Median Income
$61,447
18% lower than US avg
Home Value
$162,800
42% lower than US avg
Violent Crime
98/100K
74% lower than US avg
Bachelor's+
16.7%
50% lower than US avg
Median Rent
$822
29% lower than US avg
Obesity Rate
39.2%
22% higher than US avg
Unemployment
1.5%
58% lower than US avg
Poverty Rate
14.7%
19% higher than US avg
How New London Compares to the U.S. Average (100% = U.S. avg)
People
Population7,492
Median Age35.1 yrs
Density1,345/mi²
Male / Female47% / 53%
Largest GroupWhite 88%
Veterans3.5%
Economy
B+
Median Income$61,447
Per Capita$28,464
Unemployment1.5%
Poverty14.7%
County GDP$2,507M
Commute26 min
Housing
A+
Home Value$162,800
Rent$822
Ownership48.5%
Zillow$276,769
Housing Units3,337
Rent Burden25.5%
Crime
F
Violent98/100K
Property1,700/100K
Murder0.0/100K
Assault70/100K
Burglary112/100K
Health
Obesity39.2%
Uninsured10.5%
Smoking17.3%
Depression25.0%
Heart Disease5.9%
Climate
Avg Temp45°F (7°C)
AQI38 (Good)
Rain34.9 in/yr
Sunny Days270/yr
Elevation757 ft (231 m)
Education
C
Bachelor's+16.7%
High School+87.4%
Graduate+2.6%
School Score5.95
Community
2024 VoteR 66% / D 33%
Commute26 min
Broadband85.4%
EV Stations2
Libraries9
Is New London a Good Place to Live?
Based on current data, New London receives an overall livability score of 3.0 out of 5.0, earning a grade of B. Key strengths include low unemployment, low crime rates, affordable housing, abundant sunshine. Areas to be aware of include high obesity rates. New London offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in New London is $61,447, 18% below the national average of $75,149. The job market is very strong with unemployment at just 1.5%. 14.7% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 26 minutes.
Cost of Living & Housing
The median home value in New London is $162,800, 42% below the national median / offering relatively affordable homeownership. Renters pay a median of $822 per month, below the national average / a plus for affordability. At just 2.6x median income, home prices are very affordable relative to local earnings.
Safety & Crime
New London is a very safe community with a violent crime rate of 98 per 100,000 residents / well below the national average of 380. Property crime occurs at a rate of 1,700 per 100,000, near the national average.
Education
16.7% of residents hold a bachelor's degree, below the national average of 33.7%. 87.4% have completed high school. Area schools have an average test score of 6/10.
Climate & Weather
New London has a cool climate with an average annual temperature of 45°F. Winters average 17°F in January while summers reach 70°F in July. With 270 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 34.9 inches, including 45.9 inches of snow. Air quality is rated Good with a median AQI of 38.
New London has a population of 7,492 with a density of 1,345 people per square mile, spread across 5.8 square miles. The median age is 35.1 years, 10% younger than the national median of 38.9. The gender split is 53.2% female and 46.8% male. The city is predominantly White (88.3%), with 1.9% Hispanic, 1.7% Black. English is the primary language spoken at home by 90% of residents, while 10% speak Spanish. 3.5% of the population are veterans, below the national rate of 6.0%. 15.1% of residents have a disability. 92.7% have health insurance coverage.
Population
35.1yrs
Median Age
10% below US avg
Race & Ethnicity
New London vs U.S. Average
Language Spoken at Home
English Only
90.0%
15% above US avg
Spanish
10.0%
25% below US avg
Social Characteristics
New London vs U.S. Average
The median household income in New London is $61,447, which is 18% below the national average of $75,149. Per capita income is $28,464 (below the $39,052 national figure). The average weekly wage is $928, 35% lower than the U.S. average. The unemployment rate is 1.5% (below the 3.6% US average). 14.7% of residents live below the poverty line, higher than the national rate of 12.4%. The area has 1,385 business establishments, including 146 restaurants. The cost of living index is 94.1, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 26 minutes. 6.8% of workers work from home (below the 15.2% national rate).
Income: New London vs U.S.
