Starting a business in Normal?

Elijah Ramos Mar 10, 2026

I've lived in Eastside for about 13 years now, so I can give you a pretty detailed perspective.

I genuinely enjoy living here. When I first moved here from Charlotte, I was surprised by cost of living. It took some adjustment but now I wouldn't trade it.

A few things worth knowing:
- Good healthcare facilities
- Close to major attractions
- The cultural scene scene is challenging

The downsides:
- Property taxes are high
- Far from beaches/mountains

Overall I'd rate it 9/10 for retirees. No regrets on my end..

30 upvotes

Kinsley Mar 27, 2026

Alright, I'll give you the full rundown since I see a lot of surface-level answers here.

I've been in Pine Hills for 13 years. Moved from Phoenix for quality of life. Here's my honest, detailed take:

**Housing:**
The market right now is challenging. We bought in 2019 at k and it's now worth up a bit than that. If you're renting, expect /mo for a decent 1-bed in a safe area. Lots of new construction which should help.

**Employment:**
government is strong here. tech is hit or miss. If you're remote, you'll love the cost of living. Average salaries are developing for the area.

**Quality of Life:**
I genuinely enjoy living here. The outdoor scene is better than expected - we have desert landscapes within easy driving distance. Dining has gotten so much better in the past few years.

**Schools (if relevant):**
Varies hugely by district. Pine Hills schools are tough. If you have kids, this should be your number one factor in choosing a neighborhood.

**The Bad:**
I'd be lying if I said everything is great. Chain restaurants dominate. Homeless population growing downtown. And job market can be frustrating.

**Bottom line:**
For families, I'd say this is a 7/10. Hope this helps!. Feel free to ask specific questions - happy to help.

26 upvotes

Benjamin White Mar 3, 2026

this is the way

11 upvotes