Median Income
$60,833
19% lower than US avg
Home Value
$105,800
62% lower than US avg
Violent Crime
262/100K
31% lower than US avg
Bachelor's+
15.1%
55% lower than US avg
Obesity Rate
31.3%
2% lower than US avg
Unemployment
6.7%
86% higher than US avg
Poverty Rate
0.0%
100% lower than US avg
How Bradley Compares to the U.S. Average (100% = U.S. avg)
People
Population104
Median Age39.0 yrs
Density416/mi²
Male / Female57% / 43%
Largest GroupWhite 93%
Veterans75.0%
Economy
B+
Median Income$60,833
Per Capita$25,895
Unemployment6.7%
Poverty0.0%
County GDP$381M
Commute27 min
Housing
A+
Home Value$105,800
Ownership95.8%
Zillow$185,536
Housing Units80
Rent Burden22.7%
Crime
F
Violent262/100K
Property2,215/100K
Health
Obesity31.3%
Uninsured8.9%
Smoking16.5%
Depression22.8%
Heart Disease4.5%
Climate
Avg Temp43°F (6°C)
AQI35 (Good)
Rain26.1 in/yr
Sunny Days276/yr
Elevation1,823 ft (556 m)
Education
C
Bachelor's+15.1%
High School+98.6%
Graduate+5.8%
School Score5.61
Community
2024 VoteR 64% / D 34%
Commute27 min
Broadband48.0%
EV Stations5
Libraries2
Is Bradley a Good Place to Live?
Based on current data, Bradley receives an overall livability score of 2.9 out of 5.0, earning a grade of C+. Key strengths include low crime rates, affordable housing, abundant sunshine, a low poverty rate. Areas to be aware of include above-average unemployment. Bradley has some notable strengths but also faces challenges that prospective residents should consider.
Economy & Jobs
The median household income in Bradley is $60,833, 19% below the national average of $75,149. The unemployment rate of 6.7% is somewhat elevated compared to the national rate of 3.6%. Only 0.0% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 27 minutes.
Cost of Living & Housing
The median home value in Bradley is $105,800, 62% below the national median / offering relatively affordable homeownership. At just 1.7x median income, home prices are very affordable relative to local earnings.
Safety & Crime
Violent crime in Bradley is below the national average at 262 per 100,000 residents (U.S. avg: 380). Property crime occurs at a rate of 2,215 per 100,000, near the national average.
Education
15.1% of residents hold a bachelor's degree, below the national average of 33.7%. 98.6% have completed high school. Area schools have an average test score of 5.6/10.
Climate & Weather
Bradley has a cool climate with an average annual temperature of 43°F. Winters average 11°F in January while summers reach 71°F in July. With 276 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 26.1 inches, including 42.8 inches of snow. Air quality is rated Good with a median AQI of 35.
Bradley has a population of 104 with a density of 416 people per square mile, spread across 0.3 square miles. The median age is 39.0 years, 0% younger than the national median of 38.9. The gender split is 43.3% female and 56.7% male. The city is predominantly White (93.3%). English is the primary language spoken at home by 98.9% of residents. 75.0% of the population are veterans, above the national rate of 6.0%. 16.0% of residents have a disability (above the 13.0% national average). 92.6% have health insurance coverage.
Population
39.0yrs
Median Age
0% below US avg
Language Spoken at Home
English Only
98.9%
26% above US avg
Spanish
1.1%
92% below US avg
The median household income in Bradley is $60,833, which is 19% below the national average of $75,149. Per capita income is $25,895 (below the $39,052 national figure). The average weekly wage is $863, 40% lower than the U.S. average. The unemployment rate is 6.7% (above the 3.6% US average). 0.0% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 268 business establishments, including 25 restaurants. The cost of living index is 88.6, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 27 minutes. 6.7% of workers work from home (below the 15.2% national rate).
