Rowland, NC

North Carolina

Rowland is a small town in North Carolina with a population of 972. Residents earn $31,667 per year, which is 58% below the national average.

2.7 /5.0
C+ Fair
972 Population 926/sq mi density
$31,667 Median Income $18,490 per capita
$108,700 Home Value $86,437 Zillow
$702 Median Rent
64°F Avg Temperature
378 Violent Crime/100K 3,690 property/100K
C+
Overall
2.7 / 5.0
Fair overall score based on economy, affordability, safety and education
C+
Economy
2.9 / 5.0
$31,667 median income, 2.8% unemployment
A+
Affordability
4.8 / 5.0
$108,700 home value, $702/mo rent
F
Safety
1.0 / 5.0
378 violent crimes/100K (0% below avg)
C
Education
2.2 / 5.0
14.8% bachelor's degree or higher
Median Income $31,667
58% lower than US avg
Home Value $108,700
61% lower than US avg
Violent Crime 378/100K
0% lower than US avg
Bachelor's+ 14.8%
56% lower than US avg
Median Rent $702
40% lower than US avg
Obesity Rate 50.6%
58% higher than US avg
Unemployment 2.8%
22% lower than US avg
Poverty Rate 18.7%
51% higher than US avg

How Rowland Compares to the U.S. Average (100% = U.S. avg)

People

Population972
Median Age44.3 yrs
Density926/mi²
Male / Female51% / 50%
Largest GroupWhite 20%

Economy

C+
Median Income$31,667
Per Capita$18,490
Unemployment2.8%
Poverty18.7%
County GDP$1,039M
Commute24 min

Housing

A+
Home Value$108,700
Rent$702
OwnershipN/A
Zillow$86,437

Crime

F
Violent378/100K
Property3,690/100K
Murder0.0/100K
Assault189/100K
Burglary1,419/100K

Health

Obesity50.6%
UninsuredN/A
Depression21.7%
Heart Disease7.5%

Climate

Avg Temp64°F
AQI40 (Good)
Rain42.6 in/yr
Elevation146 ft

Education

C
Bachelor's+14.8%
High School+88.2%
School Score5.46

Community

2024 VoteR 55% / D 44%
Commute24 min
Libraries4

Is Rowland a Good Place to Live?

Based on current data, Rowland receives an overall livability score of 2.7 out of 5.0, earning a grade of C+. Key strengths include low unemployment, affordable housing. Areas to be aware of include an elevated poverty rate, below-average incomes, high obesity rates. Rowland has some notable strengths but also faces challenges that prospective residents should consider.

Economy & Jobs

The median household income in Rowland is $31,667, 58% below the national average of $75,149. The job market is very strong with unemployment at just 2.8%. The poverty rate of 18.7% exceeds the national average of 12.4%, indicating economic hardship for a significant portion of the population. Workers commute an average of 24 minutes.

Cost of Living & Housing

The median home value in Rowland is $108,700, 61% below the national median — offering relatively affordable homeownership. Renters pay a median of $702 per month, below the national average — a plus for affordability. A price-to-income ratio of 3.4x indicates a reasonably affordable housing market.

Safety & Crime

Violent crime in Rowland is below the national average at 378 per 100,000 residents (U.S. avg: 380). Property crime occurs at a rate of 3,690 per 100,000, 88% above the national average.

Education

14.8% of residents hold a bachelor's degree, below the national average of 33.7%. 88.2% have completed high school. Area schools have an average test score of 5.5/10.

Climate & Weather

Rowland enjoys a moderate climate with an average annual temperature of 64°F. Winters average 45°F in January while summers reach 82°F in July. Annual precipitation totals 42.6 inches. Air quality is rated Good with a median AQI of 40.

Rowland has a population of 972 with a density of 926 people per square mile. The median age is 44.3 years, 14% older than the national median of 38.9. The city is predominantly Black (68.9%), with 19.5% White, 11.2% Hispanic.

Population

972
Total Population
926
People / sq mi
44.3yrs
Median Age
14% above US avg
1.1mi²
Land Area

Gender Distribution

Male 50.5%
Female 49.5%

Race & Ethnicity

Rowland vs U.S. Average

Language Spoken at Home

English Only100.0%
27% above US avg
Spanish0.0%
100% below US avg

Social Characteristics

Rowland vs U.S. Average

The median household income in Rowland is $31,667, which is 58% below the national average of $75,149. The unemployment rate is 2.8% (below the 3.6% US average). 18.7% of residents live below the poverty line. Workers commute an average of 24 minutes.

