Median Income
$30,809
59% lower than US avg
Home Value
$58,800
79% lower than US avg
Violent Crime
333/100K
12% lower than US avg
Bachelor's+
17.1%
49% lower than US avg
Median Rent
$369
68% lower than US avg
Obesity Rate
53.2%
66% higher than US avg
Unemployment
6.9%
92% higher than US avg
Poverty Rate
35.4%
185% higher than US avg
How Gould Compares to the U.S. Average (100% = U.S. avg)
People
Population513
Median Age58.0 yrs
Density331/mi²
Male / Female44% / 56%
Largest GroupWhite 10%
Veterans1.5%
Economy
D
Median Income$30,809
Per Capita$21,710
Unemployment6.9%
Poverty35.4%
County GDP$380M
Commute23 min
Housing
A+
Home Value$58,800
Rent$369
Ownership71.6%
Zillow$107,635
Housing Units349
Rent Burden27.8%
Crime
F
Violent333/100K
Property2,244/100K
Health
Obesity53.2%
Uninsured17.8%
Smoking25.8%
Depression22.1%
Heart Disease8.6%
Climate
Avg Temp64°F (18°C)
AQI43 (Good)
Rain51.2 in/yr
Sunny Days304/yr
Elevation167 ft (51 m)
Education
C
Bachelor's+17.1%
High School+84.6%
Graduate+6.2%
School Score4.27
Community
2024 VoteR 74% / D 24%
Commute23 min
Broadband54.0%
EV Stations3
Libraries1
Is Gould a Good Place to Live?
Based on current data, Gould receives an overall livability score of 2.5 out of 5.0, earning a grade of C+. Key strengths include affordable housing, abundant sunshine. Areas to be aware of include above-average unemployment, an elevated poverty rate, a high uninsured rate. Gould has some notable strengths but also faces challenges that prospective residents should consider.
Economy & Jobs
The median household income in Gould is $30,809, 59% below the national average of $75,149. The unemployment rate of 6.9% is somewhat elevated compared to the national rate of 3.6%. The poverty rate of 35.4% exceeds the national average of 12.4%, indicating economic hardship for a significant portion of the population. Workers commute an average of 23 minutes.
Cost of Living & Housing
The median home value in Gould is $58,800, 79% below the national median / offering relatively affordable homeownership. Renters pay a median of $369 per month, below the national average / a plus for affordability. At just 1.9x median income, home prices are very affordable relative to local earnings.
Safety & Crime
Violent crime in Gould is below the national average at 333 per 100,000 residents (U.S. avg: 380). Property crime occurs at a rate of 2,244 per 100,000, near the national average.
Education
17.1% of residents hold a bachelor's degree, below the national average of 33.7%. 84.6% have completed high school. Area schools have an average test score of 4.3/10.
Climate & Weather
Gould enjoys a moderate climate with an average annual temperature of 64°F. Winters average 44°F in January while summers reach 82°F in July. With 304 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 51.2 inches. Air quality is rated Good with a median AQI of 43.
Gould has a population of 513 with a density of 331 people per square mile, spread across 1.5 square miles. The median age is 58.0 years, 49% older than the national median of 38.9. The gender split is 55.8% female and 44.2% male. The city is predominantly Black (90.4%), with 9.6% White. English is the primary language spoken at home by 98.9% of residents. 1.5% of the population are veterans, below the national rate of 6.0%. 38.2% of residents have a disability (above the 13.0% national average). 89.6% have health insurance coverage.
Population
58.0yrs
Median Age
49% above US avg
Language Spoken at Home
English Only
98.9%
26% above US avg
Spanish
1.1%
92% below US avg
The median household income in Gould is $30,809, which is 59% below the national average of $75,149. Per capita income is $21,710 (below the $39,052 national figure). The average weekly wage is $902, 37% lower than the U.S. average. The unemployment rate is 6.9% (above the 3.6% US average). 35.4% of residents live below the poverty line, higher than the national rate of 12.4%. The area has 233 business establishments, including 14 restaurants. The cost of living index is 86.9, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 23 minutes. 2.7% of workers work from home (below the 15.2% national rate).