Income
| Median HH Income | $60,833 |
| 19% below US avg |
| Per Capita Income | $25,895 |
| Avg Weekly Wage | $863 |
| IRS Avg AGI | $83,519 |
| Gini Index | 0.444 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 6.7% |
| 86% above US avg |
| Poverty Rate | 0.0% |
| 100% below US avg |
| Establishments (County) | 268 |
| County GDP | $381M |
Business (County)
| Restaurants | 25 |
| Healthcare | 20 |
| Retail | 38 |
| Manufacturing | 12 |
Tax & Cost of Living
| Property Tax (IRS) | $5,400 |
| 54% above US avg |
| Cost of Living | 88.60 (100=avg) |
| Effective Tax Rate | 5.10% |
Commute & Transportation
| Commute Time | 26.5 min |
| Drive Alone | 66.7% |
| Public Transit | 0.0% |
| Work from Home | 6.7% |
The median home value in Bradley is $105,800, 62% below the national median of $281,900. Zillow estimates the typical home value at $185,536, higher than the Census estimate. Fair market rent ranges from $784 for a one-bedroom to $990 for a two-bedroom apartment. 95.8% of housing units are owner-occupied (above the 65.4% national rate). There are 80 total housing units in the city. The median year a home was built is 1938. The average annual property tax is $5,400 (higher than the $3,500 national average). 22.7% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 1.7x, well within the affordable range.
Home Values
| Census Median | $105,800 |
| 62% below US avg |
| Zillow ZHVI | $185,536 |
Real Estate Market (Redfin)
Rental Costs
HUD Fair Market Rent
| Studio | $691 |
| 1 Bedroom | $784 |
| 2 Bedrooms | $990 |
| 3 Bedrooms | $1,295 |
| 4 Bedrooms | $1,540 |
Ownership & Property
| Homeownership | 95.8% |
| Owner-Occupied | 95.8% |
| Renter-Occupied | 4.2% |
| Housing Units | 80 |
| Median Year Built | 1938 |
Property Tax
| Avg Tax (IRS) | $5,400 |
| 54% above US avg |
| Effective Rate | 5.10% |
In Bradley, 31.3% of adults are obese, below the national rate of 32.1%. 7.7% have diabetes (below the 10.5% national rate). Heart disease affects 4.5% of residents, below the national average. 24.0% have high blood pressure. 16.5% are current smokers. 20.1% report binge drinking. 21.7% are physically inactive. 22.8% report depression. 17.3% experience frequent mental distress. 8.9% of residents lack health insurance. The primary care physician ratio is 1:2,707. The dentist ratio is 1:5,479. 45.7% of residents have access to exercise opportunities. The food environment index is 6.8 out of 10.
Health Metrics: Bradley vs U.S. Average (%)
Chronic Conditions
| Obesity | 31.3% |
| 2% below US avg |
| Diabetes | 7.7% |
| Heart Disease | 4.5% |
| High Blood Pressure | 24.0% |
| Asthma | 10.0% |
| COPD | 5.3% |
| Cancer | 5.8% |
| Stroke | 2.4% |
Behaviors & Mental Health
| Smoking | 16.5% |
| 18% above US avg |
| Binge Drinking | 20.1% |
| Physical Inactivity | 21.7% |
| Depression | 22.8% |
| Mental Distress | 17.3% |
| Physical Distress | 11.0% |
| Short Sleep | 27.8% |
Healthcare Access
| Insurance Rate | 92.6% |
| Uninsured | 8.9% |
| 3% above US avg |
| Primary Care | 1:2,707 |
| Dentists | 1:5,479 |
| Checkup Rate | 65.7% |
| Dental Visits | 63.4% |
| Premature Death | 6,776/100K |
Food & Exercise
| Food Environment | 6.8/10 |
| Exercise Access | 45.7% |
| Healthcare Facilities | 20 |
Bradley has a violent crime rate of 262 per 100,000 residents, 31% below the national average of 380. Property crime stands at 2,215 per 100,000, 13% above the U.S. average. Overall, Bradley receives a safety grade of F.
