. 19.8% report depression. 14.9% experience frequent mental distress. 7.7% of residents lack health insurance. The primary care physician ratio is 1:1,896. The dentist ratio is 1:1,248. 82.9% of residents have access to exercise opportunities. The food environment index is 7.9 out of 10.
Health Metrics: Brady vs U.S. Average (%)
Chronic Conditions
| Obesity | 36.7% |
| 14% above US avg |
| Diabetes | 8.3% |
| Heart Disease | 4.9% |
| High Blood Pressure | 28.6% |
| Asthma | 9.6% |
| COPD | 5.2% |
| Cancer | 7.4% |
| Stroke | 2.5% |
Behaviors & Mental Health
| Smoking | 12.8% |
| 9% below US avg |
| Binge Drinking | 23.0% |
| Physical Inactivity | 22.9% |
| Depression | 19.8% |
| Mental Distress | 14.9% |
| Physical Distress | 10.7% |
| Short Sleep | 35.9% |
Healthcare Access
| Insurance Rate | 90.2% |
| Uninsured | 7.7% |
| 10% below US avg |
| Primary Care | 1:1,896 |
| Dentists | 1:1,248 |
| Mental Health | 1:318 |
| Checkup Rate | 72.8% |
| Dental Visits | 65.9% |
| Premature Death | 9,594/100K |
Food & Exercise
| Food Environment | 7.9/10 |
| Exercise Access | 82.9% |
| Healthcare Facilities | 136 |
Brady has a violent crime rate of 56 per 100,000 residents, 85% below the national average of 380. Property crime stands at 2,110 per 100,000, 8% above the U.S. average. The county recorded 3 fatal traffic crashes. Overall, Brady receives a safety grade of F.
Crime Rates: Brady vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 56.3/100K |
| 85% below US avg |
| |
Property Crime
| Total Property | 2,110.3/100K |
| 8% above US avg |
Traffic Safety
| Fatal Crashes (County/yr) | 3 |
| Traffic Accidents | 45 |
| Avg Accident Severity | 2.2 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Brady experiences four distinct seasons with an average annual temperature of 51°F (11°C). Winters average 27°F in January while summers reach 76°F in July. The area gets 308 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 22.2 inches (drier than the 38-inch national average). Air quality is rated Good with a median AQI of 32. The city sits at an elevation of 2,652 feet.
Temperature
27°F Jan (-3°C)
76°F Jul (24°C)
| Annual Average | 50.9°F |
| 6% below US avg |
| January Average | 27°F (-3°C) |
| July Average | 76°F (24°C) |
| Sunny Days | 308 days/yr |
Geography
| Elevation | 2,652 ft (808 m) |
| Area | 0.3 sq mi (0.9 km²) |
| Population Density | 1,382/sq mi |
| Coordinates | 41.0223°N, 100.3676°W |
| Timezone | America/Chicago |
| County | Lincoln County County |
| Nearest Airport | North Platte Regional/Lee Bird Field (LBF)
18 miles away |
Precipitation & Snow
Annual Rainfall
22.2"
42% below US avg
Wettest Month (Jun)
3.50"
Air Quality
| AQI Median | 32.0 |
| Rating | Good |
Natural Hazard Risk
| Overall Risk | Relatively Low |
| Risk Score | 48.6 / 100 |
| Social Vulnerability | 27.5 / 100 |
| Community Resilience | 36.2 / 100 |
Hazard Breakdown
| Tornado |
Relatively Low |
| Earthquake |
Very Low |
| Wildfire |
Relatively Low |
| Flood |
Relatively Low |
| Hail |
Relatively High |
| Strong Wind |
Relatively Low |
| Heat Wave |
Relatively Low |
| Winter Weather |
Relatively High |
| Lightning |
Relatively Low |
| Ice Storm |
Relatively Low |
| Drought |
Relatively Moderate |
| Cold Wave |
Relatively Low |
| Landslide |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
21 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M3.7. Most recent: M3.0 on Jan 1, 2025.
