Sturgeon Bay, WI

Wisconsin · Metropolitan Area

Sturgeon Bay is a small city in Wisconsin with a population of 9,702. Residents earn $56,882 per year, which is 24% below the national average.

3.2 /5.0
B Good
9,702 Population 981/sq mi density
$56,882 Median Income $43,312 per capita
$217,600 Home Value $367,890 Zillow
$1,011 Median Rent
44°F Avg Temperature
33 Violent Crime/100K 1,420 property/100K
B
Overall
3.2 / 5.0
Good overall score based on economy, affordability, safety and education
B+
Economy
3.9 / 5.0
$56,882 median income, 2.9% unemployment
A+
Affordability
4.5 / 5.0
$217,600 home value, $1,011/mo rent
F
Safety
1.0 / 5.0
33 violent crimes/100K (91% below avg)
B
Education
3.2 / 5.0
27.9% bachelor's degree or higher
Median Income $56,882
24% lower than US avg
Home Value $217,600
23% lower than US avg
Violent Crime 33/100K
91% lower than US avg
Bachelor's+ 27.9%
17% lower than US avg
Median Rent $1,011
13% lower than US avg
Obesity Rate 38.0%
18% higher than US avg
Unemployment 2.9%
19% lower than US avg
Poverty Rate 6.2%
50% lower than US avg

How Sturgeon Bay Compares to the U.S. Average (100% = U.S. avg)

People

Population9,702
Median Age46.8 yrs
Density981/mi²
Male / Female49% / 51%
Largest GroupWhite 90%

Economy

B+
Median Income$56,882
Per Capita$43,312
Unemployment2.9%
Poverty6.2%
County GDP$1,082M
Commute15 min

Housing

A+
Home Value$217,600
Rent$1,011
OwnershipN/A
Zillow$367,890

Crime

F
Violent33/100K
Property1,420/100K
Murder0.0/100K
Assault33/100K
Burglary231/100K

Health

Obesity38.0%
UninsuredN/A
Depression24.0%
Heart Disease5.3%

Climate

Avg Temp44°F
AQI38 (Good)
Rain32.9 in/yr
Elevation584 ft

Education

B
Bachelor's+27.9%
High School+96.5%
School Score5.81

Community

2024 VoteR 66% / D 33%
Commute15 min
EV Stations7
Libraries2

Is Sturgeon Bay a Good Place to Live?

Based on current data, Sturgeon Bay receives an overall livability score of 3.2 out of 5.0, earning a grade of B. Key strengths include low unemployment, low crime rates, affordable housing, a low poverty rate. Areas to be aware of include below-average incomes. Sturgeon Bay offers a solid quality of life with a good balance of affordability, safety, and opportunity.

Economy & Jobs

The median household income in Sturgeon Bay is $56,882, 24% below the national average of $75,149. The job market is very strong with unemployment at just 2.9%. Only 6.2% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 15 minutes, shorter than most U.S. cities.

Cost of Living & Housing

The median home value in Sturgeon Bay is $217,600, 23% below the national median — offering relatively affordable homeownership. Renters pay a median of $1,011 per month, below the national average — a plus for affordability. A price-to-income ratio of 3.8x indicates a reasonably affordable housing market.

Safety & Crime

Sturgeon Bay is a very safe community with a violent crime rate of 33 per 100,000 residents — well below the national average of 380. Property crime occurs at a rate of 1,420 per 100,000, 28% below the national average.

Education

27.9% of residents hold a bachelor's degree, below the national average of 33.7%. 96.5% have completed high school. Area schools have an average test score of 5.8/10.

Climate & Weather

Sturgeon Bay has a cool climate with an average annual temperature of 44°F. Winters average 18°F in January while summers reach 68°F in July. Annual precipitation totals 32.9 inches, including 57.4 inches of snow. Air quality is rated Good with a median AQI of 38.

Sturgeon Bay has a population of 9,702 with a density of 981 people per square mile. The median age is 46.8 years, 20% older than the national median of 38.9. The city is predominantly White (90.2%), with 1.9% Hispanic.

Population

9,702
Total Population
981
People / sq mi
46.8yrs
Median Age
20% above US avg
9.9mi²
Land Area

Gender Distribution

Male 48.7%
Female 51.3%

Race & Ethnicity

Sturgeon Bay vs U.S. Average

Language Spoken at Home

English Only97.1%
24% above US avg
Spanish2.9%
78% below US avg

Social Characteristics

Sturgeon Bay vs U.S. Average

The median household income in Sturgeon Bay is $56,882, which is 24% below the national average of $75,149. The unemployment rate is 2.9% (below the 3.6% US average). 6.2% of residents live below the poverty line. Workers commute an average of 15 minutes.