Income
| Median HH Income | $61,447 |
| 18% below US avg |
| Per Capita Income | $28,464 |
| Avg Weekly Wage | $928 |
| IRS Avg AGI | $67,983 |
| Gini Index | 0.440 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 1.5% |
| 58% below US avg |
| Poverty Rate | 14.7% |
| 19% above US avg |
| Establishments (County) | 1,385 |
| County GDP | $2,507M |
Business (County)
| Restaurants | 146 |
| Healthcare | 133 |
| Retail | 168 |
| Manufacturing | 80 |
Tax & Cost of Living
| Property Tax (IRS) | $5,425 |
| 55% above US avg |
| Cost of Living | 94.10 (100=avg) |
| Effective Tax Rate | 3.33% |
Commute & Transportation
| Commute Time | 25.9 min |
| Drive Alone | 77.9% |
| Public Transit | 0.0% |
| Work from Home | 6.8% |
The median home value in New London is $162,800, 42% below the national median of $281,900. Zillow estimates the typical home value at $276,769, higher than the Census estimate. Monthly rent averages $822 (29% below the national average of $1,163). Fair market rent ranges from $872 for a one-bedroom to $1,097 for a two-bedroom apartment. 48.5% of housing units are owner-occupied (below the 65.4% national rate). There are 3,337 total housing units in the city. The median year a home was built is 1973. The average annual property tax is $5,425 (higher than the $3,500 national average). 25.5% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 2.6x, well within the affordable range.
Home Values
| Census Median | $162,800 |
| 42% below US avg |
| Zillow ZHVI | $276,769 |
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $822 |
| 29% below US avg |
| Rent Burden | 25.5% |
HUD Fair Market Rent
| Studio | $797 |
| 1 Bedroom | $872 |
| 2 Bedrooms | $1,097 |
| 3 Bedrooms | $1,405 |
| 4 Bedrooms | $1,572 |
Ownership & Property
| Homeownership | 48.5% |
| Owner-Occupied | 48.5% |
| Renter-Occupied | 51.5% |
| Housing Units | 3,337 |
| Median Year Built | 1973 |
Property Tax
| Avg Tax (IRS) | $5,425 |
| 55% above US avg |
| Effective Rate | 3.33% |
In New London, 39.2% of adults are obese, above the national rate of 32.1%. 10.8% have diabetes. Heart disease affects 5.9% of residents. 31.3% have high blood pressure. 17.3% are current smokers (above the 14.0% national rate). 22.1% report binge drinking. 29.8% are physically inactive, above the national average. 25.0% report depression (above the 20.0% national average). 18.2% experience frequent mental distress. 10.5% of residents lack health insurance (above the 8.6% national rate). The primary care physician ratio is 1:1,719. The dentist ratio is 1:2,710. 74.3% of residents have access to exercise opportunities. The food environment index is 8.9 out of 10.
Health Metrics: New London vs U.S. Average (%)
Chronic Conditions
| Obesity | 39.2% |
| 22% above US avg |
| Diabetes | 10.8% |
| Heart Disease | 5.9% |
| High Blood Pressure | 31.3% |
| Asthma | 11.5% |
| COPD | 6.9% |
| Cancer | 6.9% |
| Stroke | 3.2% |
Behaviors & Mental Health
| Smoking | 17.3% |
| 24% above US avg |
| Binge Drinking | 22.1% |
| Physical Inactivity | 29.8% |
| Depression | 25.0% |
| Mental Distress | 18.2% |
| Physical Distress | 13.9% |
| Short Sleep | 34.1% |
Healthcare Access
| Insurance Rate | 92.7% |
| Uninsured | 10.5% |
| 22% above US avg |
| Primary Care | 1:1,719 |
| Dentists | 1:2,710 |
| Mental Health | 1:934 |
| Checkup Rate | 75.0% |
| Dental Visits | 63.5% |
| Premature Death | 7,173/100K |
Food & Exercise
| Food Environment | 8.9/10 |
| Exercise Access | 74.3% |
| Healthcare Facilities | 133 |
New London has a violent crime rate of 98 per 100,000 residents, 74% below the national average of 380. This breaks down to aggravated assault at 70.2 per 100,000, robbery at 14.1, rape at 14.1. The murder rate is 0.0 per 100,000 (below the national rate of 6.3). Property crime stands at 1,700 per 100,000, 13% below the U.S. average. This includes larceny/theft at 1,489, burglary at 112, vehicle theft at 98 per 100,000 residents. The county recorded 5 fatal traffic crashes. Overall, New London receives a safety grade of F.
