Median Income
$32,813
56% lower than US avg
Home Value
$109,000
61% lower than US avg
Violent Crime
64/100K
83% lower than US avg
Bachelor's+
6.6%
80% lower than US avg
Median Rent
$614
47% lower than US avg
Obesity Rate
46.3%
44% higher than US avg
Unemployment
3.4%
6% lower than US avg
Poverty Rate
25.1%
102% higher than US avg
How Licking Compares to the U.S. Average (100% = U.S. avg)
People
Population2,816
Median Age38.4 yrs
Density1,322/mi²
Male / Female69% / 31%
Largest GroupWhite 77%
Veterans9.5%
Economy
C+
Median Income$32,813
Per Capita$17,480
Unemployment3.4%
Poverty25.1%
Commute19 min
Housing
A+
Home Value$109,000
Rent$614
OwnershipN/A
Zillow$187,309
Housing Units840
Rent Burden33.8%
Crime
F
Violent64/100K
Property2,062/100K
Murder0.0/100K
Assault64/100K
Burglary354/100K
Health
Obesity46.3%
Uninsured15.4%
Smoking26.3%
Depression22.7%
Heart Disease8.7%
Climate
Avg Temp55°F (13°C)
AQI41 (Good)
Rain42.8 in/yr
Sunny Days258/yr
Elevation1,263 ft (385 m)
Education
D
Bachelor's+6.6%
High School+81.2%
Graduate+2.5%
School Score5.51
Community
2024 VoteR 77% / D 22%
Commute19 min
Broadband79.6%
Is Licking a Good Place to Live?
Based on current data, Licking receives an overall livability score of 2.5 out of 5.0, earning a grade of C+. Key strengths include low unemployment, low crime rates, affordable housing, abundant sunshine. Areas to be aware of include an elevated poverty rate, a high uninsured rate, below-average incomes. Licking has some notable strengths but also faces challenges that prospective residents should consider.
Economy & Jobs
The median household income in Licking is $32,813, 56% below the national average of $75,149. Unemployment stands at 3.4%, indicating a healthy job market. The poverty rate of 25.1% exceeds the national average of 12.4%, indicating economic hardship for a significant portion of the population. Workers commute an average of 19 minutes, shorter than most U.S. cities.
Cost of Living & Housing
The median home value in Licking is $109,000, 61% below the national median — offering relatively affordable homeownership. Renters pay a median of $614 per month, below the national average — a plus for affordability. A price-to-income ratio of 3.3x indicates a reasonably affordable housing market.
Safety & Crime
Licking is a very safe community with a violent crime rate of 64 per 100,000 residents — well below the national average of 380. Property crime occurs at a rate of 2,062 per 100,000, near the national average.
Education
6.6% of residents hold a bachelor's degree, below the national average of 33.7%. 81.2% have completed high school. Area schools have an average test score of 5.5/10.
Climate & Weather
Licking experiences four distinct seasons with an average temperature of 55°F. Winters average 31°F in January while summers reach 77°F in July. With 258 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 42.8 inches, including 5.4 inches of snow. Air quality is rated Good with a median AQI of 41.
Licking has a population of 2,816 with a density of 1,322 people per square mile, spread across 2.1 square miles. The median age is 38.4 years, 1% younger than the national median of 38.9. The gender split is 30.8% female and 69.2% male. The city is predominantly White (76.5%), with 5.1% Hispanic, 17% Black. English is the primary language spoken at home by 94.7% of residents, while 5.3% speak Spanish. 9.5% of the population are veterans, above the national rate of 6.0%. 26.1% of residents have a disability (above the 13.0% national average). 75.5% have health insurance coverage.
Population
38.4yrs
Median Age
1% below US avg
Language Spoken at Home
| English Only | 94.7% |
| 21% above US avg |
| Spanish | 5.3% |
| 60% below US avg |
The median household income in Licking is $32,813, which is 56% below the national average of $75,149. Per capita income is $17,480 (below the $39,052 national figure). The unemployment rate is 3.4% (below the 3.6% US average). 25.1% of residents live below the poverty line, higher than the national rate of 12.4%. The cost of living index is 90.8, below the national baseline of 100 — offering relatively affordable living. Workers commute an average of 19 minutes (shorter than the 28-minute US average). 9.0% of workers work from home (below the 15.2% national rate).
