Median Income
$87,204
16% higher than US avg
Home Value
$204,300
28% lower than US avg
Violent Crime
213/100K
44% lower than US avg
Bachelor's+
34.4%
2% higher than US avg
Median Rent
$1,130
3% lower than US avg
Obesity Rate
36.0%
12% higher than US avg
Unemployment
2.6%
28% lower than US avg
Poverty Rate
10.4%
16% lower than US avg
How Willard Compares to the U.S. Average (100% = U.S. avg)
People
Population6,418
Median Age29.9 yrs
Density1,061/mi²
Male / Female51% / 49%
Largest GroupWhite 94%
Veterans7.2%
Economy
A
Median Income$87,204
Per Capita$31,377
Unemployment2.6%
Poverty10.4%
Commute24 min
Housing
A+
Home Value$204,300
Rent$1,130
Ownership70.1%
Zillow$273,518
Housing Units2,204
Rent Burden18.8%
Crime
F
Violent213/100K
Property472/100K
Health
Obesity36.0%
Uninsured9.0%
Smoking15.1%
Depression25.2%
Heart Disease5.2%
Climate
Avg Temp57°F (14°C)
Rain44.7 in/yr
Elevation1,234 ft (376 m)
Education
B+
Bachelor's+34.4%
High School+96.0%
Graduate+8.2%
School Score5.51
Community
2024 VoteR 77% / D 22%
Commute24 min
Broadband87.9%
EV Stations50
Is Willard a Good Place to Live?
Based on current data, Willard receives an overall livability score of 3.5 out of 5.0, earning a grade of B+. Key strengths include above-average household incomes, low unemployment, low crime rates, affordable housing. Willard offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in Willard is $87,204, 16% above the national average of $75,149. Residents generally enjoy above-average earning potential. The job market is very strong with unemployment at just 2.6%. 10.4% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 24 minutes.
Cost of Living & Housing
The median home value in Willard is $204,300, 28% below the national median / offering relatively affordable homeownership. Renters pay a median of $1,130 per month. At just 2.3x median income, home prices are very affordable relative to local earnings.
Safety & Crime
Violent crime in Willard is below the national average at 213 per 100,000 residents (U.S. avg: 380). Property crime occurs at a rate of 472 per 100,000, 76% below the national average.
Education
Educational attainment is solid, with 34.4% holding a bachelor's degree or higher, near the national average. 96.0% have completed high school. Area schools have an average test score of 5.5/10.
Climate & Weather
Willard enjoys a moderate climate with an average annual temperature of 57°F. Winters average 34°F in January while summers reach 79°F in July. Annual precipitation totals 44.7 inches, including 13.7 inches of snow.
Willard has a population of 6,418 with a density of 1,061 people per square mile, spread across 5.9 square miles. The median age is 29.9 years, 23% younger than the national median of 38.9. The gender split is 49.3% female and 50.7% male. The city is predominantly White (93.8%), with 4.6% Hispanic. English is the primary language spoken at home by 95% of residents, while 5.3% speak Spanish. 7.2% of the population are veterans. 9.3% of residents have a disability (below the 13.0% national average). 91.0% have health insurance coverage.
Population
6,418
Total Population
2023 Census
29.9yrs
Median Age
23% below US avg
Language Spoken at Home
English Only
95.0%
21% above US avg
Spanish
5.3%
60% below US avg
The median household income in Willard is $87,204, which is 16% above the national average of $75,149. Per capita income is $31,377 (below the $39,052 national figure). The unemployment rate is 2.6% (below the 3.6% US average). 10.4% of residents live below the poverty line, lower than the national rate of 12.4%. The cost of living index is 90.8, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 24 minutes. 14.6% of workers work from home.
