All Countries
New London, TX
Full City Profile · Texas · Rusk County County
3.4
/5.0
B
Good
1,198
Population
139/sq mi density
$50,909
Median Income
$25,638 per capita
$169,400
Home Value
$175,312 Zillow
$581
Median Rent
35.8% income on rent
66°F
Avg Temperature
304 sunny days/yr
B
Overall
3.4 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.0 / 5.0
$50,909 median income, 2.2% unemployment
A+
Affordability
4.8 / 5.0
$169,400 home value, $581/mo rent
C+
Safety
2.5 / 5.0
0 violent crimes/100K
C
Education
2.1 / 5.0
13.9% bachelor's degree or higher
Income Overview
Median Household Income
$50,909
32% below
US avg: $75,149
Per Capita Income
$25,638
34% below
US avg: $39,052
Unemployment Rate
2.2%
39% below
US avg: 3.6%
Poverty Rate
5.7%
54% below
US avg: 12.4%
Income Comparison: New London vs. U.S. Average
Each bar shows New London’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$50,909
68%
Per Capita
US: $39,052
$25,638
66%
IRS Avg AGI
US: $72,000
$61,555
85%
Avg Weekly Wage
US: $1,432
$1,037
72%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,037
28% below US avg ($1,432)
Mean Commute Time
33 min
19% above US avg (28 min)
Work From Home
1.9%
88% below US avg (15.2%)
Drive Alone
94.7%
29% above US avg (73.2%)
Public Transit
1.2%
75% below US avg (5.0%)
County GDP
$2,793M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
94.7%
Public Transit
1.2%
Work From Home
1.9%
Other
2.2%
Average commute time
33 minutes
US avg: 28 min
Business Landscape
Total Establishments
874
Restaurants
72
Healthcare
74
Retail
111
Manufacturing
34
Tax & Financial
IRS Avg Adjusted Gross Income
$61,555
15% below US avg ($72,000)
Avg Property Tax
$4,719
35% above US avg ($3,500)
Cost of Living Index
97.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $50,909 |
| Per Capita Income | $25,638 |
| IRS Avg Adjusted Gross Income | $61,555 |
| Avg Weekly Wage | $1,037 |
| County GDP | $2,793M |
Hardship Indicators
| Unemployment Rate | 2.2% |
| Poverty Rate | 5.7% |
| Gini Coefficient | 0.457 |
| Cost of Living Index | 97.1 |
Commute
| Mean Commute | 33 minutes |
| Drive Alone | 94.7% |
| Public Transit | 1.2% |
| Work From Home | 1.9% |
Businesses
| Total Establishments | 874 |
| Restaurants | 72 |
| Healthcare | 74 |
| Retail | 111 |
| Manufacturing | 34 |
Tax
| IRS Avg AGI | $61,555 |
| Avg Property Tax | $4,719 |