Brainerd, MN

Minnesota

Brainerd is a small city in Minnesota with a population of 14,474. Residents earn $53,705 per year, which is 29% below the national average.

2.9 /5.0
C+ Fair
14,474 Population 1,193/sq mi density
$53,705 Median Income $29,935 per capita
$178,600 Home Value $299,181 Zillow
$848 Median Rent
41°F Avg Temperature
669 Violent Crime/100K 4,866 property/100K
C+
Overall
2.9 / 5.0
Fair overall score based on economy, affordability, safety and education
B
Economy
3.2 / 5.0
$53,705 median income, 5.2% unemployment
A+
Affordability
4.8 / 5.0
$178,600 home value, $848/mo rent
F
Safety
1.0 / 5.0
669 violent crimes/100K (76% above avg)
C+
Education
2.6 / 5.0
19.5% bachelor's degree or higher
Median Income $53,705
29% lower than US avg
Home Value $178,600
37% lower than US avg
Violent Crime 669/100K
76% higher than US avg
Bachelor's+ 19.5%
42% lower than US avg
Median Rent $848
27% lower than US avg
Obesity Rate 40.0%
25% higher than US avg
Unemployment 5.2%
44% higher than US avg
Poverty Rate 13.5%
9% higher than US avg

How Brainerd Compares to the U.S. Average (100% = U.S. avg)

People

Population14,474
Median Age36.1 yrs
Density1,193/mi²
Male / Female48% / 53%
Largest GroupWhite 91%

Economy

B
Median Income$53,705
Per Capita$29,935
Unemployment5.2%
Poverty13.5%
County GDP$4,044M
Commute19 min

Housing

A+
Home Value$178,600
Rent$848
OwnershipN/A
Zillow$299,181

Crime

F
Violent669/100K
Property4,866/100K
Murder0.0/100K
Assault394/100K
Burglary847/100K

Health

Obesity40.0%
UninsuredN/A
Depression26.0%
Heart Disease5.9%

Climate

Avg Temp41°F
AQI36 (Good)
Rain30.6 in/yr
Elevation1,211 ft

Education

C+
Bachelor's+19.5%
High School+92.0%
School Score6.08

Community

2024 VoteR 65% / D 34%
Commute19 min
EV Stations3
Libraries3

Is Brainerd a Good Place to Live?

Based on current data, Brainerd receives an overall livability score of 2.9 out of 5.0, earning a grade of C+. Key strengths include affordable housing, high health insurance coverage. Areas to be aware of include elevated crime rates, above-average unemployment, below-average incomes. Brainerd has some notable strengths but also faces challenges that prospective residents should consider.

Economy & Jobs

The median household income in Brainerd is $53,705, 29% below the national average of $75,149. The unemployment rate of 5.2% is somewhat elevated compared to the national rate of 3.6%. 13.5% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 19 minutes, shorter than most U.S. cities.

Cost of Living & Housing

The median home value in Brainerd is $178,600, 37% below the national median — offering relatively affordable homeownership. Renters pay a median of $848 per month, below the national average — a plus for affordability. A price-to-income ratio of 3.3x indicates a reasonably affordable housing market.

Safety & Crime

With 669 violent crimes per 100,000 residents, public safety is a notable concern — this is significantly above the national average of 380. Property crime occurs at a rate of 4,866 per 100,000, 148% above the national average.

Education

19.5% of residents hold a bachelor's degree, below the national average of 33.7%. 92.0% have completed high school. Local schools score 6.1/10 in standardized testing, reflecting strong academic performance.

Climate & Weather

Brainerd has a cool climate with an average annual temperature of 41°F. Winters average 9°F in January while summers reach 69°F in July. Annual precipitation totals 30.6 inches, including 48.2 inches of snow. Air quality is rated Good with a median AQI of 36.

Brainerd has a population of 14,474 with a density of 1,193 people per square mile. The median age is 36.1 years, 7% younger than the national median of 38.9. The city is predominantly White (91.1%), with 3% Hispanic, 1.6% Black.

Population

14,474
Total Population
1,193
People / sq mi
36.1yrs
Median Age
7% below US avg
12.1mi²
Land Area

Gender Distribution

Male 47.5%
Female 52.5%

Race & Ethnicity

Brainerd vs U.S. Average

Language Spoken at Home

English Only98.3%
25% above US avg
Spanish1.7%
87% below US avg

Social Characteristics

Brainerd vs U.S. Average

The median household income in Brainerd is $53,705, which is 29% below the national average of $75,149. The unemployment rate is 5.2% (above the 3.6% US average). 13.5% of residents live below the poverty line. Workers commute an average of 19 minutes.

Income: Brainerd vs U.S.

