New London, WI

Wisconsin

New London is a small city in Wisconsin with a population of 7,492. Residents earn $61,447 per year, which is 18% below the national average.

3.0 /5.0
B Good
7,492 Population 1,345/sq mi density
$61,447 Median Income $28,464 per capita
$162,800 Home Value $276,769 Zillow
$822 Median Rent
45°F Avg Temperature
303 Violent Crime/100K 1,806 property/100K
B
Overall
3.0 / 5.0
Good overall score based on economy, affordability, safety and education
B+
Economy
3.8 / 5.0
$61,447 median income, 1.5% unemployment
A+
Affordability
5.0 / 5.0
$162,800 home value, $822/mo rent
F
Safety
1.0 / 5.0
303 violent crimes/100K (20% below avg)
C
Education
2.3 / 5.0
16.7% bachelor's degree or higher
Median Income $61,447
18% lower than US avg
Home Value $162,800
42% lower than US avg
Violent Crime 303/100K
20% lower than US avg
Bachelor's+ 16.7%
50% lower than US avg
Median Rent $822
29% lower than US avg
Obesity Rate 39.2%
22% higher than US avg
Unemployment 1.5%
58% lower than US avg
Poverty Rate 14.7%
19% higher than US avg

How New London Compares to the U.S. Average (100% = U.S. avg)

People

Population7,492
Median Age35.1 yrs
Density1,345/mi²
Male / Female47% / 53%
Largest GroupWhite 88%

Economy

B+
Median Income$61,447
Per Capita$28,464
Unemployment1.5%
Poverty14.7%
County GDP$2,507M
Commute26 min

Housing

A+
Home Value$162,800
Rent$822
OwnershipN/A
Zillow$276,769

Crime

F
Violent303/100K
Property1,806/100K
Murder0.0/100K
Assault289/100K
Burglary165/100K

Health

Obesity39.2%
UninsuredN/A
Depression25.0%
Heart Disease5.9%

Climate

Avg Temp45°F
AQI38 (Good)
Rain34.9 in/yr
Elevation757 ft

Education

C
Bachelor's+16.7%
High School+87.4%
School Score5.81

Community

2024 VoteR 66% / D 33%
Commute26 min
Libraries9

Is New London a Good Place to Live?

Based on current data, New London receives an overall livability score of 3.0 out of 5.0, earning a grade of B. Key strengths include low unemployment, low crime rates, affordable housing. Areas to be aware of include high obesity rates. New London offers a solid quality of life with a good balance of affordability, safety, and opportunity.

Economy & Jobs

The median household income in New London is $61,447, 18% below the national average of $75,149. The job market is very strong with unemployment at just 1.5%. 14.7% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 26 minutes.

Cost of Living & Housing

The median home value in New London is $162,800, 42% below the national median — offering relatively affordable homeownership. Renters pay a median of $822 per month, below the national average — a plus for affordability. At just 2.6x median income, home prices are very affordable relative to local earnings.

Safety & Crime

Violent crime in New London is below the national average at 303 per 100,000 residents (U.S. avg: 380). Property crime occurs at a rate of 1,806 per 100,000, near the national average.

Education

16.7% of residents hold a bachelor's degree, below the national average of 33.7%. 87.4% have completed high school. Area schools have an average test score of 5.8/10.

Climate & Weather

New London has a cool climate with an average annual temperature of 45°F. Winters average 17°F in January while summers reach 70°F in July. Annual precipitation totals 34.9 inches, including 45.9 inches of snow. Air quality is rated Good with a median AQI of 38.

New London has a population of 7,492 with a density of 1,345 people per square mile. The median age is 35.1 years, 10% younger than the national median of 38.9. The city is predominantly White (88.3%), with 1.9% Hispanic, 1.7% Black.

Population

7,492
Total Population
1,345
People / sq mi
35.1yrs
Median Age
10% below US avg
5.6mi²
Land Area

Gender Distribution

Male 46.8%
Female 53.2%

Race & Ethnicity

New London vs U.S. Average

Language Spoken at Home

English Only90.0%
15% above US avg
Spanish10.0%
25% below US avg

Social Characteristics

New London vs U.S. Average

The median household income in New London is $61,447, which is 18% below the national average of $75,149. The unemployment rate is 1.5% (below the 3.6% US average). 14.7% of residents live below the poverty line. Workers commute an average of 26 minutes.

Income: New London vs U.S.

