Median Income
$57,885
23% lower than US avg
Home Value
$138,800
51% lower than US avg
Violent Crime
111/100K
71% lower than US avg
Bachelor's+
24.6%
27% lower than US avg
Median Rent
$791
32% lower than US avg
Obesity Rate
36.6%
14% higher than US avg
Unemployment
1.0%
72% lower than US avg
Poverty Rate
3.2%
74% lower than US avg
How Durand Compares to the U.S. Average (100% = U.S. avg)
People
Population1,735
Median Age46.1 yrs
Density991/mi²
Male / Female47% / 53%
Largest GroupWhite 94%
Veterans7.1%
Economy
A
Median Income$57,885
Per Capita$36,965
Unemployment1.0%
Poverty3.2%
County GDP$385M
Commute21 min
Housing
A+
Home Value$138,800
Rent$791
Ownership76.3%
Zillow$245,899
Housing Units930
Rent Burden27.0%
Crime
F
Violent111/100K
Property331/100K
Murder0.0/100K
Assault0/100K
Burglary111/100K
Health
Obesity36.6%
Uninsured7.8%
Smoking14.9%
Depression25.2%
Heart Disease5.3%
Climate
Avg Temp45°F (7°C)
AQI38 (Good)
Rain35.2 in/yr
Sunny Days270/yr
Elevation791 ft (241 m)
Education
C+
Bachelor's+24.6%
High School+97.4%
Graduate+4.2%
School Score5.97
Community
2024 VoteR 64% / D 35%
Commute21 min
Broadband85.9%
EV Stations6
Libraries2
Is Durand a Good Place to Live?
Based on current data, Durand receives an overall livability score of 3.3 out of 5.0, earning a grade of B. Key strengths include low unemployment, low crime rates, affordable housing, abundant sunshine. Areas to be aware of include below-average incomes. Durand offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in Durand is $57,885, 23% below the national average of $75,149. The job market is very strong with unemployment at just 1.0%. Only 3.2% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 21 minutes.
Cost of Living & Housing
The median home value in Durand is $138,800, 51% below the national median / offering relatively affordable homeownership. Renters pay a median of $791 per month, below the national average / a plus for affordability. At just 2.4x median income, home prices are very affordable relative to local earnings.
Safety & Crime
Durand is a very safe community with a violent crime rate of 111 per 100,000 residents / well below the national average of 380. Property crime occurs at a rate of 331 per 100,000, 83% below the national average.
Education
24.6% of residents hold a bachelor's degree, below the national average of 33.7%. 97.4% have completed high school. Area schools have an average test score of 6/10.
Climate & Weather
Durand has a cool climate with an average annual temperature of 45°F. Winters average 15°F in January while summers reach 72°F in July. With 270 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 35.2 inches. Air quality is rated Good with a median AQI of 38.
Durand has a population of 1,735 with a density of 991 people per square mile, spread across 1.9 square miles. The median age is 46.1 years, 19% older than the national median of 38.9. The gender split is 52.7% female and 47.3% male. The city is predominantly White (93.5%). English is the primary language spoken at home by 98.7% of residents. 7.1% of the population are veterans. 13.9% of residents have a disability. 96.0% have health insurance coverage.
Population
46.1yrs
Median Age
19% above US avg
Language Spoken at Home
English Only
98.7%
26% above US avg
Spanish
1.3%
90% below US avg
The median household income in Durand is $57,885, which is 23% below the national average of $75,149. Per capita income is $36,965. The average weekly wage is $955, 33% lower than the U.S. average. The unemployment rate is 1.0% (below the 3.6% US average). 3.2% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 270 business establishments, including 34 restaurants. The cost of living index is 94.1, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 21 minutes (shorter than the 28-minute US average). 15.4% of workers work from home.
