Williams Bay, WI

Wisconsin

Williams Bay is a small town in Wisconsin with a population of 2,967. Residents earn $70,568 per year, which is 6% below the national average.

3.4 /5.0
B Good
2,967 Population 1,067/sq mi density
$70,568 Median Income $49,242 per capita
$397,600 Home Value $524,180 Zillow
$799 Median Rent
48°F Avg Temperature
38 Violent Crime/100K 806 property/100K
B
Overall
3.4 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.4 / 5.0
$70,568 median income, 1.6% unemployment
B
Affordability
3.5 / 5.0
$397,600 home value, $799/mo rent
F
Safety
1.0 / 5.0
38 violent crimes/100K (90% below avg)
A+
Education
4.7 / 5.0
46.2% bachelor's degree or higher
Median Income $70,568
6% lower than US avg
Home Value $397,600
41% higher than US avg
Violent Crime 38/100K
90% lower than US avg
Bachelor's+ 46.2%
37% higher than US avg
Median Rent $799
31% lower than US avg
Obesity Rate 37.7%
17% higher than US avg
Unemployment 1.6%
56% lower than US avg
Poverty Rate 5.9%
52% lower than US avg

How Williams Bay Compares to the U.S. Average (100% = U.S. avg)

People

Population2,967
Median Age45.8 yrs
Density1,067/mi²
Male / Female48% / 52%
Largest GroupWhite 90%

Economy

A
Median Income$70,568
Per Capita$49,242
Unemployment1.6%
Poverty5.9%
County GDP$6,423M
Commute27 min

Housing

B
Home Value$397,600
Rent$799
OwnershipN/A
Zillow$524,180

Crime

F
Violent38/100K
Property806/100K
Murder0.0/100K
Assault0/100K
Burglary38/100K

Health

Obesity37.7%
UninsuredN/A
Depression23.1%
Heart Disease4.9%

Climate

Avg Temp48°F
AQI38 (Good)
Rain36.7 in/yr
Elevation913 ft

Education

A+
Bachelor's+46.2%
High School+98.9%
School Score5.81

Community

2024 VoteR 61% / D 38%
Commute27 min
EV Stations2
Libraries11

Is Williams Bay a Good Place to Live?

Based on current data, Williams Bay receives an overall livability score of 3.4 out of 5.0, earning a grade of B. Key strengths include low unemployment, low crime rates, a highly educated population, a low poverty rate. Areas to be aware of include high housing costs. Williams Bay offers a solid quality of life with a good balance of affordability, safety, and opportunity.

Economy & Jobs

The median household income in Williams Bay is $70,568, roughly in line with the national average of $75,149. The job market is very strong with unemployment at just 1.6%. Only 5.9% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 27 minutes.

Cost of Living & Housing

The median home value in Williams Bay is $397,600, 41% above the national median. Renters pay a median of $799 per month, below the national average — a plus for affordability. The price-to-income ratio of 5.6x means housing costs are stretched relative to local earnings.

Safety & Crime

Williams Bay is a very safe community with a violent crime rate of 38 per 100,000 residents — well below the national average of 380. Property crime occurs at a rate of 806 per 100,000, 59% below the national average.

Education

Educational attainment is solid, with 46.2% holding a bachelor's degree or higher, near the national average. 98.9% have completed high school. Area schools have an average test score of 5.8/10.

Climate & Weather

Williams Bay experiences four distinct seasons with an average temperature of 48°F. Winters average 21°F in January while summers reach 72°F in July. Annual precipitation totals 36.7 inches. Air quality is rated Good with a median AQI of 38.

Williams Bay has a population of 2,967 with a density of 1,067 people per square mile. The median age is 45.8 years, 18% older than the national median of 38.9. The city is predominantly White (90.3%).

Population

2,967
Total Population
1,067
People / sq mi
45.8yrs
Median Age
18% above US avg
2.8mi²
Land Area

Gender Distribution

Male 48.4%
Female 51.6%

Race & Ethnicity

Williams Bay vs U.S. Average

Language Spoken at Home

English Only96.8%
23% above US avg
Spanish3.2%
76% below US avg

Social Characteristics

Williams Bay vs U.S. Average

The median household income in Williams Bay is $70,568, which is 6% below the national average of $75,149. The unemployment rate is 1.6% (below the 3.6% US average). 5.9% of residents live below the poverty line. Workers commute an average of 27 minutes.

Income: Williams Bay vs U.S.

