All Countries
Whitefish Bay, WI
Full City Profile · Wisconsin · Ozaukee County County
4.0
/5.0
A
Great
14,750
Population
6,958/sq mi density
$154,255
Median Income
$76,848 per capita
$498,700
Home Value
$624,718 Zillow
$1,348
Median Rent
24.2% income on rent
48°F
Avg Temperature
260 sunny days/yr
22
Violent Crime/100K
1,050 property/100K
A
Overall
4.0 / 5.0
Strong
A+
Economy
5.0 / 5.0
$154,255 median income, 2.0% unemployment
A+
Affordability
4.9 / 5.0
$498,700 home value, $1,348/mo rent
F
Safety
1.0 / 5.0
22 violent crimes/100K
A+
Education
5.0 / 5.0
81.5% bachelor's degree or higher
Income Overview
Median Household Income
$154,255
105% above
US avg: $75,149
Per Capita Income
$76,848
97% above
US avg: $39,052
Unemployment Rate
2.0%
44% below
US avg: 3.6%
Poverty Rate
2.6%
79% below
US avg: 12.4%
Income Comparison: Whitefish Bay vs. U.S. Average
Each bar shows Whitefish Bay’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$154,255
205%
Per Capita
US: $39,052
$76,848
197%
IRS Avg AGI
US: $72,000
$138,207
192%
Avg Weekly Wage
US: $1,432
$1,133
79%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,133
21% below US avg ($1,432)
Mean Commute Time
22 min
22% below US avg (28 min)
Work From Home
25.0%
64% above US avg (15.2%)
Drive Alone
66.0%
10% below US avg (73.2%)
Public Transit
1.2%
75% below US avg (5.0%)
County GDP
$7,073M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
66%
Public Transit
1.2%
Work From Home
25%
Other
7.8%
Average commute time
22 minutes
US avg: 28 min
Business Landscape
Total Establishments
3,167
Restaurants
233
Healthcare
389
Retail
307
Manufacturing
179
Tax & Financial
IRS Avg Adjusted Gross Income
$138,207
92% above US avg ($72,000)
Avg Property Tax
$8,433
141% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $154,255 |
| Per Capita Income | $76,848 |
| IRS Avg Adjusted Gross Income | $138,207 |
| Avg Weekly Wage | $1,133 |
| County GDP | $7,073M |
Hardship Indicators
| Unemployment Rate | 2.0% |
| Poverty Rate | 2.6% |
| Gini Coefficient | 0.477 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 22 minutes |
| Drive Alone | 66.0% |
| Public Transit | 1.2% |
| Work From Home | 25.0% |
Businesses
| Total Establishments | 3,167 |
| Restaurants | 233 |
| Healthcare | 389 |
| Retail | 307 |
| Manufacturing | 179 |
Tax
| IRS Avg AGI | $138,207 |
| Avg Property Tax | $8,433 |