Home Value
$96,300
66% lower than US avg
Violent Crime
0/100K
100% lower than US avg
Bachelor's+
37.7%
12% higher than US avg
Obesity Rate
34.7%
8% higher than US avg
Unemployment
8.4%
133% higher than US avg
Poverty Rate
8.3%
33% lower than US avg
How Willard Compares to the U.S. Average (100% = U.S. avg)
People
Population246
Median Age38.4 yrs
Density267/mi²
Male / Female64% / 36%
Largest GroupWhite 59%
Veterans17.1%
Economy
Per Capita$24,692
Unemployment8.4%
Poverty8.3%
County GDP$2,430M
Commute26 min
Housing
Home Value$96,300
Ownership96.3%
Zillow$199,639
Housing Units134
Rent Burden29.6%
Crime
C+
Violent0/100K
Property936/100K
Health
Obesity34.7%
Uninsured23.1%
Smoking13.6%
Depression22.7%
Heart Disease5.7%
Climate
Avg Temp54°F (12°C)
AQI37 (Good)
Rain12.9 in/yr
Sunny Days330/yr
Elevation6,100 ft (1,859 m)
Education
A
Bachelor's+37.7%
High School+87.7%
Graduate+21.0%
School Score4.71
Community
2024 VoteR 57% / D 41%
Commute26 min
Broadband80.0%
EV Stations2
Libraries5
Is Willard a Good Place to Live?
Based on current data, Willard receives an overall livability score of 3.3 out of 5.0, earning a grade of B. Key strengths include low crime rates, a highly educated population, affordable housing, abundant sunshine. Areas to be aware of include above-average unemployment, a high uninsured rate. Willard offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
At 8.4%, unemployment is notably high. 8.3% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 26 minutes.
Cost of Living & Housing
The median home value in Willard is $96,300, 66% below the national median / offering relatively affordable homeownership.
Safety & Crime
Willard is a very safe community with a violent crime rate of 0 per 100,000 residents / well below the national average of 380. Property crime occurs at a rate of 936 per 100,000, 52% below the national average.
Education
Educational attainment is solid, with 37.7% holding a bachelor's degree or higher, near the national average. 87.7% have completed high school. Area schools have an average test score of 4.7/10.
Climate & Weather
Willard experiences four distinct seasons with an average temperature of 54°F. Winters average 35°F in January while summers reach 73°F in July. With 330 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 12.9 inches, including 14.1 inches of snow. Air quality is rated Good with a median AQI of 37.
Willard has a population of 246 with a density of 267 people per square mile, spread across 1.0 square miles. The median age is 38.4 years, 1% younger than the national median of 38.9. The gender split is 36.2% female and 63.8% male. The city is predominantly White (58.5%). English is the primary language spoken at home by 83.3% of residents, while 16.7% speak Spanish. 17.1% of the population are veterans, above the national rate of 6.0%. 21.4% of residents have a disability (above the 13.0% national average). 88.6% have health insurance coverage.
Population
38.4yrs
Median Age
1% below US avg
Language Spoken at Home
English Only
83.3%
6% above US avg
Spanish
16.7%
25% above US avg
Per capita income is $24,692 (below the $39,052 national figure). The average weekly wage is $955, 33% lower than the U.S. average. The unemployment rate is 8.4% (above the 3.6% US average). 8.3% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 1,532 business establishments, including 85 restaurants. The cost of living index is 92.2, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 26 minutes. 13.9% of workers work from home.
Income
| |
| Per Capita Income | $24,692 |
| Avg Weekly Wage | $955 |
| IRS Avg AGI | $55,941 |
| Gini Index | 0.453 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 8.4% |
| 133% above US avg |
| Poverty Rate | 8.3% |
| 33% below US avg |
| Establishments (County) | 1,532 |
| County GDP | $2,430M |
Business (County)
| Restaurants | 85 |
| Healthcare | 113 |
| Retail | 155 |
| Manufacturing | 34 |
Tax & Cost of Living
| Property Tax (IRS) | $3,068 |
| 12% below US avg |
| Cost of Living | 92.20 (100=avg) |
| Effective Tax Rate | 3.19% |
Commute & Transportation
| Commute Time | 25.6 min |
| Drive Alone | 86.1% |
| Public Transit | 0.0% |
| Work from Home | 13.9% |
The median home value in Willard is $96,300, 66% below the national median of $281,900. Zillow estimates the typical home value at $199,639, higher than the Census estimate. Fair market rent ranges from $927 for a one-bedroom to $1,129 for a two-bedroom apartment. 96.3% of housing units are owner-occupied (above the 65.4% national rate). There are 134 total housing units in the city. The median year a home was built is 1986. The average annual property tax is $3,068. 29.6% of renters spend 30% or more of their income on housing.