| Apr 10, 2018 |
10 km SE of Arnold, Nebraska |
M3.7 |
42 km |
| Aug 19, 2015 |
13 km S of Halsey, Nebraska |
M3.6 |
85 km |
| Jan 4, 2016 |
11 km NW of Westerville, Nebraska |
M3.5 |
91 km |
| Aug 26, 1991 |
15 km SSE of Brownlee, Nebraska |
M3.4 |
128 km |
| Nov 13, 2001 |
Kansas |
M3.3 |
115 km |
| Apr 19, 2018 |
9 km SSE of Arnold, Nebraska |
M3.3 |
40 km |
| Apr 9, 2018 |
10 km SSE of Arnold, Nebraska |
M3.3 |
40 km |
| Apr 11, 2016 |
11 km E of Brownlee, Nebraska |
M3.2 |
143 km |
| Sep 26, 2010 |
11 km S of Oconto, Nebraska |
M3.1 |
51 km |
| Apr 16, 2018 |
8 km SE of Arnold, Nebraska |
M3.1 |
44 km |
| Apr 10, 2018 |
3 km SE of Arnold, Nebraska |
M3.1 |
46 km |
| Jul 18, 1990 |
10 km SSW of Ord, Nebraska |
M3.0 |
130 km |
| Sep 30, 1990 |
29 km SE of Hyannis, Nebraska |
M3.0 |
130 km |
| Jan 1, 2025 |
4 km S of Brownlee, Nebraska |
M3.0 |
138 km |
| Apr 16, 2007 |
11 km WSW of Maywood, Nebraska |
M3.0 |
56 km |
| Feb 14, 2003 |
7 km S of Holbrook, Nebraska |
M2.9 |
92 km |
| Apr 14, 2002 |
12 km SSW of Lebanon, Nebraska |
M2.8 |
121 km |
| Apr 15, 2018 |
8 km SE of Arnold, Nebraska |
M2.6 |
43 km |
| Sep 10, 2010 |
8 km WNW of Norton, Kansas |
M2.6 |
133 km |
| Apr 10, 2018 |
4 km NW of Arnold, Nebraska |
M2.5 |
50 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
417 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 1 fatality, 58 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Jun 18, 1975 |
EF4 |
39 km |
0 |
| May 30, 1961 |
EF4 |
78 km |
0 |
| Oct 29, 1956 |
EF4 |
80 km |
0 |
| May 17, 2019 |
EF3 |
46 km |
0 |
| Mar 18, 2012 |
EF3 |
42 km |
0 |
| Mar 18, 2012 |
EF3 |
44 km |
0 |
| Jun 20, 2011 |
EF3 |
88 km |
0 |
| Apr 20, 2007 |
EF3 |
43 km |
0 |
| May 17, 2000 |
EF3 |
8 km |
0 |
| Jun 6, 1993 |
EF3 |
83 km |
0 |
| Jun 6, 1993 |
EF3 |
82 km |
0 |
| Jun 1, 1990 |
EF3 |
53 km |
0 |
| Jun 25, 1989 |
EF3 |
38 km |
0 |
| Sep 11, 1978 |
EF3 |
56 km |
0 |
| Jun 18, 1975 |
EF3 |
73 km |
0 |
| Jun 18, 1975 |
EF3 |
18 km |
0 |
| Jun 18, 1975 |
EF3 |
17 km |
1 |
| Jun 18, 1975 |
EF3 |
53 km |
0 |
| Apr 26, 1974 |
EF3 |
92 km |
0 |
| Apr 26, 1974 |
EF3 |
71 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
20 wildfires (100+ acres) within 100 km.
Largest: BETTY'S WAY (68,425 ac, 2024).
