Willard, MO — City Data & Statistics

Median Income $87,204

16% higher than US avg

Home Value $204,300

28% lower than US avg

Violent Crime 109/100K

71% lower than US avg

Bachelor's+ 34.4%

2% higher than US avg

Median Rent $1,130

3% lower than US avg

Obesity Rate 36.0%

12% higher than US avg

Unemployment 1.8%

50% lower than US avg

Poverty Rate 10.4%

16% lower than US avg

How Willard Compares to the U.S. Average (100% = U.S. avg)

People

Population6,418

Median Age29.9 yrs

Density1,061/mi²

Male / Female51% / 49%

Largest GroupWhite 94%

Veterans7.2%

Economy

A+

Median Income$87,204

Per Capita$31,377

Unemployment1.8%

Poverty10.4%

Commute24 min

Housing

A+

Home Value$204,300

Rent$1,130

OwnershipN/A

Zillow$268,820

Housing Units2,204

Rent Burden18.8%

Crime

Violent109/100K

Property1,560/100K

Murder18.1/100K

Assault73/100K

Burglary127/100K

Health

Obesity36.0%

Uninsured7.4%

Smoking15.1%

Depression25.2%

Heart Disease5.2%

Climate

Avg Temp56°F (13°C)

AQI41 (Good)

Rain44.1 in/yr

Sunny Days256/yr

Elevation1,234 ft (376 m)

Education

B+

Bachelor's+34.4%

High School+96.0%

Graduate+8.2%

School Score5.51

Community

2024 VoteR 77% / D 22%

Commute24 min

Broadband87.9%

Is Willard a Good Place to Live?

Based on current data, Willard receives an overall livability score of 3.6 out of 5.0, earning a grade of B+. Key strengths include above-average household incomes, low unemployment, low crime rates, affordable housing. Willard offers a solid quality of life with a good balance of affordability, safety, and opportunity.

Economy & Jobs

The median household income in Willard is $87,204, 16% above the national average of $75,149. Residents generally enjoy above-average earning potential. The job market is very strong with unemployment at just 1.8%. 10.4% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 24 minutes.

Cost of Living & Housing

The median home value in Willard is $204,300, 28% below the national median — offering relatively affordable homeownership. Renters pay a median of $1,130 per month. At just 2.3x median income, home prices are very affordable relative to local earnings.

Safety & Crime

Willard is a very safe community with a violent crime rate of 109 per 100,000 residents — well below the national average of 380. Property crime occurs at a rate of 1,560 per 100,000, near the national average.

Education

Educational attainment is solid, with 34.4% holding a bachelor's degree or higher, near the national average. 96.0% have completed high school. Area schools have an average test score of 5.5/10.

Climate & Weather

Willard enjoys a moderate climate with an average annual temperature of 56°F. Winters average 31°F in January while summers reach 78°F in July. With 256 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 44.1 inches. Air quality is rated Good with a median AQI of 41.

Willard has a population of 6,418 with a density of 1,061 people per square mile, spread across 6.1 square miles. The median age is 29.9 years, 23% younger than the national median of 38.9. The gender split is 49.3% female and 50.7% male. The city is predominantly White (93.8%), with 1.4% Hispanic. English is the primary language spoken at home by 94.7% of residents, while 5.3% speak Spanish. 7.2% of the population are veterans. 13.2% of residents have a disability. 88.5% have health insurance coverage.

Population

6,418

Total Population

1,061

People / sq mi

29.9yrs

Median Age

23% below US avg

6.1mi²

Land Area

Gender Distribution

Male 50.7%

Female 49.3%

Race & Ethnicity

Willard vs U.S. Average

Language Spoken at Home

English Only	94.7%
	21% above US avg
Spanish	5.3%
	60% below US avg

Social Characteristics

Willard vs U.S. Average

The median household income in Willard is $87,204, which is 16% above the national average of $75,149. Per capita income is $31,377 (below the $39,052 national figure). The unemployment rate is 1.8% (below the 3.6% US average). 10.4% of residents live below the poverty line, lower than the national rate of 12.4%. The cost of living index is 90.8, below the national baseline of 100 — offering relatively affordable living. Workers commute an average of 24 minutes. 14.6% of workers work from home.

Income: Willard vs U.S.

Commute Mode

Income

Median HH Income	$87,204
	16% above US avg
Per Capita Income	$31,377

Employment & Poverty

Unemployment	1.8%
	50% below US avg
Poverty Rate	10.4%
	16% below US avg

Business (County)

Tax & Cost of Living


Cost of Living	90.80 (100=avg)

Commute & Transportation

Commute Time	23.6 min
Drive Alone	77.4%
Public Transit	0.0%
Work from Home	14.6%

Walkability

The median home value in Willard is $204,300, 28% below the national median of $281,900. Zillow estimates the typical home value at $268,820, higher than the Census estimate. Homes sell for 0% of their list price, suggesting buyers have room to negotiate. Monthly rent averages $1,130 (3% below the national average of $1,163). Fair market rent ranges from $775 for a one-bedroom to $970 for a two-bedroom apartment. There are 2,204 total housing units in the city. The median year a home was built is 1995. 18.8% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 2.3x, well within the affordable range.