Crime Rates: New London vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 98.3/100K |
| 74% below US avg |
| Murder | 0.0/100K |
| 100% below US avg |
| Rape | 14.1/100K |
| Robbery | 14.1/100K |
| Assault | 70.2/100K |
Property Crime
| Total Property | 1,699.9/100K |
| 13% below US avg |
| Burglary | 112.4/100K |
| Theft | 1,489.2/100K |
| Vehicle Theft | 98.3/100K |
| Arson | 0.0/100K |
Traffic Safety
| Fatal Crashes (County/yr) | 5 |
| Traffic Accidents | 47 |
| Avg Accident Severity | 3.2 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
New London has a cool climate with an average annual temperature of 45°F (7°C). Winters average 17°F in January while summers reach 70°F in July. The area gets 270 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 34.9 inches. The area receives 45.9 inches of snow annually, making winter weather a significant factor for residents. Air quality is rated Good with a median AQI of 38. The city sits at an elevation of 757 feet.
Temperature
17°F Jan (-9°C)
70°F Jul (21°C)
| Annual Average | 44.8°F |
| 17% below US avg |
| January Average | 17°F (-9°C) |
| July Average | 70°F (21°C) |
| Sunny Days | 270 days/yr |
Geography
| Elevation | 757 ft (231 m) |
| Area | 5.8 sq mi (14.9 km²) |
| Population Density | 1,345/sq mi |
| Coordinates | 44.3959°N, 88.7386°W |
| Timezone | America/Chicago |
| County | Waupaca County County |
| Nearest Airport | Appleton International (ATW) 14 miles away |
Precipitation & Snow
Annual Rainfall
34.9"
8% below US avg
Wettest Month (Aug)
3.90"
Air Quality
| AQI Median | 38.0 |
| Rating | Good |
Natural Hazard Risk
| Overall Risk | Relatively Low |
| Risk Score | 67.6 / 100 |
| Social Vulnerability | 55.8 / 100 |
| Community Resilience | 76.3 / 100 |
Hazard Breakdown
| Tornado |
Relatively Moderate |
| Hurricane |
No Rating |
| Earthquake |
Very Low |
| Wildfire |
Very Low |
| Flood |
Relatively Low |
| Hail |
Relatively Moderate |
| Strong Wind |
Relatively Moderate |
| Heat Wave |
Relatively Low |
| Winter Weather |
Relatively Low |
| Lightning |
Relatively Moderate |
| Ice Storm |
Relatively Low |
| Drought |
Very Low |
| Cold Wave |
Relatively High |
| Landslide |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
2 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M2.9. Most recent: M2.9 on Aug 2, 2024.
| Aug 2, 2024 |
38 km ESE of Sturgeon Bay, Wisconsin |
M2.9 |
146 km |
| Jan 7, 2024 |
3 km NE of Mole Lake, Wisconsin |
M2.5 |
125 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
412 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF5. Total: 26 fatalities, 275 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Jul 18, 1996 |
EF5 |
78 km |
0 |
| Jul 5, 1994 |
EF4 |
74 km |
0 |
| Apr 27, 1984 |
EF4 |
35 km |
1 |
| Apr 21, 1974 |
EF4 |
72 km |
0 |
| Aug 19, 1968 |
EF4 |
92 km |
2 |
| Apr 3, 1956 |
EF4 |
55 km |
7 |
| Sep 26, 1951 |
EF4 |
45 km |
6 |
| Jun 7, 2007 |
EF3 |
71 km |
0 |
| Jun 23, 2004 |
EF3 |
79 km |
0 |
| Jun 23, 2004 |
EF3 |
83 km |
1 |
| Aug 27, 1994 |
EF3 |
100 km |
2 |
| Aug 29, 1992 |
EF3 |
72 km |
1 |
| Apr 27, 1984 |
EF3 |
21 km |
0 |
| Jun 5, 1977 |
EF3 |
64 km |
0 |
| Apr 21, 1974 |
EF3 |
100 km |
2 |
| Apr 21, 1974 |
EF3 |
94 km |
0 |
| Sep 28, 1971 |
EF3 |
100 km |
0 |
| Dec 1, 1970 |
EF3 |
10 km |
0 |
| Jun 26, 1969 |
EF3 |
29 km |
0 |
| Jun 25, 1950 |
EF3 |
52 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
7 wildfires (100+ acres) within 100 km.
