Branson, MO — City Data & Statistics

Median Income $54,961

27% lower than US avg

Home Value $237,900

16% lower than US avg

Violent Crime 663/100K

74% higher than US avg

Bachelor's+ 29.4%

13% lower than US avg

Median Rent $999

14% lower than US avg

Obesity Rate 36.6%

14% higher than US avg

Unemployment 3.6%

0% lower than US avg

Poverty Rate 13.8%

11% higher than US avg

How Branson Compares to the U.S. Average (100% = U.S. avg)

People

Population12,760

Median Age38.2 yrs

Density598/mi²

Male / Female45% / 55%

Largest GroupWhite 81%

Veterans8.6%

Economy

Median Income$54,961

Per Capita$35,892

Unemployment3.6%

Poverty13.8%

Commute18 min

Housing

Home Value$237,900

Rent$999

OwnershipN/A

Zillow$245,093

Housing Units8,779

Rent Burden23.6%

Crime

Violent663/100K

Property10,700/100K

Murder9.0/100K

Assault367/100K

Burglary1,083/100K

Health

Obesity36.6%

Uninsured11.0%

Smoking17.7%

Depression25.3%

Heart Disease6.1%

Climate

Avg Temp57°F (14°C)

AQI41 (Good)

Rain43.4 in/yr

Sunny Days257/yr

Elevation787 ft (240 m)

Education

Bachelor's+29.4%

High School+91.2%

Graduate+6.8%

School Score5.51

Community

2024 VoteR 77% / D 22%

Commute18 min

Broadband87.1%

EV Stations22

Is Branson a Good Place to Live?

Based on current data, Branson receives an overall livability score of 3.0 out of 5.0, earning a grade of B. Key strengths include affordable housing, abundant sunshine. Areas to be aware of include elevated crime rates, below-average incomes. Branson offers a solid quality of life with a good balance of affordability, safety, and opportunity.

Economy & Jobs

The median household income in Branson is $54,961, 27% below the national average of $75,149. Unemployment stands at 3.6%, indicating a healthy job market. 13.8% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 18 minutes, shorter than most U.S. cities.

Cost of Living & Housing

The median home value in Branson is $237,900, 16% below the national median — offering relatively affordable homeownership. Renters pay a median of $999 per month, below the national average — a plus for affordability. A price-to-income ratio of 4.3x indicates a reasonably affordable housing market.

Safety & Crime

With 663 violent crimes per 100,000 residents, public safety is a notable concern — this is significantly above the national average of 380. Property crime occurs at a rate of 10,700 per 100,000, 446% above the national average.

Education

29.4% of residents hold a bachelor's degree, below the national average of 33.7%. 91.2% have completed high school. Area schools have an average test score of 5.5/10.

Climate & Weather

Branson enjoys a moderate climate with an average annual temperature of 57°F. Winters average 34°F in January while summers reach 78°F in July. With 257 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 43.4 inches. Air quality is rated Good with a median AQI of 41.

Branson has a population of 12,760 with a density of 598 people per square mile, spread across 21.3 square miles. The median age is 38.2 years, 2% younger than the national median of 38.9. The gender split is 54.9% female and 45.1% male. The city is predominantly White (81.4%), with 1.1% Hispanic, 4.6% Black. English is the primary language spoken at home by 92% of residents, while 8% speak Spanish. 8.6% of the population are veterans, above the national rate of 6.0%. 15.8% of residents have a disability (above the 13.0% national average). 80.4% have health insurance coverage.

Population

12,760

Total Population

598

People / sq mi

38.2yrs

Median Age

2% below US avg

21.3mi²

Land Area

Gender Distribution

Male 45.1%

Female 54.9%

Race & Ethnicity

Branson vs U.S. Average

Language Spoken at Home

English Only	92.0%
	17% above US avg
Spanish	8.0%
	40% below US avg

Social Characteristics

Branson vs U.S. Average

The median household income in Branson is $54,961, which is 27% below the national average of $75,149. Per capita income is $35,892. The unemployment rate is 3.6% (below the 3.6% US average). 13.8% of residents live below the poverty line. The cost of living index is 90.8, below the national baseline of 100 — offering relatively affordable living. Workers commute an average of 18 minutes (shorter than the 28-minute US average). 11.4% of workers work from home (below the 15.2% national rate).

Income: Branson vs U.S.

Commute Mode

Income

Median HH Income	$54,961
	27% below US avg
Per Capita Income	$35,892

Employment & Poverty

Unemployment	3.6%
	0% below US avg
Poverty Rate	13.8%
	11% above US avg

Business (County)

Tax & Cost of Living


Cost of Living	90.80 (100=avg)

Commute & Transportation

Commute Time	17.7 min
Drive Alone	71.7%
Public Transit	0.0%
Work from Home	11.4%

Walkability

The median home value in Branson is $237,900, 16% below the national median of $281,900. Zillow estimates the typical home value at $245,093. Homes sell for 0% of their list price, suggesting buyers have room to negotiate. Monthly rent averages $999 (14% below the national average of $1,163). Fair market rent ranges from $775 for a one-bedroom to $970 for a two-bedroom apartment. There are 8,779 total housing units in the city. The median year a home was built is 1996. 23.6% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 4.3x.

