Median Income
$76,216
1% higher than US avg
Home Value
$165,800
41% lower than US avg
Bachelor's+
32.8%
3% lower than US avg
Median Rent
$750
36% lower than US avg
Obesity Rate
38.6%
20% higher than US avg
Unemployment
4.1%
14% higher than US avg
Poverty Rate
8.5%
31% lower than US avg
How Latta Compares to the U.S. Average (100% = U.S. avg)
People
Population1,413
Median Age31.2 yrs
Density561/mi²
Male / Female49% / 51%
Largest GroupWhite 46%
Veterans6.6%
Economy
A
Median Income$76,216
Per Capita$27,722
Unemployment4.1%
Poverty8.5%
County GDP$2,828M
Commute15 min
Housing
A+
Home Value$165,800
Rent$750
Ownership75.4%
Zillow$176,723
Housing Units522
Rent Burden27.0%
Health
Obesity38.6%
Uninsured19.2%
Smoking15.2%
Depression25.4%
Heart Disease5.6%
Climate
Avg Temp62°F (16°C)
AQI43 (Good)
Rain41.5 in/yr
Elevation978 ft (298 m)
Education
B+
Bachelor's+32.8%
High School+95.0%
Graduate+12.1%
School Score5.24
Community
2024 VoteR 72% / D 26%
Commute15 min
Broadband94.1%
EV Stations5
Libraries2
Is Latta a Good Place to Live?
Based on current data, Latta receives an overall livability score of 4.2 out of 5.0, earning a grade of A. Key strengths include affordable housing, a low poverty rate, strong internet connectivity. Areas to be aware of include a high uninsured rate, high obesity rates. Latta stands out as an excellent place to live, with strong marks across most quality-of-life indicators.
Economy & Jobs
The median household income in Latta is $76,216, roughly in line with the national average of $75,149. Unemployment stands at 4.1%, indicating a healthy job market. 8.5% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 15 minutes, shorter than most U.S. cities.
Cost of Living & Housing
The median home value in Latta is $165,800, 41% below the national median / offering relatively affordable homeownership. Renters pay a median of $750 per month, below the national average / a plus for affordability. At just 2.2x median income, home prices are very affordable relative to local earnings.
Education
32.8% of residents hold a bachelor's degree, below the national average of 33.7%. 95.0% have completed high school. Area schools have an average test score of 5.2/10.
Climate & Weather
Latta enjoys a moderate climate with an average annual temperature of 62°F. Winters average 39°F in January while summers reach 83°F in July. Annual precipitation totals 41.5 inches. Air quality is rated Good with a median AQI of 43.
Latta has a population of 1,413 with a density of 561 people per square mile, spread across 2.5 square miles. The median age is 31.2 years, 20% younger than the national median of 38.9. The gender split is 51% female and 49% male. The city is predominantly White (46.2%), with 2.2% Hispanic, 1.1% Black. English is the primary language spoken at home by 100% of residents. 6.6% of the population are veterans. 10.5% of residents have a disability. 80.8% have health insurance coverage.
Population
1,413
Total Population
2023 Census
31.2yrs
Median Age
20% below US avg
Language Spoken at Home
English Only
100.0%
27% above US avg
Spanish
0.0%
100% below US avg
The median household income in Latta is $76,216, which is 1% above the national average of $75,149. Per capita income is $27,722 (below the $39,052 national figure). The average weekly wage is $1,107, 23% lower than the U.S. average. The unemployment rate is 4.1% (above the 3.6% US average). 8.5% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 1,188 business establishments, including 80 restaurants. The cost of living index is 87.8, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 15 minutes (shorter than the 28-minute US average). 0.0% of workers work from home (below the 15.2% national rate).