Income
| Median HH Income | $30,809 |
| 59% below US avg |
| Per Capita Income | $21,710 |
| Avg Weekly Wage | $902 |
| IRS Avg AGI | $53,821 |
| Gini Index | 0.471 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 6.9% |
| 92% above US avg |
| Poverty Rate | 35.4% |
| 185% above US avg |
| Establishments (County) | 233 |
| County GDP | $380M |
Business (County)
| Restaurants | 14 |
| Healthcare | 16 |
| Retail | 25 |
| Manufacturing | 7 |
Tax & Cost of Living
| Property Tax (IRS) | $1,336 |
| 62% below US avg |
| Cost of Living | 86.90 (100=avg) |
| Effective Tax Rate | 2.27% |
Commute & Transportation
| Commute Time | 23.4 min |
| Drive Alone | 93.3% |
| Public Transit | 0.0% |
| Work from Home | 2.7% |
The median home value in Gould is $58,800, 79% below the national median of $281,900. Zillow estimates the typical home value at $107,635, higher than the Census estimate. Monthly rent averages $369 (68% below the national average of $1,163). Fair market rent ranges from $751 for a one-bedroom to $944 for a two-bedroom apartment. 71.6% of housing units are owner-occupied. There are 349 total housing units in the city. The median year a home was built is 1974. The average annual property tax is $1,336 (lower than the $3,500 national average). 27.8% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 1.9x, well within the affordable range.
Home Values
| Census Median | $58,800 |
| 79% below US avg |
| Zillow ZHVI | $107,635 |
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $369 |
| 68% below US avg |
| Rent Burden | 27.8% |
HUD Fair Market Rent
| Studio | $700 |
| 1 Bedroom | $751 |
| 2 Bedrooms | $944 |
| 3 Bedrooms | $1,239 |
| 4 Bedrooms | $1,406 |
Ownership & Property
| Homeownership | 71.6% |
| Owner-Occupied | 71.6% |
| Renter-Occupied | 28.4% |
| Housing Units | 349 |
| Median Year Built | 1974 |
Property Tax
| Avg Tax (IRS) | $1,336 |
| 62% below US avg |
| Effective Rate | 2.27% |
In Gould, 53.2% of adults are obese, above the national rate of 32.1%. 20.8% have diabetes (above the 10.5% national rate). Heart disease affects 8.6% of residents, above the national average. 52.7% have high blood pressure. 25.8% are current smokers (above the 14.0% national rate). 10.1% report binge drinking. 49.6% are physically inactive, above the national average. 22.1% report depression. 23.6% experience frequent mental distress. 17.8% of residents lack health insurance (above the 8.6% national rate). The primary care physician ratio is 1:13,037. The dentist ratio is 1:6,458. 37.9% of residents have access to exercise opportunities. The food environment index is 5.9 out of 10.
Health Metrics: Gould vs U.S. Average (%)
Chronic Conditions
| Obesity | 53.2% |
| 66% above US avg |
| Diabetes | 20.8% |
| Heart Disease | 8.6% |
| High Blood Pressure | 52.7% |
| Asthma | 13.0% |
| COPD | 11.3% |
| Cancer | 4.5% |
| Stroke | 6.5% |
Behaviors & Mental Health
| Smoking | 25.8% |
| 84% above US avg |
| Binge Drinking | 10.1% |
| Physical Inactivity | 49.6% |
| Depression | 22.1% |
| Mental Distress | 23.6% |
| Physical Distress | 19.7% |
| Short Sleep | 52.3% |
Healthcare Access
| Insurance Rate | 89.6% |
| Uninsured | 17.8% |
| 107% above US avg |
| Primary Care | 1:13,037 |
| Dentists | 1:6,458 |
| Mental Health | 1:679 |
| Checkup Rate | 80.9% |
| Dental Visits | 34.7% |
| Premature Death | 11,303/100K |
Food & Exercise
| Food Environment | 5.9/10 |
| Exercise Access | 37.9% |
| Healthcare Facilities | 16 |
Gould has a violent crime rate of 333 per 100,000 residents, 12% below the national average of 380. Property crime stands at 2,244 per 100,000, 15% above the U.S. average. The county recorded 5 fatal traffic crashes. Overall, Gould receives a safety grade of F.
Crime Rates: Gould vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 333.3/100K |
| 12% below US avg |
| |
Property Crime
| Total Property | 2,244.4/100K |
| 15% above US avg |
Traffic Safety
| Fatal Crashes (County/yr) | 5 |
| Traffic Accidents | 18 |
| Avg Accident Severity | 2.6 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Gould enjoys a temperate climate with an average annual temperature of 64°F (18°C). Winters average 44°F in January while summers reach 82°F in July. The area gets 304 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 51.2 inches (wetter than the 38-inch national average). Air quality is rated Good with a median AQI of 43. The city sits at an elevation of 167 feet.