Home Value Sources

Ownership Split

Home Values

Census Median	$237,900
	16% below US avg
Zillow ZHVI	$245,093
Median List Price	$249,900

Real Estate Market (Redfin)

Median List Price	$249,900
$/Sq Ft	$206
Homes Sold	35
Sale-to-List Ratio	0.0%
Price Drops	15.0%
Inventory	300

Rental Costs

Census Median Rent	$999
	14% below US avg
Zillow Rent (ZORI)	$1,448
Rent Burden	23.6%

HUD Fair Market Rent

Studio	$732
1 Bedroom	$775
2 Bedrooms	$970
3 Bedrooms	$1,265
4 Bedrooms	$1,457

Ownership & Property

Owner-Occupied	45.9%
Housing Units	8,779
Median Year Built	1996

Property Tax

In Branson, 36.6% of adults are obese, above the national rate of 32.1%. 11.0% have diabetes. Heart disease affects 6.1% of residents. 33.8% have high blood pressure. 17.7% are current smokers (above the 14.0% national rate). 16.6% report binge drinking. 30.1% are physically inactive, above the national average. 25.3% report depression (above the 20.0% national average). 19.1% experience frequent mental distress. 11.0% of residents lack health insurance (above the 8.6% national rate).

Health Metrics: Branson vs U.S. Average (%)

Chronic Conditions

Obesity	36.6%
	14% above US avg
Diabetes	11.0%
Heart Disease	6.1%
High Blood Pressure	33.8%
Asthma	10.9%
COPD	7.8%
Cancer	7.4%
Stroke	3.3%

Behaviors & Mental Health

Smoking	17.7%
	26% above US avg
Binge Drinking	16.6%
Physical Inactivity	30.1%
Depression	25.3%
Mental Distress	19.1%
Physical Distress	14.8%
Short Sleep	38.9%

Healthcare Access

Insurance Rate	80.4%
Uninsured	11.0%
	28% above US avg
Checkup Rate	75.8%
Dental Visits	54.8%

Food & Exercise

Branson has a violent crime rate of 663 per 100,000 residents, 74% above the national average of 380. This breaks down to aggravated assault at 367.1 per 100,000, robbery at 223.9, rape at 62.7. The murder rate is 9.0 per 100,000 (above the national rate of 6.3). Property crime stands at 10,700 per 100,000, 446% above the U.S. average. This includes larceny/theft at 9,178, burglary at 1,083, vehicle theft at 439 per 100,000 residents. Overall, Branson receives a safety grade of F.

Crime Rates: Branson vs U.S. Average (per 100,000)

Violent Crime

Total Violent	662.6/100K
	74% above US avg
Murder	9.0/100K
	42% above US avg
Rape	62.7/100K
Robbery	223.9/100K
Assault	367.1/100K

Property Crime

Total Property	10,700.2/100K
	446% above US avg
Burglary	1,083.5/100K
Theft	9,178.0/100K
Vehicle Theft	438.8/100K
Arson	44.8/100K

Traffic Safety

Safety Score

Safety Grade	F
Safety Score	1.0 / 5.0

Branson enjoys a temperate climate with an average annual temperature of 57°F (14°C). Winters average 34°F in January while summers reach 78°F in July. The area gets 257 sunny days per year, above the national average. Annual precipitation totals 43.4 inches. The area receives 2.0 inches of snow annually. Air quality is rated Good with a median AQI of 41. The city sits at an elevation of 787 feet.

Temperature

34°F Jan (1°C) 78°F Jul (26°C)

Annual Average	57.2°F
	6% above US avg
January Average	34°F (1°C)
July Average	78°F (26°C)
Sunny Days	257 days/yr

Precipitation & Snow

Annual Rainfall	43.4 inches
	14% above US avg
Snowfall	2.0 inches/yr

Air Quality

AQI Median	41.0
Rating	Good

Geography

Elevation	787 ft (240 m)
Area	21.3 sq mi (55.3 km²)
Population Density	598/sq mi
Coordinates	36.6437°N, 93.2185°W
Timezone	America/Chicago

Monthly Weather

Month	Avg Temperature	Precipitation	Summary
January	34°F (1°C)	2.0 in	Coldest, Driest
February	39°F (4°C)	2.4 in
March	48°F (9°C)	4.1 in
April	57°F (14°C)	4.1 in
May	65°F (19°C)	4.7 in	Wettest
June	73°F (23°C)	4.5 in
July	78°F (26°C)	3.2 in	Warmest
August	77°F (25°C)	3.5 in
September	70°F (21°C)	4.1 in
October	59°F (15°C)	3.5 in
November	48°F (9°C)	4.0 in
December	38°F (4°C)	3.3 in

Branson has a seasonal temperature swing of 45°F — from 34°F in January to 78°F in July. Total annual precipitation is 43.4 inches, with May being the wettest month (4.7") and January the driest (2.0").

