Median Income
$35,417
53% lower than US avg
Home Value
$56,300
80% lower than US avg
Violent Crime
377/100K
1% lower than US avg
Bachelor's+
12.2%
64% lower than US avg
Median Rent
$525
55% lower than US avg
Obesity Rate
38.2%
19% higher than US avg
Unemployment
10.4%
189% higher than US avg
Poverty Rate
7.5%
40% lower than US avg
How White Cloud Compares to the U.S. Average (100% = U.S. avg)
People
Population136
Median Age36.0 yrs
Density189/mi²
Male / Female52% / 48%
Largest GroupWhite 77%
Veterans97.0%
Economy
C
Median Income$35,417
Per Capita$21,254
Unemployment10.4%
Poverty7.5%
County GDP$352M
Commute16 min
Housing
A+
Home Value$56,300
Rent$525
Ownership47.2%
Zillow$159,043
Housing Units104
Rent Burden17.5%
Crime
F
Violent377/100K
Property3,491/100K
Health
Obesity38.2%
Uninsured8.9%
Smoking16.5%
Depression21.6%
Heart Disease5.6%
Climate
Avg Temp53°F (12°C)
AQI39 (Good)
Sunny Days297/yr
Elevation878 ft (268 m)
Education
D
Bachelor's+12.2%
High School+82.9%
Graduate+0.0%
School Score5.16
Community
2024 VoteR 81% / D 18%
Commute16 min
Broadband53.0%
EV Stations1
Libraries4
Is White Cloud a Good Place to Live?
Based on current data, White Cloud receives an overall livability score of 2.6 out of 5.0, earning a grade of C+. Key strengths include affordable housing, abundant sunshine, a low poverty rate. Areas to be aware of include above-average unemployment, below-average incomes. White Cloud has some notable strengths but also faces challenges that prospective residents should consider.
Economy & Jobs
The median household income in White Cloud is $35,417, 53% below the national average of $75,149. At 10.4%, unemployment is notably high. Only 7.5% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 16 minutes, shorter than most U.S. cities.
Cost of Living & Housing
The median home value in White Cloud is $56,300, 80% below the national median / offering relatively affordable homeownership. Renters pay a median of $525 per month, below the national average / a plus for affordability. At just 1.6x median income, home prices are very affordable relative to local earnings.
Safety & Crime
Violent crime in White Cloud is below the national average at 377 per 100,000 residents (U.S. avg: 380). Property crime occurs at a rate of 3,491 per 100,000, 78% above the national average.
Education
12.2% of residents hold a bachelor's degree, below the national average of 33.7%. 82.9% have completed high school. Area schools have an average test score of 5.2/10.
Climate & Weather
White Cloud experiences four distinct seasons with an average temperature of 53°F. Winters average 25°F in January while summers reach 77°F in July. With 297 sunny days per year, residents enjoy well above the national average of sunshine. Air quality is rated Good with a median AQI of 39.
White Cloud has a population of 136 with a density of 189 people per square mile, spread across 0.7 square miles. The median age is 36.0 years, 7% younger than the national median of 38.9. The gender split is 47.8% female and 52.2% male. The city is predominantly White (76.5%), with 20.6% Hispanic, 1.5% Black. English is the primary language spoken at home by 98% of residents. 97.0% of the population are veterans, above the national rate of 6.0%. 27.4% of residents have a disability (above the 13.0% national average). 86.8% have health insurance coverage.
Population
36.0yrs
Median Age
7% below US avg
Race & Ethnicity
White Cloud vs U.S. Average
Language Spoken at Home
English Only
98.0%
25% above US avg
Spanish
2.0%
85% below US avg
Social Characteristics
White Cloud vs U.S. Average
The median household income in White Cloud is $35,417, which is 53% below the national average of $75,149. Per capita income is $21,254 (below the $39,052 national figure). The average weekly wage is $971, 32% lower than the U.S. average. The unemployment rate is 10.4% (above the 3.6% US average). 7.5% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 234 business establishments, including 8 restaurants. The cost of living index is 90.1, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 16 minutes (shorter than the 28-minute US average). 0.0% of workers work from home (below the 15.2% national rate).
Income: White Cloud vs U.S.