Income: Sturgeon Bay vs U.S.

Commute Mode

Income

Median HH Income$56,882
24% below US avg
Per Capita Income$43,312
Avg Weekly Wage$946
IRS Avg AGI$72,968

Employment & Poverty

Unemployment2.9%
19% below US avg
Poverty Rate6.2%
50% below US avg
Establishments (County)575
County GDP$1,082M

Business (County)

Restaurants50
Healthcare41
Retail57
Manufacturing37

Tax & Cost of Living

Property Tax (IRS)$5,823
66% above US avg
Effective Tax Rate2.68%

Commute & Transportation

Commute Time15.4 min
Work from Home10.3%

Walkability

The median home value in Sturgeon Bay is $217,600, 23% below the national average. Monthly rent averages $1,011 (13% below US avg). Zillow estimates the typical home value at $367,890.

Home Value Sources

Ownership Split

Home Values

Census Median$217,600
23% below US avg
Zillow ZHVI$367,890

Real Estate Market (Redfin)

Rental Costs

Census Median Rent$1,011
13% below US avg

HUD Fair Market Rent

Studio$797
1 Bedroom$872
2 Bedrooms$1,097
3 Bedrooms$1,405
4 Bedrooms$1,572

Ownership & Property

Owner-Occupied64.1%

Property Tax

Avg Tax (IRS)$5,823
66% above US avg
Effective Rate2.68%
In Sturgeon Bay, 38.0% of adults are obese (above the 32.1% national rate). 24.0% report depression. 25.7% are physically inactive.

Health Metrics: Sturgeon Bay vs U.S. Average (%)

Chronic Conditions

Obesity38.0%
18% above US avg
Diabetes9.1%
Heart Disease5.3%
High Blood Pressure28.7%
Asthma11.2%
COPD5.7%
Stroke2.8%

Behaviors & Mental Health

Binge Drinking21.4%
Physical Inactivity25.7%
Depression24.0%
Mental Distress16.9%
Physical Distress12.1%

Healthcare Access

Insurance Rate96.9%
Checkup Rate75.0%
Premature Death6,209/100K

Food & Exercise

Food Environment9.6/10
Exercise Access50.0%
Healthcare Facilities41
Sturgeon Bay has a violent crime rate of 33 per 100,000 residents, 91% below the national average of 380. Property crime stands at 1,420 per 100,000 (28% below US avg). The murder rate is 0.0 per 100,000.

Crime Rates: Sturgeon Bay vs U.S. Average (per 100,000)

Violent Crime

Total Violent33.0/100K
91% below US avg
Murder0.0/100K
100% below US avg
Rape0.0/100K
Robbery0.0/100K
Assault33.0/100K

Property Crime

Total Property1,420.1/100K
28% below US avg
Burglary231.2/100K
Theft1,111.9/100K
Vehicle Theft77.1/100K
Arson11.0/100K

Traffic Safety

Fatal Crashes (County/yr)1

Safety Score

Safety GradeF
Safety Score1.0 / 5.0
Sturgeon Bay has an average annual temperature of 44°F (7°C). Winters average 18°F in January while summers reach 68°F in July. Annual precipitation is 32.9 inches. Air quality is rated Good with a median AQI of 38.

Temperature

18°F Jan (-8°C) 68°F Jul (20°C)
Annual Average44.0°F
19% below US avg
January Average18°F (-8°C)
July Average68°F (20°C)

Precipitation & Snow

Annual Rainfall32.9 inches
14% below US avg
Snowfall57.4 inches/yr

Air Quality

AQI Median38.0
RatingGood

Geography

Elevation584 ft (178 m)
Area9.9 sq mi (25.6 km²)
Population Density981/sq mi
Coordinates44.8227°N, 87.3698°W
County FIPS55061
It is classified as Metro — 250K–1M. 27.9% of residents hold a bachelor's degree or higher (17% below US avg). In the 2024 election, the county voted Republican by a 33.8-point margin.

2024 Presidential Election (County)

R 66.3%
D 32.6%

Winner: Republican by 33.8 points

Education

Bachelor's Degree+27.9%
17% below US avg
High School+96.5%
School Test Score5.81
B Education Grade (3.2/5.0)

Urban-Rural Classification

RUCC Code 2Metro — 250K–1M
Population Density981/sq mi
Total Area9.9 sq mi

Infrastructure & Services

EV Charging Stations7
Alt Fuel Stations7
Public Libraries2
Healthcare Facilities41
Restaurants50
Retail Stores57

Safety & Disasters

Fatal Crashes (County/yr)1
F Safety Grade (1.0/5.0)

Commute & Transportation

Avg Commute15.4 min
Work from Home10.3%

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