Crime Rates: Bradley vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 262.2/100K |
| 31% below US avg |
| |
Property Crime
| Total Property | 2,215.4/100K |
| 13% above US avg |
Traffic Safety
| Avg Accident Severity | 0.0 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Bradley has a cool climate with an average annual temperature of 43°F (6°C). Winters average 11°F in January while summers reach 71°F in July. The area gets 276 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 26.1 inches (drier than the 38-inch national average). The area receives 42.8 inches of snow annually, making winter weather a significant factor for residents. Air quality is rated Good with a median AQI of 35. The city sits at an elevation of 1,823 feet.
Temperature
11°F Jan (-11°C)
71°F Jul (22°C)
| Annual Average | 42.7°F |
| 21% below US avg |
| January Average | 11°F (-11°C) |
| July Average | 71°F (22°C) |
| Sunny Days | 276 days/yr |
Geography
| Elevation | 1,823 ft (556 m) |
| Area | 0.3 sq mi (0.6 km²) |
| Population Density | 416/sq mi |
| Coordinates | 45.0904°N, 97.6419°W |
| Timezone | America/Chicago |
| County | Day County County |
| Nearest Airport | Watertown Regional (ATY)
27 miles away |
Precipitation & Snow
Annual Rainfall
26.1"
31% below US avg
Wettest Month (Jun)
3.58"
Air Quality
| AQI Median | 35.0 |
| Rating | Good |
Natural Hazard Risk
| Overall Risk | Very Low |
| Risk Score | 27.6 / 100 |
| Social Vulnerability | 74.7 / 100 |
| Community Resilience | 84.5 / 100 |
Hazard Breakdown
| Tornado |
Relatively Low |
| Earthquake |
Very Low |
| Wildfire |
Relatively Low |
| Flood |
Very Low |
| Hail |
Relatively Low |
| Strong Wind |
Relatively Moderate |
| Heat Wave |
Very Low |
| Winter Weather |
Relatively Moderate |
| Lightning |
Very Low |
| Ice Storm |
Relatively Moderate |
| Drought |
Very Low |
| Cold Wave |
Relatively Moderate |
| Landslide |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
3 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M4.1. Most recent: M3.1 on Jul 26, 2002.
| Jun 5, 1993 |
11 km N of Johnson, Minnesota |
M4.1 |
124 km |
| Oct 20, 1995 |
8 km SSE of New Effington, South Dakota |
M3.7 |
99 km |
| Jul 26, 2002 |
0 km WSW of Huron, South Dakota |
M3.1 |
93 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
428 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 5 fatalities, 61 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Jun 24, 2003 |
EF4 |
91 km |
0 |
| Jun 23, 2002 |
EF4 |
90 km |
0 |
| May 30, 2022 |
EF3 |
72 km |
0 |
| Jun 24, 2003 |
EF3 |
86 km |
0 |
| May 31, 1996 |
EF3 |
78 km |
0 |
| May 17, 1996 |
EF3 |
84 km |
0 |
| Jun 7, 1993 |
EF3 |
91 km |
0 |
| Jun 16, 1992 |
EF3 |
90 km |
0 |
| May 12, 1984 |
EF3 |
24 km |
0 |
| Jul 18, 1983 |
EF3 |
43 km |
0 |
| Jul 1, 1973 |
EF3 |
70 km |
1 |
| Jun 25, 1969 |
EF3 |
53 km |
0 |
| Jun 21, 1961 |
EF3 |
62 km |
1 |
| May 30, 2022 |
EF2 |
79 km |
0 |
| May 12, 2022 |
EF2 |
86 km |
0 |
| May 12, 2022 |
EF2 |
100 km |
0 |
| May 12, 2022 |
EF2 |
64 km |
0 |
| Aug 24, 2006 |
EF2 |
95 km |
0 |
| Jun 29, 2005 |
EF2 |
96 km |
0 |
| Sep 23, 2004 |
EF2 |
98 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
10 wildfires (100+ acres) within 100 km.