Income
| Median HH Income | $32,813 |
| 56% below US avg |
| Per Capita Income | $17,480 |
Employment & Poverty
| Unemployment | 3.4% |
| 6% below US avg |
| Poverty Rate | 25.1% |
| 102% above US avg |
Tax & Cost of Living
| |
| Cost of Living | 90.80 (100=avg) |
Commute & Transportation
| Commute Time | 19.2 min |
| Drive Alone | 64.4% |
| Public Transit | 0.5% |
| Work from Home | 9.0% |
The median home value in Licking is $109,000, 61% below the national median of $281,900. Zillow estimates the typical home value at $187,309, higher than the Census estimate. Monthly rent averages $614 (47% below the national average of $1,163). Fair market rent ranges from $775 for a one-bedroom to $970 for a two-bedroom apartment. There are 840 total housing units in the city. The median year a home was built is 1975. 33.8% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 3.3x.
Home Values
| Census Median | $109,000 |
| 61% below US avg |
| Zillow ZHVI | $187,309 |
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $614 |
| 47% below US avg |
| Rent Burden | 33.8% |
HUD Fair Market Rent
| Studio | $732 |
| 1 Bedroom | $775 |
| 2 Bedrooms | $970 |
| 3 Bedrooms | $1,265 |
| 4 Bedrooms | $1,457 |
Ownership & Property
| Owner-Occupied | 56.8% |
| Housing Units | 840 |
| Median Year Built | 1975 |
Property Tax
In Licking, 46.3% of adults are obese, above the national rate of 32.1%. 15.9% have diabetes (above the 10.5% national rate). Heart disease affects 8.7% of residents, above the national average. 44.3% have high blood pressure. 26.3% are current smokers (above the 14.0% national rate). 16.4% report binge drinking. 39.2% are physically inactive, above the national average. 22.7% report depression. 20.3% experience frequent mental distress. 15.4% of residents lack health insurance (above the 8.6% national rate).
Health Metrics: Licking vs U.S. Average (%)
Chronic Conditions
| Obesity | 46.3% |
| 44% above US avg |
| Diabetes | 15.9% |
| Heart Disease | 8.7% |
| High Blood Pressure | 44.3% |
| Asthma | 10.1% |
| COPD | 11.3% |
| Cancer | 6.8% |
| Stroke | 4.8% |
Behaviors & Mental Health
| Smoking | 26.3% |
| 88% above US avg |
| Binge Drinking | 16.4% |
| Physical Inactivity | 39.2% |
| Depression | 22.7% |
| Mental Distress | 20.3% |
| Physical Distress | 17.8% |
| Short Sleep | 44.3% |
Healthcare Access
| Insurance Rate | 75.5% |
| Uninsured | 15.4% |
| 79% above US avg |
| Checkup Rate | 75.5% |
| Dental Visits | 45.3% |
Food & Exercise
Licking has a violent crime rate of 64 per 100,000 residents, 83% below the national average of 380. This breaks down to aggravated assault at 64.4 per 100,000, robbery at 0.0, rape at 0.0. The murder rate is 0.0 per 100,000 (below the national rate of 6.3). Property crime stands at 2,062 per 100,000, 5% above the U.S. average. This includes larceny/theft at 1,675, burglary at 354, vehicle theft at 32 per 100,000 residents. Overall, Licking receives a safety grade of F.
Crime Rates: Licking vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 64.4/100K |
| 83% below US avg |
| Murder | 0.0/100K |
| 100% below US avg |
| Rape | 0.0/100K |
| Robbery | 0.0/100K |
| Assault | 64.4/100K |
Property Crime
| Total Property | 2,061.9/100K |
| 5% above US avg |
| Burglary | 354.4/100K |
| Theft | 1,675.3/100K |
| Vehicle Theft | 32.2/100K |
| Arson | 0.0/100K |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Licking experiences four distinct seasons with an average annual temperature of 55°F (13°C). Winters average 31°F in January while summers reach 77°F in July. The area gets 258 sunny days per year, above the national average. Annual precipitation totals 42.8 inches. The area receives 5.4 inches of snow annually. Air quality is rated Good with a median AQI of 41. The city sits at an elevation of 1,263 feet.