Home Values
| Census Median | $96,300 |
| 66% below US avg |
| Zillow ZHVI | $199,639 |
Real Estate Market (Redfin)
Rental Costs
HUD Fair Market Rent
| Studio | $828 |
| 1 Bedroom | $927 |
| 2 Bedrooms | $1,129 |
| 3 Bedrooms | $1,496 |
| 4 Bedrooms | $1,758 |
Ownership & Property
| Homeownership | 96.3% |
| Owner-Occupied | 96.3% |
| Renter-Occupied | 3.7% |
| Housing Units | 134 |
| Median Year Built | 1986 |
Property Tax
| Avg Tax (IRS) | $3,068 |
| 12% below US avg |
| Effective Rate | 3.19% |
In Willard, 34.7% of adults are obese, above the national rate of 32.1%. 13.7% have diabetes (above the 10.5% national rate). Heart disease affects 5.7% of residents. 30.8% have high blood pressure. 13.6% are current smokers. 14.1% report binge drinking. 31.2% are physically inactive, above the national average. 22.7% report depression. 16.9% experience frequent mental distress. 23.1% of residents lack health insurance (above the 8.6% national rate). The primary care physician ratio is 1:3,356. The dentist ratio is 1:3,003. 47.7% of residents have access to exercise opportunities. The food environment index is 5.3 out of 10.
Health Metrics: Willard vs U.S. Average (%)
Chronic Conditions
| Obesity | 34.7% |
| 8% above US avg |
| Diabetes | 13.7% |
| Heart Disease | 5.7% |
| High Blood Pressure | 30.8% |
| Asthma | 9.5% |
| COPD | 5.6% |
| Cancer | 5.0% |
| Stroke | 3.4% |
Behaviors & Mental Health
| Smoking | 13.6% |
| 3% below US avg |
| Binge Drinking | 14.1% |
| Physical Inactivity | 31.2% |
| Depression | 22.7% |
| Mental Distress | 16.9% |
| Physical Distress | 16.3% |
| Short Sleep | 33.6% |
Healthcare Access
| Insurance Rate | 88.6% |
| Uninsured | 23.1% |
| 169% above US avg |
| Primary Care | 1:3,356 |
| Dentists | 1:3,003 |
| Mental Health | 1:437 |
| Checkup Rate | 65.9% |
| Dental Visits | 58.4% |
| Premature Death | 11,779/100K |
Food & Exercise
| Food Environment | 5.3/10 |
| Exercise Access | 47.7% |
| Healthcare Facilities | 113 |
Willard has a violent crime rate of 0 per 100,000 residents, 100% below the national average of 380. Property crime stands at 936 per 100,000, 52% below the U.S. average. The county recorded 12 fatal traffic crashes. The area has experienced 273 federally declared disasters. Overall, Willard receives a safety grade of C+.
Crime Rates: Willard vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 0.0/100K |
| 100% below US avg |
| |
Property Crime
| Total Property | 936.3/100K |
| 52% below US avg |
Traffic Safety
| Fatal Crashes (County/yr) | 12 |
| Traffic Accidents | 1 |
| Avg Accident Severity | 2.0 / 4.0 |
| FEMA Disasters | 273 |
Safety Score
| Safety Grade | C+ |
| Safety Score | 2.5 / 5.0 |
Willard experiences four distinct seasons with an average annual temperature of 54°F (12°C). Winters average 35°F in January while summers reach 73°F in July. The area gets 330 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 12.9 inches (drier than the 38-inch national average). The area receives 14.1 inches of snow annually. Air quality is rated Good with a median AQI of 37. The city sits at an elevation of 6,100 feet, a high-altitude location.
