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Olive Branch, MS
Full City Profile · Mississippi · DeSoto County County
3.6
/5.0
B+
Good
46,538
Population
834/sq mi density
$98,421
Median Income
$40,626 per capita
$269,900
Home Value
$328,147 Zillow
$1,609
Median Rent
25.5% income on rent
62°F
Avg Temperature
301 sunny days/yr
230
Violent Crime/100K
2,304 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
5.0 / 5.0
$98,421 median income, 1.7% unemployment
A+
Affordability
5.0 / 5.0
$269,900 home value, $1,609/mo rent
F
Safety
1.0 / 5.0
230 violent crimes/100K
B
Education
3.5 / 5.0
31.1% bachelor's degree or higher
Income Overview
Median Household Income
$98,421
31% above
US avg: $75,149
Per Capita Income
$40,626
4% above
US avg: $39,052
Unemployment Rate
1.7%
53% below
US avg: 3.6%
Poverty Rate
4.2%
66% below
US avg: 12.4%
Income Comparison: Olive Branch vs. U.S. Average
Each bar shows Olive Branch’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$98,421
131%
Per Capita
US: $39,052
$40,626
104%
IRS Avg AGI
US: $72,000
$69,225
96%
Avg Weekly Wage
US: $1,432
$879
61%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$879
39% below US avg ($1,432)
Mean Commute Time
25 min
11% below US avg (28 min)
Work From Home
7.7%
49% below US avg (15.2%)
Drive Alone
81.9%
12% above US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$9,783M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
81.9%
Public Transit
0%
Work From Home
7.7%
Other
10.4%
Average commute time
25 minutes
US avg: 28 min
Business Landscape
Total Establishments
3,754
Restaurants
415
Healthcare
322
Retail
661
Manufacturing
88
Tax & Financial
IRS Avg Adjusted Gross Income
$69,225
4% below US avg ($72,000)
Avg Property Tax
$2,735
22% below US avg ($3,500)
Cost of Living Index
87.0
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $98,421 |
| Per Capita Income | $40,626 |
| IRS Avg Adjusted Gross Income | $69,225 |
| Avg Weekly Wage | $879 |
| County GDP | $9,783M |
Hardship Indicators
| Unemployment Rate | 1.7% |
| Poverty Rate | 4.2% |
| Gini Coefficient | 0.399 |
| Cost of Living Index | 87.0 |
Commute
| Mean Commute | 25 minutes |
| Drive Alone | 81.9% |
| Public Transit | 0.0% |
| Work From Home | 7.7% |
Businesses
| Total Establishments | 3,754 |
| Restaurants | 415 |
| Healthcare | 322 |
| Retail | 661 |
| Manufacturing | 88 |
Tax
| IRS Avg AGI | $69,225 |
| Avg Property Tax | $2,735 |