Largest: DANIELSON (1,682 ac, 2003).
| Year |
Name |
Acres |
Distance |
| 2003 |
DANIELSON |
1,682 |
97 km |
| 2004 |
TACOMA PARK PLACE |
1,336 |
68 km |
| 2016 |
SLR 2016 RX MICHELL |
1,242 |
99 km |
| 2000 |
PHEASANT OPENER |
1,206 |
32 km |
| 2009 |
TAHOHPI WUI RX |
1,166 |
99 km |
| 1992 |
SPRING LK |
1,001 |
45 km |
| 2006 |
MOSQUITO RANCH |
656 |
93 km |
| 2003 |
LEE |
560 |
100 km |
| 1997 |
ROBIN HOOD |
542 |
94 km |
| 1993 |
LEE |
516 |
100 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
11°F (-11°C) |
0.6 in |
Coldest |
| February |
17°F (-8°C) |
0.6 in |
|
| March |
29°F (-2°C) |
1.1 in |
|
| April |
44°F (7°C) |
1.9 in |
|
| May |
57°F (14°C) |
2.8 in |
|
| June |
66°F (19°C) |
3.6 in |
Wettest |
| July |
71°F (22°C) |
3.0 in |
Warmest |
| August |
69°F (21°C) |
2.8 in |
|
| September |
59°F (15°C) |
2.0 in |
|
| October |
46°F (8°C) |
1.5 in |
|
| November |
29°F (-2°C) |
0.9 in |
|
| December |
16°F (-9°C) |
0.5 in |
Driest |
Bradley has a seasonal temperature swing of 60°F / from 11°F in January to 71°F in July. Total annual precipitation is 21.3 inches, with June being the wettest month (3.6") and December the driest (0.5").
Average costs for common services in Bradley. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$222 ($133–$354) |
| Specialist Visit |
$310 ($177–$487) |
| Urgent Care Visit |
$177 ($89–$310) |
| Emergency Room Visit |
$1,949 ($709–$4,430) |
| Dental Cleaning |
$115 ($66–$177) |
| Dental Filling |
$222 ($133–$354) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$40 ($22–$66) |
| Oil Change (Synthetic) |
$66 ($44–$106) |
| Brake Pad Replacement |
$266 ($133–$443) |
| Tire Rotation |
$35 ($18–$66) |
| New Tires (Set of 4) |
$532 ($354–$886) |
| Battery Replacement |
$177 ($89–$310) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$89 ($53–$133) |
| Electrician (Per Hour) |
$80 ($44–$124) |
| HVAC Repair |
$354 ($133–$709) |
| HVAC System Install |
$6,202 ($3,544–$10,632) |
| Roof Repair |
$886 ($354–$1,772) |
| Roof Replacement |
$7,974 ($4,873–$13,290) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,329 ($443–$3,101) |
| Divorce (Contested) |
$13,290 ($4,430–$26,580) |
| DUI Defense |
$4,430 ($1,772–$8,860) |
| Bankruptcy (Chapter 7) |
$1,329 ($709–$2,658) |
| Will Preparation |
$443 ($177–$886) |
| Trust Preparation |
$2,215 ($886–$4,430) |
View all 12 services
Personal Care
| Men's Haircut |
$22 ($13–$40) |
| Women's Haircut |
$49 ($27–$89) |
| Hair Coloring (Full) |
$133 ($66–$222) |
| Manicure |
$22 ($13–$40) |
| Pedicure |
$35 ($22–$58) |
| Massage (1 Hour) |
$71 ($44–$115) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.63 ($2.66–$4.87) |
| Dozen Eggs (per dozen) |
$3.10 ($2.22–$4.43) |
| Loaf of Bread |
$3.37 ($2.22–$4.87) |
| Chicken Breast (per lb) |
$3.99 ($2.66–$5.76) |
| Ground Beef (per lb) |
$4.87 ($3.54–$6.65) |
| Rice (per lb) |
$0.89 ($0.53–$1.59) |
View all 20 services
Utilities
| Electricity (Monthly) |
$124 ($71–$222) |
| Natural Gas (Monthly) |
$62 ($27–$133) |
| Water/Sewer (Monthly) |
$62 ($35–$106) |
| Internet (Monthly) |
$62 ($35–$89) |
| Cell Phone Plan (Monthly) |
$58 ($27–$89) |
| Cable TV (Monthly) |
$75 ($44–$133) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$177 ($66–$443) |
| Car Insurance (Annual) |
$1,772 ($1,063–$3,101) |
| Bus Pass (Monthly) |
$62 ($27–$115) |
| Taxi/Uber (5-Mile Ride) |
$13 ($7.09–$22) |
| Car Registration (Annual) |
$89 ($27–$222) |
| Driver's License Renewal |
$27 ($13–$66) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,063 ($532–$2,215) |
| Daycare (Toddler, Monthly) |
$886 ($443–$1,772) |
| After-School Care (Monthly) |
$354 ($177–$620) |
| Tutoring (Per Hour) |
$44 ($22–$89) |
| SAT/ACT Prep Course |
