Median Income
$36,250
52% lower than US avg
Home Value
$9,999
96% lower than US avg
Violent Crime
0/100K
100% lower than US avg
Bachelor's+
0.0%
100% lower than US avg
Obesity Rate
40.3%
26% higher than US avg
Unemployment
0.0%
100% lower than US avg
How White Rock Compares to the U.S. Average (100% = U.S. avg)
People
Population13
Median Age65.3 yrs
Density8/mi²
Male / Female100% / 0%
Largest GroupWhite 92%
Veterans13.0%
Economy
B
Median Income$36,250
Per Capita$19,777
Unemployment0.0%
County GDP$348M
Housing
A+
Home Value$9,999
Ownership100.0%
Zillow$249,451
Housing Units4
Rent Burden24.1%
Crime
Violent0/100K
Property0/100K
Health
Obesity40.3%
Smoking17.5%
Depression22.2%
Heart Disease5.8%
Climate
Avg Temp43°F (6°C)
AQI35 (Good)
Rain24.5 in/yr
Sunny Days276/yr
Elevation975 ft (297 m)
Education
C+
Bachelor's+0.0%
High School+46.2%
Graduate+0.0%
School Score5.45
Community
2024 VoteR 65% / D 33%
Broadband7.0%
EV Stations1
Libraries2
Is White Rock a Good Place to Live?
Based on current data, White Rock receives an overall livability score of 3.7 out of 5.0, earning a grade of B+. Key strengths include low unemployment, low crime rates, affordable housing, abundant sunshine. Areas to be aware of include below-average incomes, high obesity rates. White Rock offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in White Rock is $36,250, 52% below the national average of $75,149. The job market is very strong with unemployment at just 0.0%.
Cost of Living & Housing
The median home value in White Rock is $9,999, 96% below the national median / offering relatively affordable homeownership. At just 0.3x median income, home prices are very affordable relative to local earnings.
Safety & Crime
White Rock is a very safe community with a violent crime rate of 0 per 100,000 residents / well below the national average of 380. Property crime occurs at a rate of 0 per 100,000, 100% below the national average.
Education
0.0% of residents hold a bachelor's degree, below the national average of 33.7%. 46.2% have completed high school. Area schools have an average test score of 5.4/10.
Climate & Weather
White Rock has a cool climate with an average annual temperature of 43°F. Winters average 10°F in January while summers reach 71°F in July. With 276 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 24.5 inches, including 35.9 inches of snow. Air quality is rated Good with a median AQI of 35.
White Rock has a population of 13 with a density of 8 people per square mile, spread across 1.6 square miles. The median age is 65.3 years, 68% older than the national median of 38.9. The gender split is 0% female and 100% male. The city is predominantly White (92.3%). English is the primary language spoken at home by 66.7% of residents, while 33.3% speak Spanish. 13.0% of the population are veterans, above the national rate of 6.0%. 16.7% of residents have a disability (above the 13.0% national average). 100.0% have health insurance coverage.
Population
65.3yrs
Median Age
68% above US avg
Race & Ethnicity
White Rock vs U.S. Average
Language Spoken at Home
English Only
66.7%
15% below US avg
Spanish
33.3%
149% above US avg
Social Characteristics
White Rock vs U.S. Average
The median household income in White Rock is $36,250, which is 52% below the national average of $75,149. Per capita income is $19,777 (below the $39,052 national figure). The average weekly wage is $941, 34% lower than the U.S. average. The unemployment rate is 0.0% (below the 3.6% US average). The area has 154 business establishments, including 5 restaurants. The cost of living index is 88.6, below the national baseline of 100 / offering relatively affordable living.
Income: White Rock vs U.S.