Income
| Median HH Income | $87,204 |
| 16% above US avg |
| Per Capita Income | $31,377 |
Employment & Poverty
| Unemployment | 2.6% |
| 28% below US avg |
| Poverty Rate | 10.4% |
| 16% below US avg |
Tax & Cost of Living
| |
| Cost of Living | 90.80 (100=avg) |
Commute & Transportation
| Commute Time | 23.6 min |
| Drive Alone | 77.4% |
| Public Transit | 0.0% |
| Work from Home | 14.6% |
The median home value in Willard is $204,300, 28% below the national median of $281,900. Zillow estimates the typical home value at $273,518, higher than the Census estimate. According to Redfin, the median sale price is $259,900 with homes selling in an average of 67 days. Homes sell for 0% of their list price, suggesting buyers have room to negotiate. Monthly rent averages $1,130 (3% below the national average of $1,163). Fair market rent ranges from $775 for a one-bedroom to $970 for a two-bedroom apartment. 70.1% of housing units are owner-occupied. There are 2,204 total housing units in the city. The median year a home was built is 1995. 18.8% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 2.3x, well within the affordable range.
Home Values
| Census Median | $204,300 |
| 28% below US avg |
| Zillow ZHVI | $273,518 |
| Redfin Median Sale | $259,900 |
| Median List Price | $254,497 |
Real Estate Market (Redfin)
| Median Sale Price | $259,900 |
| Median List Price | $254,497 |
| $/Sq Ft | $159 |
| Homes Sold | 9 |
| Days on Market | 67 days |
| Sale-to-List Ratio | 0.0% |
| Price Drops | 21.7% |
| Inventory | 23 |
Rental Costs
| Census Median Rent | $1,130 |
| 3% below US avg |
| Rent Burden | 18.8% |
HUD Fair Market Rent
| Studio | $732 |
| 1 Bedroom | $775 |
| 2 Bedrooms | $970 |
| 3 Bedrooms | $1,265 |
| 4 Bedrooms | $1,457 |
Ownership & Property
| Homeownership | 70.1% |
| Owner-Occupied | 70.1% |
| Renter-Occupied | 29.9% |
| Housing Units | 2,204 |
| Median Year Built | 1995 |
Property Tax
In Willard, 36.0% of adults are obese, above the national rate of 32.1%. 8.9% have diabetes. Heart disease affects 5.2% of residents. 29.6% have high blood pressure. 15.1% are current smokers. 17.3% report binge drinking. 23.3% are physically inactive. 25.2% report depression (above the 20.0% national average). 18.3% experience frequent mental distress. 9.0% of residents lack health insurance.
Health Metrics: Willard vs U.S. Average (%)
Chronic Conditions
| Obesity | 36.0% |
| 12% above US avg |
| Diabetes | 8.9% |
| Heart Disease | 5.2% |
| High Blood Pressure | 29.6% |
| Asthma | 10.9% |
| COPD | 6.5% |
| Cancer | 7.5% |
| Stroke | 2.8% |
Behaviors & Mental Health
| Smoking | 15.1% |
| 8% above US avg |
| Binge Drinking | 17.3% |
| Physical Inactivity | 23.3% |
| Depression | 25.2% |
| Mental Distress | 18.3% |
| Physical Distress | 13.1% |
| Short Sleep | 38.5% |
Healthcare Access
| Insurance Rate | 91.0% |
| Uninsured | 9.0% |
| 5% above US avg |
| Checkup Rate | 76.5% |
| Dental Visits | 60.4% |
Food & Exercise
Willard has a violent crime rate of 213 per 100,000 residents, 44% below the national average of 380. Property crime stands at 472 per 100,000, 76% below the U.S. average. Overall, Willard receives a safety grade of F.
Crime Rates: Willard vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 213.0/100K |
| 44% below US avg |
| |
Property Crime
| Total Property | 471.6/100K |
| 76% below US avg |
Traffic Safety
| Traffic Accidents | 101 |
| Avg Accident Severity | 2.0 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Willard enjoys a temperate climate with an average annual temperature of 57°F (14°C). Winters average 34°F in January while summers reach 79°F in July. Annual precipitation totals 44.7 inches. The area receives 13.7 inches of snow annually. The city sits at an elevation of 1,234 feet.
