All Countries
Capitola, CA
Full City Profile · California · San Benito County County
3.1
/5.0
B
Good
9,813
Population
6,172/sq mi density
$96,412
Median Income
$60,609 per capita
$746,000
Home Value
$1,208,379 Zillow
$2,376
Median Rent
28.7% income on rent
59°F
Avg Temperature
317 sunny days/yr
297
Violent Crime/100K
5,227 property/100K
B
Overall
3.1 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.6 / 5.0
$96,412 median income, 1.6% unemployment
C
Affordability
2.3 / 5.0
$746,000 home value, $2,376/mo rent
F
Safety
1.0 / 5.0
297 violent crimes/100K
A+
Education
4.6 / 5.0
45.6% bachelor's degree or higher
Income Overview
Median Household Income
$96,412
28% above
US avg: $75,149
Per Capita Income
$60,609
55% above
US avg: $39,052
Unemployment Rate
1.6%
56% below
US avg: 3.6%
Poverty Rate
10.9%
12% below
US avg: 12.4%
Income Comparison: Capitola vs. U.S. Average
Each bar shows Capitola’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$96,412
128%
Per Capita
US: $39,052
$60,609
155%
IRS Avg AGI
US: $72,000
$88,750
123%
Avg Weekly Wage
US: $1,432
$1,154
81%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,154
19% below US avg ($1,432)
Mean Commute Time
25 min
9% below US avg (28 min)
Work From Home
25.7%
69% above US avg (15.2%)
Drive Alone
56.5%
23% below US avg (73.2%)
Public Transit
1.2%
77% below US avg (5.0%)
County GDP
$3,285M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
56.5%
Public Transit
1.2%
Work From Home
25.7%
Other
16.6%
Average commute time
25 minutes
US avg: 28 min
Business Landscape
Total Establishments
1,930
Restaurants
113
Healthcare
110
Retail
120
Manufacturing
68
Tax & Financial
IRS Avg Adjusted Gross Income
$88,750
23% above US avg ($72,000)
Avg Property Tax
$7,874
125% above US avg ($3,500)
Cost of Living Index
110.7
Above national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $96,412 |
| Per Capita Income | $60,609 |
| IRS Avg Adjusted Gross Income | $88,750 |
| Avg Weekly Wage | $1,154 |
| County GDP | $3,285M |
Hardship Indicators
| Unemployment Rate | 1.6% |
| Poverty Rate | 10.9% |
| Gini Coefficient | 0.407 |
| Cost of Living Index | 110.7 |
Commute
| Mean Commute | 25 minutes |
| Drive Alone | 56.5% |
| Public Transit | 1.2% |
| Work From Home | 25.7% |
Businesses
| Total Establishments | 1,930 |
| Restaurants | 113 |
| Healthcare | 110 |
| Retail | 120 |
| Manufacturing | 68 |
Tax
| IRS Avg AGI | $88,750 |
| Avg Property Tax | $7,874 |