Temperature
35°F Jan (2°C)
73°F Jul (23°C)
| Annual Average | 53.7°F |
| 1% below US avg |
| January Average | 35°F (2°C) |
| July Average | 73°F (23°C) |
| Sunny Days | 330 days/yr |
Geography
| Elevation | 6,100 ft (1,859 m) |
| Area | 1.0 sq mi (2.5 km²) |
| Population Density | 267/sq mi |
| Coordinates | 34.5949°N, 106.0323°W |
| Timezone | America/Denver |
| County | Valencia County County |
| Nearest Airport | Albuquerque International Sunport (ABQ)
45 miles away |
Precipitation & Snow
Annual Rainfall
12.9"
66% below US avg
Wettest Month (Aug)
2.56"
Air Quality
| AQI Median | 37.0 |
| Rating | Good |
Air Pollutants (EPA 2023)
Natural Hazard Risk
| Overall Risk | Relatively Moderate |
| Risk Score | 82.3 / 100 |
| Social Vulnerability | 64.2 / 100 |
| Community Resilience | 3.9 / 100 |
Hazard Breakdown
| Tornado |
Very Low |
| Earthquake |
Relatively Moderate |
| Wildfire |
Relatively Low |
| Flood |
Relatively Moderate |
| Hail |
Relatively Low |
| Strong Wind |
Relatively Low |
| Heat Wave |
Relatively Low |
| Winter Weather |
Relatively Moderate |
| Lightning |
Relatively High |
| Ice Storm |
Very Low |
| Drought |
Relatively Low |
| Cold Wave |
Very Low |
| Landslide |
Very Low |
| Volcano |
Very Low |
| Avalanche |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
80 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M4.5. Most recent: M2.7 on May 6, 2025.
| Jan 29, 1990 |
6 km W of Abeytas, New Mexico |
M4.5 |
79 km |
| Nov 8, 1990 |
4 km WSW of Abeytas, New Mexico |
M4.4 |
77 km |
| Jan 31, 1990 |
5 km WSW of Abeytas, New Mexico |
M4.0 |
78 km |
| Feb 27, 1990 |
25 km E of San Antonio, New Mexico |
M3.9 |
88 km |
| Jul 22, 1990 |
5 km SE of McIntosh, New Mexico |
M3.7 |
27 km |
| May 5, 1990 |
6 km WSW of Abeytas, New Mexico |
M3.6 |
79 km |
| Jan 4, 1998 |
5 km NE of Mountainair, New Mexico |
M3.6 |
15 km |
| Feb 21, 1990 |
31 km ENE of San Antonio, New Mexico |
M3.6 |
80 km |
| Nov 15, 1990 |
4 km WSW of Abeytas, New Mexico |
M3.6 |
77 km |
| Jun 20, 1991 |
47 km SE of San Antonito, New Mexico |
M3.5 |
116 km |
| Dec 31, 1997 |
8 km E of Mountainair, New Mexico |
M3.5 |
13 km |
| May 24, 2004 |
8 km W of Abeytas, New Mexico |
M3.5 |
81 km |
| Oct 17, 2011 |
3 km SE of Cuyamungue, New Mexico |
M3.5 |
140 km |
| May 1, 2025 |
14 km NW of Alamillo, New Mexico |
M3.5 |
94 km |
| Dec 31, 1997 |
8 km ENE of Mountainair, New Mexico |
M3.5 |
12 km |
| Sep 29, 2012 |
4 km WNW of Belen, New Mexico |
M3.5 |
73 km |
| Sep 10, 2024 |
7 km WNW of Paradise Hills, New Mexico |
M3.5 |
98 km |
| Oct 20, 2016 |
3 km NNW of Seboyeta, New Mexico |
M3.5 |
144 km |
| Jul 22, 2013 |
25 km E of San Antonio, New Mexico |
M3.4 |
90 km |
| May 23, 2007 |
4 km WNW of Socorro, New Mexico |
M3.4 |
102 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
72 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF2. Total: 1 injury.
| Date |
Rating |
Distance |
Fatalities |
| May 27, 1975 |
EF2 |
71 km |
0 |
| Jun 8, 1989 |
EF1 |
55 km |
0 |
| Jun 1, 1989 |
EF1 |
90 km |
0 |
| Sep 13, 1988 |
EF1 |
91 km |
0 |
| Jun 23, 1981 |
EF1 |
99 km |
0 |
| Sep 17, 1971 |
EF1 |
88 km |
0 |
| Jul 5, 1966 |
EF1 |
65 km |
0 |
| May 31, 1965 |
EF1 |
82 km |
0 |
| Aug 20, 1956 |
EF1 |
66 km |
0 |
| Jul 23, 2021 |
EF0 |
93 km |
0 |
| Jul 13, 2021 |
EF0 |
81 km |
0 |
| May 31, 2021 |
EF0 |
64 km |
0 |
| May 17, 2021 |
EF0 |
51 km |
0 |
| May 17, 2021 |
EF0 |
64 km |
0 |
| Aug 15, 2020 |
EF0 |
94 km |
0 |
| Jul 15, 2020 |
EF0 |
63 km |
0 |
| Jun 17, 2019 |
EF0 |
55 km |
0 |
| Jun 2, 2019 |
EF0 |
45 km |
0 |
| Jun 3, 2018 |
EF0 |
17 km |
0 |
| May 21, 2018 |
EF0 |
43 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Nearby Volcanoes
2 volcanoes within 200 km.
