At a Glance
Median Income
$31,667
$18,490 per capita
Home Value
$108,700
Zillow: $86,437
Median Rent
$702/mo
34.4% of income on rent
Violent Crime
798/100K
4,491/100K property
Bachelor's Degree+
14.8%
88.2% high school+
Unemployment
2.8%
18.7% poverty rate
Obesity Rate
50.6%
21.1% smoking rate
Avg Temperature
64°F
310 sunny days/yr
How Rowland Compares to the U.S. Average
Each bar shows Rowland's value as a percentage of the national average (100% = U.S. avg)
Thin vertical line = U.S. national average (100%)
Is Rowland a Good Place to Live?
C+
2.7 / 5.0 — Fair
Based on economy, affordability, safety, and education metrics compared to national averages.
Economy & Jobs
Rowland residents earn a median household income of $31,667 , which is 58% below the national average of $75,149.
Per capita income is $18,490. The unemployment rate stands at 2.8% (22% below the U.S. rate of 3.6%). 18.7% of residents live below the poverty line. The area is home to 531 business establishments, including 60 restaurants.
Housing & Cost of Living
The median home value in Rowland is $108,700 , 61% below the national median of $281,900.
Zillow estimates the typical home at $86,437. Median rent is $702/month, with 34.4% of renters spending more than 30% of income on housing. The cost of living index is 94.3 (100 = national average). The median home was built in 1969.
Safety & Crime
Rowland reports 798 violent crimes per 100,000 residents
, which is 110% above the national average of 380/100K.
Property crime is 4,491/100K. The murder rate is 99.8/100K.
Education
14.8% of adults in Rowland hold a bachelor's degree or higher
(56% below the national average).
88.2% have completed high school. Local schools score 5.5/10 in standardized testing.
Climate & Weather
Rowland has an average annual temperature of 64°F (18°C).
Winters average 45°F in January while summers reach 82°F in July. The area gets 310 sunny days per year. Annual precipitation totals 42.6 inches. Air quality is rated Good with a median AQI of 40.
Data Overview
People
Population972
Median Age44.3 yrs
Density926/mi²
Male / Female51% / 50%
Foreign Born13.6%
Veterans19.7%
Economy
C+
Median Income$31,667
Per Capita$18,490
Unemployment2.8%
Poverty18.7%
County GDP$1,039M
Avg Weekly Wage$807
Housing
A+
Home Value$108,700
Rent$702
Ownership57.5%
Zillow$86,437
Housing Units554
Rent Burden34.4%
Crime
F
Violent798/100K
Property4,491/100K
Murder99.8/100K
Assault299/100K
Burglary1,297/100K
Health
Obesity50.6%
Diabetes16.8%
Smoking21.1%
Heart Disease7.5%
Premature Death19,641/100K
Climate
Avg Temp64°F
Sunny Days310/yr
Rain42.6 in/yr
AQI40 (Good)
Elevation146 ft
Education
C
Bachelor's+14.8%
High School+88.2%
Graduate+2.8%
School Score5.5/10
Community
2024 VoteR 55% / D 44%
Commute24 min
Broadband67.2%
Internet Speed127 Mbps
EV Stations3
Libraries4
Did You Know?
The median home in Rowland was built in 1969.
The nearest airport is Lumberton Regional (14 miles).
The Gini coefficient (income inequality) is 0.481 (U.S. avg: 0.490).
Natural hazard risk is rated "Relatively Moderate" by FEMA.
30.5% of the population has a disability.
13.6% of residents are foreign-born.
Average internet download speed is 127 Mbps.
The county recorded 10 fatal vehicle crashes.