Income
| Median HH Income | $76,216 |
| 1% above US avg |
| Per Capita Income | $27,722 |
| Avg Weekly Wage | $1,107 |
| IRS Avg AGI | $65,502 |
| Gini Index | 0.436 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 4.1% |
| 14% above US avg |
| Poverty Rate | 8.5% |
| 31% below US avg |
| Establishments (County) | 1,188 |
| County GDP | $2,828M |
Business (County)
| Restaurants | 80 |
| Healthcare | 124 |
| Retail | 157 |
| Manufacturing | 26 |
Tax & Cost of Living
| Property Tax (IRS) | $2,869 |
| 18% below US avg |
| Cost of Living | 87.80 (100=avg) |
| Effective Tax Rate | 1.73% |
Commute & Transportation
| Commute Time | 15.3 min |
| Drive Alone | 86.4% |
| Public Transit | 0.0% |
| Work from Home | 0.0% |
The median home value in Latta is $165,800, 41% below the national median of $281,900. Zillow estimates the typical home value at $176,723. According to Redfin, the median sale price is $172,393 with homes selling in an average of 34 days. Homes sell for 88% of their list price, suggesting buyers have room to negotiate. Monthly rent averages $750 (36% below the national average of $1,163). Fair market rent ranges from $791 for a one-bedroom to $995 for a two-bedroom apartment. 75.4% of housing units are owner-occupied (above the 65.4% national rate). There are 522 total housing units in the city. The median year a home was built is 1986. The average annual property tax is $2,869 (lower than the $3,500 national average). 27.0% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 2.2x, well within the affordable range.
Home Values
| Census Median | $165,800 |
| 41% below US avg |
| Zillow ZHVI | $176,723 |
| Redfin Median Sale | $172,393 |
| Median List Price | $260,000 |
Real Estate Market (Redfin)
| Median Sale Price | $172,393 |
| Median List Price | $260,000 |
| $/Sq Ft | $103 |
| Homes Sold | 4 |
| Days on Market | 34 days |
| Sale-to-List Ratio | 88.0% |
| Price Drops | 0.0% |
| Inventory | 2 |
Rental Costs
| Census Median Rent | $750 |
| 36% below US avg |
| Rent Burden | 27.0% |
HUD Fair Market Rent
| Studio | $744 |
| 1 Bedroom | $791 |
| 2 Bedrooms | $995 |
| 3 Bedrooms | $1,297 |
| 4 Bedrooms | $1,501 |
Ownership & Property
| Homeownership | 75.4% |
| Owner-Occupied | 75.4% |
| Renter-Occupied | 24.6% |
| Housing Units | 522 |
| Median Year Built | 1986 |
Property Tax
| Avg Tax (IRS) | $2,869 |
| 18% below US avg |
| Effective Rate | 1.73% |
In Latta, 38.6% of adults are obese, above the national rate of 32.1%. 10.0% have diabetes. Heart disease affects 5.6% of residents. 35.2% have high blood pressure. 15.2% are current smokers. 15.8% report binge drinking. 26.0% are physically inactive. 25.4% report depression (above the 20.0% national average). 18.2% experience frequent mental distress. 19.2% of residents lack health insurance (above the 8.6% national rate). The primary care physician ratio is 1:1,413. The dentist ratio is 1:1,271. 59.4% of residents have access to exercise opportunities. The food environment index is 7.2 out of 10.
