All Countries
Madison, WI
Full City Profile · Wisconsin · Dane County County
3.7
/5.0
B+
Good
275,568
Population
3,295/sq mi density
$76,983
Median Income
$48,557 per capita
$346,900
Home Value
$415,530 Zillow
$1,364
Median Rent
29.5% income on rent
50°F
Avg Temperature
265 sunny days/yr
231
Violent Crime/100K
2,062 property/100K
B+
Overall
3.7 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.5 / 5.0
$76,983 median income, 1.9% unemployment
A
Affordability
4.1 / 5.0
$346,900 home value, $1,364/mo rent
F
Safety
1.0 / 5.0
231 violent crimes/100K
A+
Education
5.0 / 5.0
59.2% bachelor's degree or higher
Income Overview
Median Household Income
$76,983
2% above
US avg: $75,149
Per Capita Income
$48,557
24% above
US avg: $39,052
Unemployment Rate
1.9%
47% below
US avg: 3.6%
Poverty Rate
6.6%
47% below
US avg: 12.4%
Income Comparison: Madison vs. U.S. Average
Each bar shows Madison’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$76,983
102%
Per Capita
US: $39,052
$48,557
124%
IRS Avg AGI
US: $72,000
$103,538
144%
Avg Weekly Wage
US: $1,432
$1,432
100%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,432
0% below US avg ($1,432)
Mean Commute Time
19 min
30% below US avg (28 min)
Work From Home
18.2%
20% above US avg (15.2%)
Drive Alone
57.6%
21% below US avg (73.2%)
Public Transit
5.8%
15% above US avg (5.0%)
County GDP
$62,806M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
57.6%
Public Transit
5.8%
Work From Home
18.2%
Other
18.4%
Average commute time
19 minutes
US avg: 28 min
Business Landscape
Total Establishments
18,084
Restaurants
1,425
Healthcare
1,603
Retail
1,634
Manufacturing
517
Tax & Financial
IRS Avg Adjusted Gross Income
$103,538
44% above US avg ($72,000)
Avg Property Tax
$8,743
150% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $76,983 |
| Per Capita Income | $48,557 |
| IRS Avg Adjusted Gross Income | $103,538 |
| Avg Weekly Wage | $1,432 |
| County GDP | $62,806M |
Hardship Indicators
| Unemployment Rate | 1.9% |
| Poverty Rate | 6.6% |
| Gini Coefficient | 0.453 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 19 minutes |
| Drive Alone | 57.6% |
| Public Transit | 5.8% |
| Work From Home | 18.2% |
Businesses
| Total Establishments | 18,084 |
| Restaurants | 1,425 |
| Healthcare | 1,603 |
| Retail | 1,634 |
| Manufacturing | 517 |
Tax
| IRS Avg AGI | $103,538 |
| Avg Property Tax | $8,743 |