Temperature
31°F Jan (-1°C)
77°F Jul (25°C)
| Annual Average | 55.1°F |
| 2% above US avg |
| January Average | 31°F (-1°C) |
| July Average | 77°F (25°C) |
| Sunny Days | 258 days/yr |
Precipitation & Snow
| Annual Rainfall | 42.8 inches |
| 13% above US avg |
| Snowfall | 5.4 inches/yr |
Air Quality
| AQI Median | 41.0 |
| Rating | Good |
Geography
| Elevation | 1,263 ft (385 m) |
| Area | 2.1 sq mi (5.5 km²) |
| Population Density | 1,322/sq mi |
| Coordinates | 37.4995°N, 91.8571°W |
| Timezone | America/Chicago |
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
31°F (-1°C) |
2.0 in |
Coldest, Driest |
| February |
36°F (2°C) |
2.4 in |
|
| March |
45°F (7°C) |
4.0 in |
|
| April |
55°F (13°C) |
4.2 in |
|
| May |
64°F (18°C) |
4.6 in |
Wettest |
| June |
72°F (22°C) |
3.9 in |
|
| July |
77°F (25°C) |
3.5 in |
Warmest |
| August |
76°F (24°C) |
3.7 in |
|
| September |
68°F (20°C) |
4.0 in |
|
| October |
57°F (14°C) |
3.5 in |
|
| November |
45°F (7°C) |
3.8 in |
|
| December |
36°F (2°C) |
3.4 in |
|
Licking has a seasonal temperature swing of 46°F — from 31°F in January to 77°F in July. Total annual precipitation is 42.8 inches, with May being the wettest month (4.6") and January the driest (2.0").
Frequently Asked Questions About Licking
What is the population of Licking?
Licking has a population of 2,816 residents and is located in Missouri. The population density is 1,322 people per square mile, spread across 2.1 square miles. The median age of residents is 38.4 years. The population is 30.8% female and 69.2% male.
Is Licking expensive to live in?
Licking is more affordable than the national average, with a cost of living index of 90.8 — below the baseline of 100. The median household income is $32,813, 56% below the national average of $75,149. The median home value is $109,000 (61% below the U.S. median). Renters pay a median of $614 per month, below the national average of $1,163. The home price-to-income ratio is 3.3x, indicating housing is reasonably affordable relative to local income levels.
Is Licking safe?
Licking is considered a very safe city with a violent crime rate of 64 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 2,062 per 100,000 (above the national average). Overall, Licking receives a safety grade of F based on combined crime data.
What is the weather like in Licking?
Licking has a four-season climate with an average annual temperature of 55°F (13°C). Winter temperatures average 31°F in January, while summers reach an average of 77°F in July. The area receives 258 sunny days per year, well above the national average of 205. Annual rainfall totals 42.8 inches, with 5.4 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 41.
How is the job market in Licking?
Licking has a healthy job market with an unemployment rate of 3.4%, near the national average of 3.6%. The average commute time is 19 minutes, and 9.0% of workers work from home.
How much does housing cost in Licking?
The median home value in Licking is $109,000. Zillow estimates the typical home value at $187,309. For renters, the median monthly rent is $614. Fair market rent is $775 for a 1-bedroom and $970 for a 2-bedroom apartment.
How are the schools in Licking?
Schools in Licking score 5.5 out of 10 on standardized testing, near the national average. 6.6% of adults in Licking hold a bachelor's degree or higher, below the national average of 33.7%. 81.2% have completed high school. 2.5% hold a graduate or professional degree.
How healthy is Licking?
The obesity rate in Licking is 46.3% (above the national rate of 32.1%). 26.3% of adults are smokers. 39.2% are physically inactive. 22.7% of residents report depression. 15.4% lack health insurance (above the national rate).
What is transportation like in Licking?
The average commute in Licking is 19 minutes, shorter than the national average of 28 minutes. 64.4% of workers drive alone to work, and 9.0% work from home.
What are the demographics of Licking?
The racial and ethnic makeup of Licking is 76.5% White, 17% Black or African American, 5.1% Hispanic or Latino. 94.7% of residents speak only English at home, while 5.3% speak Spanish. 9.5% of the population are military veterans. 26.1% of residents have a disability. 75.5% have health insurance coverage.