Home Value Sources

Ownership Split

Home Values

Census Median	$204,300
	28% below US avg
Zillow ZHVI	$268,820
Median List Price	$254,497

Real Estate Market (Redfin)

Median List Price	$254,497
$/Sq Ft	$159
Homes Sold	9
Sale-to-List Ratio	0.0%
Price Drops	21.7%
Inventory	23

Rental Costs

Census Median Rent	$1,130
	3% below US avg
Rent Burden	18.8%

HUD Fair Market Rent

Studio	$732
1 Bedroom	$775
2 Bedrooms	$970
3 Bedrooms	$1,265
4 Bedrooms	$1,457

Ownership & Property

Owner-Occupied	70.1%
Housing Units	2,204
Median Year Built	1995

Property Tax

In Willard, 36.0% of adults are obese, above the national rate of 32.1%. 8.9% have diabetes. Heart disease affects 5.2% of residents. 29.6% have high blood pressure. 15.1% are current smokers. 17.3% report binge drinking. 23.3% are physically inactive. 25.2% report depression (above the 20.0% national average). 18.3% experience frequent mental distress. 7.4% of residents lack health insurance.

Health Metrics: Willard vs U.S. Average (%)

Chronic Conditions

Obesity	36.0%
	12% above US avg
Diabetes	8.9%
Heart Disease	5.2%
High Blood Pressure	29.6%
Asthma	10.9%
COPD	6.5%
Cancer	7.5%
Stroke	2.8%

Behaviors & Mental Health

Smoking	15.1%
	8% above US avg
Binge Drinking	17.3%
Physical Inactivity	23.3%
Depression	25.2%
Mental Distress	18.3%
Physical Distress	13.1%
Short Sleep	38.5%

Healthcare Access

Insurance Rate	88.5%
Uninsured	7.4%
	14% below US avg
Checkup Rate	76.5%
Dental Visits	60.4%

Food & Exercise

Willard has a violent crime rate of 109 per 100,000 residents, 71% below the national average of 380. This breaks down to aggravated assault at 72.5 per 100,000, robbery at 0.0, rape at 18.1. The murder rate is 18.1 per 100,000 (above the national rate of 6.3). Property crime stands at 1,560 per 100,000, 20% below the U.S. average. This includes larceny/theft at 1,270, burglary at 127, vehicle theft at 163 per 100,000 residents. Overall, Willard receives a safety grade of F.

Crime Rates: Willard vs U.S. Average (per 100,000)

Violent Crime

Total Violent	108.8/100K
	71% below US avg
Murder	18.1/100K
	188% above US avg
Rape	18.1/100K
Robbery	0.0/100K
Assault	72.5/100K

Property Crime

Total Property	1,559.7/100K
	20% below US avg
Burglary	127.0/100K
Theft	1,269.5/100K
Vehicle Theft	163.2/100K
Arson	0.0/100K

Traffic Safety

Safety Score

Safety Grade	F
Safety Score	1.0 / 5.0

Willard enjoys a temperate climate with an average annual temperature of 56°F (13°C). Winters average 31°F in January while summers reach 78°F in July. The area gets 256 sunny days per year, above the national average. Annual precipitation totals 44.1 inches. The area receives 1.9 inches of snow annually. Air quality is rated Good with a median AQI of 41. The city sits at an elevation of 1,234 feet.

Temperature

31°F Jan (-1°C) 78°F Jul (25°C)

Annual Average	55.6°F
	3% above US avg
January Average	31°F (-1°C)
July Average	78°F (25°C)
Sunny Days	256 days/yr

Precipitation & Snow

Annual Rainfall	44.1 inches
	16% above US avg
Snowfall	1.9 inches/yr

Air Quality

AQI Median	41.0
Rating	Good

Geography

Elevation	1,234 ft (376 m)
Area	6.1 sq mi (15.7 km²)
Population Density	1,061/sq mi
Coordinates	37.3051°N, 93.4285°W
Timezone	America/Chicago

Monthly Weather

Month	Avg Temperature	Precipitation	Summary
January	31°F (-1°C)	1.9 in	Coldest, Driest
February	36°F (2°C)	2.2 in
March	46°F (8°C)	3.8 in
April	55°F (13°C)	4.3 in
May	64°F (18°C)	4.6 in
June	72°F (22°C)	4.8 in	Wettest
July	78°F (25°C)	3.4 in	Warmest
August	77°F (25°C)	3.5 in
September	69°F (21°C)	4.8 in
October	58°F (14°C)	3.7 in
November	46°F (8°C)	4.1 in
December	36°F (2°C)	3.1 in

Willard has a seasonal temperature swing of 47°F — from 31°F in January to 78°F in July. Total annual precipitation is 44.1 inches, with June being the wettest month (4.8") and January the driest (1.9").