Commute Mode

Income

Median HH Income$53,705
29% below US avg
Per Capita Income$29,935
Avg Weekly Wage$1,020
IRS Avg AGI$74,335

Employment & Poverty

Unemployment5.2%
44% above US avg
Poverty Rate13.5%
9% above US avg
Establishments (County)2,376
County GDP$4,044M

Business (County)

Restaurants219
Healthcare256
Retail381
Manufacturing112

Tax & Cost of Living

Property Tax (IRS)$4,830
38% above US avg
Effective Tax Rate2.70%

Commute & Transportation

Commute Time18.8 min
Work from Home4.5%

Walkability

The median home value in Brainerd is $178,600, 37% below the national average. Monthly rent averages $848 (27% below US avg). Zillow estimates the typical home value at $299,181.

Home Value Sources

Ownership Split

Home Values

Census Median$178,600
37% below US avg
Zillow ZHVI$299,181
Median List Price$294,950

Real Estate Market (Redfin)

Median List Price$294,950
$/Sq Ft$141
Homes Sold7
Sale-to-List Ratio98.1%
Price Drops22.5%
Inventory40

Rental Costs

Census Median Rent$848
27% below US avg
Zillow Rent (ZORI)$945

HUD Fair Market Rent

Studio$809
1 Bedroom$899
2 Bedrooms$1,125
3 Bedrooms$1,483
4 Bedrooms$1,698

Ownership & Property

Owner-Occupied57.0%

Property Tax

Avg Tax (IRS)$4,830
38% above US avg
Effective Rate2.70%
In Brainerd, 40.0% of adults are obese (above the 32.1% national rate). 26.0% report depression. 26.1% are physically inactive.

Health Metrics: Brainerd vs U.S. Average (%)

Chronic Conditions

Obesity40.0%
25% above US avg
Diabetes9.9%
Heart Disease5.9%
High Blood Pressure30.7%
Asthma11.1%
COPD6.4%
Stroke3.2%

Behaviors & Mental Health

Binge Drinking20.3%
Physical Inactivity26.1%
Depression26.0%
Mental Distress18.1%
Physical Distress12.7%

Healthcare Access

Insurance Rate93.1%
Checkup Rate71.8%
Premature Death7,321/100K

Food & Exercise

Food Environment8.7/10
Exercise Access80.6%
Healthcare Facilities256
Brainerd has a violent crime rate of 669 per 100,000 residents, 76% above the national average of 380. Property crime stands at 4,866 per 100,000 (148% above US avg). The murder rate is 0.0 per 100,000.

Crime Rates: Brainerd vs U.S. Average (per 100,000)

Violent Crime

Total Violent668.6/100K
76% above US avg
Murder0.0/100K
100% below US avg
Rape230.3/100K
Robbery44.6/100K
Assault393.7/100K

Property Crime

Total Property4,865.6/100K
148% above US avg
Burglary846.8/100K
Theft3,795.9/100K
Vehicle Theft222.9/100K
Arson22.3/100K

Traffic Safety

Fatal Crashes (County/yr)7

Safety Score

Safety GradeF
Safety Score1.0 / 5.0
Brainerd has an average annual temperature of 41°F (5°C). Winters average 9°F in January while summers reach 69°F in July. Annual precipitation is 30.6 inches. Air quality is rated Good with a median AQI of 36.

Temperature

9°F Jan (-13°C) 69°F Jul (21°C)
Annual Average41.1°F
24% below US avg
January Average9°F (-13°C)
July Average69°F (21°C)

Precipitation & Snow

Annual Rainfall30.6 inches
19% below US avg
Snowfall48.2 inches/yr

Air Quality

AQI Median36.0
RatingGood

Geography

Elevation1,211 ft (369 m)
Area12.1 sq mi (31.4 km²)
Population Density1,193/sq mi
Coordinates46.3553°N, 94.1984°W
County FIPS27035
It is classified as Nonmetro — Urban 20K+, adjacent. 19.5% of residents hold a bachelor's degree or higher (42% below US avg). In the 2024 election, the county voted Republican by a 31.4-point margin.

2024 Presidential Election (County)

R 65%
D 33.6%

Winner: Republican by 31.4 points

Education

Bachelor's Degree+19.5%
42% below US avg
High School+92.0%
School Test Score6.08
C+ Education Grade (2.6/5.0)

Urban-Rural Classification

RUCC Code 4Nonmetro — Urban 20K+, adjacent
Population Density1,193/sq mi
Total Area12.1 sq mi

Infrastructure & Services

EV Charging Stations3
Alt Fuel Stations8
Public Libraries3
Healthcare Facilities256
Restaurants219
Retail Stores381

Safety & Disasters

Fatal Crashes (County/yr)7
F Safety Grade (1.0/5.0)

Commute & Transportation

Avg Commute18.8 min
Work from Home4.5%

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