Temperature
44°F Jan (7°C)
82°F Jul (28°C)
| Annual Average | 64.0°F |
| 19% above US avg |
| January Average | 44°F (7°C) |
| July Average | 82°F (28°C) |
| Sunny Days | 304 days/yr |
Geography
| Elevation | 167 ft (51 m) |
| Area | 1.5 sq mi (4.0 km²) |
| Population Density | 331/sq mi |
| Coordinates | 33.9872°N, 91.5640°W |
| Timezone | America/Chicago |
| County | Lincoln County County |
| Nearest Airport | Pinebluff Regional/Grider Field (PBF)
25 miles away |
Precipitation & Snow
Annual Rainfall
51.2"
35% above US avg
Wettest Month (Mar)
5.43"
Air Quality
| AQI Median | 43.0 |
| Rating | Good |
Natural Hazard Risk
| Overall Risk | Very Low |
| Risk Score | 29.8 / 100 |
| Social Vulnerability | 80.5 / 100 |
| Community Resilience | 16.7 / 100 |
Hazard Breakdown
| Tornado |
Relatively Low |
| Hurricane |
Very Low |
| Earthquake |
Relatively Low |
| Wildfire |
Very Low |
| Flood |
Very Low |
| Hail |
Relatively Low |
| Strong Wind |
Relatively Low |
| Heat Wave |
Relatively Low |
| Winter Weather |
Very Low |
| Lightning |
Very Low |
| Ice Storm |
Relatively Moderate |
| Drought |
Relatively High |
| Cold Wave |
Very Low |
| Landslide |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
28 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M3.7. Most recent: M2.8 on May 11, 2020.
| Jan 8, 2019 |
8 km WNW of Hollandale, Mississippi |
M3.7 |
105 km |
| Jun 26, 2010 |
10 km NW of Garner, Arkansas |
M3.3 |
139 km |
| Jun 10, 1994 |
4 km E of Junction City, Arkansas |
M3.2 |
149 km |
| Jun 28, 2010 |
11 km NW of Garner, Arkansas |
M3.2 |
140 km |
| Aug 11, 1996 |
9 km WSW of Shaw, Mississippi |
M3.1 |
78 km |
| Oct 26, 2002 |
3 km SE of Alligator, Mississippi |
M3.1 |
80 km |
| Mar 3, 2001 |
2 km SSE of El Dorado, Arkansas |
M3.0 |
135 km |
| May 16, 2007 |
5 km SW of Calion, Arkansas |
M3.0 |
122 km |
| Dec 17, 2001 |
3 km WSW of El Dorado, Arkansas |
M2.8 |
137 km |
| Aug 11, 2002 |
8 km ESE of Darling, Mississippi |
M2.8 |
133 km |
| Jan 9, 1997 |
6 km E of El Dorado, Arkansas |
M2.8 |
130 km |
| Feb 24, 2020 |
12 km ENE of Junction City, Arkansas |
M2.8 |
140 km |
| May 11, 2020 |
13 km SSE of El Dorado, Arkansas |
M2.8 |
138 km |
| May 5, 2001 |
1 km WNW of Enola, Arkansas |
M2.7 |
148 km |
| May 4, 2001 |
4 km S of Enola, Arkansas |
M2.7 |
143 km |
| Jan 27, 2005 |
1 km WNW of Enola, Arkansas |
M2.7 |
148 km |
| Jun 26, 2010 |
Arkansas |
M2.7 |
142 km |
| Feb 11, 1991 |
10 km SSW of Clarksdale, Mississippi |
M2.7 |
90 km |
| Aug 24, 1990 |
1 km SSW of Enola, Arkansas |
M2.6 |
145 km |
| May 18, 1997 |
2 km WNW of Patterson, Arkansas |
M2.6 |
144 km |
Source: USGS (M2.5+, 1990–2025)
Hurricane History
1 hurricane (Cat 1+) within 500 km since 1980.
Strongest: Category 1. Most recent: Laura (2020, Cat 1).
| Year |
Name |
Category |
Closest |
| 2020 |
Laura |
Category 1 |
263 km |
Source: NOAA IBTrACS (Cat 1+, 1980–2026)
Tornado History
465 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 45 fatalities, 570 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Nov 24, 2001 |
EF4 |
72 km |
0 |
| Apr 17, 1978 |
EF4 |
78 km |
0 |
| Mar 28, 1975 |
EF4 |
71 km |
7 |
| Apr 3, 1968 |
EF4 |
27 km |
5 |
| Dec 23, 2015 |
EF3 |
79 km |
2 |
| May 10, 2008 |
EF3 |
56 km |
0 |
| Feb 24, 2007 |
EF3 |
32 km |
0 |
| Feb 24, 2001 |
EF3 |
36 km |
0 |
| Jan 21, 1999 |
EF3 |
82 km |
0 |
| Jan 21, 1999 |
EF3 |
96 km |
0 |
| Jan 21, 1999 |
EF3 |
99 km |
0 |
| Nov 19, 1988 |
EF3 |
96 km |
0 |
| May 14, 1983 |
EF3 |
50 km |
0 |
| May 14, 1983 |
EF3 |
57 km |
0 |
| Apr 8, 1979 |
EF3 |
87 km |
0 |
| Apr 24, 1976 |
EF3 |
88 km |
0 |
| Jun 20, 1972 |
EF3 |
85 km |
0 |
| Feb 21, 1971 |
EF3 |
98 km |
3 |
| Apr 12, 1966 |
EF3 |
90 km |
0 |
| Feb 9, 1965 |
EF3 |
73 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
9 wildfires (100+ acres) within 100 km.
