All Countries
New London, WI
Full City Profile · Wisconsin · Waupaca County County
3.0
/5.0
B
Good
7,492
Population
1,345/sq mi density
$61,447
Median Income
$28,464 per capita
$162,800
Home Value
$276,769 Zillow
$822
Median Rent
25.5% income on rent
45°F
Avg Temperature
270 sunny days/yr
98
Violent Crime/100K
1,700 property/100K
B
Overall
3.0 / 5.0
Good overall score based on economy, affordability, safety and education
B+
Economy
3.8 / 5.0
$61,447 median income, 1.5% unemployment
A+
Affordability
5.0 / 5.0
$162,800 home value, $822/mo rent
F
Safety
1.0 / 5.0
98 violent crimes/100K
C
Education
2.3 / 5.0
16.7% bachelor's degree or higher
Income Overview
Median Household Income
$61,447
18% below
US avg: $75,149
Per Capita Income
$28,464
27% below
US avg: $39,052
Unemployment Rate
1.5%
58% below
US avg: 3.6%
Poverty Rate
14.7%
19% above
US avg: 12.4%
Income Comparison: New London vs. U.S. Average
Each bar shows New London’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$61,447
82%
Per Capita
US: $39,052
$28,464
73%
IRS Avg AGI
US: $72,000
$67,983
94%
Avg Weekly Wage
US: $1,432
$928
65%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$928
35% below US avg ($1,432)
Mean Commute Time
26 min
6% below US avg (28 min)
Work From Home
6.8%
55% below US avg (15.2%)
Drive Alone
77.9%
6% above US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$2,507M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
77.9%
Public Transit
0%
Work From Home
6.8%
Other
15.3%
Average commute time
26 minutes
US avg: 28 min
Business Landscape
Total Establishments
1,385
Restaurants
146
Healthcare
133
Retail
168
Manufacturing
80
Tax & Financial
IRS Avg Adjusted Gross Income
$67,983
6% below US avg ($72,000)
Avg Property Tax
$5,425
55% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $61,447 |
| Per Capita Income | $28,464 |
| IRS Avg Adjusted Gross Income | $67,983 |
| Avg Weekly Wage | $928 |
| County GDP | $2,507M |
Hardship Indicators
| Unemployment Rate | 1.5% |
| Poverty Rate | 14.7% |
| Gini Coefficient | 0.440 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 26 minutes |
| Drive Alone | 77.9% |
| Public Transit | 0.0% |
| Work From Home | 6.8% |
Businesses
| Total Establishments | 1,385 |
| Restaurants | 146 |
| Healthcare | 133 |
| Retail | 168 |
| Manufacturing | 80 |
Tax
| IRS Avg AGI | $67,983 |
| Avg Property Tax | $5,425 |