Median Income
$47,935
36% lower than US avg
Home Value
$98,400
65% lower than US avg
Bachelor's+
9.7%
71% lower than US avg
Median Rent
$819
30% lower than US avg
Obesity Rate
35.7%
11% higher than US avg
Unemployment
4.5%
25% higher than US avg
Poverty Rate
8.2%
34% lower than US avg
How New London Compares to the U.S. Average (100% = U.S. avg)
People
Population2,742
Median Age39.9 yrs
Density1,241/mi²
Male / Female49% / 51%
Largest GroupWhite 92%
Economy
B
Median Income$47,935
Per Capita$25,679
Unemployment4.5%
Poverty8.2%
County GDP$2,991M
Commute28 min
Housing
A+
Home Value$98,400
Rent$819
OwnershipN/A
Zillow$202,221
Health
Obesity35.7%
UninsuredN/A
Depression28.1%
Heart Disease6.5%
Climate
Avg Temp50°F
AQI43 (Good)
Rain40.0 in/yr
Elevation994 ft
Education
D
Bachelor's+9.7%
High School+86.6%
School Score5.90
Community
2024 VoteR 72% / D 28%
Commute28 min
EV Stations1
Libraries8
Is New London a Good Place to Live?
Based on current data, New London receives an overall livability score of 3.4 out of 5.0, earning a grade of B. Key strengths include affordable housing, a low poverty rate. Areas to be aware of include below-average incomes. New London offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in New London is $47,935, 36% below the national average of $75,149. Unemployment stands at 4.5%, indicating a healthy job market. 8.2% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 28 minutes.
Cost of Living & Housing
The median home value in New London is $98,400, 65% below the national median — offering relatively affordable homeownership. Renters pay a median of $819 per month, below the national average — a plus for affordability. At just 2.1x median income, home prices are very affordable relative to local earnings.
Education
9.7% of residents hold a bachelor's degree, below the national average of 33.7%. 86.6% have completed high school. Area schools have an average test score of 5.9/10.
Climate & Weather
New London experiences four distinct seasons with an average temperature of 50°F. Winters average 26°F in January while summers reach 73°F in July. Annual precipitation totals 40.0 inches, including 47.0 inches of snow. Air quality is rated Good with a median AQI of 43.
New London has a population of 2,742 with a density of 1,241 people per square mile. The median age is 39.9 years, 3% older than the national median of 38.9. The city is predominantly White (91.7%), with 2.9% Hispanic, 2.7% Black.
Population
39.9yrs
Median Age
3% above US avg
Race & Ethnicity
New London vs U.S. Average
Language Spoken at Home
| English Only | 100.0% |
| 27% above US avg |
| Spanish | 0.0% |
| 100% below US avg |
Social Characteristics
New London vs U.S. Average
The median household income in New London is $47,935, which is 36% below the national average of $75,149. The unemployment rate is 4.5% (above the 3.6% US average). 8.2% of residents live below the poverty line. Workers commute an average of 28 minutes.
Income: New London vs U.S.
Income
| Median HH Income | $47,935 |
| 36% below US avg |
| Per Capita Income | $25,679 |
| Avg Weekly Wage | $1,024 |
| IRS Avg AGI | $59,233 |
Employment & Poverty
| Unemployment | 4.5% |
| 25% above US avg |
| Poverty Rate | 8.2% |
| 34% below US avg |
| Establishments (County) | 1,419 |
| County GDP | $2,991M |
Business (County)
| Restaurants | 114 |
| Healthcare | 108 |
| Retail | 154 |
| Manufacturing | 92 |
Tax & Cost of Living
| Property Tax (IRS) | $3,837 |
| 10% above US avg |
| Effective Tax Rate | 3.90% |
Commute & Transportation
| Commute Time | 28.3 min |
| Work from Home | 1.6% |
The median home value in New London is $98,400, 65% below the national average. Monthly rent averages $819 (30% below US avg). Zillow estimates the typical home value at $202,221.
Home Values
| Census Median | $98,400 |
| 65% below US avg |
| Zillow ZHVI | $202,221 |
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $819 |
| 30% below US avg |
HUD Fair Market Rent
| Studio | $816 |
| 1 Bedroom | $873 |
| 2 Bedrooms | $1,092 |
| 3 Bedrooms | $1,388 |
| 4 Bedrooms | $1,550 |
Ownership & Property
Property Tax
| Avg Tax (IRS) | $3,837 |
| 10% above US avg |
| Effective Rate | 3.90% |
In New London, 35.7% of adults are obese (above the 32.1% national rate). 28.1% report depression. 30.4% are physically inactive.
Health Metrics: New London vs U.S. Average (%)
Chronic Conditions
| Obesity | 35.7% |
| 11% above US avg |
| Diabetes | 11.6% |
| Heart Disease | 6.5% |
| High Blood Pressure | 33.8% |
| Asthma | 11.8% |
| COPD | 8.5% |
| Stroke | 3.4% |
Behaviors & Mental Health
| |
| Binge Drinking | 17.8% |
| Physical Inactivity | 30.4% |
| Depression | 28.1% |
| Mental Distress | 20.7% |
| Physical Distress | 15.0% |
Healthcare Access
| Insurance Rate | 88.3% |
| |
| Checkup Rate | 77.1% |
| Premature Death | 10,506/100K |
Food & Exercise
| Food Environment | 7.7/10 |
| Exercise Access | 61.4% |
| Healthcare Facilities | 108 |
Crime Rates: New London vs U.S. Average (per 100,000)
Traffic Safety
| Fatal Crashes (County/yr) | 4 |
Safety Score
New London has an average annual temperature of 50°F (10°C). Winters average 26°F in January while summers reach 73°F in July. Annual precipitation is 40.0 inches. Air quality is rated Good with a median AQI of 43.
Temperature
26°F Jan (-3°C)
73°F Jul (23°C)
| Annual Average | 50.1°F |
| 7% below US avg |
| January Average | 26°F (-3°C) |
| July Average | 73°F (23°C) |
Precipitation & Snow
| Annual Rainfall | 40.0 inches |
| 5% above US avg |
| Snowfall | 47.0 inches/yr |
Air Quality
| AQI Median | 43.0 |
| Rating | Good |
Geography
| Elevation | 994 ft (303 m) |
| Area | 2.2 sq mi (5.7 km²) |
| Population Density | 1,241/sq mi |
| Coordinates | 41.0797°N, 82.4062°W |
| County FIPS | 39077 |