Median Income
$35,733
52% lower than US avg
Home Value
$31,900
89% lower than US avg
Bachelor's+
25.2%
25% lower than US avg
Obesity Rate
38.4%
20% higher than US avg
Unemployment
18.3%
408% higher than US avg
Poverty Rate
11.5%
7% lower than US avg
How Florence Compares to the U.S. Average (100% = U.S. avg)
People
Population391
Median Age55.8 yrs
Density144/mi²
Male / Female48% / 52%
Largest GroupWhite 97%
Veterans11.6%
Economy
C
Median Income$35,733
Per Capita$21,924
Unemployment18.3%
Poverty11.5%
County GDP$172M
Commute7 min
Housing
A+
Home Value$31,900
Ownership69.8%
Zillow$234,390
Housing Units303
Rent Burden28.4%
Health
Obesity38.4%
Uninsured10.2%
Smoking16.8%
Depression27.0%
Heart Disease5.8%
Climate
Avg Temp40°F (5°C)
Rain30.4 in/yr
Elevation1,298 ft (396 m)
Education
B
Bachelor's+25.2%
High School+78.3%
Graduate+5.1%
School Score5.68
Community
2024 VoteR 75% / D 25%
Commute7 min
Broadband71.4%
Libraries1
Is Florence a Good Place to Live?
Based on current data, Florence receives an overall livability score of 3.4 out of 5.0, earning a grade of B. Key strengths include affordable housing. Areas to be aware of include above-average unemployment, below-average incomes. Florence offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in Florence is $35,733, 52% below the national average of $75,149. At 18.3%, unemployment is notably high. 11.5% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 7 minutes, shorter than most U.S. cities.
Cost of Living & Housing
The median home value in Florence is $31,900, 89% below the national median / offering relatively affordable homeownership. At just 0.9x median income, home prices are very affordable relative to local earnings.
Education
25.2% of residents hold a bachelor's degree, below the national average of 33.7%. 78.3% have completed high school. Area schools have an average test score of 5.7/10.
Climate & Weather
Florence has a cool climate with an average annual temperature of 40°F. Winters average 13°F in January while summers reach 66°F in July. Annual precipitation totals 30.4 inches, including 65.6 inches of snow.
Florence has a population of 391 with a density of 144 people per square mile, spread across 2.7 square miles. The median age is 55.8 years, 43% older than the national median of 38.9. The gender split is 51.7% female and 48.3% male. The city is predominantly White (97.2%), with 2% Hispanic, 1.8% Black. English is the primary language spoken at home by 98.1% of residents. 11.6% of the population are veterans, above the national rate of 6.0%. 26.7% of residents have a disability (above the 13.0% national average). 89.8% have health insurance coverage.
Population
391
Total Population
2023 Census
55.8yrs
Median Age
43% above US avg
Language Spoken at Home
English Only
98.1%
25% above US avg
Spanish
2.2%
84% below US avg
The median household income in Florence is $35,733, which is 52% below the national average of $75,149. Per capita income is $21,924 (below the $39,052 national figure). The average weekly wage is $698, 51% lower than the U.S. average. The unemployment rate is 18.3% (above the 3.6% US average). 11.5% of residents live below the poverty line. The area has 137 business establishments, including 22 restaurants. The cost of living index is 94.1, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 7 minutes (shorter than the 28-minute US average). 0.0% of workers work from home (below the 15.2% national rate).
Income
| Median HH Income | $35,733 |
| 52% below US avg |
| Per Capita Income | $21,924 |
| Avg Weekly Wage | $698 |
| IRS Avg AGI | $68,314 |
| Gini Index | 0.437 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 18.3% |
| 408% above US avg |
| Poverty Rate | 11.5% |
| 7% below US avg |
| Establishments (County) | 137 |
| County GDP | $172M |
Business (County)
| Restaurants | 22 |
| Healthcare | 4 |
| Retail | 13 |
| Manufacturing | 10 |
Tax & Cost of Living
| Property Tax (IRS) | $6,671 |
| 91% above US avg |
| Cost of Living | 94.10 (100=avg) |
| Effective Tax Rate | 20.91% |
Commute & Transportation
| Commute Time | 6.6 min |
| Drive Alone | 87.4% |
| Public Transit | 0.0% |
| Work from Home | 0.0% |
The median home value in Florence is $31,900, 89% below the national median of $281,900. Zillow estimates the typical home value at $234,390, higher than the Census estimate. Fair market rent ranges from $767 for a one-bedroom to $1,007 for a two-bedroom apartment. 69.8% of housing units are owner-occupied. There are 303 total housing units in the city. The median year a home was built is 1953. The average annual property tax is $6,671 (higher than the $3,500 national average). 28.4% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 0.9x, well within the affordable range.