Health Metrics: Latta vs U.S. Average (%)
Chronic Conditions
| Obesity | 38.6% |
| 20% above US avg |
| Diabetes | 10.0% |
| Heart Disease | 5.6% |
| High Blood Pressure | 35.2% |
| Asthma | 12.3% |
| COPD | 6.0% |
| Cancer | 7.0% |
| Stroke | 3.0% |
Behaviors & Mental Health
| Smoking | 15.2% |
| 9% above US avg |
| Binge Drinking | 15.8% |
| Physical Inactivity | 26.0% |
| Depression | 25.4% |
| Mental Distress | 18.2% |
| Physical Distress | 12.7% |
| Short Sleep | 36.8% |
Healthcare Access
| Insurance Rate | 80.8% |
| Uninsured | 19.2% |
| 123% above US avg |
| Primary Care | 1:1,413 |
| Dentists | 1:1,271 |
| Mental Health | 1:161 |
| Checkup Rate | 77.6% |
| Dental Visits | 57.7% |
| Premature Death | 13,577/100K |
Food & Exercise
| Food Environment | 7.2/10 |
| Exercise Access | 59.4% |
| Healthcare Facilities | 124 |
Latta enjoys a temperate climate with an average annual temperature of 62°F (16°C). Winters average 39°F in January while summers reach 83°F in July. Annual precipitation totals 41.5 inches. The area receives 4.1 inches of snow annually. Air quality is rated Good with a median AQI of 43. 72% of days have good air quality. The city sits at an elevation of 978 feet.
Temperature
39°F Jan (4°C)
83°F Jul (28°C)
| Annual Average | 61.5°F |
| 14% above US avg |
| January Average | 39°F (4°C) |
| July Average | 83°F (28°C) |
Geography
| Elevation | 978 ft (298 m) |
| Area | 2.5 sq mi (6.5 km²) |
| Population Density | 561/sq mi |
| Coordinates | 34.7531°N, 96.7088°W |
| Timezone | America/Chicago |
| County | Pontotoc County County |
| Nearest Airport | Ada Regional (ADT)
4 miles away |
Precipitation & Snow
Annual Rainfall
41.5"
9% above US avg
Wettest Month (May)
5.37"
Air Quality
| AQI Median | 43.0 |
| Rating | Good |
| Good Days % | 71.6% |
| Unhealthy Days | 1 |
Air Pollutants (EPA 2023)
Natural Hazard Risk
| Overall Risk | Relatively Low |
| Risk Score | 62.9 / 100 |
| Social Vulnerability | 50.1 / 100 |
| Community Resilience | 63.7 / 100 |
Hazard Breakdown
| Tornado |
Relatively Moderate |
| Hurricane |
Very Low |
| Earthquake |
Very Low |
| Wildfire |
Relatively Moderate |
| Flood |
Relatively Low |
| Hail |
Relatively Moderate |
| Strong Wind |
Relatively Moderate |
| Heat Wave |
Relatively Moderate |
| Winter Weather |
Relatively Moderate |
| Lightning |
Relatively High |
| Ice Storm |
Relatively High |
| Drought |
Relatively Moderate |
| Cold Wave |
Relatively Low |
| Landslide |
Relatively Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
2,360 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M5.1. Most recent: M2.6 on Aug 12, 2025.
| Feb 3, 2024 |
8 km NW of Prague, Oklahoma |
M5.1 |
87 km |
| Sep 6, 1997 |
6 km N of Tupelo, Oklahoma |
M4.5 |
27 km |
| Dec 7, 2013 |
8 km SW of Arcadia, Oklahoma |
M4.5 |
113 km |
| Aug 19, 2014 |
12 km SSW of Guthrie, Oklahoma |
M4.4 |
133 km |
| Apr 16, 2013 |
Oklahoma |
M4.4 |
109 km |
| Jun 16, 2014 |
7 km NNE of Lake Aluma, Oklahoma |
M4.3 |
112 km |
| Jan 13, 2024 |
6 km W of Arcadia, Oklahoma |
M4.3 |
119 km |
| Jan 18, 1995 |
4 km SSE of Erin Springs, Oklahoma |
M4.2 |
81 km |
| Jul 14, 2017 |
10 km WSW of Shamrock, Oklahoma |
M4.2 |
123 km |
| Apr 19, 2015 |
6 km W of Langston, Oklahoma |
M4.2 |
145 km |
| Jan 1, 2016 |
6 km ENE of Edmond, Oklahoma |
M4.2 |
120 km |
| Aug 3, 2017 |
6 km ENE of Edmond, Oklahoma |
M4.2 |
120 km |
| Apr 16, 2013 |
3 km WSW of Wellston, Oklahoma |
M4.2 |
109 km |
| Apr 7, 2016 |
1 km E of Luther, Oklahoma |
M4.2 |
110 km |
| Apr 7, 2014 |
6 km NNW of Meridian, Oklahoma |
M4.2 |
137 km |
| Jun 18, 2014 |
7 km NE of Lake Aluma, Oklahoma |
M4.1 |
112 km |
| Apr 27, 2015 |
7 km WSW of Langston, Oklahoma |
M4.1 |
141 km |
| Feb 9, 2014 |
6 km SSW of Langston, Oklahoma |
M4.1 |
137 km |
| Jan 13, 2024 |
6 km ENE of Edmond, Oklahoma |
M4.1 |
120 km |
| Sep 18, 2015 |
3 km WNW of Cushing, Oklahoma |
M4.1 |
138 km |
Source: USGS (M2.5+, 1990-2025)
Tornado History
868 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF5. Total: 83 fatalities, 1,327 injuries.