Largest: UNNAMED (4,134 ac, 2006).
| Year |
Name |
Acres |
Distance |
| 2006 |
UNNAMED |
4,134 |
93 km |
| 2006 |
UNNAMED |
2,066 |
95 km |
| 2000 |
UNNAMED |
2,042 |
90 km |
| 2012 |
LACEY |
1,439 |
65 km |
| 2010 |
DREW |
1,283 |
61 km |
| 2007 |
UNNAMED |
1,194 |
96 km |
| 2013 |
SINGLETON CREEK |
1,124 |
83 km |
| 2013 |
FOUNTAIN HILL |
655 |
79 km |
| 2007 |
UNNAMED |
627 |
98 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
44°F (7°C) |
4.3 in |
Coldest |
| February |
46°F (8°C) |
4.5 in |
|
| March |
55°F (13°C) |
5.4 in |
Wettest |
| April |
63°F (17°C) |
4.9 in |
|
| May |
72°F (22°C) |
4.8 in |
|
| June |
79°F (26°C) |
3.9 in |
|
| July |
82°F (28°C) |
4.1 in |
Warmest |
| August |
80°F (27°C) |
3.0 in |
Driest |
| September |
75°F (24°C) |
3.2 in |
|
| October |
64°F (18°C) |
3.9 in |
|
| November |
53°F (12°C) |
5.0 in |
|
| December |
45°F (7°C) |
5.3 in |
|
Gould has a seasonal temperature swing of 38°F / from 44°F in January to 82°F in July. Total annual precipitation is 52.2 inches, with March being the wettest month (5.4") and August the driest (3.0").
Average costs for common services in Gould. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$217 ($130–$348) |
| Specialist Visit |
$304 ($174–$478) |
| Urgent Care Visit |
$174 ($87–$304) |
| Emergency Room Visit |
$1,912 ($695–$4,345) |
| Dental Cleaning |
$113 ($65–$174) |
| Dental Filling |
$217 ($130–$348) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$39 ($22–$65) |
| Oil Change (Synthetic) |
$65 ($43–$104) |
| Brake Pad Replacement |
$261 ($130–$435) |
| Tire Rotation |
$35 ($17–$65) |
| New Tires (Set of 4) |
$521 ($348–$869) |
| Battery Replacement |
$174 ($87–$304) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$87 ($52–$130) |
| Electrician (Per Hour) |
$78 ($43–$122) |
| HVAC Repair |
$348 ($130–$695) |
| HVAC System Install |
$6,083 ($3,476–$10,428) |
| Roof Repair |
$869 ($348–$1,738) |
| Roof Replacement |
$7,821 ($4,780–$13,035) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,304 ($435–$3,042) |
| Divorce (Contested) |
$13,035 ($4,345–$26,070) |
| DUI Defense |
$4,345 ($1,738–$8,690) |
| Bankruptcy (Chapter 7) |
$1,304 ($695–$2,607) |
| Will Preparation |
$435 ($174–$869) |
| Trust Preparation |
$2,173 ($869–$4,345) |
View all 12 services
Personal Care
| Men's Haircut |
$22 ($13–$39) |
| Women's Haircut |
$48 ($26–$87) |
| Hair Coloring (Full) |
$130 ($65–$217) |
| Manicure |
$22 ($13–$39) |
| Pedicure |
$35 ($22–$56) |
| Massage (1 Hour) |
$70 ($43–$113) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.56 ($2.61–$4.78) |
| Dozen Eggs (per dozen) |
$3.04 ($2.17–$4.35) |
| Loaf of Bread |
$3.30 ($2.17–$4.78) |
| Chicken Breast (per lb) |
$3.91 ($2.61–$5.65) |
| Ground Beef (per lb) |
$4.78 ($3.48–$6.52) |
| Rice (per lb) |
$0.87 ($0.52–$1.56) |
View all 20 services
Utilities
| Electricity (Monthly) |
$122 ($70–$217) |
| Natural Gas (Monthly) |
$61 ($26–$130) |
| Water/Sewer (Monthly) |
$61 ($35–$104) |
| Internet (Monthly) |
$61 ($35–$87) |
| Cell Phone Plan (Monthly) |
$56 ($26–$87) |
| Cable TV (Monthly) |
$74 ($43–$130) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$174 ($65–$435) |
| Car Insurance (Annual) |
$1,738 ($1,043–$3,042) |
| Bus Pass (Monthly) |
$61 ($26–$113) |
| Taxi/Uber (5-Mile Ride) |
$13 ($6.95–$22) |
| Car Registration (Annual) |
$87 ($26–$217) |
| Driver's License Renewal |
$26 ($13–$65) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,043 ($521–$2,173) |
| Daycare (Toddler, Monthly) |
$869 ($435–$1,738) |
| After-School Care (Monthly) |
$348 ($174–$608) |
| Tutoring (Per Hour) |
$43 ($22–$87) |
| SAT/ACT Prep Course |
$869 ($348–$2,173) |
| Private School (K-12, Annual) |
$10,863 ($4,345–$26,070) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$52 ($26–$87) |