Income
| Median HH Income | $57,885 |
| 23% below US avg |
| Per Capita Income | $36,965 |
| Avg Weekly Wage | $955 |
| IRS Avg AGI | $83,450 |
| Gini Index | 0.420 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 1.0% |
| 72% below US avg |
| Poverty Rate | 3.2% |
| 74% below US avg |
| Establishments (County) | 270 |
| County GDP | $385M |
Business (County)
| Restaurants | 34 |
| Healthcare | 21 |
| Retail | 28 |
| Manufacturing | 13 |
Tax & Cost of Living
| Property Tax (IRS) | $5,831 |
| 67% above US avg |
| Cost of Living | 94.10 (100=avg) |
| Effective Tax Rate | 4.20% |
Commute & Transportation
| Commute Time | 20.5 min |
| Drive Alone | 70.2% |
| Public Transit | 0.0% |
| Work from Home | 15.4% |
The median home value in Durand is $138,800, 51% below the national median of $281,900. Zillow estimates the typical home value at $245,899, higher than the Census estimate. Monthly rent averages $791 (32% below the national average of $1,163). Fair market rent ranges from $872 for a one-bedroom to $1,097 for a two-bedroom apartment. 76.3% of housing units are owner-occupied (above the 65.4% national rate). There are 930 total housing units in the city. The median year a home was built is 1960. The average annual property tax is $5,831 (higher than the $3,500 national average). 27.0% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 2.4x, well within the affordable range.
Home Values
| Census Median | $138,800 |
| 51% below US avg |
| Zillow ZHVI | $245,899 |
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $791 |
| 32% below US avg |
| Rent Burden | 27.0% |
HUD Fair Market Rent
| Studio | $797 |
| 1 Bedroom | $872 |
| 2 Bedrooms | $1,097 |
| 3 Bedrooms | $1,405 |
| 4 Bedrooms | $1,572 |
Ownership & Property
| Homeownership | 76.3% |
| Owner-Occupied | 76.3% |
| Renter-Occupied | 23.7% |
| Housing Units | 930 |
| Median Year Built | 1960 |
Property Tax
| Avg Tax (IRS) | $5,831 |
| 67% above US avg |
| Effective Rate | 4.20% |
In Durand, 36.6% of adults are obese, above the national rate of 32.1%. 9.0% have diabetes. Heart disease affects 5.3% of residents. 28.3% have high blood pressure. 14.9% are current smokers. 22.2% report binge drinking. 25.6% are physically inactive. 25.2% report depression (above the 20.0% national average). 17.4% experience frequent mental distress. 7.8% of residents lack health insurance. The primary care physician ratio is 1:1,473. The dentist ratio is 1:1,482. 66.0% of residents have access to exercise opportunities.
Health Metrics: Durand vs U.S. Average (%)
Chronic Conditions
| Obesity | 36.6% |
| 14% above US avg |
| Diabetes | 9.0% |
| Heart Disease | 5.3% |
| High Blood Pressure | 28.3% |
| Asthma | 11.0% |
| COPD | 5.7% |
| Cancer | 7.2% |
| Stroke | 2.7% |
Behaviors & Mental Health
| Smoking | 14.9% |
| 6% above US avg |
| Binge Drinking | 22.2% |
| Physical Inactivity | 25.6% |
| Depression | 25.2% |
| Mental Distress | 17.4% |
| Physical Distress | 12.3% |
| Short Sleep | 33.9% |
Healthcare Access
| Insurance Rate | 96.0% |
| Uninsured | 7.8% |
| 9% below US avg |
| Primary Care | 1:1,473 |
| Dentists | 1:1,482 |
| Mental Health | 1:3,720 |
| Checkup Rate | 74.8% |
| Dental Visits | 63.4% |
| Premature Death | 5,546/100K |
Food & Exercise
| Exercise Access | 66.0% |
| Healthcare Facilities | 21 |
Durand has a violent crime rate of 111 per 100,000 residents, 71% below the national average of 380. This breaks down to aggravated assault at 0.0 per 100,000, robbery at 0.0, rape at 110.5. The murder rate is 0.0 per 100,000 (below the national rate of 6.3). Property crime stands at 331 per 100,000, 83% below the U.S. average. This includes larceny/theft at 221, burglary at 111, vehicle theft at 0 per 100,000 residents. The county recorded 2 fatal traffic crashes. Overall, Durand receives a safety grade of F.