Income
| Median HH Income | $36,250 |
| 52% below US avg |
| Per Capita Income | $19,777 |
| Avg Weekly Wage | $941 |
| IRS Avg AGI | $75,573 |
| Gini Index | 0.428 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 0.0% |
| 100% below US avg |
| |
| Establishments (County) | 154 |
| County GDP | $348M |
Business (County)
| Restaurants | 5 |
| Healthcare | 10 |
| Retail | 27 |
| Manufacturing | 4 |
Tax & Cost of Living
| Property Tax (IRS) | $2,440 |
| 30% below US avg |
| Cost of Living | 88.60 (100=avg) |
| Effective Tax Rate | 24.40% |
The median home value in White Rock is $9,999, 96% below the national median of $281,900. Zillow estimates the typical home value at $249,451, higher than the Census estimate. Fair market rent ranges from $784 for a one-bedroom to $990 for a two-bedroom apartment. 100.0% of housing units are owner-occupied (above the 65.4% national rate). There are 4 total housing units in the city. The median year a home was built is 1938. The average annual property tax is $2,440 (lower than the $3,500 national average). 24.1% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 0.3x, well within the affordable range.
Home Values
| Census Median | $9,999 |
| 96% below US avg |
| Zillow ZHVI | $249,451 |
Real Estate Market (Redfin)
Rental Costs
HUD Fair Market Rent
| Studio | $691 |
| 1 Bedroom | $784 |
| 2 Bedrooms | $990 |
| 3 Bedrooms | $1,295 |
| 4 Bedrooms | $1,540 |
Ownership & Property
| Homeownership | 100.0% |
| Owner-Occupied | 100.0% |
| Renter-Occupied | 0.0% |
| Housing Units | 4 |
| Median Year Built | 1938 |
Property Tax
| Avg Tax (IRS) | $2,440 |
| 30% below US avg |
| Effective Rate | 24.40% |
In White Rock, 40.3% of adults are obese, above the national rate of 32.1%. 10.4% have diabetes. Heart disease affects 5.8% of residents. 30.2% have high blood pressure. 17.5% are current smokers (above the 14.0% national rate). 20.0% report binge drinking. 25.5% are physically inactive. 22.2% report depression. 17.6% experience frequent mental distress. The dentist ratio is 1:1,638. 59.3% of residents have access to exercise opportunities. The food environment index is 9.0 out of 10.
Health Metrics: White Rock vs U.S. Average (%)
Chronic Conditions
| Obesity | 40.3% |
| 26% above US avg |
| Diabetes | 10.4% |
| Heart Disease | 5.8% |
| High Blood Pressure | 30.2% |
| Asthma | 11.0% |
| COPD | 6.5% |
| Cancer | 7.6% |
| Stroke | 3.2% |
Behaviors & Mental Health
| Smoking | 17.5% |
| 25% above US avg |
| Binge Drinking | 20.0% |
| Physical Inactivity | 25.5% |
| Depression | 22.2% |
| Mental Distress | 17.6% |
| Physical Distress | 12.9% |
| Short Sleep | 35.2% |
Healthcare Access
| Insurance Rate | 100.0% |
| |
| Dentists | 1:1,638 |
| Checkup Rate | 73.5% |
| Dental Visits | 64.8% |
| Premature Death | 8,353/100K |
Food & Exercise
| Food Environment | 9.0/10 |
| Exercise Access | 59.3% |
| Healthcare Facilities | 10 |
White Rock has a violent crime rate of 0 per 100,000 residents, 100% below the national average of 380. Property crime stands at 0 per 100,000, 100% below the U.S. average.
Crime Rates: White Rock vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 0.0/100K |
| 100% below US avg |
| |
Property Crime
| Total Property | 0.0/100K |
| 100% below US avg |
Traffic Safety
| Avg Accident Severity | 0.0 / 4.0 |
Safety Score
White Rock has a cool climate with an average annual temperature of 43°F (6°C). Winters average 10°F in January while summers reach 71°F in July / a wide seasonal temperature swing of 61°F. The area gets 276 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 24.5 inches (drier than the 38-inch national average). The area receives 35.9 inches of snow annually, a moderate snowfall amount. Air quality is rated Good with a median AQI of 35. The city sits at an elevation of 975 feet.