| Year |
Name |
Acres |
Distance |
| 2024 |
BETTY'S WAY |
68,425 |
21 km |
| 2022 |
ROAD 702 |
45,166 |
97 km |
| 2022 |
ROAD 739 |
32,997 |
80 km |
| 1995 |
UNNAMED |
27,237 |
65 km |
| 2012 |
UNNAMED |
17,990 |
86 km |
| 2002 |
UNNAMED |
15,972 |
17 km |
| 2002 |
UNNAMED |
11,012 |
57 km |
| 1999 |
UNNAMED |
7,793 |
28 km |
| 2021 |
UNNAMED |
6,693 |
91 km |
| 1989 |
UNNAMED |
6,681 |
21 km |
| 2011 |
HARVEST CA |
6,526 |
47 km |
| 2006 |
FOUR CORNERS |
6,241 |
90 km |
| 2012 |
UNNAMED |
6,014 |
73 km |
| 2018 |
NEBRASKA RX |
5,624 |
91 km |
| 2019 |
UNNAMED |
5,143 |
87 km |
| 2012 |
UNNAMED |
4,503 |
80 km |
| 1989 |
DUNNING |
4,114 |
92 km |
| 2022 |
201 EAST |
4,015 |
89 km |
| 1999 |
UNNAMED |
3,473 |
57 km |
| 1987 |
UNNAMED |
3,439 |
98 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
27°F (-3°C) |
0.4 in |
Driest |
| February |
29°F (-2°C) |
0.5 in |
|
| March |
38°F (3°C) |
1.3 in |
|
| April |
48°F (9°C) |
2.1 in |
|
| May |
58°F (15°C) |
3.5 in |
|
| June |
68°F (20°C) |
3.5 in |
Wettest |
| July |
76°F (24°C) |
3.1 in |
Warmest |
| August |
73°F (23°C) |
2.4 in |
|
| September |
63°F (17°C) |
1.6 in |
|
| October |
51°F (10°C) |
1.2 in |
|
| November |
35°F (2°C) |
0.8 in |
|
| December |
26°F (-3°C) |
0.4 in |
Coldest |
Brady has a seasonal temperature swing of 50°F / from 26°F in December to 76°F in July. Total annual precipitation is 20.8 inches, with June being the wettest month (3.5") and January the driest (0.4").
Average costs for common services in Brady. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$225 ($135–$360) |
| Specialist Visit |
$315 ($180–$496) |
| Urgent Care Visit |
$180 ($90–$315) |
| Emergency Room Visit |
$1,982 ($721–$4,505) |
| Dental Cleaning |
$117 ($68–$180) |
| Dental Filling |
$225 ($135–$360) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$41 ($23–$68) |
| Oil Change (Synthetic) |
$68 ($45–$108) |
| Brake Pad Replacement |
$270 ($135–$451) |
| Tire Rotation |
$36 ($18–$68) |
| New Tires (Set of 4) |
$541 ($360–$901) |
| Battery Replacement |
$180 ($90–$315) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$90 ($54–$135) |
| Electrician (Per Hour) |
$81 ($45–$126) |
| HVAC Repair |
$360 ($135–$721) |
| HVAC System Install |
$6,307 ($3,604–$10,812) |
| Roof Repair |
$901 ($360–$1,802) |
| Roof Replacement |
$8,109 ($4,956–$13,515) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,352 ($451–$3,154) |
| Divorce (Contested) |
$13,515 ($4,505–$27,030) |
| DUI Defense |
$4,505 ($1,802–$9,010) |
| Bankruptcy (Chapter 7) |
$1,352 ($721–$2,703) |
| Will Preparation |
$451 ($180–$901) |
| Trust Preparation |
$2,253 ($901–$4,505) |
View all 12 services
Personal Care
| Men's Haircut |
$23 ($14–$41) |
| Women's Haircut |
$50 ($27–$90) |
| Hair Coloring (Full) |
$135 ($68–$225) |
| Manicure |
$23 ($14–$41) |
| Pedicure |
$36 ($23–$59) |
| Massage (1 Hour) |
$72 ($45–$117) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.69 ($2.70–$4.96) |
| Dozen Eggs (per dozen) |
$3.15 ($2.25–$4.51) |
| Loaf of Bread |
$3.42 ($2.25–$4.96) |
| Chicken Breast (per lb) |
$4.05 ($2.70–$5.86) |
| Ground Beef (per lb) |
$4.96 ($3.60–$6.76) |
| Rice (per lb) |
$0.90 ($0.54–$1.62) |
View all 20 services
Utilities
| Electricity (Monthly) |
$126 ($72–$225) |
| Natural Gas (Monthly) |
$63 ($27–$135) |
| Water/Sewer (Monthly) |
$63 ($36–$108) |
| Internet (Monthly) |
$63 ($36–$90) |
| Cell Phone Plan (Monthly) |
$59 ($27–$90) |
| Cable TV (Monthly) |
$77 ($45–$135) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$180 ($68–$451) |
| Car Insurance (Annual) |
$1,802 ($1,081–$3,154) |
| Bus Pass (Monthly) |
$63 ($27–$117) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.21–$23) |
| Car Registration (Annual) |
$90 ($27–$225) |
| Driver's License Renewal |
$27 ($14–$68) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,081 ($541–$2,253) |
| Daycare (Toddler, Monthly) |
$901 ($451–$1,802) |
| After-School Care (Monthly) |
$360 ($180–$631) |