Commute Mode

Income

Median HH Income$61,447
18% below US avg
Per Capita Income$28,464
Avg Weekly Wage$928
IRS Avg AGI$67,983

Employment & Poverty

Unemployment1.5%
58% below US avg
Poverty Rate14.7%
19% above US avg
Establishments (County)1,385
County GDP$2,507M

Business (County)

Restaurants146
Healthcare133
Retail168
Manufacturing80

Tax & Cost of Living

Property Tax (IRS)$5,425
55% above US avg
Effective Tax Rate3.33%

Commute & Transportation

Commute Time25.9 min
Work from Home6.8%

Walkability

The median home value in New London is $162,800, 42% below the national average. Monthly rent averages $822 (29% below US avg). Zillow estimates the typical home value at $276,769.

Home Value Sources

Ownership Split

Home Values

Census Median$162,800
42% below US avg
Zillow ZHVI$276,769

Real Estate Market (Redfin)

Rental Costs

Census Median Rent$822
29% below US avg

HUD Fair Market Rent

Studio$797
1 Bedroom$872
2 Bedrooms$1,097
3 Bedrooms$1,405
4 Bedrooms$1,572

Ownership & Property

Owner-Occupied48.5%

Property Tax

Avg Tax (IRS)$5,425
55% above US avg
Effective Rate3.33%
In New London, 39.2% of adults are obese (above the 32.1% national rate). 25.0% report depression. 29.8% are physically inactive.

Health Metrics: New London vs U.S. Average (%)

Chronic Conditions

Obesity39.2%
22% above US avg
Diabetes10.8%
Heart Disease5.9%
High Blood Pressure31.3%
Asthma11.5%
COPD6.9%
Stroke3.2%

Behaviors & Mental Health

Binge Drinking22.1%
Physical Inactivity29.8%
Depression25.0%
Mental Distress18.2%
Physical Distress13.9%

Healthcare Access

Insurance Rate92.7%
Checkup Rate75.0%
Premature Death7,173/100K

Food & Exercise

Food Environment8.9/10
Exercise Access74.3%
Healthcare Facilities133
New London has a violent crime rate of 303 per 100,000 residents, 20% below the national average of 380. Property crime stands at 1,806 per 100,000 (8% below US avg). The murder rate is 0.0 per 100,000.

Crime Rates: New London vs U.S. Average (per 100,000)

Violent Crime

Total Violent303.2/100K
20% below US avg
Murder0.0/100K
100% below US avg
Rape13.8/100K
Robbery0.0/100K
Assault289.5/100K

Property Crime

Total Property1,805.7/100K
8% below US avg
Burglary165.4/100K
Theft1,585.1/100K
Vehicle Theft55.1/100K
Arson27.6/100K

Traffic Safety

Fatal Crashes (County/yr)5

Safety Score

Safety GradeF
Safety Score1.0 / 5.0
New London has an average annual temperature of 45°F (7°C). Winters average 17°F in January while summers reach 70°F in July. Annual precipitation is 34.9 inches. Air quality is rated Good with a median AQI of 38.

Temperature

17°F Jan (-9°C) 70°F Jul (21°C)
Annual Average44.8°F
17% below US avg
January Average17°F (-9°C)
July Average70°F (21°C)

Precipitation & Snow

Annual Rainfall34.9 inches
8% below US avg
Snowfall45.9 inches/yr

Air Quality

AQI Median38.0
RatingGood

Geography

Elevation757 ft (231 m)
Area5.6 sq mi (14.4 km²)
Population Density1,345/sq mi
Coordinates44.3959°N, 88.7386°W
County FIPS55135
It is classified as Nonmetro — Urban 2.5K–20K, adjacent. 16.7% of residents hold a bachelor's degree or higher (50% below US avg). In the 2024 election, the county voted Republican by a 33.4-point margin.

2024 Presidential Election (County)

R 66.2%
D 32.8%

Winner: Republican by 33.4 points

Education

Bachelor's Degree+16.7%
50% below US avg
High School+87.4%
School Test Score5.81
C Education Grade (2.3/5.0)

Urban-Rural Classification

RUCC Code 6Nonmetro — Urban 2.5K–20K, adjacent
Population Density1,345/sq mi
Total Area5.6 sq mi

Infrastructure & Services

Alt Fuel Stations2
Public Libraries9
Healthcare Facilities133
Restaurants146
Retail Stores168

Safety & Disasters

Fatal Crashes (County/yr)5
F Safety Grade (1.0/5.0)

Commute & Transportation

Avg Commute25.9 min
Work from Home6.8%

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