| Date |
Rating |
Distance |
Fatalities |
| May 5, 1960 |
EF5 |
62 km |
5 |
| May 9, 2016 |
EF4 |
63 km |
1 |
| May 19, 2013 |
EF4 |
77 km |
2 |
| May 24, 2011 |
EF4 |
95 km |
0 |
| May 10, 2010 |
EF4 |
81 km |
1 |
| May 10, 2010 |
EF4 |
94 km |
2 |
| May 8, 2003 |
EF4 |
99 km |
0 |
| May 11, 1992 |
EF4 |
69 km |
0 |
| May 17, 1981 |
EF4 |
67 km |
0 |
| Apr 19, 1972 |
EF4 |
88 km |
5 |
| Oct 5, 1970 |
EF4 |
67 km |
4 |
| Apr 27, 1966 |
EF4 |
51 km |
0 |
| May 4, 1960 |
EF4 |
23 km |
0 |
| May 9, 1959 |
EF4 |
19 km |
7 |
| Sep 14, 1957 |
EF4 |
54 km |
2 |
| Apr 2, 1957 |
EF4 |
95 km |
3 |
| Apr 2, 1957 |
EF4 |
84 km |
2 |
| May 1, 1954 |
EF4 |
94 km |
0 |
| Apr 28, 1950 |
EF4 |
46 km |
5 |
| Nov 3, 2024 |
EF3 |
95 km |
0 |
Source: NOAA SPC (EF0+, 1950-2024)
Wildfire History
20 wildfires (100+ acres) within 100 km.
Largest: LOCO-HEALDTON (56,584 ac, 2009).
| Year |
Name |
Acres |
Distance |
| 2009 |
LOCO-HEALDTON |
56,584 |
83 km |
| 1991 |
ARBUCKLE |
29,823 |
57 km |
| 2021 |
WINDMILL |
28,410 |
64 km |
| 2004 |
UNNAMED |
27,091 |
72 km |
| 2009 |
RATCLIFF CITY-TATUMS |
23,099 |
75 km |
| 2011 |
HOG TRAP |
22,895 |
66 km |
| 2009 |
BURNT TRUST |
22,578 |
82 km |
| 2009 |
BRUSHY MOUNTAIN |
18,412 |
96 km |
| 2011 |
UNNAMED |
17,973 |
85 km |
| 1991 |
UNNAMED |
16,700 |
75 km |
| 2005 |
UNNAMED |
15,416 |
65 km |
| 2005 |
CABINESS |
14,646 |
67 km |
| 2006 |
RATLIFF CITY |
12,435 |
79 km |
| 2004 |
UNNAMED |
12,163 |
80 km |
| 2011 |
UNNAMED |
11,348 |
69 km |
| 2005 |
UNNAMED |
10,935 |
78 km |
| 2000 |
UNNAMED |
9,943 |
58 km |
| 2005 |
WEWOKA CREEK |
9,921 |
52 km |
| 1996 |
UNNAMED |
9,481 |
77 km |
| 1996 |
UNNAMED |
9,165 |
78 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
39°F (4°C) |
2.2 in |
Coldest |
| February |
44°F (7°C) |
2.1 in |
Driest |
| March |
52°F (11°C) |
3.5 in |
|
| April |
61°F (16°C) |
4.0 in |
|
| May |
70°F (21°C) |
5.4 in |
Wettest |
| June |
78°F (26°C) |
4.7 in |
|
| July |
83°F (28°C) |
3.0 in |
Warmest |
| August |
82°F (28°C) |
3.1 in |
|
| September |
74°F (23°C) |
4.3 in |
|
| October |
63°F (17°C) |
4.1 in |
|
| November |
51°F (11°C) |
2.5 in |
|
| December |
42°F (6°C) |
2.7 in |
|
Latta has a seasonal temperature swing of 43°F / from 39°F in January to 83°F in July. Total annual precipitation is 41.5 inches, with May being the wettest month (5.4") and February the driest (2.1").