Temperature
10°F Jan (-12°C)
71°F Jul (22°C)
| Annual Average | 42.8°F |
| 21% below US avg |
| January Average | 10°F (-12°C) |
| July Average | 71°F (22°C) |
| Sunny Days | 276 days/yr |
Geography
| Elevation | 975 ft (297 m) |
| Area | 1.6 sq mi (4.1 km²) |
| Population Density | 8/sq mi |
| Coordinates | 45.9247°N, 96.5762°W |
| Timezone | America/Chicago |
| County | Traverse County County |
| Nearest Airport | Hector International (FAR)
70 miles away |
Precipitation & Snow
Annual Rainfall
24.5"
36% below US avg
Wettest Month (Jun)
3.58"
Air Quality
| AQI Median | 35.0 |
| Rating | Good |
Natural Hazard Risk
| Overall Risk | Very Low |
| Risk Score | 6.2 / 100 |
| Social Vulnerability | 34.0 / 100 |
| Community Resilience | 45.9 / 100 |
Hazard Breakdown
| Tornado |
Very Low |
| Earthquake |
Very Low |
| Wildfire |
Very Low |
| Flood |
Very Low |
| Hail |
Relatively Low |
| Strong Wind |
Relatively Low |
| Heat Wave |
Very Low |
| Winter Weather |
Relatively Low |
| Lightning |
Very Low |
| Ice Storm |
Very Low |
| Drought |
No Rating |
| Cold Wave |
Relatively Low |
| Landslide |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
3 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M4.1. Most recent: M2.5 on Apr 29, 2011.
| Jun 5, 1993 |
11 km N of Johnson, Minnesota |
M4.1 |
36 km |
| Oct 20, 1995 |
8 km SSE of New Effington, South Dakota |
M3.7 |
27 km |
| Apr 29, 2011 |
Minnesota |
M2.5 |
81 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
422 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 6 fatalities, 108 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Jul 8, 2020 |
EF4 |
53 km |
1 |
| Aug 7, 2010 |
EF4 |
21 km |
0 |
| Jun 17, 2010 |
EF4 |
90 km |
1 |
| Jul 2, 1955 |
EF4 |
72 km |
2 |
| Jun 13, 2001 |
EF3 |
100 km |
0 |
| May 17, 1996 |
EF3 |
83 km |
0 |
| May 10, 1982 |
EF3 |
13 km |
0 |
| Jul 1, 1973 |
EF3 |
94 km |
0 |
| Jul 1, 1973 |
EF3 |
51 km |
0 |
| Jun 18, 1964 |
EF3 |
92 km |
0 |
| May 5, 1964 |
EF3 |
14 km |
0 |
| Jul 2, 1955 |
EF3 |
67 km |
0 |
| Jul 1, 1952 |
EF3 |
33 km |
0 |
| May 30, 2022 |
EF2 |
45 km |
0 |
| May 30, 2022 |
EF2 |
94 km |
0 |
| May 30, 2022 |
EF2 |
36 km |
0 |
| May 12, 2022 |
EF2 |
13 km |
0 |
| Aug 14, 2020 |
EF2 |
38 km |
0 |
| Jul 8, 2020 |
EF2 |
93 km |
0 |
| Sep 4, 2014 |
EF2 |
68 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
20 wildfires (100+ acres) within 100 km.
Largest: LOUISBURGRADE (6,487 ac, 2004).
