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New London, WI

Full City Profile · Wisconsin · Waupaca County County

3.0 /5.0
B Good
7,492 Population 1,345/sq mi density
$61,447 Median Income $28,464 per capita
$162,800 Home Value $276,769 Zillow
$822 Median Rent 25.5% income on rent
45°F Avg Temperature 270 sunny days/yr
98 Violent Crime/100K 1,700 property/100K
B
Overall
3.0 / 5.0
Good overall score based on economy, affordability, safety and education
B+
Economy
3.8 / 5.0
$61,447 median income, 1.5% unemployment
A+
Affordability
5.0 / 5.0
$162,800 home value, $822/mo rent
F
Safety
1.0 / 5.0
98 violent crimes/100K
C
Education
2.3 / 5.0
16.7% bachelor's degree or higher

New London, WI

At a Glance

Median Income
$61,447
18% below
$28,464 per capita
Home Value
$162,800
42% below
Zillow: $276,769
Median Rent
$822/mo
29% below
25.5% of income on rent
Violent Crime
98/100K
74% below
1,700/100K property
Bachelor's Degree+
16.7%
50% below
87.4% high school+
Unemployment
1.5%
58% below
14.7% poverty rate
Obesity Rate
39.2%
22% above
17.3% smoking rate
Avg Temperature
45°F
270 sunny days/yr

How New London Compares to the U.S. Average

Each bar shows New London's value as a percentage of the national average (100% = U.S. avg)

Income
82%
Home Value
58%
Rent
71%
Poverty
119%
Bachelor's
50%
Unemployment
42%
Crime
26%
Thin vertical line = U.S. national average (100%)

Is New London a Good Place to Live?

B
3.0 / 5.0 - Good
Based on economy, affordability, safety, and education metrics compared to national averages.

Economy & Jobs

New London residents earn a median household income of $61,447 , which is 18% below the national average of $75,149. Per capita income is $28,464. The unemployment rate stands at 1.5% (58% below the U.S. rate of 3.6%). 14.7% of residents live below the poverty line. The area is home to 1,385 business establishments, including 146 restaurants.

Housing & Cost of Living

The median home value in New London is $162,800 , 42% below the national median of $281,900. Zillow estimates the typical home at $276,769. Median rent is $822/month, with 25.5% of renters spending more than 30% of income on housing. The cost of living index is 94.1 (100 = national average). The median home was built in 1973.

Safety & Crime

New London reports 98 violent crimes per 100,000 residents , which is 74% below the national average of 380/100K. Property crime is 1,700/100K. The murder rate is 0.0/100K.

Education

16.7% of adults in New London hold a bachelor's degree or higher (50% below the national average). 87.4% have completed high school. Local schools score 6.0/10 in standardized testing.

Climate & Weather

New London has an average annual temperature of 45°F (7°C). Winters average 17°F in January while summers reach 70°F in July. The area gets 270 sunny days per year. Annual precipitation totals 34.9 inches. Air quality is rated Good with a median AQI of 38.

Data Overview

People

Population7,492
Median Age35.1 yrs
Density1,345/mi²
Male / Female47% / 53%
Foreign Born13.6%
Veterans3.5%

Economy

B+
Median Income$61,447
Per Capita$28,464
Unemployment1.5%
Poverty14.7%
County GDP$2,507M
Avg Weekly Wage$928

Housing

A+
Home Value$162,800
Rent$822
Ownership48.5%
Zillow$276,769
Housing Units3,337
Rent Burden25.5%

Crime

F
Violent98/100K
Property1,700/100K
Murder0.0/100K
Assault70/100K
Burglary112/100K

Health

Obesity39.2%
Diabetes10.8%
Smoking17.3%
Heart Disease5.9%
Premature Death7,173/100K

Climate

Avg Temp45°F
Sunny Days270/yr
Rain34.9 in/yr
AQI38 (Good)
Elevation757 ft

Education

C
Bachelor's+16.7%
High School+87.4%
Graduate+2.6%
School Score6.0/10

Community

2024 VoteR 66% / D 33%
Commute26 min
Broadband85.4%
Internet Speed71 Mbps
EV Stations2
Libraries9

Did You Know?

New London was founded in 1851.
The median home in New London was built in 1973.
The nearest airport is Appleton International (14 miles).
The Gini coefficient (income inequality) is 0.440 (U.S. avg: 0.490).
Natural hazard risk is rated "Relatively Low" by FEMA.
15.1% of the population has a disability.
13.6% of residents are foreign-born.
There are 146 restaurants in the area.
The county recorded 5 fatal vehicle crashes.