| Dog Vaccination (Annual) |
$87 ($43–$174) |
| Dog Grooming |
$52 ($26–$87) |
| Pet Boarding (Per Night) |
$35 ($17–$65) |
| Dog Spay/Neuter |
$261 ($130–$435) |
| Cat Spay/Neuter |
$174 ($87–$348) |
View all 9 services
Frequently Asked Questions About Gould
What is the population of Gould?
Gould has a population of 513 residents and is located in Arkansas. The population density is 331 people per square mile, spread across 1.5 square miles. The median age of residents is 58.0 years, which is older than the national median of 38.9 years. The population is 55.8% female and 44.2% male.
Is Gould expensive to live in?
Gould is more affordable than the national average, with a cost of living index of 86.9 / below the baseline of 100. The median household income is $30,809, 59% below the national average of $75,149. The median home value is $58,800 (79% below the U.S. median). Renters pay a median of $369 per month, below the national average of $1,163. The home price-to-income ratio is 1.9x, indicating housing is reasonably affordable relative to local income levels.
Is Gould safe?
Gould is safer than the national average, with a violent crime rate of 333 per 100,000 compared to the U.S. rate of 380. Property crime occurs at a rate of 2,244 per 100,000 (above the national average). Overall, Gould receives a safety grade of F based on combined crime data.
What is the weather like in Gould?
Gould enjoys a temperate climate with an average annual temperature of 64°F (18°C). Winter temperatures average 44°F in January, while summers reach an average of 82°F in July. The area receives 304 sunny days per year, well above the national average of 205. Annual rainfall totals 51.2 inches. Air quality is rated Good with a median Air Quality Index (AQI) of 43.
How is the job market in Gould?
The unemployment rate in Gould is 6.9%, somewhat above the national average of 3.6%. Job seekers may face moderate competition. The average weekly wage is $902. There are 233 business establishments in the area, including 14 restaurants and food service locations. The average commute time is 23 minutes, and 2.7% of workers work from home.
How much does housing cost in Gould?
The median home value in Gould is $58,800. Zillow estimates the typical home value at $107,635. For renters, the median monthly rent is $369. Fair market rent is $751 for a 1-bedroom and $944 for a 2-bedroom apartment. The homeownership rate is 71.6%. The average annual property tax is $1,336.
How are the schools in Gould?
Schools in Gould have an average test score of 4.3 out of 10, below typical national benchmarks. Families may want to research individual school ratings. 17.1% of adults in Gould hold a bachelor's degree or higher, below the national average of 33.7%. 84.6% have completed high school. 6.2% hold a graduate or professional degree.
How healthy is Gould?
The obesity rate in Gould is 53.2% (above the national rate of 32.1%). 25.8% of adults are smokers. 49.6% are physically inactive. 22.1% of residents report depression. 17.8% lack health insurance (above the national rate). 37.9% of residents have access to exercise opportunities. The primary care physician ratio is 1:13,037.
What is transportation like in Gould?
The average commute in Gould is 23 minutes, shorter than the national average of 28 minutes. 93.3% of workers drive alone to work, and 2.7% work from home.
What are the demographics of Gould?
The racial and ethnic makeup of Gould is 9.6% White, 90.4% Black or African American. 98.9% of residents speak only English at home. 1.5% of the population are military veterans. 38.2% of residents have a disability. 89.6% have health insurance coverage.
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