At a Glance
Median Income
$105,286
$44,376 per capita
Home Value
$792,400
Zillow: $943,389
Median Rent
$2,191/mo
36.0% of income on rent
Violent Crime
196/100K
969/100K property
Bachelor's Degree+
42.7%
88.1% high school+
Unemployment
2.9%
7.4% poverty rate
Obesity Rate
25.5%
10.1% smoking rate
Avg Temperature
60°F
325 sunny days/yr
How San Marcos Compares to the U.S. Average
Each bar shows San Marcos's value as a percentage of the national average (100% = U.S. avg)
Thin vertical line = U.S. national average (100%)
Is San Marcos a Good Place to Live?
B
3.1 / 5.0 — Good
Based on economy, affordability, safety, and education metrics compared to national averages.
Economy & Jobs
San Marcos residents earn a median household income of $105,286 , which is 40% above the national average of $75,149.
Per capita income is $44,376. The unemployment rate stands at 2.9% (19% below the U.S. rate of 3.6%). 7.4% of residents live below the poverty line. The area is home to 148,394 business establishments, including 8,853 restaurants.
Housing & Cost of Living
The median home value in San Marcos is $792,400 , 181% above the national median of $281,900.
Zillow estimates the typical home at $943,389. Median rent is $2,191/month, with 36.0% of renters spending more than 30% of income on housing. The cost of living index is 110.7 (100 = national average). The median home was built in 1994.
Safety & Crime
San Marcos reports 196 violent crimes per 100,000 residents
, which is 48% below the national average of 380/100K.
Property crime is 969/100K. The murder rate is 0.0/100K.
Education
42.7% of adults in San Marcos hold a bachelor's degree or higher
(27% above the national average).
88.1% have completed high school. Local schools score 5.7/10 in standardized testing.
Climate & Weather
San Marcos has an average annual temperature of 60°F (16°C).
Winters average 51°F in January while summers reach 72°F in July. The area gets 325 sunny days per year. Annual precipitation totals 29.4 inches. Air quality is rated Good with a median AQI of 48.
Data Overview
People
Population94,078
Median Age36.8 yrs
Density3,829/mi²
Male / Female50% / 50%
Foreign Born13.6%
Veterans6.4%
Economy
A+
Median Income$105,286
Per Capita$44,376
Unemployment2.9%
Poverty7.4%
County GDP$351,753M
Avg Weekly Wage$1,565
Housing
C
Home Value$792,400
Rent$2,191
Ownership63.0%
Zillow$943,389
Housing Units31,896
Rent Burden36.0%
Crime
F
Violent196/100K
Property969/100K
Murder0.0/100K
Assault132/100K
Burglary165/100K
Health
Obesity25.5%
Diabetes9.2%
Smoking10.1%
Heart Disease4.8%
Premature Death5,325/100K
Climate
Avg Temp60°F
Sunny Days325/yr
Rain29.4 in/yr
AQI48 (Good)
Elevation636 ft
Education
A
Bachelor's+42.7%
High School+88.1%
Graduate+14.0%
School Score5.7/10
Community
2024 VoteR 47% / D 50%
Commute27 min
Broadband94.8%
Internet Speed153 Mbps
EV Stations35
Libraries67
Did You Know?
San Marcos was founded in 1963.
The median home in San Marcos was built in 1994.
18.7% work from home.
The nearest airport is San Diego International (28 miles).
The Gini coefficient (income inequality) is 0.468 (U.S. avg: 0.490).
Natural hazard risk is rated "Very High" by FEMA.
10.0% of the population has a disability.
13.6% of residents are foreign-born.
Average internet download speed is 153 Mbps.
There are 8,853 restaurants in the area.
The county recorded 238 fatal vehicle crashes.
364 declared natural disasters on record.
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