Largest: COTTONVILLE INCIDENT (3,466 ac, 2005).
| Year |
Name |
Acres |
Distance |
| 2005 |
COTTONVILLE INCIDENT |
3,466 |
86 km |
| 2006 |
UNNAMED |
1,524 |
98 km |
| 2010 |
RX BURN |
1,236 |
98 km |
| 1994 |
SOMMERS |
938 |
93 km |
| 1988 |
PEACHY RD |
812 |
96 km |
| 2006 |
UNNAMED |
612 |
91 km |
| 2007 |
TOWER RD 2 |
592 |
96 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
17°F (-9°C) |
1.3 in |
Coldest |
| February |
20°F (-7°C) |
1.0 in |
Driest |
| March |
31°F (-1°C) |
2.0 in |
|
| April |
44°F (7°C) |
2.6 in |
|
| May |
57°F (14°C) |
3.5 in |
|
| June |
66°F (19°C) |
3.5 in |
|
| July |
70°F (21°C) |
3.7 in |
Warmest |
| August |
68°F (20°C) |
3.9 in |
Wettest |
| September |
59°F (15°C) |
3.5 in |
|
| October |
48°F (9°C) |
2.4 in |
|
| November |
34°F (1°C) |
2.1 in |
|
| December |
21°F (-6°C) |
1.5 in |
|
New London has a seasonal temperature swing of 54°F / from 17°F in January to 70°F in July. Total annual precipitation is 31.0 inches, with August being the wettest month (3.9") and February the driest (1.0").
Average costs for common services in New London. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$235 ($141–$376) |
| Specialist Visit |
$329 ($188–$518) |
| Urgent Care Visit |
$188 ($94–$329) |
| Emergency Room Visit |
$2,070 ($753–$4,705) |
| Dental Cleaning |
$122 ($71–$188) |
| Dental Filling |
$235 ($141–$376) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$42 ($24–$71) |
| Oil Change (Synthetic) |
$71 ($47–$113) |
| Brake Pad Replacement |
$282 ($141–$471) |
| Tire Rotation |
$38 ($19–$71) |
| New Tires (Set of 4) |
$565 ($376–$941) |
| Battery Replacement |
$188 ($94–$329) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$94 ($56–$141) |
| Electrician (Per Hour) |
$85 ($47–$132) |
| HVAC Repair |
$376 ($141–$753) |
| HVAC System Install |
$6,587 ($3,764–$11,292) |
| Roof Repair |
$941 ($376–$1,882) |
| Roof Replacement |
$8,469 ($5,176–$14,115) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,412 ($471–$3,294) |
| Divorce (Contested) |
$14,115 ($4,705–$28,230) |
| DUI Defense |
$4,705 ($1,882–$9,410) |
| Bankruptcy (Chapter 7) |
$1,412 ($753–$2,823) |
| Will Preparation |
$471 ($188–$941) |
| Trust Preparation |
$2,353 ($941–$4,705) |
View all 12 services
Personal Care
| Men's Haircut |
$24 ($14–$42) |
| Women's Haircut |
$52 ($28–$94) |
| Hair Coloring (Full) |
$141 ($71–$235) |
| Manicure |
$24 ($14–$42) |
| Pedicure |
$38 ($24–$61) |
| Massage (1 Hour) |
$75 ($47–$122) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.86 ($2.82–$5.18) |
| Dozen Eggs (per dozen) |
$3.29 ($2.35–$4.71) |
| Loaf of Bread |
$3.58 ($2.35–$5.18) |
| Chicken Breast (per lb) |
$4.23 ($2.82–$6.12) |
| Ground Beef (per lb) |
$5.18 ($3.76–$7.06) |
| Rice (per lb) |
$0.94 ($0.56–$1.69) |
View all 20 services
Utilities
| Electricity (Monthly) |
$132 ($75–$235) |
| Natural Gas (Monthly) |
$66 ($28–$141) |
| Water/Sewer (Monthly) |
$66 ($38–$113) |
| Internet (Monthly) |
$66 ($38–$94) |
| Cell Phone Plan (Monthly) |
$61 ($28–$94) |
| Cable TV (Monthly) |
$80 ($47–$141) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$188 ($71–$471) |
| Car Insurance (Annual) |
$1,882 ($1,129–$3,294) |
| Bus Pass (Monthly) |
$66 ($28–$122) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.53–$24) |
| Car Registration (Annual) |
$94 ($28–$235) |
| Driver's License Renewal |
$28 ($14–$71) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,129 ($565–$2,353) |
| Daycare (Toddler, Monthly) |
$941 ($471–$1,882) |
| After-School Care (Monthly) |
$376 ($188–$659) |
| Tutoring (Per Hour) |
$47 ($24–$94) |
| SAT/ACT Prep Course |
$941 ($376–$2,353) |
| Private School (K-12, Annual) |
$11,763 ($4,705–$28,230) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$56 ($28–$94) |
| Dog Vaccination (Annual) |
$94 ($47–$188) |
| Dog Grooming |