Home Values
| Census Median | $31,900 |
| 89% below US avg |
| Zillow ZHVI | $234,390 |
Rental Costs
HUD Fair Market Rent
| Studio | $715 |
| 1 Bedroom | $767 |
| 2 Bedrooms | $1,007 |
| 3 Bedrooms | $1,241 |
| 4 Bedrooms | $1,384 |
Ownership & Property
| Homeownership | 69.8% |
| Owner-Occupied | 69.8% |
| Renter-Occupied | 30.2% |
| Housing Units | 303 |
| Median Year Built | 1953 |
Property Tax
| Avg Tax (IRS) | $6,671 |
| 91% above US avg |
| Effective Rate | 20.91% |
In Florence, 38.4% of adults are obese, above the national rate of 32.1%. 9.9% have diabetes. Heart disease affects 5.8% of residents. 30.2% have high blood pressure. 16.8% are current smokers. 21.1% report binge drinking. 28.6% are physically inactive. 27.0% report depression (above the 20.0% national average). 18.7% experience frequent mental distress. 10.2% of residents lack health insurance. The primary care physician ratio is 1:1,531. The dentist ratio is 1:4,688. 62.9% of residents have access to exercise opportunities. The food environment index is 8.6 out of 10.
Health Metrics: Florence vs U.S. Average (%)
Chronic Conditions
| Obesity | 38.4% |
| 20% above US avg |
| Diabetes | 9.9% |
| Heart Disease | 5.8% |
| High Blood Pressure | 30.2% |
| Asthma | 11.8% |
| COPD | 6.7% |
| Cancer | 7.2% |
| Stroke | 3.1% |
Behaviors & Mental Health
| Smoking | 16.8% |
| 20% above US avg |
| Binge Drinking | 21.1% |
| Physical Inactivity | 28.6% |
| Depression | 27.0% |
| Mental Distress | 18.7% |
| Physical Distress | 13.9% |
| Short Sleep | 35.4% |
Healthcare Access
| Insurance Rate | 89.8% |
| Uninsured | 10.2% |
| 19% above US avg |
| Primary Care | 1:1,531 |
| Dentists | 1:4,688 |
| Mental Health | 1:4,682 |
| Checkup Rate | 74.7% |
| Dental Visits | 59.6% |
| Premature Death | 7,123/100K |
Food & Exercise
| Food Environment | 8.6/10 |
| Exercise Access | 62.9% |
| Healthcare Facilities | 4 |
Florence has a cool climate with an average annual temperature of 40°F (5°C). Winters average 13°F in January while summers reach 66°F in July. Annual precipitation totals 30.4 inches. The area receives 65.6 inches of snow annually, making winter weather a significant factor for residents. The city sits at an elevation of 1,298 feet.
Temperature
13°F Jan (-11°C)
66°F Jul (19°C)
| Annual Average | 40.4°F |
| 25% below US avg |
| January Average | 13°F (-11°C) |
| July Average | 66°F (19°C) |
Geography
| Elevation | 1,298 ft (396 m) |
| Area | 2.7 sq mi (7.0 km²) |
| Population Density | 144/sq mi |
| Coordinates | 45.9279°N, 88.2352°W |
| Timezone | America/Chicago |
| County | Florence County County |
| Nearest Airport | Marquette/Sawyer Regional (MQT) 48 miles away |
Precipitation & Snow
Annual Rainfall
30.4"
20% below US avg
Wettest Month (Jun)
4.11"
Natural Hazard Risk
| Overall Risk | Relatively Low |
| Risk Score | 54.2 / 100 |
| Social Vulnerability | 41.2 / 100 |
| Community Resilience | 46.9 / 100 |
Hazard Breakdown
| Tornado |
Very Low |
| Hurricane |
No Rating |
| Earthquake |
Very Low |
| Wildfire |
Very Low |
| Flood |
Very Low |
| Hail |
Relatively Low |
| Strong Wind |
Very Low |
| Heat Wave |
Very Low |
| Winter Weather |
Very Low |
| Lightning |
Very Low |
| Ice Storm |
Very Low |
| Drought |
Very Low |
| Cold Wave |
Relatively High |
| Landslide |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
1 earthquake (M2.5+) within 150 km since 1990.