Commute Mode

Income

Median HH Income$70,568
6% below US avg
Per Capita Income$49,242
Avg Weekly Wage$980
IRS Avg AGI$89,712

Employment & Poverty

Unemployment1.6%
56% below US avg
Poverty Rate5.9%
52% below US avg
Establishments (County)3,401
County GDP$6,423M

Business (County)

Restaurants337
Healthcare234
Retail366
Manufacturing188

Tax & Cost of Living

Property Tax (IRS)$8,487
142% above US avg
Effective Tax Rate2.13%

Commute & Transportation

Commute Time27.4 min
Work from Home14.3%

Walkability

The median home value in Williams Bay is $397,600, 41% above the national average. Monthly rent averages $799 (31% below US avg). Zillow estimates the typical home value at $524,180.

Home Value Sources

Ownership Split

Home Values

Census Median$397,600
41% above US avg
Zillow ZHVI$524,180
Median List Price$515,990

Real Estate Market (Redfin)

Median List Price$515,990
$/Sq Ft$222
Homes Sold5
Sale-to-List Ratio99.6%
Price Drops8.0%
Inventory50

Rental Costs

Census Median Rent$799
31% below US avg

HUD Fair Market Rent

Studio$797
1 Bedroom$872
2 Bedrooms$1,097
3 Bedrooms$1,405
4 Bedrooms$1,572

Ownership & Property

Owner-Occupied75.3%

Property Tax

Avg Tax (IRS)$8,487
142% above US avg
Effective Rate2.13%
In Williams Bay, 37.7% of adults are obese (above the 32.1% national rate). 23.1% report depression. 22.1% are physically inactive.

Health Metrics: Williams Bay vs U.S. Average (%)

Chronic Conditions

Obesity37.7%
17% above US avg
Diabetes8.3%
Heart Disease4.9%
High Blood Pressure27.3%
Asthma10.6%
COPD4.7%
Stroke2.5%

Behaviors & Mental Health

Binge Drinking22.5%
Physical Inactivity22.1%
Depression23.1%
Mental Distress15.6%
Physical Distress11.2%

Healthcare Access

Insurance Rate93.7%
Checkup Rate75.5%
Premature Death7,248/100K

Food & Exercise

Food Environment8.3/10
Exercise Access82.2%
Healthcare Facilities234
Williams Bay has a violent crime rate of 38 per 100,000 residents, 90% below the national average of 380. Property crime stands at 806 per 100,000 (59% below US avg). The murder rate is 0.0 per 100,000.

Crime Rates: Williams Bay vs U.S. Average (per 100,000)

Violent Crime

Total Violent38.4/100K
90% below US avg
Murder0.0/100K
100% below US avg
Rape38.4/100K
Robbery0.0/100K
Assault0.0/100K

Property Crime

Total Property805.8/100K
59% below US avg
Burglary38.4/100K
Theft729.1/100K
Vehicle Theft38.4/100K
Arson0.0/100K

Traffic Safety

Fatal Crashes (County/yr)12

Safety Score

Safety GradeF
Safety Score1.0 / 5.0
Williams Bay has an average annual temperature of 48°F (9°C). Winters average 21°F in January while summers reach 72°F in July. Annual precipitation is 36.7 inches. Air quality is rated Good with a median AQI of 38.

Temperature

21°F Jan (-6°C) 72°F Jul (22°C)
Annual Average47.6°F
12% below US avg
January Average21°F (-6°C)
July Average72°F (22°C)

Precipitation & Snow

Annual Rainfall36.7 inches
3% below US avg

Air Quality

AQI Median38.0
RatingGood

Geography

Elevation913 ft (278 m)
Area2.8 sq mi (7.2 km²)
Population Density1,067/sq mi
Coordinates42.5788°N, 88.5457°W
County FIPS55127
It is classified as Nonmetro — Urban 20K+, adjacent. 46.2% of residents hold a bachelor's degree or higher (37% above US avg). In the 2024 election, the county voted Republican by a 22.2-point margin.

2024 Presidential Election (County)

R 60.5%
D 38.3%

Winner: Republican by 22.2 points

Education

Bachelor's Degree+46.2%
37% above US avg
High School+98.9%
School Test Score5.81
A+ Education Grade (4.7/5.0)

Urban-Rural Classification

RUCC Code 4Nonmetro — Urban 20K+, adjacent
Population Density1,067/sq mi
Total Area2.8 sq mi

Infrastructure & Services

EV Charging Stations2
Alt Fuel Stations2
Public Libraries11
Healthcare Facilities234
Restaurants337
Retail Stores366

Safety & Disasters

Fatal Crashes (County/yr)12
F Safety Grade (1.0/5.0)

Commute & Transportation

Avg Commute27.4 min
Work from Home14.3%

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