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Highland City, FL
Full City Profile · Florida · Polk County County
3.5
/5.0
B+
Good
12,732
Population
1,614/sq mi density
$88,628
Median Income
$39,290 per capita
$301,600
Home Value
$263,294 Zillow
$1,679
Median Rent
25.6% income on rent
73°F
Avg Temperature
330 sunny days/yr
666
Violent Crime/100K
5,213 property/100K
B+
Overall
3.5 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.8 / 5.0
$88,628 median income, 1.5% unemployment
A+
Affordability
4.8 / 5.0
$301,600 home value, $1,679/mo rent
F
Safety
1.0 / 5.0
666 violent crimes/100K (75% above avg)
B+
Education
3.6 / 5.0
32.3% bachelor's degree or higher
Income Overview
Median Household Income
$88,628
18% above
US avg: $75,149
Per Capita Income
$39,290
1% above
US avg: $39,052
Unemployment Rate
1.5%
58% below
US avg: 3.6%
Poverty Rate
3.4%
73% below
US avg: 12.4%
Income Comparison: Highland City vs. U.S. Average
Each bar shows Highland City’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$88,628
118%
Per Capita
US: $39,052
$39,290
101%
IRS Avg AGI
US: $72,000
$63,553
88%
Avg Weekly Wage
US: $1,432
$1,071
75%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,071
25% below US avg ($1,432)
Mean Commute Time
29 min
4% above US avg (28 min)
Work From Home
12.2%
20% below US avg (15.2%)
Drive Alone
76.7%
5% above US avg (73.2%)
Public Transit
1.5%
69% below US avg (5.0%)
County GDP
$44,304M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
76.7%
Public Transit
1.5%
Work From Home
12.2%
Other
9.6%
Average commute time
29 minutes
US avg: 28 min
Business Landscape
Total Establishments
17,281
Restaurants
1,064
Healthcare
1,371
Retail
1,926
Manufacturing
425
Tax & Financial
IRS Avg Adjusted Gross Income
$63,553
12% below US avg ($72,000)
Avg Property Tax
$4,985
42% above US avg ($3,500)
Cost of Living Index
103.4
Above national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $88,628 |
| Per Capita Income | $39,290 |
| IRS Avg Adjusted Gross Income | $63,553 |
| Avg Weekly Wage | $1,071 |
| County GDP | $44,304M |
Hardship Indicators
| Unemployment Rate | 1.5% |
| Poverty Rate | 3.4% |
| Gini Coefficient | 0.447 |
| Cost of Living Index | 103.4 |
Commute
| Mean Commute | 29 minutes |
| Drive Alone | 76.7% |
| Public Transit | 1.5% |
| Work From Home | 12.2% |
Businesses
| Total Establishments | 17,281 |
| Restaurants | 1,064 |
| Healthcare | 1,371 |
| Retail | 1,926 |
| Manufacturing | 425 |
Tax
| IRS Avg AGI | $63,553 |
| Avg Property Tax | $4,985 |