Strongest: M2.5. Most recent: M2.5 on Jan 7, 2024.
| Jan 7, 2024 |
3 km NE of Mole Lake, Wisconsin |
M2.5 |
73 km |
Source: USGS (M2.5+, 1990-2025)
Tornado History
88 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 4 fatalities, 31 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Aug 19, 1968 |
EF4 |
95 km |
2 |
| May 28, 1991 |
EF3 |
63 km |
0 |
| Jul 11, 1987 |
EF3 |
33 km |
0 |
| Jul 4, 1986 |
EF3 |
29 km |
0 |
| Jun 15, 2022 |
EF2 |
60 km |
0 |
| Apr 10, 2011 |
EF2 |
56 km |
0 |
| May 30, 1994 |
EF2 |
68 km |
0 |
| Jul 19, 1992 |
EF2 |
95 km |
0 |
| May 28, 1991 |
EF2 |
43 km |
0 |
| Jun 14, 1981 |
EF2 |
18 km |
0 |
| Jun 13, 1981 |
EF2 |
74 km |
0 |
| Apr 21, 1974 |
EF2 |
73 km |
0 |
| Sep 16, 1972 |
EF2 |
67 km |
0 |
| Jul 20, 1972 |
EF2 |
84 km |
0 |
| Aug 22, 1968 |
EF2 |
83 km |
0 |
| Jun 30, 1968 |
EF2 |
46 km |
0 |
| Jun 9, 1964 |
EF2 |
93 km |
0 |
| Jul 8, 1959 |
EF2 |
25 km |
0 |
| May 17, 1958 |
EF2 |
67 km |
0 |
| Jun 15, 2022 |
EF1 |
73 km |
0 |
Source: NOAA SPC (EF0+, 1950-2024)
Wildfire History
8 wildfires (100+ acres) within 100 km.
Largest: MARQUETTE9 (4,224 ac, 1999).
| Year |
Name |
Acres |
Distance |
| 1999 |
MARQUETTE9 |
4,224 |
65 km |
| 1986 |
MARQUETTE11 |
3,983 |
80 km |
| 1986 |
MARQUETTE13 |
2,491 |
71 km |
| 2007 |
BARAGA BUMP |
1,047 |
78 km |
| 2009 |
FALLS |
820 |
64 km |
| 2009 |
PINERY |
695 |
94 km |
| 1986 |
MARQUETTE10 |
671 |
63 km |
| 1986 |
MARQUETTE9 |
521 |
63 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
13°F (-11°C) |
1.0 in |
Coldest |
| February |
15°F (-9°C) |
1.0 in |
Driest |
| March |
25°F (-4°C) |
1.5 in |
|
| April |
38°F (4°C) |
2.6 in |
|
| May |
52°F (11°C) |
3.3 in |
|
| June |
62°F (16°C) |
4.1 in |
Wettest |
| July |
66°F (19°C) |
3.7 in |
Warmest |
| August |
64°F (18°C) |
3.1 in |
|
| September |
56°F (13°C) |
3.5 in |
|
| October |
44°F (7°C) |
3.4 in |
|
| November |
31°F (-1°C) |
1.9 in |
|
| December |
19°F (-7°C) |
1.4 in |
|
Florence has a seasonal temperature swing of 53°F / from 13°F in January to 66°F in July. Total annual precipitation is 30.4 inches, with June being the wettest month (4.1") and February the driest (1.0").
Average costs for common services in Florence. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$235 ($141-$376) |
| Specialist Visit |
$329 ($188-$518) |
| Urgent Care Visit |
$188 ($94-$329) |
| Emergency Room Visit |
$2,070 ($753-$4,705) |
| Dental Cleaning |
$122 ($71-$188) |
| Dental Filling |
$235 ($141-$376) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$42 ($24-$71) |
| Oil Change (Synthetic) |
$71 ($47-$113) |
| Brake Pad Replacement |
$282 ($141-$471) |
| Tire Rotation |
$38 ($19-$71) |
| New Tires (Set of 4) |
$565 ($376-$941) |
| Battery Replacement |
$188 ($94-$329) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$94 ($56-$141) |
| Electrician (Per Hour) |
$85 ($47-$132) |
| HVAC Repair |
$376 ($141-$753) |
| HVAC System Install |
$6,587 ($3,764-$11,292) |
| Roof Repair |
$941 ($376-$1,882) |
| Roof Replacement |
$8,469 ($5,176-$14,115) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,412 ($471-$3,294) |
| Divorce (Contested) |
$14,115 ($4,705-$28,230) |
| DUI Defense |
$4,705 ($1,882-$9,410) |
| Bankruptcy (Chapter 7) |
$1,412 ($753-$2,823) |
| Will Preparation |
$471 ($188-$941) |
| Trust Preparation |
$2,353 ($941-$4,705) |
View all 12 services
Personal Care
| Men's Haircut |
$24 ($14-$42) |
| Women's Haircut |
$52 ($28-$94) |
| Hair Coloring (Full) |
$141 ($71-$235) |
| Manicure |
$24 ($14-$42) |
| Pedicure |
$38 ($24-$61) |
| Massage (1 Hour) |
$75 ($47-$122) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.86 ($2.82-$5.18) |
| Dozen Eggs (per dozen) |
$3.29 ($2.35-$4.71) |
| Loaf of Bread |
$3.58 ($2.35-$5.18) |
| Chicken Breast (per lb) |
$4.23 ($2.82-$6.12) |
| Ground Beef (per lb) |
$5.18 ($3.76-$7.06) |
| Rice (per lb) |
$0.94 ($0.56-$1.69) |
View all 20 services
Utilities
| Electricity (Monthly) |
$132 ($75-$235) |
| Natural Gas (Monthly) |
$66 ($28-$141) |
| Water/Sewer (Monthly) |
$66 ($38-$113) |
| Internet (Monthly) |