| Tutoring (Per Hour) |
$45 ($23–$90) |
| SAT/ACT Prep Course |
$901 ($360–$2,253) |
| Private School (K-12, Annual) |
$11,263 ($4,505–$27,030) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$54 ($27–$90) |
| Dog Vaccination (Annual) |
$90 ($45–$180) |
| Dog Grooming |
$54 ($27–$90) |
| Pet Boarding (Per Night) |
$36 ($18–$68) |
| Dog Spay/Neuter |
$270 ($135–$451) |
| Cat Spay/Neuter |
$180 ($90–$360) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $811 |
| Toddler | $769 |
| Preschool | $704 |
| Family Childcare (monthly) |
| Infant | $465 |
| Toddler | $487 |
| Preschool | $498 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About Brady
What is the population of Brady?
Brady has a population of 456 residents and is located in Nebraska. The population density is 1,382 people per square mile, spread across 0.3 square miles. The median age of residents is 51.2 years, which is older than the national median of 38.9 years. The population is 56.4% female and 43.6% male.
Is Brady expensive to live in?
Brady is more affordable than the national average, with a cost of living index of 90.1 / below the baseline of 100. The median household income is $78,393, 4% above the national average of $75,149. The median home value is $151,400 (46% below the U.S. median). Renters pay a median of $950 per month, below the national average of $1,163. The home price-to-income ratio is 1.9x, indicating housing is reasonably affordable relative to local income levels.
Is Brady safe?
Brady is considered a very safe city with a violent crime rate of 56 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 2,110 per 100,000 (above the national average). Overall, Brady receives a safety grade of F based on combined crime data.
What is the weather like in Brady?
Brady has a four-season climate with an average annual temperature of 51°F (11°C). Winter temperatures average 27°F in January, while summers reach an average of 76°F in July. The area receives 308 sunny days per year, well above the national average of 205. Annual rainfall totals 22.2 inches. Air quality is rated Good with a median Air Quality Index (AQI) of 32.
How is the job market in Brady?
The unemployment rate in Brady is 5.1%, somewhat above the national average of 3.6%. Job seekers may face moderate competition. The average weekly wage is $1,003. There are 1,126 business establishments in the area, including 98 restaurants and food service locations. The average commute time is 28 minutes, and 1.9% of workers work from home.
How much does housing cost in Brady?
The median home value in Brady is $151,400. Zillow estimates the typical home value at $334,160. For renters, the median monthly rent is $950. Fair market rent is $791 for a 1-bedroom and $1,001 for a 2-bedroom apartment. The homeownership rate is 87.0%. The average annual property tax is $5,229.
How are the schools in Brady?
Schools in Brady score 5.6 out of 10 on standardized testing, near the national average. 37.0% of adults in Brady hold a bachelor's degree or higher, above the national average of 33.7%. 96.0% have completed high school. 11.8% hold a graduate or professional degree.
How healthy is Brady?
The obesity rate in Brady is 36.7% (above the national rate of 32.1%). 12.8% of adults are smokers. 22.9% are physically inactive. 19.8% of residents report depression. 7.7% lack health insurance. 82.9% of residents have access to exercise opportunities. The primary care physician ratio is 1:1,896.
What is transportation like in Brady?
The average commute in Brady is 28 minutes. 81.7% of workers drive alone to work, and 1.9% work from home.
What are the demographics of Brady?
The racial and ethnic makeup of Brady is 89.7% White. 93% of residents speak only English at home, while 7% speak Spanish. 10.5% of the population are military veterans. 15.3% of residents have a disability. 90.2% have health insurance coverage.
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