$886 ($354–$2,215) |
| Private School (K-12, Annual) |
$11,075 ($4,430–$26,580) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$53 ($27–$89) |
| Dog Vaccination (Annual) |
$89 ($44–$177) |
| Dog Grooming |
$53 ($27–$89) |
| Pet Boarding (Per Night) |
$35 ($18–$66) |
| Dog Spay/Neuter |
$266 ($133–$443) |
| Cat Spay/Neuter |
$177 ($89–$354) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $520 |
| Toddler | $520 |
| Preschool | $494 |
| Family Childcare (monthly) |
| Infant | $433 |
| Toddler | $433 |
| Preschool | $433 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About Bradley
What is the population of Bradley?
Bradley has a population of 104 residents and is located in South Dakota. The population density is 416 people per square mile, spread across 0.3 square miles. The median age of residents is 39.0 years. The population is 43.3% female and 56.7% male.
Is Bradley expensive to live in?
Bradley is more affordable than the national average, with a cost of living index of 88.6 / below the baseline of 100. The median household income is $60,833, 19% below the national average of $75,149. The median home value is $105,800 (62% below the U.S. median). The home price-to-income ratio is 1.7x, indicating housing is reasonably affordable relative to local income levels.
Is Bradley safe?
Bradley is safer than the national average, with a violent crime rate of 262 per 100,000 compared to the U.S. rate of 380. Property crime occurs at a rate of 2,215 per 100,000 (above the national average). Overall, Bradley receives a safety grade of F based on combined crime data.
What is the weather like in Bradley?
Bradley has a cool climate with an average annual temperature of 43°F (6°C). Winter temperatures average 11°F in January, while summers reach an average of 71°F in July. The area receives 276 sunny days per year, well above the national average of 205. Annual rainfall totals 26.1 inches, with 42.8 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 35.
How is the job market in Bradley?
The unemployment rate in Bradley is 6.7%, somewhat above the national average of 3.6%. Job seekers may face moderate competition. The average weekly wage is $863. There are 268 business establishments in the area, including 25 restaurants and food service locations. The average commute time is 27 minutes, and 6.7% of workers work from home.
How much does housing cost in Bradley?
The median home value in Bradley is $105,800. Zillow estimates the typical home value at $185,536. The homeownership rate is 95.8%. The average annual property tax is $5,400.
How are the schools in Bradley?
Schools in Bradley score 5.6 out of 10 on standardized testing, near the national average. 15.1% of adults in Bradley hold a bachelor's degree or higher, below the national average of 33.7%. 98.6% have completed high school. 5.8% hold a graduate or professional degree.
How healthy is Bradley?
The obesity rate in Bradley is 31.3% (below the national rate of 32.1%). 16.5% of adults are smokers. 21.7% are physically inactive. 22.8% of residents report depression. 8.9% lack health insurance. 45.7% of residents have access to exercise opportunities. The primary care physician ratio is 1:2,707.
What is transportation like in Bradley?
The average commute in Bradley is 27 minutes. 66.7% of workers drive alone to work, and 6.7% work from home.
What are the demographics of Bradley?
The racial and ethnic makeup of Bradley is 93.3% White. 98.9% of residents speak only English at home. 75.0% of the population are military veterans. 16.0% of residents have a disability. 92.6% have health insurance coverage.
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