Temperature
34°F Jan (1°C)
79°F Jul (26°C)
| Annual Average | 57.4°F |
| 6% above US avg |
| January Average | 34°F (1°C) |
| July Average | 79°F (26°C) |
Geography
| Elevation | 1,234 ft (376 m) |
| Area | 5.9 sq mi (15.3 km²) |
| Population Density | 1,061/sq mi |
| Coordinates | 37.3051°N, 93.4285°W |
| Timezone | America/Chicago |
| Nearest Airport | Joplin Regional (JLN) 59 miles away |
Precipitation & Snow
Annual Rainfall
44.7"
18% above US avg
Wettest Month (May)
5.56"
Earthquake History
19 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M3.6. Most recent: M2.6 on Apr 23, 2025.
| Jun 11, 2017 |
6 km NNE of Bergman, Arkansas |
M3.6 |
110 km |
| May 18, 2005 |
Missouri |
M3.3 |
137 km |
| Mar 30, 2001 |
1 km SW of Hermitage, Missouri |
M3.1 |
70 km |
| Jan 21, 1992 |
5 km SE of Linn Creek, Missouri |
M3.1 |
102 km |
| Jun 16, 2017 |
6 km N of Bergman, Arkansas |
M2.9 |
111 km |
| Mar 12, 1990 |
9 km NNE of Briarcliff, Arkansas |
M2.8 |
149 km |
| Nov 26, 1999 |
9 km NNE of Mountain Home, Arkansas |
M2.7 |
137 km |
| Jul 3, 2014 |
6 km S of Yellville, Arkansas |
M2.7 |
143 km |
| Feb 14, 2019 |
11 km WSW of Mountain View, Missouri |
M2.6 |
149 km |
| May 21, 2010 |
2 km SW of Centerton, Arkansas |
M2.6 |
132 km |
| Apr 4, 2015 |
3 km ESE of Clinton, Missouri |
M2.6 |
121 km |
| Apr 23, 2025 |
3 km E of Hartville, Missouri |
M2.6 |
85 km |
| Apr 29, 2018 |
3 km WNW of Evergreen, Missouri |
M2.5 |
76 km |
| May 13, 2015 |
8 km E of Lead Hill, Arkansas |
M2.5 |
111 km |
| Jun 21, 2017 |
6 km N of Bergman, Arkansas |
M2.5 |
110 km |
| Jan 4, 2024 |
13 km E of South Lead Hill, Arkansas |
M2.5 |
116 km |
| Aug 11, 2011 |
11 km WSW of Jasper, Arkansas |
M2.5 |
149 km |
| May 2, 2001 |
10 km NW of Bakersfield, Missouri |
M2.5 |
133 km |
| Apr 29, 2010 |
3 km SW of Centerton, Arkansas |
M2.5 |
134 km |
Source: USGS (M2.5+, 1990-2025)
Tornado History
512 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 32 fatalities, 509 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Nov 29, 1991 |
EF4 |
26 km |
2 |
| Sep 26, 1959 |
EF4 |
67 km |
0 |
| May 22, 2019 |
EF3 |
71 km |
3 |
| Jan 7, 2008 |
EF3 |
24 km |
3 |
| Mar 12, 2006 |
EF3 |
49 km |
1 |
| Mar 12, 2006 |
EF3 |
61 km |
0 |
| Mar 12, 2006 |
EF3 |
50 km |
0 |
| May 4, 2003 |
EF3 |
81 km |
7 |
| May 4, 2003 |
EF3 |
85 km |
4 |
| May 4, 1999 |
EF3 |
87 km |
0 |
| Apr 29, 1983 |
EF3 |
12 km |
1 |
| Mar 15, 1982 |
EF3 |
87 km |
0 |
| Mar 26, 1976 |
EF3 |
73 km |
1 |
| Apr 20, 1973 |
EF3 |
49 km |
0 |
| Apr 20, 1973 |
EF3 |
44 km |
0 |
| Mar 24, 1954 |
EF3 |
69 km |
0 |
| Apr 30, 2019 |
EF2 |
33 km |
0 |
| Apr 13, 2018 |
EF2 |
86 km |
0 |
| Feb 29, 2012 |
EF2 |
80 km |
1 |
| Feb 29, 2012 |
EF2 |
76 km |
0 |
Source: NOAA SPC (EF0+, 1950-2024)
Wildfire History
20 wildfires (100+ acres) within 100 km.