Crime Rates: Durand vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 110.5/100K |
| 71% below US avg |
| Murder | 0.0/100K |
| 100% below US avg |
| Rape | 110.5/100K |
| Robbery | 0.0/100K |
| Assault | 0.0/100K |
Property Crime
| Total Property | 331.5/100K |
| 83% below US avg |
| Burglary | 110.5/100K |
| Theft | 221.0/100K |
| Vehicle Theft | 0.0/100K |
| Arson | 0.0/100K |
Traffic Safety
| Fatal Crashes (County/yr) | 2 |
| Traffic Accidents | 7 |
| Avg Accident Severity | 2.6 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Durand has a cool climate with an average annual temperature of 45°F (7°C). Winters average 15°F in January while summers reach 72°F in July. The area gets 270 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 35.2 inches. Air quality is rated Good with a median AQI of 38. The city sits at an elevation of 791 feet.
Temperature
15°F Jan (-10°C)
72°F Jul (22°C)
| Annual Average | 45.1°F |
| 16% below US avg |
| January Average | 15°F (-10°C) |
| July Average | 72°F (22°C) |
| Sunny Days | 270 days/yr |
Geography
| Elevation | 791 ft (241 m) |
| Area | 1.9 sq mi (4.8 km²) |
| Population Density | 991/sq mi |
| Coordinates | 44.6224°N, 91.9603°W |
| Timezone | America/Chicago |
| County | Pepin County County |
| Nearest Airport | Chippewa Valley Regional (EAU)
29 miles away |
Precipitation & Snow
Annual Rainfall
35.2"
7% below US avg
Wettest Month (Jul)
4.25"
Air Quality
| AQI Median | 38.0 |
| Rating | Good |
Natural Hazard Risk
| Overall Risk | Very Low |
| Risk Score | 7.2 / 100 |
| Social Vulnerability | 32.0 / 100 |
| Community Resilience | 52.2 / 100 |
Hazard Breakdown
| Tornado |
Relatively Low |
| Hurricane |
No Rating |
| Earthquake |
Very Low |
| Wildfire |
Very Low |
| Flood |
Very Low |
| Hail |
Relatively Low |
| Strong Wind |
Relatively Low |
| Heat Wave |
Very Low |
| Winter Weather |
Very Low |
| Lightning |
Very Low |
| Ice Storm |
Very Low |
| Drought |
Relatively Low |
| Cold Wave |
Relatively Low |
| Landslide |
Relatively Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Tornado History
395 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF5. Total: 40 fatalities, 393 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Jun 4, 1958 |
EF5 |
43 km |
21 |
| Jul 30, 1977 |
EF4 |
63 km |
0 |
| Sep 16, 1962 |
EF4 |
82 km |
0 |
| Jun 4, 1958 |
EF4 |
52 km |
3 |
| Jun 4, 1958 |
EF4 |
57 km |
4 |
| Sep 24, 2019 |
EF3 |
34 km |
0 |
| May 16, 2017 |
EF3 |
72 km |
1 |
| May 15, 1998 |
EF3 |
12 km |
0 |
| Aug 27, 1994 |
EF3 |
43 km |
2 |
| Jul 27, 1987 |
EF3 |
60 km |
0 |
| Jul 15, 1980 |
EF3 |
42 km |
1 |
| Jul 30, 1977 |
EF3 |
64 km |
0 |
| Sep 28, 1971 |
EF3 |
81 km |
0 |
| May 26, 1959 |
EF3 |
82 km |
0 |
| Jun 4, 1958 |
EF3 |
72 km |
0 |
| May 24, 1958 |
EF3 |
98 km |
0 |
| Sep 12, 1951 |
EF3 |
10 km |
0 |
| Dec 15, 2021 |
EF2 |
83 km |
0 |
| Dec 15, 2021 |
EF2 |
97 km |
0 |
| Dec 15, 2021 |
EF2 |
93 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
1 wildfire (100+ acres) within 100 km.