Income
| Median HH Income | $35,417 |
| 53% below US avg |
| Per Capita Income | $21,254 |
| Avg Weekly Wage | $971 |
| IRS Avg AGI | $67,094 |
| Gini Index | 0.423 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 10.4% |
| 189% above US avg |
| Poverty Rate | 7.5% |
| 40% below US avg |
| Establishments (County) | 234 |
| County GDP | $352M |
Business (County)
| Restaurants | 8 |
| Healthcare | 18 |
| Retail | 16 |
| Manufacturing | 12 |
Tax & Cost of Living
| Property Tax (IRS) | $2,300 |
| 34% below US avg |
| Cost of Living | 90.10 (100=avg) |
| Effective Tax Rate | 4.09% |
Commute & Transportation
| Commute Time | 15.7 min |
| Drive Alone | 94.2% |
| Public Transit | 0.0% |
| Work from Home | 0.0% |
The median home value in White Cloud is $56,300, 80% below the national median of $281,900. Zillow estimates the typical home value at $159,043, higher than the Census estimate. Monthly rent averages $525 (55% below the national average of $1,163). Fair market rent ranges from $753 for a one-bedroom to $947 for a two-bedroom apartment. 47.2% of housing units are owner-occupied (below the 65.4% national rate). There are 104 total housing units in the city. The median year a home was built is 1978. The average annual property tax is $2,300 (lower than the $3,500 national average). 17.5% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 1.6x, well within the affordable range.
Home Values
| Census Median | $56,300 |
| 80% below US avg |
| Zillow ZHVI | $159,043 |
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $525 |
| 55% below US avg |
| Rent Burden | 17.5% |
HUD Fair Market Rent
| Studio | $702 |
| 1 Bedroom | $753 |
| 2 Bedrooms | $947 |
| 3 Bedrooms | $1,223 |
| 4 Bedrooms | $1,397 |
Ownership & Property
| Homeownership | 47.2% |
| Owner-Occupied | 47.2% |
| Renter-Occupied | 52.8% |
| Housing Units | 104 |
| Median Year Built | 1978 |
Property Tax
| Avg Tax (IRS) | $2,300 |
| 34% below US avg |
| Effective Rate | 4.09% |
In White Cloud, 38.2% of adults are obese, above the national rate of 32.1%. 10.2% have diabetes. Heart disease affects 5.6% of residents. 31.5% have high blood pressure. 16.5% are current smokers. 18.6% report binge drinking. 25.9% are physically inactive. 21.6% report depression. 17.9% experience frequent mental distress. 8.9% of residents lack health insurance. The primary care physician ratio is 1:1,868. 22.1% of residents have access to exercise opportunities. The food environment index is 8.0 out of 10.
Health Metrics: White Cloud vs U.S. Average (%)
Chronic Conditions
| Obesity | 38.2% |
| 19% above US avg |
| Diabetes | 10.2% |
| Heart Disease | 5.6% |
| High Blood Pressure | 31.5% |
| Asthma | 10.6% |
| COPD | 6.1% |
| Cancer | 7.0% |
| Stroke | 2.9% |
Behaviors & Mental Health
| Smoking | 16.5% |
| 18% above US avg |
| Binge Drinking | 18.6% |
| Physical Inactivity | 25.9% |
| Depression | 21.6% |
| Mental Distress | 17.9% |
| Physical Distress | 12.5% |
| Short Sleep | 37.4% |
Healthcare Access
| Insurance Rate | 86.8% |
| Uninsured | 8.9% |
| 3% above US avg |
| Primary Care | 1:1,868 |
| Mental Health | 1:7,493 |
| Checkup Rate | 74.6% |
| Dental Visits | 61.4% |
| Premature Death | 6,807/100K |
Food & Exercise
| Food Environment | 8.0/10 |
| Exercise Access | 22.1% |
| Healthcare Facilities | 18 |
White Cloud has a violent crime rate of 377 per 100,000 residents, 1% below the national average of 380. Property crime stands at 3,491 per 100,000, 78% above the U.S. average. The county recorded 1 fatal traffic crashes. Overall, White Cloud receives a safety grade of F.
Crime Rates: White Cloud vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 377.4/100K |
| 1% below US avg |
| |
Property Crime
| Total Property | 3,490.6/100K |
| 78% above US avg |
Traffic Safety
| Fatal Crashes (County/yr) | 1 |
| Avg Accident Severity | 0.0 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
White Cloud experiences four distinct seasons with an average annual temperature of 53°F (12°C). Winters average 25°F in January while summers reach 77°F in July. The area gets 297 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Air quality is rated Good with a median AQI of 39. The city sits at an elevation of 878 feet.