Largest: UNNAMED (7,388 ac, 1994).
| Year |
Name |
Acres |
Distance |
| 1994 |
UNNAMED |
7,388 |
81 km |
| 2007 |
UNNAMED |
6,931 |
85 km |
| 2011 |
UNNAMED |
6,686 |
90 km |
| 2010 |
BRUSHY/CLAYTON |
6,401 |
85 km |
| 2020 |
BIG CREEK |
6,399 |
90 km |
| 1994 |
UNNAMED |
5,344 |
76 km |
| 2006 |
BIG SPRING FIRE |
4,921 |
79 km |
| 2010 |
UNNAMED |
4,767 |
82 km |
| 2009 |
MOUNTAIN CREEK |
4,322 |
78 km |
| 1991 |
UNNAMED |
4,179 |
72 km |
| 2016 |
BIG CREEK |
4,031 |
92 km |
| 1992 |
UNNAMED |
3,538 |
83 km |
| 1991 |
UNNAMED |
3,533 |
73 km |
| 1991 |
UNNAMED |
3,492 |
72 km |
| 1994 |
UNNAMED |
3,336 |
87 km |
| 1991 |
UNNAMED |
3,135 |
75 km |
| 2012 |
KINFOLK RD |
2,883 |
77 km |
| 1991 |
UNNAMED |
2,763 |
93 km |
| 2007 |
UNNAMED |
2,710 |
79 km |
| 2021 |
GOETZ |
2,615 |
94 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
34°F (1°C) |
2.5 in |
Coldest |
| February |
39°F (4°C) |
2.4 in |
Driest |
| March |
48°F (9°C) |
3.5 in |
|
| April |
57°F (14°C) |
4.7 in |
|
| May |
66°F (19°C) |
5.6 in |
Wettest |
| June |
75°F (24°C) |
4.5 in |
|
| July |
79°F (26°C) |
3.9 in |
Warmest |
| August |
78°F (26°C) |
3.6 in |
|
| September |
70°F (21°C) |
4.3 in |
|
| October |
59°F (15°C) |
3.6 in |
|
| November |
47°F (8°C) |
3.6 in |
|
| December |
37°F (3°C) |
2.6 in |
|
Willard has a seasonal temperature swing of 45°F / from 34°F in January to 79°F in July. Total annual precipitation is 44.7 inches, with May being the wettest month (5.6") and February the driest (2.4").
Average costs for common services in Willard. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$227 ($136-$363) |
| Specialist Visit |
$318 ($182-$499) |
| Urgent Care Visit |
$182 ($91-$318) |
| Emergency Room Visit |
$1,998 ($726-$4,540) |
| Dental Cleaning |
$118 ($68-$182) |
| Dental Filling |
$227 ($136-$363) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$41 ($23-$68) |
| Oil Change (Synthetic) |
$68 ($45-$109) |
| Brake Pad Replacement |
$272 ($136-$454) |
| Tire Rotation |
$36 ($18-$68) |
| New Tires (Set of 4) |
$545 ($363-$908) |
| Battery Replacement |
$182 ($91-$318) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$91 ($54-$136) |
| Electrician (Per Hour) |
$82 ($45-$127) |
| HVAC Repair |
$363 ($136-$726) |
| HVAC System Install |
$6,356 ($3,632-$10,896) |
| Roof Repair |
$908 ($363-$1,816) |
| Roof Replacement |
$8,172 ($4,994-$13,620) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,362 ($454-$3,178) |
| Divorce (Contested) |
$13,620 ($4,540-$27,240) |
| DUI Defense |
$4,540 ($1,816-$9,080) |
| Bankruptcy (Chapter 7) |
$1,362 ($726-$2,724) |
| Will Preparation |
$454 ($182-$908) |
| Trust Preparation |
$2,270 ($908-$4,540) |
View all 12 services
Personal Care
| Men's Haircut |
$23 ($14-$41) |
| Women's Haircut |
$50 ($27-$91) |
| Hair Coloring (Full) |
$136 ($68-$227) |
| Manicure |
$23 ($14-$41) |
| Pedicure |
$36 ($23-$59) |
| Massage (1 Hour) |
$73 ($45-$118) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.72 ($2.72-$4.99) |
| Dozen Eggs (per dozen) |
$3.18 ($2.27-$4.54) |
| Loaf of Bread |
$3.45 ($2.27-$4.99) |
| Chicken Breast (per lb) |
$4.09 ($2.72-$5.90) |
| Ground Beef (per lb) |
$4.99 ($3.63-$6.81) |
| Rice (per lb) |
$0.91 ($0.54-$1.63) |
View all 20 services
Utilities
| Electricity (Monthly) |
$127 ($73-$227) |
| Natural Gas (Monthly) |
$64 ($27-$136) |
| Water/Sewer (Monthly) |
$64 ($36-$109) |
| Internet (Monthly) |
$64 ($36-$91) |
| Cell Phone Plan (Monthly) |
$59 ($27-$91) |
| Cable TV (Monthly) |
$77 ($45-$136) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$182 ($68-$454) |
| Car Insurance (Annual) |
$1,816 ($1,090-$3,178) |
| Bus Pass (Monthly) |
$64 ($27-$118) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.26-$23) |
| Car Registration (Annual) |