34.4% of adults hold a bachelor's degree or higher, 2% above the national average of 33.7%. 96.0% have completed high school. 8.2% hold a graduate or professional degree (below the 13.1% national rate). Area schools have an average test score of 5.5 out of 10. In the 2024 presidential election, the county voted Republican with 76.6% of the vote, a 54.2-point margin. 87.9% of households have broadband internet access. 77.4% of workers drive alone to work.

2024 Presidential Election (County)

R 76.6%

D 22.4%

Winner: Republican by 54.2 points

Education

Bachelor's Degree+	34.4%
	2% above US avg
High School+	96.0%
Graduate Degree+	8.2%
School Test Score	5.51

B+ Education Grade (3.8/5.0)

Urban-Rural Classification

Population Density	1,061/sq mi
Total Area	6.1 sq mi

Infrastructure & Services

Broadband Access	87.9%

Safety & Disasters

F Safety Grade (1.0/5.0)

Commute & Transportation

Avg Commute	23.6 min
Drive Alone	77.4%
Public Transit	0.0%
Work from Home	14.6%

Frequently Asked Questions About Willard

What is the population of Willard?

Willard has a population of 6,418 residents and is located in Missouri. The population density is 1,061 people per square mile, spread across 6.1 square miles. The median age of residents is 29.9 years, which is younger than the national median of 38.9 years. The population is 49.3% female and 50.7% male.

Is Willard expensive to live in?

Willard is more affordable than the national average, with a cost of living index of 90.8 — below the baseline of 100. The median household income is $87,204, 16% above the national average of $75,149. The median home value is $204,300 (28% below the U.S. median). Renters pay a median of $1,130 per month. The home price-to-income ratio is 2.3x, indicating housing is reasonably affordable relative to local income levels.

Is Willard safe?

Willard is considered a very safe city with a violent crime rate of 109 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 1,560 per 100,000 (below the national average). Overall, Willard receives a safety grade of F based on combined crime data.

What is the weather like in Willard?

Willard enjoys a temperate climate with an average annual temperature of 56°F (13°C). Winter temperatures average 31°F in January, while summers reach an average of 78°F in July. The area receives 256 sunny days per year, well above the national average of 205. Annual rainfall totals 44.1 inches, with 1.9 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 41.

How is the job market in Willard?

The job market in Willard is very strong, with unemployment at just 1.8% — well below the national rate of 3.6%. The average commute time is 24 minutes, and 14.6% of workers work from home.

How much does housing cost in Willard?

The median home value in Willard is $204,300. Zillow estimates the typical home value at $268,820. For renters, the median monthly rent is $1,130. Fair market rent is $775 for a 1-bedroom and $970 for a 2-bedroom apartment.

How are the schools in Willard?

Schools in Willard score 5.5 out of 10 on standardized testing, near the national average. 34.4% of adults in Willard hold a bachelor's degree or higher, above the national average of 33.7%. 96.0% have completed high school. 8.2% hold a graduate or professional degree.

How healthy is Willard?

The obesity rate in Willard is 36.0% (above the national rate of 32.1%). 15.1% of adults are smokers. 23.3% are physically inactive. 25.2% of residents report depression. 7.4% lack health insurance.

What is transportation like in Willard?

The average commute in Willard is 24 minutes, shorter than the national average of 28 minutes. 77.4% of workers drive alone to work, and 14.6% work from home.

What are the demographics of Willard?

The racial and ethnic makeup of Willard is 93.8% White, 1.4% Hispanic or Latino. 94.7% of residents speak only English at home, while 5.3% speak Spanish. 7.2% of the population are military veterans. 13.2% of residents have a disability. 88.5% have health insurance coverage.

Nearby Cities

Ash Grove, MO 1,336 pop · 8.6 mi Springfield, MO 169,432 pop · 9.5 mi Republic, MO 19,233 pop · 13.1 mi Battlefield, MO 6,095 pop · 13.5 mi Fair Grove, MO 1,551 pop · 16.2 mi Strafford, MO 2,609 pop · 17.3 mi Clever, MO 2,977 pop · 19.1 mi Fremont Hills, MO 1,326 pop · 19.3 mi Nixa, MO 24,131 pop · 19.5 mi Bolivar, MO 10,996 pop · 21.4 mi Ozark, MO 21,953 pop · 23.1 mi Marionville, MO 2,701 pop · 23.8 mi Greenfield, MO 1,276 pop · 23.9 mi Rogersville, MO 4,496 pop · 24.3 mi

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