Temperature
25°F Jan (-4°C)
77°F Jul (25°C)
| Annual Average | 52.7°F |
| 2% below US avg |
| January Average | 25°F (-4°C) |
| July Average | 77°F (25°C) |
| Sunny Days | 297 days/yr |
Geography
| Elevation | 878 ft (268 m) |
| Area | 0.7 sq mi (1.9 km²) |
| Population Density | 189/sq mi |
| Coordinates | 39.9743°N, 95.2990°W |
| Timezone | America/Chicago |
| County | Doniphan County County |
| Nearest Airport | Kansas City International (MCI)
56 miles away |
Precipitation & Snow
Wettest Month (May)
4.57"
Air Quality
| AQI Median | 39.0 |
| Rating | Good |
Natural Hazard Risk
| Overall Risk | Very Low |
| Risk Score | 14.0 / 100 |
| Social Vulnerability | 32.0 / 100 |
| Community Resilience | 63.3 / 100 |
Hazard Breakdown
| Tornado |
Relatively Low |
| Hurricane |
No Rating |
| Earthquake |
Very Low |
| Wildfire |
Very Low |
| Flood |
Very Low |
| Hail |
Relatively Low |
| Strong Wind |
Relatively Low |
| Heat Wave |
Relatively Low |
| Winter Weather |
Relatively Low |
| Lightning |
Very Low |
| Ice Storm |
Relatively Low |
| Drought |
Relatively Moderate |
| Cold Wave |
Relatively Low |
| Landslide |
Relatively Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
7 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M3.6. Most recent: M2.9 on Jan 6, 2014.
| Dec 17, 2009 |
2 km NW of Auburn, Nebraska |
M3.6 |
68 km |
| Jul 16, 2004 |
6 km SSE of Riverton, Iowa |
M3.5 |
76 km |
| Mar 23, 2007 |
5 km N of Nortonville, Kansas |
M3.1 |
57 km |
| Feb 11, 1995 |
6 km E of Clearmont, Missouri |
M3.1 |
66 km |
| May 13, 1999 |
6 km WSW of Kansas City, Kansas |
M3.0 |
110 km |
| Jan 6, 2014 |
5 km NW of Liberty, Nebraska |
M2.9 |
106 km |
| Mar 31, 1993 |
2 km SE of Nemaha, Nebraska |
M2.9 |
49 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
565 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 11 fatalities, 255 injuries.
| Date |
Rating |
Distance |
Fatalities |
| May 29, 2004 |
EF4 |
90 km |
3 |
| Mar 29, 1979 |
EF4 |
58 km |
0 |
| Jun 8, 1966 |
EF4 |
90 km |
1 |
| Jun 22, 1964 |
EF4 |
82 km |
0 |
| Apr 12, 1964 |
EF4 |
78 km |
1 |
| Aug 6, 1962 |
EF4 |
65 km |
0 |
| May 7, 1961 |
EF4 |
95 km |
0 |
| Apr 5, 1954 |
EF4 |
64 km |
0 |
| May 21, 2024 |
EF3 |
98 km |
0 |
| May 21, 2019 |
EF3 |
54 km |
0 |
| Jun 3, 2014 |
EF3 |
64 km |
0 |
| May 28, 2013 |
EF3 |
78 km |
0 |
| May 29, 2004 |
EF3 |
65 km |
0 |
| Apr 11, 2001 |
EF3 |
91 km |
0 |
| Jun 7, 1984 |
EF3 |
87 km |
0 |
| Apr 26, 1984 |
EF3 |
65 km |
0 |
| Mar 29, 1979 |
EF3 |
74 km |
0 |
| Jun 11, 1967 |
EF3 |
95 km |
0 |
| May 11, 1966 |
EF3 |
99 km |
0 |
| Apr 10, 1965 |
EF3 |
64 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
11 wildfires (100+ acres) within 100 km.