Closest: Carrizozo (91 km).
| Name |
Type |
Elevation |
Last Eruption |
Distance |
| Carrizozo |
Pyroclastic cone(s) |
1,731 m (5,679 ft) |
-3250 |
91 km |
| Zuni-Bandera |
Volcanic field |
2,550 m (8,366 ft) |
-1170 |
181 km |
Source: Smithsonian Institution Global Volcanism Program (GVP). Sorted by distance.
Wildfire History
20 wildfires (100+ acres) within 100 km.
Largest: PEREZ (30,288 ac, 1997).
| Year |
Name |
Acres |
Distance |
| 1997 |
PEREZ |
30,288 |
95 km |
| 2016 |
DOG HEAD |
19,816 |
38 km |
| 2008 |
TRIGO |
13,855 |
34 km |
| 1989 |
BURGETTE |
10,576 |
86 km |
| 2009 |
BLACK BUTTE |
8,124 |
67 km |
| 2008 |
UNNAMED |
7,351 |
73 km |
| 1994 |
OSCURA |
7,179 |
94 km |
| 2006 |
PIPELINE |
7,137 |
90 km |
| 2011 |
MILAGRO |
7,102 |
94 km |
| 2022 |
BIGGS |
6,994 |
70 km |
| 2000 |
VAUGHN |
6,967 |
93 km |
| 2007 |
OJO PEAK |
6,118 |
35 km |
| 2008 |
UNNAMED |
5,083 |
35 km |
| 2008 |
BIG SPRING |
5,050 |
35 km |
| 2017 |
NMSER FY17 RX #1 |
4,817 |
61 km |
| 2004 |
LOOKOUT |
4,778 |
43 km |
| 1994 |
VEGA |
4,642 |
50 km |
| 2008 |
LADRONE RX |
4,406 |
97 km |
| 2002 |
MIDDLE TANK |
4,279 |
60 km |
| 2019 |
NMSER-FY18-RX-NORTH DIAMOND |
4,261 |
62 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
35°F (2°C) |
0.6 in |
|
| February |
38°F (3°C) |
0.6 in |
|
| March |
44°F (7°C) |
0.6 in |
|
| April |
51°F (10°C) |
0.5 in |
Driest |
| May |
59°F (15°C) |
0.9 in |
|
| June |
69°F (20°C) |
0.9 in |
|
| July |
73°F (23°C) |
2.3 in |
Warmest |
| August |
70°F (21°C) |
2.6 in |
Wettest |
| September |
64°F (18°C) |
1.7 in |
|
| October |
53°F (12°C) |
1.3 in |
|
| November |
42°F (6°C) |
0.7 in |
|
| December |
34°F (1°C) |
0.9 in |
Coldest |
Willard has a seasonal temperature swing of 39°F / from 34°F in December to 73°F in July. Total annual precipitation is 13.4 inches, with August being the wettest month (2.6") and April the driest (0.5").
Average costs for common services in Willard. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$231 ($138–$369) |
| Specialist Visit |
$323 ($184–$507) |
| Urgent Care Visit |
$184 ($92–$323) |
| Emergency Room Visit |
$2,028 ($738–$4,610) |
| Dental Cleaning |
$120 ($69–$184) |
| Dental Filling |
$231 ($138–$369) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$41 ($23–$69) |
| Oil Change (Synthetic) |
$69 ($46–$111) |
| Brake Pad Replacement |
$277 ($138–$461) |
| Tire Rotation |
$37 ($18–$69) |
| New Tires (Set of 4) |
$553 ($369–$922) |
| Battery Replacement |
$184 ($92–$323) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$92 ($55–$138) |
| Electrician (Per Hour) |
$83 ($46–$129) |
| HVAC Repair |
$369 ($138–$738) |
| HVAC System Install |
$6,454 ($3,688–$11,064) |
| Roof Repair |
$922 ($369–$1,844) |
| Roof Replacement |
$8,298 ($5,071–$13,830) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,383 ($461–$3,227) |
| Divorce (Contested) |
$13,830 ($4,610–$27,660) |
| DUI Defense |
$4,610 ($1,844–$9,220) |
| Bankruptcy (Chapter 7) |
$1,383 ($738–$2,766) |
| Will Preparation |
$461 ($184–$922) |
| Trust Preparation |
$2,305 ($922–$4,610) |
View all 12 services
Personal Care
| Men's Haircut |
$23 ($14–$41) |
| Women's Haircut |
$51 ($28–$92) |
| Hair Coloring (Full) |
$138 ($69–$231) |
| Manicure |
$23 ($14–$41) |
| Pedicure |
$37 ($23–$60) |
| Massage (1 Hour) |
$74 ($46–$120) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.78 ($2.77–$5.07) |
| Dozen Eggs (per dozen) |
$3.23 ($2.31–$4.61) |
| Loaf of Bread |
$3.50 ($2.31–$5.07) |
| Chicken Breast (per lb) |
$4.15 ($2.77–$5.99) |
| Ground Beef (per lb) |
$5.07 ($3.69–$6.92) |
| Rice (per lb) |
$0.92 ($0.55–$1.66) |
View all 20 services
Utilities
| Electricity (Monthly) |
$129 ($74–$231) |
| Natural Gas (Monthly) |
$65 ($28–$138) |
| Water/Sewer (Monthly) |
$65 ($37–$111) |
| Internet (Monthly) |
$65 ($37–$92) |
| Cell Phone Plan (Monthly) |
$60 ($28–$92) |
| Cable TV (Monthly) |
