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Southern Pines, NC
Full City Profile · North Carolina · Moore County County
3.6
/5.0
B+
Good
16,052
Population
874/sq mi density
$83,681
Median Income
$52,502 per capita
$416,300
Home Value
$452,881 Zillow
$1,215
Median Rent
29.2% income on rent
61°F
Avg Temperature
310 sunny days/yr
317
Violent Crime/100K
2,520 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.5 / 5.0
$83,681 median income, 2.7% unemployment
B+
Affordability
3.9 / 5.0
$416,300 home value, $1,215/mo rent
F
Safety
1.0 / 5.0
317 violent crimes/100K
A+
Education
5.0 / 5.0
54.7% bachelor's degree or higher
Income Overview
Median Household Income
$83,681
11% above
US avg: $75,149
Per Capita Income
$52,502
34% above
US avg: $39,052
Unemployment Rate
2.7%
25% below
US avg: 3.6%
Poverty Rate
6.8%
45% below
US avg: 12.4%
Income Comparison: Southern Pines vs. U.S. Average
Each bar shows Southern Pines’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$83,681
111%
Per Capita
US: $39,052
$52,502
134%
IRS Avg AGI
US: $72,000
$97,613
136%
Avg Weekly Wage
US: $1,432
$1,040
73%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,040
27% below US avg ($1,432)
Mean Commute Time
24 min
13% below US avg (28 min)
Work From Home
14.1%
7% below US avg (15.2%)
Drive Alone
74.9%
2% above US avg (73.2%)
Public Transit
0.7%
86% below US avg (5.0%)
County GDP
$5,743M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
74.9%
Public Transit
0.7%
Work From Home
14.1%
Other
10.3%
Average commute time
24 minutes
US avg: 28 min
Business Landscape
Total Establishments
3,472
Restaurants
251
Healthcare
308
Retail
363
Manufacturing
66
Tax & Financial
IRS Avg Adjusted Gross Income
$97,613
36% above US avg ($72,000)
Avg Property Tax
$4,754
36% above US avg ($3,500)
Cost of Living Index
94.3
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $83,681 |
| Per Capita Income | $52,502 |
| IRS Avg Adjusted Gross Income | $97,613 |
| Avg Weekly Wage | $1,040 |
| County GDP | $5,743M |
Hardship Indicators
| Unemployment Rate | 2.7% |
| Poverty Rate | 6.8% |
| Gini Coefficient | 0.447 |
| Cost of Living Index | 94.3 |
Commute
| Mean Commute | 24 minutes |
| Drive Alone | 74.9% |
| Public Transit | 0.7% |
| Work From Home | 14.1% |
Businesses
| Total Establishments | 3,472 |
| Restaurants | 251 |
| Healthcare | 308 |
| Retail | 363 |
| Manufacturing | 66 |
Tax
| IRS Avg AGI | $97,613 |
| Avg Property Tax | $4,754 |