Largest: UNNAMED (3,244 ac, 1995).
| Year |
Name |
Acres |
Distance |
| 1995 |
UNNAMED |
3,244 |
95 km |
| 2004 |
KRAUSE |
3,012 |
99 km |
| 2021 |
4 DELTA 21 |
1,708 |
87 km |
| 2011 |
182 |
1,575 |
85 km |
| 2018 |
FY 18 182 ROAD BROADCAST BURN |
1,009 |
82 km |
| 2020 |
MOSQR-FY20-RX-WUI |
964 |
16 km |
| 2016 |
SQR BM SL DESOTO 2016 WUI RX |
866 |
15 km |
| 1988 |
NORTH POOL |
698 |
15 km |
| 2020 |
UNNAMED |
645 |
14 km |
| 2009 |
UNIT 6 |
625 |
13 km |
| 2002 |
SCRDGRS 6 |
536 |
13 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
25°F (-4°C) |
0.9 in |
Coldest, Driest |
| February |
31°F (-0°C) |
1.0 in |
|
| March |
42°F (6°C) |
2.2 in |
|
| April |
54°F (12°C) |
3.0 in |
|
| May |
64°F (18°C) |
4.6 in |
Wettest |
| June |
73°F (23°C) |
4.5 in |
|
| July |
77°F (25°C) |
4.3 in |
Warmest |
| August |
75°F (24°C) |
4.3 in |
|
| September |
67°F (20°C) |
4.6 in |
|
| October |
56°F (13°C) |
2.9 in |
|
| November |
41°F (5°C) |
2.0 in |
|
| December |
30°F (-1°C) |
1.2 in |
|
White Cloud has a seasonal temperature swing of 52°F / from 25°F in January to 77°F in July. Total annual precipitation is 35.3 inches, with May being the wettest month (4.6") and January the driest (0.9").
Average costs for common services in White Cloud. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$225 ($135–$360) |
| Specialist Visit |
$315 ($180–$496) |
| Urgent Care Visit |
$180 ($90–$315) |
| Emergency Room Visit |
$1,982 ($721–$4,505) |
| Dental Cleaning |
$117 ($68–$180) |
| Dental Filling |
$225 ($135–$360) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$41 ($23–$68) |
| Oil Change (Synthetic) |
$68 ($45–$108) |
| Brake Pad Replacement |
$270 ($135–$451) |
| Tire Rotation |
$36 ($18–$68) |
| New Tires (Set of 4) |
$541 ($360–$901) |
| Battery Replacement |
$180 ($90–$315) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$90 ($54–$135) |
| Electrician (Per Hour) |
$81 ($45–$126) |
| HVAC Repair |
$360 ($135–$721) |
| HVAC System Install |
$6,307 ($3,604–$10,812) |
| Roof Repair |
$901 ($360–$1,802) |
| Roof Replacement |
$8,109 ($4,956–$13,515) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,352 ($451–$3,154) |
| Divorce (Contested) |
$13,515 ($4,505–$27,030) |
| DUI Defense |
$4,505 ($1,802–$9,010) |
| Bankruptcy (Chapter 7) |
$1,352 ($721–$2,703) |
| Will Preparation |
$451 ($180–$901) |
| Trust Preparation |
$2,253 ($901–$4,505) |
View all 12 services
Personal Care
| Men's Haircut |
$23 ($14–$41) |
| Women's Haircut |
$50 ($27–$90) |
| Hair Coloring (Full) |
$135 ($68–$225) |
| Manicure |
$23 ($14–$41) |
| Pedicure |
$36 ($23–$59) |
| Massage (1 Hour) |
$72 ($45–$117) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.69 ($2.70–$4.96) |
| Dozen Eggs (per dozen) |
$3.15 ($2.25–$4.51) |
| Loaf of Bread |
$3.42 ($2.25–$4.96) |
| Chicken Breast (per lb) |
$4.05 ($2.70–$5.86) |
| Ground Beef (per lb) |
$4.96 ($3.60–$6.76) |
| Rice (per lb) |
$0.90 ($0.54–$1.62) |
View all 20 services
Utilities
| Electricity (Monthly) |
$126 ($72–$225) |
| Natural Gas (Monthly) |
$63 ($27–$135) |
| Water/Sewer (Monthly) |
$63 ($36–$108) |
| Internet (Monthly) |
$63 ($36–$90) |
| Cell Phone Plan (Monthly) |
$59 ($27–$90) |
| Cable TV (Monthly) |
$77 ($45–$135) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$180 ($68–$451) |
| Car Insurance (Annual) |
$1,802 ($1,081–$3,154) |
| Bus Pass (Monthly) |
$63 ($27–$117) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.21–$23) |
| Car Registration (Annual) |
$90 ($27–$225) |
| Driver's License Renewal |
$27 ($14–$68) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,081 ($541–$2,253) |
| Daycare (Toddler, Monthly) |
$901 ($451–$1,802) |
| After-School Care (Monthly) |
$360 ($180–$631) |
| Tutoring (Per Hour) |
$45 ($23–$90) |
| SAT/ACT Prep Course |
$901 ($360–$2,253) |
| Private School (K-12, Annual) |
$11,263 ($4,505–$27,030) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$54 ($27–$90) |
| Dog Vaccination (Annual) |