Largest: BEAVER CUTOFF (982 ac, 2007).
| Year |
Name |
Acres |
Distance |
| 2007 |
BEAVER CUTOFF |
982 |
52 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
15°F (-10°C) |
0.9 in |
Coldest |
| February |
20°F (-7°C) |
0.8 in |
Driest |
| March |
32°F (-0°C) |
1.9 in |
|
| April |
46°F (8°C) |
2.9 in |
|
| May |
58°F (15°C) |
3.7 in |
|
| June |
67°F (19°C) |
4.1 in |
|
| July |
72°F (22°C) |
4.3 in |
Warmest, Wettest |
| August |
69°F (21°C) |
3.9 in |
|
| September |
60°F (16°C) |
3.9 in |
|
| October |
49°F (9°C) |
2.6 in |
|
| November |
33°F (0°C) |
1.7 in |
|
| December |
19°F (-7°C) |
1.2 in |
|
Durand has a seasonal temperature swing of 57°F / from 15°F in January to 72°F in July. Total annual precipitation is 31.8 inches, with July being the wettest month (4.3") and February the driest (0.8").
Average costs for common services in Durand. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$235 ($141–$376) |
| Specialist Visit |
$329 ($188–$518) |
| Urgent Care Visit |
$188 ($94–$329) |
| Emergency Room Visit |
$2,070 ($753–$4,705) |
| Dental Cleaning |
$122 ($71–$188) |
| Dental Filling |
$235 ($141–$376) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$42 ($24–$71) |
| Oil Change (Synthetic) |
$71 ($47–$113) |
| Brake Pad Replacement |
$282 ($141–$471) |
| Tire Rotation |
$38 ($19–$71) |
| New Tires (Set of 4) |
$565 ($376–$941) |
| Battery Replacement |
$188 ($94–$329) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$94 ($56–$141) |
| Electrician (Per Hour) |
$85 ($47–$132) |
| HVAC Repair |
$376 ($141–$753) |
| HVAC System Install |
$6,587 ($3,764–$11,292) |
| Roof Repair |
$941 ($376–$1,882) |
| Roof Replacement |
$8,469 ($5,176–$14,115) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,412 ($471–$3,294) |
| Divorce (Contested) |
$14,115 ($4,705–$28,230) |
| DUI Defense |
$4,705 ($1,882–$9,410) |
| Bankruptcy (Chapter 7) |
$1,412 ($753–$2,823) |
| Will Preparation |
$471 ($188–$941) |
| Trust Preparation |
$2,353 ($941–$4,705) |
View all 12 services
Personal Care
| Men's Haircut |
$24 ($14–$42) |
| Women's Haircut |
$52 ($28–$94) |
| Hair Coloring (Full) |
$141 ($71–$235) |
| Manicure |
$24 ($14–$42) |
| Pedicure |
$38 ($24–$61) |
| Massage (1 Hour) |
$75 ($47–$122) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.86 ($2.82–$5.18) |
| Dozen Eggs (per dozen) |
$3.29 ($2.35–$4.71) |
| Loaf of Bread |
$3.58 ($2.35–$5.18) |
| Chicken Breast (per lb) |
$4.23 ($2.82–$6.12) |
| Ground Beef (per lb) |
$5.18 ($3.76–$7.06) |
| Rice (per lb) |
$0.94 ($0.56–$1.69) |
View all 20 services
Utilities
| Electricity (Monthly) |
$132 ($75–$235) |
| Natural Gas (Monthly) |
$66 ($28–$141) |
| Water/Sewer (Monthly) |
$66 ($38–$113) |
| Internet (Monthly) |
$66 ($38–$94) |
| Cell Phone Plan (Monthly) |
$61 ($28–$94) |
| Cable TV (Monthly) |
$80 ($47–$141) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$188 ($71–$471) |
| Car Insurance (Annual) |
$1,882 ($1,129–$3,294) |
| Bus Pass (Monthly) |
$66 ($28–$122) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.53–$24) |
| Car Registration (Annual) |
$94 ($28–$235) |
| Driver's License Renewal |
$28 ($14–$71) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,129 ($565–$2,353) |
| Daycare (Toddler, Monthly) |
$941 ($471–$1,882) |
| After-School Care (Monthly) |
$376 ($188–$659) |
| Tutoring (Per Hour) |
$47 ($24–$94) |
| SAT/ACT Prep Course |
$941 ($376–$2,353) |
| Private School (K-12, Annual) |
$11,763 ($4,705–$28,230) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$56 ($28–$94) |
| Dog Vaccination (Annual) |
$94 ($47–$188) |
| Dog Grooming |
$56 ($28–$94) |
| Pet Boarding (Per Night) |
$38 ($19–$71) |
| Dog Spay/Neuter |
$282 ($141–$471) |
| Cat Spay/Neuter |
$188 ($94–$376) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $788 |
| Toddler | $736 |
| Preschool | $736 |
| Family Childcare (monthly) |
| Infant | $650 |
| Toddler | $617 |
| Preschool | $617 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About Durand
What is the population of Durand?