Average costs for common services in Latta. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$220 ($132-$351) |
| Specialist Visit |
$307 ($176-$483) |
| Urgent Care Visit |
$176 ($88-$307) |
| Emergency Room Visit |
$1,932 ($702-$4,390) |
| Dental Cleaning |
$114 ($66-$176) |
| Dental Filling |
$220 ($132-$351) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$40 ($22-$66) |
| Oil Change (Synthetic) |
$66 ($44-$105) |
| Brake Pad Replacement |
$263 ($132-$439) |
| Tire Rotation |
$35 ($18-$66) |
| New Tires (Set of 4) |
$527 ($351-$878) |
| Battery Replacement |
$176 ($88-$307) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$88 ($53-$132) |
| Electrician (Per Hour) |
$79 ($44-$123) |
| HVAC Repair |
$351 ($132-$702) |
| HVAC System Install |
$6,146 ($3,512-$10,536) |
| Roof Repair |
$878 ($351-$1,756) |
| Roof Replacement |
$7,902 ($4,829-$13,170) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,317 ($439-$3,073) |
| Divorce (Contested) |
$13,170 ($4,390-$26,340) |
| DUI Defense |
$4,390 ($1,756-$8,780) |
| Bankruptcy (Chapter 7) |
$1,317 ($702-$2,634) |
| Will Preparation |
$439 ($176-$878) |
| Trust Preparation |
$2,195 ($878-$4,390) |
View all 12 services
Personal Care
| Men's Haircut |
$22 ($13-$40) |
| Women's Haircut |
$48 ($26-$88) |
| Hair Coloring (Full) |
$132 ($66-$220) |
| Manicure |
$22 ($13-$40) |
| Pedicure |
$35 ($22-$57) |
| Massage (1 Hour) |
$70 ($44-$114) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.60 ($2.63-$4.83) |
| Dozen Eggs (per dozen) |
$3.07 ($2.20-$4.39) |
| Loaf of Bread |
$3.34 ($2.20-$4.83) |
| Chicken Breast (per lb) |
$3.95 ($2.63-$5.71) |
| Ground Beef (per lb) |
$4.83 ($3.51-$6.59) |
| Rice (per lb) |
$0.88 ($0.53-$1.58) |
View all 20 services
Utilities
| Electricity (Monthly) |
$123 ($70-$220) |
| Natural Gas (Monthly) |
$61 ($26-$132) |
| Water/Sewer (Monthly) |
$61 ($35-$105) |
| Internet (Monthly) |
$61 ($35-$88) |
| Cell Phone Plan (Monthly) |
$57 ($26-$88) |
| Cable TV (Monthly) |
$75 ($44-$132) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$176 ($66-$439) |
| Car Insurance (Annual) |
$1,756 ($1,054-$3,073) |
| Bus Pass (Monthly) |
$61 ($26-$114) |
| Taxi/Uber (5-Mile Ride) |
$13 ($7.02-$22) |
| Car Registration (Annual) |
$88 ($26-$220) |
| Driver's License Renewal |
$26 ($13-$66) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,054 ($527-$2,195) |
| Daycare (Toddler, Monthly) |
$878 ($439-$1,756) |
| After-School Care (Monthly) |
$351 ($176-$615) |
| Tutoring (Per Hour) |
$44 ($22-$88) |
| SAT/ACT Prep Course |
$878 ($351-$2,195) |
| Private School (K-12, Annual) |
$10,975 ($4,390-$26,340) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$53 ($26-$88) |
| Dog Vaccination (Annual) |
$88 ($44-$176) |
| Dog Grooming |
$53 ($26-$88) |
| Pet Boarding (Per Night) |
$35 ($18-$66) |
| Dog Spay/Neuter |
$263 ($132-$439) |
| Cat Spay/Neuter |
$176 ($88-$351) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $899 |
| Toddler | $777 |
| Preschool | $777 |
| Family Childcare (monthly) |
| Infant | $652 |
| Toddler | $600 |
| Preschool | $600 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About Latta