| Year |
Name |
Acres |
Distance |
| 2004 |
LOUISBURGRADE |
6,487 |
83 km |
| 2021 |
BIESTERFELD |
3,481 |
82 km |
| 2003 |
ROTHSAY |
3,015 |
69 km |
| 2024 |
DORAN WMA |
2,455 |
37 km |
| 2003 |
CHIPPEWA PRAIRIE |
2,067 |
97 km |
| 2004 |
FISH FIRE |
1,799 |
81 km |
| 2003 |
DANIELSON |
1,682 |
45 km |
| 2003 |
OLERUD |
1,275 |
81 km |
| 2005 |
GRAND MEWS |
1,245 |
78 km |
| 1998 |
LEE |
1,137 |
79 km |
| 2016 |
UNNAMED |
1,128 |
36 km |
| 1995 |
UNNAMED |
1,115 |
78 km |
| 2003 |
ANDERSON |
1,082 |
81 km |
| 2019 |
UNNAMED |
1,060 |
36 km |
| 2021 |
HARTLEBEN WPA |
1,002 |
35 km |
| 1998 |
ANDREASEN |
1,001 |
80 km |
| 1992 |
SPRING LK |
1,001 |
80 km |
| 1990 |
ANDERSON |
988 |
78 km |
| 1992 |
MEADOWS |
922 |
59 km |
| 2007 |
ANDERSON |
797 |
81 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
10°F (-12°C) |
0.6 in |
Coldest |
| February |
17°F (-9°C) |
0.5 in |
Driest |
| March |
29°F (-2°C) |
1.2 in |
|
| April |
45°F (7°C) |
2.1 in |
|
| May |
58°F (15°C) |
2.6 in |
|
| June |
67°F (20°C) |
3.6 in |
Wettest |
| July |
71°F (22°C) |
3.1 in |
Warmest |
| August |
70°F (21°C) |
2.5 in |
|
| September |
60°F (15°C) |
2.2 in |
|
| October |
47°F (8°C) |
1.6 in |
|
| November |
29°F (-2°C) |
0.8 in |
|
| December |
16°F (-9°C) |
0.5 in |
|
White Rock has a seasonal temperature swing of 61°F / from 10°F in January to 71°F in July. Total annual precipitation is 21.3 inches, with June being the wettest month (3.6") and February the driest (0.5").
Average costs for common services in White Rock. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$222 ($133–$354) |
| Specialist Visit |
$310 ($177–$487) |
| Urgent Care Visit |
$177 ($89–$310) |
| Emergency Room Visit |
$1,949 ($709–$4,430) |
| Dental Cleaning |
$115 ($66–$177) |
| Dental Filling |
$222 ($133–$354) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$40 ($22–$66) |
| Oil Change (Synthetic) |
$66 ($44–$106) |
| Brake Pad Replacement |
$266 ($133–$443) |
| Tire Rotation |
$35 ($18–$66) |
| New Tires (Set of 4) |
$532 ($354–$886) |
| Battery Replacement |
$177 ($89–$310) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$89 ($53–$133) |
| Electrician (Per Hour) |
$80 ($44–$124) |
| HVAC Repair |
$354 ($133–$709) |
| HVAC System Install |
$6,202 ($3,544–$10,632) |
| Roof Repair |
$886 ($354–$1,772) |
| Roof Replacement |
$7,974 ($4,873–$13,290) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,329 ($443–$3,101) |
| Divorce (Contested) |
$13,290 ($4,430–$26,580) |
| DUI Defense |
$4,430 ($1,772–$8,860) |
| Bankruptcy (Chapter 7) |
$1,329 ($709–$2,658) |
| Will Preparation |
$443 ($177–$886) |
| Trust Preparation |
$2,215 ($886–$4,430) |
View all 12 services
Personal Care
| Men's Haircut |
$22 ($13–$40) |
| Women's Haircut |
$49 ($27–$89) |
| Hair Coloring (Full) |
$133 ($66–$222) |
| Manicure |
$22 ($13–$40) |
| Pedicure |
$35 ($22–$58) |
| Massage (1 Hour) |
$71 ($44–$115) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.63 ($2.66–$4.87) |
| Dozen Eggs (per dozen) |
$3.10 ($2.22–$4.43) |
| Loaf of Bread |
$3.37 ($2.22–$4.87) |
| Chicken Breast (per lb) |
$3.99 ($2.66–$5.76) |
| Ground Beef (per lb) |
$4.87 ($3.54–$6.65) |
| Rice (per lb) |
$0.89 ($0.53–$1.59) |
View all 20 services
Utilities
| Electricity (Monthly) |
$124 ($71–$222) |
| Natural Gas (Monthly) |
$62 ($27–$133) |
| Water/Sewer (Monthly) |
$62 ($35–$106) |
| Internet (Monthly) |
$62 ($35–$89) |
| Cell Phone Plan (Monthly) |
$58 ($27–$89) |
| Cable TV (Monthly) |
$75 ($44–$133) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$177 ($66–$443) |
| Car Insurance (Annual) |
$1,772 ($1,063–$3,101) |
| Bus Pass (Monthly) |
$62 ($27–$115) |
| Taxi/Uber (5-Mile Ride) |
$13 ($7.09–$22) |