$90 ($45–$180) |
| Dog Grooming |
$54 ($27–$90) |
| Pet Boarding (Per Night) |
$36 ($18–$68) |
| Dog Spay/Neuter |
$270 ($135–$451) |
| Cat Spay/Neuter |
$180 ($90–$360) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $414 |
| Toddler | $423 |
| Preschool | $423 |
| Family Childcare (monthly) |
| Infant | $426 |
| Toddler | $361 |
| Preschool | $361 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About White Cloud
What is the population of White Cloud?
White Cloud has a population of 136 residents and is located in Kansas. The population density is 189 people per square mile, spread across 0.7 square miles. The median age of residents is 36.0 years, which is younger than the national median of 38.9 years. The population is 47.8% female and 52.2% male.
Is White Cloud expensive to live in?
White Cloud is more affordable than the national average, with a cost of living index of 90.1 / below the baseline of 100. The median household income is $35,417, 53% below the national average of $75,149. The median home value is $56,300 (80% below the U.S. median). Renters pay a median of $525 per month, below the national average of $1,163. The home price-to-income ratio is 1.6x, indicating housing is reasonably affordable relative to local income levels.
Is White Cloud safe?
White Cloud is safer than the national average, with a violent crime rate of 377 per 100,000 compared to the U.S. rate of 380. Property crime occurs at a rate of 3,491 per 100,000 (above the national average). Overall, White Cloud receives a safety grade of F based on combined crime data.
What is the weather like in White Cloud?
White Cloud has a four-season climate with an average annual temperature of 53°F (12°C). Winter temperatures average 25°F in January, while summers reach an average of 77°F in July. The area receives 297 sunny days per year, well above the national average of 205. Air quality is rated Good with a median Air Quality Index (AQI) of 39.
How is the job market in White Cloud?
The job market in White Cloud faces challenges, with unemployment at 10.4% / significantly above the national rate of 3.6%. The average weekly wage is $971. There are 234 business establishments in the area, including 8 restaurants and food service locations. The average commute time is 16 minutes, and 0.0% of workers work from home.
How much does housing cost in White Cloud?
The median home value in White Cloud is $56,300. Zillow estimates the typical home value at $159,043. For renters, the median monthly rent is $525. Fair market rent is $753 for a 1-bedroom and $947 for a 2-bedroom apartment. The homeownership rate is 47.2%. The average annual property tax is $2,300.
How are the schools in White Cloud?
Schools in White Cloud score 5.2 out of 10 on standardized testing, near the national average. 12.2% of adults in White Cloud hold a bachelor's degree or higher, below the national average of 33.7%. 82.9% have completed high school. 0.0% hold a graduate or professional degree.
How healthy is White Cloud?
The obesity rate in White Cloud is 38.2% (above the national rate of 32.1%). 16.5% of adults are smokers. 25.9% are physically inactive. 21.6% of residents report depression. 8.9% lack health insurance. 22.1% of residents have access to exercise opportunities. The primary care physician ratio is 1:1,868.
What is transportation like in White Cloud?
The average commute in White Cloud is 16 minutes, shorter than the national average of 28 minutes. 94.2% of workers drive alone to work, and 0.0% work from home.
What are the demographics of White Cloud?
The racial and ethnic makeup of White Cloud is 76.5% White, 1.5% Black or African American, 20.6% Hispanic or Latino. 98% of residents speak only English at home. 97.0% of the population are military veterans. 27.4% of residents have a disability. 86.8% have health insurance coverage.
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