$66 ($38-$94) |
| Cell Phone Plan (Monthly) |
$61 ($28-$94) |
| Cable TV (Monthly) |
$80 ($47-$141) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$188 ($71-$471) |
| Car Insurance (Annual) |
$1,882 ($1,129-$3,294) |
| Bus Pass (Monthly) |
$66 ($28-$122) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.53-$24) |
| Car Registration (Annual) |
$94 ($28-$235) |
| Driver's License Renewal |
$28 ($14-$71) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,129 ($565-$2,353) |
| Daycare (Toddler, Monthly) |
$941 ($471-$1,882) |
| After-School Care (Monthly) |
$376 ($188-$659) |
| Tutoring (Per Hour) |
$47 ($24-$94) |
| SAT/ACT Prep Course |
$941 ($376-$2,353) |
| Private School (K-12, Annual) |
$11,763 ($4,705-$28,230) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$56 ($28-$94) |
| Dog Vaccination (Annual) |
$94 ($47-$188) |
| Dog Grooming |
$56 ($28-$94) |
| Pet Boarding (Per Night) |
$38 ($19-$71) |
| Dog Spay/Neuter |
$282 ($141-$471) |
| Cat Spay/Neuter |
$188 ($94-$376) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $788 |
| Toddler | $736 |
| Preschool | $736 |
| Family Childcare (monthly) |
| Infant | $650 |
| Toddler | $617 |
| Preschool | $617 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About Florence
What is the population of Florence?
Florence has a population of 391 residents and is located in Wisconsin. The population density is 144 people per square mile, spread across 2.7 square miles. The median age of residents is 55.8 years, which is older than the national median of 38.9 years. The population is 51.7% female and 48.3% male.
Is Florence expensive to live in?
Florence is more affordable than the national average, with a cost of living index of 94.1 / below the baseline of 100. The median household income is $35,733, 52% below the national average of $75,149. The median home value is $31,900 (89% below the U.S. median). The home price-to-income ratio is 0.9x, indicating housing is reasonably affordable relative to local income levels.
What is the weather like in Florence?
Florence has a cool climate with an average annual temperature of 40°F (5°C). Winter temperatures average 13°F in January, while summers reach an average of 66°F in July. Annual rainfall totals 30.4 inches, with 65.6 inches of snow.
How is the job market in Florence?
The job market in Florence faces challenges, with unemployment at 18.3% / significantly above the national rate of 3.6%. The average weekly wage is $698. There are 137 business establishments in the area, including 22 restaurants and food service locations. The average commute time is 7 minutes, and 0.0% of workers work from home.
How much does housing cost in Florence?
The median home value in Florence is $31,900. Zillow estimates the typical home value at $234,390. The homeownership rate is 69.8%. The average annual property tax is $6,671.
How are the schools in Florence?
Schools in Florence score 5.7 out of 10 on standardized testing, near the national average. 25.2% of adults in Florence hold a bachelor's degree or higher, below the national average of 33.7%. 78.3% have completed high school. 5.1% hold a graduate or professional degree.
How healthy is Florence?
The obesity rate in Florence is 38.4% (above the national rate of 32.1%). 16.8% of adults are smokers. 28.6% are physically inactive. 27.0% of residents report depression. 10.2% lack health insurance (above the national rate). 62.9% of residents have access to exercise opportunities. The primary care physician ratio is 1:1,531.
What is transportation like in Florence?
The average commute in Florence is 7 minutes, shorter than the national average of 28 minutes. 87.4% of workers drive alone to work, and 0.0% work from home.
What are the demographics of Florence?
The racial and ethnic makeup of Florence is 97.2% White, 1.8% Black or African American, 2% Hispanic or Latino. 98.1% of residents speak only English at home. 11.6% of the population are military veterans. 26.7% of residents have a disability. 89.8% have health insurance coverage.