What is the population of Latta?
Latta has a population of 1,413 residents and is located in Oklahoma. The population density is 561 people per square mile, spread across 2.5 square miles. The median age of residents is 31.2 years, which is younger than the national median of 38.9 years. The population is 51% female and 49% male.
Is Latta expensive to live in?
Latta is more affordable than the national average, with a cost of living index of 87.8 / below the baseline of 100. The median household income is $76,216, 1% above the national average of $75,149. The median home value is $165,800 (41% below the U.S. median). Renters pay a median of $750 per month, below the national average of $1,163. The home price-to-income ratio is 2.2x, indicating housing is reasonably affordable relative to local income levels.
What is the weather like in Latta?
Latta enjoys a temperate climate with an average annual temperature of 62°F (16°C). Winter temperatures average 39°F in January, while summers reach an average of 83°F in July. Annual rainfall totals 41.5 inches, with 4.1 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 43.
How is the job market in Latta?
Latta has a healthy job market with an unemployment rate of 4.1%, near the national average of 3.6%. The average weekly wage is $1,107. There are 1,188 business establishments in the area, including 80 restaurants and food service locations. The average commute time is 15 minutes, and 0.0% of workers work from home.
How much does housing cost in Latta?
The median home value in Latta is $165,800. Zillow estimates the typical home value at $176,723. According to Redfin, the median sale price is $172,393, with homes typically selling within 34 days. For renters, the median monthly rent is $750. Fair market rent is $791 for a 1-bedroom and $995 for a 2-bedroom apartment. The homeownership rate is 75.4%. The average annual property tax is $2,869.
How are the schools in Latta?
Schools in Latta score 5.2 out of 10 on standardized testing, near the national average. 32.8% of adults in Latta hold a bachelor's degree or higher, below the national average of 33.7%. 95.0% have completed high school. 12.1% hold a graduate or professional degree.
How healthy is Latta?
The obesity rate in Latta is 38.6% (above the national rate of 32.1%). 15.2% of adults are smokers. 26.0% are physically inactive. 25.4% of residents report depression. 19.2% lack health insurance (above the national rate). 59.4% of residents have access to exercise opportunities. The primary care physician ratio is 1:1,413.
What is transportation like in Latta?
The average commute in Latta is 15 minutes, shorter than the national average of 28 minutes. 86.4% of workers drive alone to work, and 0.0% work from home.
What are the demographics of Latta?
The racial and ethnic makeup of Latta is 46.2% White, 1.1% Black or African American, 2.2% Hispanic or Latino. 100% of residents speak only English at home. 6.6% of the population are military veterans. 10.5% of residents have a disability. 80.8% have health insurance coverage.