Durand has a population of 1,735 residents and is located in Wisconsin. The population density is 991 people per square mile, spread across 1.9 square miles. The median age of residents is 46.1 years, which is older than the national median of 38.9 years. The population is 52.7% female and 47.3% male.
Is Durand expensive to live in?
Durand is more affordable than the national average, with a cost of living index of 94.1 / below the baseline of 100. The median household income is $57,885, 23% below the national average of $75,149. The median home value is $138,800 (51% below the U.S. median). Renters pay a median of $791 per month, below the national average of $1,163. The home price-to-income ratio is 2.4x, indicating housing is reasonably affordable relative to local income levels.
Is Durand safe?
Durand is considered a very safe city with a violent crime rate of 111 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 331 per 100,000 (below the national average). Overall, Durand receives a safety grade of F based on combined crime data.
What is the weather like in Durand?
Durand has a cool climate with an average annual temperature of 45°F (7°C). Winter temperatures average 15°F in January, while summers reach an average of 72°F in July. The area receives 270 sunny days per year, well above the national average of 205. Annual rainfall totals 35.2 inches. Air quality is rated Good with a median Air Quality Index (AQI) of 38.
How is the job market in Durand?
The job market in Durand is very strong, with unemployment at just 1.0% / well below the national rate of 3.6%. The average weekly wage is $955. There are 270 business establishments in the area, including 34 restaurants and food service locations. The average commute time is 21 minutes, and 15.4% of workers work from home.
How much does housing cost in Durand?
The median home value in Durand is $138,800. Zillow estimates the typical home value at $245,899. For renters, the median monthly rent is $791. Fair market rent is $872 for a 1-bedroom and $1,097 for a 2-bedroom apartment. The homeownership rate is 76.3%. The average annual property tax is $5,831.
How are the schools in Durand?
Schools in Durand score 6 out of 10 on standardized testing, near the national average. 24.6% of adults in Durand hold a bachelor's degree or higher, below the national average of 33.7%. 97.4% have completed high school. 4.2% hold a graduate or professional degree.
How healthy is Durand?
The obesity rate in Durand is 36.6% (above the national rate of 32.1%). 14.9% of adults are smokers. 25.6% are physically inactive. 25.2% of residents report depression. 7.8% lack health insurance. 66.0% of residents have access to exercise opportunities. The primary care physician ratio is 1:1,473.
What is transportation like in Durand?
The average commute in Durand is 21 minutes, shorter than the national average of 28 minutes. 70.2% of workers drive alone to work, and 15.4% work from home.
What are the demographics of Durand?
The racial and ethnic makeup of Durand is 93.5% White, 0.9% Hispanic or Latino. 98.7% of residents speak only English at home. 7.1% of the population are military veterans. 13.9% of residents have a disability. 96.0% have health insurance coverage.
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