| Car Registration (Annual) |
$89 ($27–$222) |
| Driver's License Renewal |
$27 ($13–$66) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,063 ($532–$2,215) |
| Daycare (Toddler, Monthly) |
$886 ($443–$1,772) |
| After-School Care (Monthly) |
$354 ($177–$620) |
| Tutoring (Per Hour) |
$44 ($22–$89) |
| SAT/ACT Prep Course |
$886 ($354–$2,215) |
| Private School (K-12, Annual) |
$11,075 ($4,430–$26,580) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$53 ($27–$89) |
| Dog Vaccination (Annual) |
$89 ($44–$177) |
| Dog Grooming |
$53 ($27–$89) |
| Pet Boarding (Per Night) |
$35 ($18–$66) |
| Dog Spay/Neuter |
$266 ($133–$443) |
| Cat Spay/Neuter |
$177 ($89–$354) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $758 |
| Toddler | $697 |
| Preschool | $637 |
| Family Childcare (monthly) |
| Infant | $621 |
| Toddler | $570 |
| Preschool | $570 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About White Rock
What is the population of White Rock?
White Rock has a population of 13 residents and is located in South Dakota. The population density is 8 people per square mile, spread across 1.6 square miles. The median age of residents is 65.3 years, which is older than the national median of 38.9 years. The population is 0% female and 100% male.
Is White Rock expensive to live in?
White Rock is more affordable than the national average, with a cost of living index of 88.6 / below the baseline of 100. The median household income is $36,250, 52% below the national average of $75,149. The median home value is $9,999 (96% below the U.S. median). The home price-to-income ratio is 0.3x, indicating housing is reasonably affordable relative to local income levels.
Is White Rock safe?
White Rock is considered a very safe city with a violent crime rate of 0 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 0 per 100,000 (below the national average).
What is the weather like in White Rock?
White Rock has a cool climate with an average annual temperature of 43°F (6°C). Winter temperatures average 10°F in January, while summers reach an average of 71°F in July. The area receives 276 sunny days per year, well above the national average of 205. Annual rainfall totals 24.5 inches, with 35.9 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 35.
How is the job market in White Rock?
The job market in White Rock is very strong, with unemployment at just 0.0% / well below the national rate of 3.6%. The average weekly wage is $941. There are 154 business establishments in the area, including 5 restaurants and food service locations.
How much does housing cost in White Rock?
The median home value in White Rock is $9,999. Zillow estimates the typical home value at $249,451. The homeownership rate is 100.0%. The average annual property tax is $2,440.
How are the schools in White Rock?
Schools in White Rock score 5.4 out of 10 on standardized testing, near the national average. 0.0% of adults in White Rock hold a bachelor's degree or higher, below the national average of 33.7%. 46.2% have completed high school. 0.0% hold a graduate or professional degree.
How healthy is White Rock?
The obesity rate in White Rock is 40.3% (above the national rate of 32.1%). 17.5% of adults are smokers. 25.5% are physically inactive. 22.2% of residents report depression. 59.3% of residents have access to exercise opportunities.
What are the demographics of White Rock?
The racial and ethnic makeup of White Rock is 92.3% White. 66.7% of residents speak only English at home, while 33.3% speak Spanish. 13.0% of the population are military veterans. 16.7% of residents have a disability. 100.0% have health insurance coverage.
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