$91 ($27-$227) |
| Driver's License Renewal |
$27 ($14-$68) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,090 ($545-$2,270) |
| Daycare (Toddler, Monthly) |
$908 ($454-$1,816) |
| After-School Care (Monthly) |
$363 ($182-$636) |
| Tutoring (Per Hour) |
$45 ($23-$91) |
| SAT/ACT Prep Course |
$908 ($363-$2,270) |
| Private School (K-12, Annual) |
$11,350 ($4,540-$27,240) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$54 ($27-$91) |
| Dog Vaccination (Annual) |
$91 ($45-$182) |
| Dog Grooming |
$54 ($27-$91) |
| Pet Boarding (Per Night) |
$36 ($18-$68) |
| Dog Spay/Neuter |
$272 ($136-$454) |
| Cat Spay/Neuter |
$182 ($91-$363) |
View all 9 services
Frequently Asked Questions About Willard
What is the population of Willard?
Willard has a population of 6,418 residents and is located in Missouri. The population density is 1,061 people per square mile, spread across 5.9 square miles. The median age of residents is 29.9 years, which is younger than the national median of 38.9 years. The population is 49.3% female and 50.7% male.
Is Willard expensive to live in?
Willard is more affordable than the national average, with a cost of living index of 90.8 / below the baseline of 100. The median household income is $87,204, 16% above the national average of $75,149. The median home value is $204,300 (28% below the U.S. median). Renters pay a median of $1,130 per month. The home price-to-income ratio is 2.3x, indicating housing is reasonably affordable relative to local income levels.
Is Willard safe?
Willard is safer than the national average, with a violent crime rate of 213 per 100,000 compared to the U.S. rate of 380. Property crime occurs at a rate of 472 per 100,000 (below the national average). Overall, Willard receives a safety grade of F based on combined crime data.
What is the weather like in Willard?
Willard enjoys a temperate climate with an average annual temperature of 57°F (14°C). Winter temperatures average 34°F in January, while summers reach an average of 79°F in July. Annual rainfall totals 44.7 inches, with 13.7 inches of snow.
How is the job market in Willard?
The job market in Willard is very strong, with unemployment at just 2.6% / well below the national rate of 3.6%. The average commute time is 24 minutes, and 14.6% of workers work from home.
How much does housing cost in Willard?
The median home value in Willard is $204,300. Zillow estimates the typical home value at $273,518. According to Redfin, the median sale price is $259,900, with homes typically selling within 67 days. For renters, the median monthly rent is $1,130. Fair market rent is $775 for a 1-bedroom and $970 for a 2-bedroom apartment. The homeownership rate is 70.1%.
How are the schools in Willard?
Schools in Willard score 5.5 out of 10 on standardized testing, near the national average. 34.4% of adults in Willard hold a bachelor's degree or higher, above the national average of 33.7%. 96.0% have completed high school. 8.2% hold a graduate or professional degree.
How healthy is Willard?
The obesity rate in Willard is 36.0% (above the national rate of 32.1%). 15.1% of adults are smokers. 23.3% are physically inactive. 25.2% of residents report depression. 9.0% lack health insurance.
What is transportation like in Willard?
The average commute in Willard is 24 minutes, shorter than the national average of 28 minutes. 77.4% of workers drive alone to work, and 14.6% work from home.
What are the demographics of Willard?
The racial and ethnic makeup of Willard is 93.8% White, 4.6% Hispanic or Latino. 95% of residents speak only English at home, while 5.3% speak Spanish. 7.2% of the population are military veterans. 9.3% of residents have a disability. 91.0% have health insurance coverage.