29.4% of adults hold a bachelor's degree or higher, 13% below the national average of 33.7%. 91.2% have completed high school. 6.8% hold a graduate or professional degree (below the 13.1% national rate). Area schools have an average test score of 5.5 out of 10. In the 2024 presidential election, the county voted Republican with 76.6% of the vote, a 54.2-point margin. 87.1% of households have broadband internet access. The area has 22 EV charging stations. 71.7% of workers drive alone to work.

2024 Presidential Election (County)

R 76.6%

D 22.4%

Winner: Republican by 54.2 points

Education

Bachelor's Degree+	29.4%
	13% below US avg
High School+	91.2%
Graduate Degree+	6.8%
School Test Score	5.51

B Education Grade (3.4/5.0)

Urban-Rural Classification

Population Density	598/sq mi
Total Area	21.3 sq mi

Infrastructure & Services

Broadband Access	87.1%
EV Charging Stations	22
Alt Fuel Stations	23

Safety & Disasters

F Safety Grade (1.0/5.0)

Commute & Transportation

Avg Commute	17.7 min
Drive Alone	71.7%
Public Transit	0.0%
Work from Home	11.4%

Frequently Asked Questions About Branson

What is the population of Branson?

Branson has a population of 12,760 residents and is located in Missouri. The population density is 598 people per square mile, spread across 21.3 square miles. The median age of residents is 38.2 years. The population is 54.9% female and 45.1% male.

Is Branson expensive to live in?

Branson is more affordable than the national average, with a cost of living index of 90.8 — below the baseline of 100. The median household income is $54,961, 27% below the national average of $75,149. The median home value is $237,900 (16% below the U.S. median). Renters pay a median of $999 per month, below the national average of $1,163. The home price-to-income ratio is 4.3x, indicating housing is reasonably affordable relative to local income levels.

Is Branson safe?

Public safety is a concern in Branson, with a violent crime rate of 663 per 100,000 — significantly above the national average of 380. However, crime tends to concentrate in certain areas, and many neighborhoods remain relatively safe. Property crime occurs at a rate of 10,700 per 100,000 (above the national average). Overall, Branson receives a safety grade of F based on combined crime data.

What is the weather like in Branson?

Branson enjoys a temperate climate with an average annual temperature of 57°F (14°C). Winter temperatures average 34°F in January, while summers reach an average of 78°F in July. The area receives 257 sunny days per year, well above the national average of 205. Annual rainfall totals 43.4 inches, with 2.0 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 41.

How is the job market in Branson?

Branson has a healthy job market with an unemployment rate of 3.6%, near the national average of 3.6%. The average commute time is 18 minutes, and 11.4% of workers work from home.

How much does housing cost in Branson?

The median home value in Branson is $237,900. Zillow estimates the typical home value at $245,093. For renters, the median monthly rent is $999. Fair market rent is $775 for a 1-bedroom and $970 for a 2-bedroom apartment.

How are the schools in Branson?

Schools in Branson score 5.5 out of 10 on standardized testing, near the national average. 29.4% of adults in Branson hold a bachelor's degree or higher, below the national average of 33.7%. 91.2% have completed high school. 6.8% hold a graduate or professional degree.

How healthy is Branson?

The obesity rate in Branson is 36.6% (above the national rate of 32.1%). 17.7% of adults are smokers. 30.1% are physically inactive. 25.3% of residents report depression. 11.0% lack health insurance (above the national rate).

What is transportation like in Branson?

The average commute in Branson is 18 minutes, shorter than the national average of 28 minutes. 71.7% of workers drive alone to work, and 11.4% work from home.

What are the demographics of Branson?

The racial and ethnic makeup of Branson is 81.4% White, 4.6% Black or African American, 1.1% Hispanic or Latino. 92% of residents speak only English at home, while 8% speak Spanish. 8.6% of the population are military veterans. 15.8% of residents have a disability. 80.4% have health insurance coverage.

Nearby Cities

Hollister, MO 4,608 pop · 1.6 mi Merriam Woods, MO 2,203 pop · 5.8 mi Forsyth, MO 2,749 pop · 6.2 mi Kissee Mills, MO 1,182 pop · 9.7 mi Kimberling City, MO 2,559 pop · 11.0 mi Highlandville, MO 1,049 pop · 20.3 mi Shell Knob, MO 1,445 pop · 21.2 mi Green Forest, AR 3,072 pop · 24.4 mi Sparta, MO 2,378 pop · 25.8 mi Ozark, MO 21,953 pop · 26.1 mi Crane, MO 1,545 pop · 26.6 mi Berryville, AR 5,715 pop · 27.1 mi Nixa, MO 24,131 pop · 27.9 mi Harrison, AR 13,217 pop · 28.3 mi

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