Willard, NM

New Mexico · Metropolitan Area

Willard is a small town in New Mexico with a population of 246.

4.0 /5.0
A Great
246 Population 267/sq mi density
N/A Median Income $24,692 per capita
$96,300 Home Value
N/A Median Rent
54°F Avg Temperature
A
Overall
4.0 / 5.0
Great overall score based on economy, affordability, safety and education
A
Education
4.0 / 5.0
37.7% bachelor's degree or higher
Home Value $96,300
66% lower than US avg
Bachelor's+ 37.7%
12% higher than US avg
Obesity Rate 34.7%
8% higher than US avg
Unemployment 8.4%
133% higher than US avg
Poverty Rate 8.3%
33% lower than US avg

How Willard Compares to the U.S. Average (100% = U.S. avg)

People

Population246
Median Age38.4 yrs
Density267/mi²
Male / Female64% / 36%
Largest GroupWhite 59%

Economy

Median IncomeN/A
Per Capita$24,692
Unemployment8.4%
Poverty8.3%
County GDP$2,430M
Commute26 min

Housing

Home Value$96,300
RentN/A
OwnershipN/A

Crime

ViolentN/A
PropertyN/A

Health

Obesity34.7%
UninsuredN/A
Depression22.7%
Heart Disease5.7%

Climate

Avg Temp54°F
AQI37 (Good)
Rain12.9 in/yr
Elevation6,100 ft

Education

A
Bachelor's+37.7%
High School+87.7%
School Score4.65

Community

2024 VoteR 57% / D 41%
Commute26 min
Libraries5

Is Willard a Good Place to Live?

Based on current data, Willard receives an overall livability score of 4.0 out of 5.0, earning a grade of A. Key strengths include a highly educated population, affordable housing, a low poverty rate. Areas to be aware of include above-average unemployment. Willard stands out as an excellent place to live, with strong marks across most quality-of-life indicators.

Economy & Jobs

At 8.4%, unemployment is notably high. 8.3% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 26 minutes.

Cost of Living & Housing

The median home value in Willard is $96,300, 66% below the national median — offering relatively affordable homeownership.

Education

Educational attainment is solid, with 37.7% holding a bachelor's degree or higher, near the national average. 87.7% have completed high school. Area schools have an average test score of 4.7/10.

Climate & Weather

Willard experiences four distinct seasons with an average temperature of 54°F. Winters average 35°F in January while summers reach 73°F in July. Annual precipitation totals 12.9 inches, including 14.1 inches of snow. Air quality is rated Good with a median AQI of 37.

Willard has a population of 246 with a density of 267 people per square mile. The median age is 38.4 years, 1% younger than the national median of 38.9. The city is predominantly White (58.5%).

Population

246
Total Population
267
People / sq mi
38.4yrs
Median Age
1% below US avg
0.9mi²
Land Area

Gender Distribution

Male 63.8%
Female 36.2%

Race & Ethnicity

Willard vs U.S. Average

Language Spoken at Home

English Only83.3%
6% above US avg
Spanish16.7%
25% above US avg

Social Characteristics

Willard vs U.S. Average

The median household income in Willard is N/A. The unemployment rate is 8.4% (above the 3.6% US average). 8.3% of residents live below the poverty line. Workers commute an average of 26 minutes.

Income: Willard vs U.S.

Commute Mode

Income

Per Capita Income$24,692
Avg Weekly Wage$955
IRS Avg AGI$55,941

Employment & Poverty

Unemployment8.4%
133% above US avg
Poverty Rate8.3%
33% below US avg
Establishments (County)1,532
County GDP$2,430M

Business (County)

Restaurants85
Healthcare113
Retail155
Manufacturing34

Tax & Cost of Living

Property Tax (IRS)$3,068
12% below US avg
Effective Tax Rate3.19%

Commute & Transportation

Commute Time25.6 min
Work from Home13.9%

Walkability

The median home value in Willard is $96,300, 66% below the national average.

Home Value Sources

Ownership Split

Home Values

Census Median$96,300
66% below US avg

Real Estate Market (Redfin)

Rental Costs

HUD Fair Market Rent

Studio$828
1 Bedroom$927
2 Bedrooms$1,129
3 Bedrooms$1,496
4 Bedrooms$1,758

Ownership & Property

Owner-Occupied96.3%

Property Tax

Avg Tax (IRS)$3,068
12% below US avg
Effective Rate3.19%
In Willard, 34.7% of adults are obese (above the 32.1% national rate). 22.7% report depression. 31.2% are physically inactive.

Health Metrics: Willard vs U.S. Average (%)

Chronic Conditions

Obesity34.7%
8% above US avg
Diabetes13.7%
Heart Disease5.7%
High Blood Pressure30.8%
Asthma9.5%
COPD5.6%
Stroke3.4%

Behaviors & Mental Health

Binge Drinking14.1%
Physical Inactivity31.2%
Depression22.7%
Mental Distress16.9%
Physical Distress16.3%

Healthcare Access

Insurance Rate88.6%
Checkup Rate65.9%
Premature Death11,779/100K

Food & Exercise

Food Environment5.3/10
Exercise Access47.7%
Healthcare Facilities113

Crime Rates: Willard vs U.S. Average (per 100,000)

Violent Crime

Property Crime

Traffic Safety

Fatal Crashes (County/yr)12
FEMA Disasters273

Safety Score

Willard has an average annual temperature of 54°F (12°C). Winters average 35°F in January while summers reach 73°F in July. Annual precipitation is 12.9 inches. Air quality is rated Good with a median AQI of 37.

Temperature

35°F Jan (2°C) 73°F Jul (23°C)
Annual Average53.7°F
1% below US avg
January Average35°F (2°C)
July Average73°F (23°C)

Precipitation & Snow

Annual Rainfall12.9 inches
66% below US avg
Snowfall14.1 inches/yr

Air Quality

AQI Median37.0
RatingGood

Geography

Elevation6,100 ft (1,859 m)
Area0.9 sq mi (2.4 km²)
Population Density267/sq mi
Coordinates34.5949°N, 106.0323°W
County FIPS35061
It is classified as Metro — 250K–1M. 37.7% of residents hold a bachelor's degree or higher (12% above US avg). In the 2024 election, the county voted Republican by a 16.4-point margin.

2024 Presidential Election (County)

R 57.3%
D 40.9%

Winner: Republican by 16.4 points

Education

Bachelor's Degree+37.7%
12% above US avg
High School+87.7%
School Test Score4.65
A Education Grade (4.0/5.0)

Urban-Rural Classification

RUCC Code 2Metro — 250K–1M
Population Density267/sq mi
Total Area0.9 sq mi

Infrastructure & Services

Public Libraries5
Healthcare Facilities113
Restaurants85
Retail Stores155

Safety & Disasters

Fatal Crashes (County/yr)12
FEMA Disaster Declarations273

Commute & Transportation

Avg Commute25.6 min
Work from Home13.9%

Nearby Cities

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