Income: Rowland vs U.S.

Commute Mode

Income

Median HH Income$31,667
58% below US avg
Per Capita Income$18,490
Avg Weekly Wage$807
IRS Avg AGI$43,950

Employment & Poverty

Unemployment2.8%
22% below US avg
Poverty Rate18.7%
51% above US avg
Establishments (County)531
County GDP$1,039M

Business (County)

Restaurants60
Healthcare58
Retail110
Manufacturing15

Tax & Cost of Living

Property Tax (IRS)$2,380
32% below US avg
Effective Tax Rate2.19%

Commute & Transportation

Commute Time23.6 min
Work from Home0.0%

Walkability

The median home value in Rowland is $108,700, 61% below the national average. Monthly rent averages $702 (40% below US avg). Zillow estimates the typical home value at $86,437.

Home Value Sources

Ownership Split

Home Values

Census Median$108,700
61% below US avg
Zillow ZHVI$86,437

Real Estate Market (Redfin)

Rental Costs

Census Median Rent$702
40% below US avg

HUD Fair Market Rent

Studio$932
1 Bedroom$981
2 Bedrooms$1,161
3 Bedrooms$1,499
4 Bedrooms$1,780

Ownership & Property

Owner-Occupied57.5%

Property Tax

Avg Tax (IRS)$2,380
32% below US avg
Effective Rate2.19%
In Rowland, 50.6% of adults are obese (above the 32.1% national rate). 21.7% report depression. 36.4% are physically inactive.

Health Metrics: Rowland vs U.S. Average (%)

Chronic Conditions

Obesity50.6%
58% above US avg
Diabetes16.8%
Heart Disease7.5%
High Blood Pressure46.7%
Asthma13.5%
COPD10.0%
Stroke5.5%

Behaviors & Mental Health

Binge Drinking10.6%
Physical Inactivity36.4%
Depression21.7%
Mental Distress20.6%
Physical Distress16.2%

Healthcare Access

Insurance Rate87.5%
Checkup Rate82.2%
Premature Death19,641/100K

Food & Exercise

Food Environment7.3/10
Exercise Access47.9%
Healthcare Facilities58
Rowland has a violent crime rate of 378 per 100,000 residents, 0% below the national average of 380. Property crime stands at 3,690 per 100,000 (88% above US avg). The murder rate is 0.0 per 100,000.

Crime Rates: Rowland vs U.S. Average (per 100,000)

Violent Crime

Total Violent378.4/100K
0% below US avg
Murder0.0/100K
100% below US avg
Rape0.0/100K
Robbery189.2/100K
Assault189.2/100K

Property Crime

Total Property3,689.7/100K
88% above US avg
Burglary1,419.1/100K
Theft2,176.0/100K
Vehicle Theft94.6/100K
Arson0.0/100K

Traffic Safety

Fatal Crashes (County/yr)10

Safety Score

Safety GradeF
Safety Score1.0 / 5.0
Rowland has an average annual temperature of 64°F (18°C). Winters average 45°F in January while summers reach 82°F in July. Annual precipitation is 42.6 inches. Air quality is rated Good with a median AQI of 40.

Temperature

45°F Jan (7°C) 82°F Jul (28°C)
Annual Average63.5°F
18% above US avg
January Average45°F (7°C)
July Average82°F (28°C)

Precipitation & Snow

Annual Rainfall42.6 inches
12% above US avg

Air Quality

AQI Median40.0
RatingGood

Geography

Elevation146 ft (45 m)
Area1.1 sq mi (2.7 km²)
Population Density926/sq mi
Coordinates34.5361°N, 79.2929°W
County FIPS45033
It is classified as Nonmetro — Urban 2.5K–20K, adjacent. 14.8% of residents hold a bachelor's degree or higher (56% below US avg). In the 2024 election, the county voted Republican by a 10.8-point margin.

2024 Presidential Election (County)

R 55%
D 44.2%

Winner: Republican by 10.8 points

Education

Bachelor's Degree+14.8%
56% below US avg
High School+88.2%
School Test Score5.46
C Education Grade (2.2/5.0)

Urban-Rural Classification

RUCC Code 6Nonmetro — Urban 2.5K–20K, adjacent
Population Density926/sq mi
Total Area1.1 sq mi

Infrastructure & Services

Public Libraries4
Healthcare Facilities58
Restaurants60
Retail Stores110

Safety & Disasters

Fatal Crashes (County/yr)10
F Safety Grade (1.0/5.0)

Commute & Transportation

Avg Commute23.6 min
Work from Home0.0%

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