All Countries
Gulf Shores, AL
Full City Profile · Alabama · Baldwin County County
3.3
/5.0
B
Good
15,785
Population
550/sq mi density
$73,873
Median Income
$44,451 per capita
$367,000
Home Value
$446,188 Zillow
$1,363
Median Rent
29.0% income on rent
67°F
Avg Temperature
313 sunny days/yr
375
Violent Crime/100K
6,086 property/100K
B
Overall
3.3 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.1 / 5.0
$73,873 median income, 1.6% unemployment
B+
Affordability
3.9 / 5.0
$367,000 home value, $1,363/mo rent
F
Safety
1.0 / 5.0
375 violent crimes/100K
A
Education
4.0 / 5.0
38.0% bachelor's degree or higher
Income Overview
Median Household Income
$73,873
2% below
US avg: $75,149
Per Capita Income
$44,451
14% above
US avg: $39,052
Unemployment Rate
1.6%
56% below
US avg: 3.6%
Poverty Rate
12.0%
3% below
US avg: 12.4%
Income Comparison: Gulf Shores vs. U.S. Average
Each bar shows Gulf Shores’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$73,873
98%
Per Capita
US: $39,052
$44,451
114%
IRS Avg AGI
US: $72,000
$86,909
121%
Avg Weekly Wage
US: $1,432
$984
69%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$984
31% below US avg ($1,432)
Mean Commute Time
22 min
20% below US avg (28 min)
Work From Home
16.4%
8% above US avg (15.2%)
Drive Alone
76.0%
4% above US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$13,446M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
76%
Public Transit
0%
Work From Home
16.4%
Other
7.6%
Average commute time
22 minutes
US avg: 28 min
Business Landscape
Total Establishments
8,757
Restaurants
648
Healthcare
564
Retail
1,027
Manufacturing
181
Tax & Financial
IRS Avg Adjusted Gross Income
$86,909
21% above US avg ($72,000)
Avg Property Tax
$2,800
20% below US avg ($3,500)
Cost of Living Index
88.8
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $73,873 |
| Per Capita Income | $44,451 |
| IRS Avg Adjusted Gross Income | $86,909 |
| Avg Weekly Wage | $984 |
| County GDP | $13,446M |
Hardship Indicators
| Unemployment Rate | 1.6% |
| Poverty Rate | 12.0% |
| Gini Coefficient | 0.465 |
| Cost of Living Index | 88.8 |
Commute
| Mean Commute | 22 minutes |
| Drive Alone | 76.0% |
| Public Transit | 0.0% |
| Work From Home | 16.4% |
Businesses
| Total Establishments | 8,757 |
| Restaurants | 648 |
| Healthcare | 564 |
| Retail | 1,027 |
| Manufacturing | 181 |
Tax
| IRS Avg AGI | $86,909 |
| Avg Property Tax | $2,800 |