$56 ($28–$94) |
| Pet Boarding (Per Night) |
$38 ($19–$71) |
| Dog Spay/Neuter |
$282 ($141–$471) |
| Cat Spay/Neuter |
$188 ($94–$376) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $909 |
| Toddler | $823 |
| Preschool | $823 |
| Family Childcare (monthly) |
| Infant | $671 |
| Toddler | $650 |
| Preschool | $650 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About New London
What is the population of New London?
New London has a population of 7,492 residents and is located in Wisconsin. The population density is 1,345 people per square mile, spread across 5.8 square miles. The median age of residents is 35.1 years, which is younger than the national median of 38.9 years. The population is 53.2% female and 46.8% male.
Is New London expensive to live in?
New London is more affordable than the national average, with a cost of living index of 94.1 / below the baseline of 100. The median household income is $61,447, 18% below the national average of $75,149. The median home value is $162,800 (42% below the U.S. median). Renters pay a median of $822 per month, below the national average of $1,163. The home price-to-income ratio is 2.6x, indicating housing is reasonably affordable relative to local income levels.
Is New London safe?
New London is considered a very safe city with a violent crime rate of 98 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 1,700 per 100,000 (below the national average). Overall, New London receives a safety grade of F based on combined crime data.
What is the weather like in New London?
New London has a cool climate with an average annual temperature of 45°F (7°C). Winter temperatures average 17°F in January, while summers reach an average of 70°F in July. The area receives 270 sunny days per year, well above the national average of 205. Annual rainfall totals 34.9 inches, with 45.9 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 38.
How is the job market in New London?
The job market in New London is very strong, with unemployment at just 1.5% / well below the national rate of 3.6%. The average weekly wage is $928. There are 1,385 business establishments in the area, including 146 restaurants and food service locations. The average commute time is 26 minutes, and 6.8% of workers work from home.
How much does housing cost in New London?
The median home value in New London is $162,800. Zillow estimates the typical home value at $276,769. For renters, the median monthly rent is $822. Fair market rent is $872 for a 1-bedroom and $1,097 for a 2-bedroom apartment. The homeownership rate is 48.5%. The average annual property tax is $5,425.
How are the schools in New London?
Schools in New London score 6 out of 10 on standardized testing, near the national average. 16.7% of adults in New London hold a bachelor's degree or higher, below the national average of 33.7%. 87.4% have completed high school. 2.6% hold a graduate or professional degree.
How healthy is New London?
The obesity rate in New London is 39.2% (above the national rate of 32.1%). 17.3% of adults are smokers. 29.8% are physically inactive. 25.0% of residents report depression. 10.5% lack health insurance (above the national rate). 74.3% of residents have access to exercise opportunities. The primary care physician ratio is 1:1,719.
What is transportation like in New London?
The average commute in New London is 26 minutes. 77.9% of workers drive alone to work, and 6.8% work from home.
What are the demographics of New London?
The racial and ethnic makeup of New London is 88.3% White, 1.7% Black or African American, 1.9% Hispanic or Latino. 90% of residents speak only English at home, while 10% speak Spanish. 3.5% of the population are military veterans. 15.1% of residents have a disability. 92.7% have health insurance coverage.