$78 ($46–$138) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$184 ($69–$461) |
| Car Insurance (Annual) |
$1,844 ($1,106–$3,227) |
| Bus Pass (Monthly) |
$65 ($28–$120) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.38–$23) |
| Car Registration (Annual) |
$92 ($28–$231) |
| Driver's License Renewal |
$28 ($14–$69) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,106 ($553–$2,305) |
| Daycare (Toddler, Monthly) |
$922 ($461–$1,844) |
| After-School Care (Monthly) |
$369 ($184–$645) |
| Tutoring (Per Hour) |
$46 ($23–$92) |
| SAT/ACT Prep Course |
$922 ($369–$2,305) |
| Private School (K-12, Annual) |
$11,525 ($4,610–$27,660) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$55 ($28–$92) |
| Dog Vaccination (Annual) |
$92 ($46–$184) |
| Dog Grooming |
$55 ($28–$92) |
| Pet Boarding (Per Night) |
$37 ($18–$69) |
| Dog Spay/Neuter |
$277 ($138–$461) |
| Cat Spay/Neuter |
$184 ($92–$369) |
View all 9 services
Frequently Asked Questions About Willard
What is the population of Willard?
Willard has a population of 246 residents and is located in New Mexico. The population density is 267 people per square mile, spread across 1.0 square miles. The median age of residents is 38.4 years. The population is 36.2% female and 63.8% male.
Is Willard expensive to live in?
Willard is more affordable than the national average, with a cost of living index of 92.2 / below the baseline of 100. The median home value is $96,300 (66% below the U.S. median).
Is Willard safe?
Willard is considered a very safe city with a violent crime rate of 0 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 936 per 100,000 (below the national average). Overall, Willard receives a safety grade of C+ based on combined crime data.
What is the weather like in Willard?
Willard has a four-season climate with an average annual temperature of 54°F (12°C). Winter temperatures average 35°F in January, while summers reach an average of 73°F in July. The area receives 330 sunny days per year, well above the national average of 205. Annual rainfall totals 12.9 inches, with 14.1 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 37.
How is the job market in Willard?
The job market in Willard faces challenges, with unemployment at 8.4% / significantly above the national rate of 3.6%. The average weekly wage is $955. There are 1,532 business establishments in the area, including 85 restaurants and food service locations. The average commute time is 26 minutes, and 13.9% of workers work from home.
How much does housing cost in Willard?
The median home value in Willard is $96,300. Zillow estimates the typical home value at $199,639. The homeownership rate is 96.3%. The average annual property tax is $3,068.
How are the schools in Willard?
Schools in Willard have an average test score of 4.7 out of 10, below typical national benchmarks. Families may want to research individual school ratings. 37.7% of adults in Willard hold a bachelor's degree or higher, above the national average of 33.7%. 87.7% have completed high school. 21.0% hold a graduate or professional degree.
How healthy is Willard?
The obesity rate in Willard is 34.7% (above the national rate of 32.1%). 13.6% of adults are smokers. 31.2% are physically inactive. 22.7% of residents report depression. 23.1% lack health insurance (above the national rate). 47.7% of residents have access to exercise opportunities. The primary care physician ratio is 1:3,356.
What is transportation like in Willard?
The average commute in Willard is 26 minutes. 86.1% of workers drive alone to work, and 13.9% work from home.
What are the demographics of Willard?
The racial and ethnic makeup of Willard is 58.5% White. 83.3% of residents speak only English at home, while 16.7% speak Spanish. 17.1% of the population are military veterans. 21.4% of residents have a disability. 88.6% have health insurance coverage.
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