Marshalltown, IA
Full City Profile · Iowa · Marshall County County
3.1
/5.0
B
Good
27,491
Population
1,432/sq mi density
$68,854
Median Income
$29,271 per capita
$117,100
Home Value
$167,755 Zillow
$864
Median Rent
23.6% income on rent
48°F
Avg Temperature
260 sunny days/yr
389
Violent Crime/100K
2,496 property/100K
B
Overall
3.1 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.0 / 5.0
$68,854 median income, 3.0% unemployment
A+
Affordability
5.0 / 5.0
$117,100 home value, $864/mo rent
F
Safety
1.0 / 5.0
389 violent crimes/100K (2% above avg)
C+
Education
2.6 / 5.0
19.7% bachelor's degree or higher
Change Over Time (2013–2023)
Population Change
-0.3%
27,823 → 27,737
over 10 years
Annual Pop. Growth
-0.03%
Compound annual growth rate
Median Income Change
+43.9%
$47,860 → $68,854
nominal, not inflation-adjusted
Annual Income Growth
+3.7%
Compound annual growth rate
Population Over Time
Total population for Marshalltown across each available Census ACS release.
Median Household Income Over Time
Median household income reported by U.S. Census ACS. Values are nominal (not adjusted for inflation).
Projected 2030
Simple projections extrapolating the 2013–2023 compound annual growth rate forward. These are mathematical extensions of recent trends, not forecasts — real outcomes depend on migration, policy and economic shifts.
Projected Population 2030
27,679
-58 from 2023 (27,737)
Projected Median Income 2030
$88,793
+$19,939 from 2023 ($68,854)
Year-by-Year Detail
| Year | Population | YoY % | Median Income | YoY % |
|---|---|---|---|---|
| 2013 | 27,823 | — | $47,860 | — |
| 2015 | 27,338 | -1.7% | $50,396 | +5.3% |
| 2017 | 27,104 | -0.9% | $49,214 | -2.3% |
| 2019 | 26,749 | -1.3% | $52,035 | +5.7% |
| 2021 | 27,388 | +2.4% | $57,367 | +10.2% |
| 2023 | 27,737 | +1.3% | $68,854 | +20% |
Source: U.S. Census ACS 5-Year Estimates (Data Commons). Home value and rent are not yet available historically.
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