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Willow River, MN
Full City Profile · Minnesota · Pine County County
2.7
/5.0
C+
Fair
351
Population
197/sq mi density
$52,188
Median Income
$31,164 per capita
$197,700
Home Value
$247,236 Zillow
$758
Median Rent
24.2% income on rent
41°F
Avg Temperature
249 sunny days/yr
608
Violent Crime/100K
3,220 property/100K
C+
Overall
2.7 / 5.0
Fair overall score based on economy, affordability, safety and education
B+
Economy
3.5 / 5.0
$52,188 median income, 5.4% unemployment
A+
Affordability
4.5 / 5.0
$197,700 home value, $758/mo rent
F
Safety
1.0 / 5.0
608 violent crimes/100K (60% above avg)
D
Education
1.7 / 5.0
9.2% bachelor's degree or higher
Income Overview
Median Household Income
$52,188
31% below
US avg: $75,149
Per Capita Income
$31,164
20% below
US avg: $39,052
Unemployment Rate
5.4%
50% above
US avg: 3.6%
Poverty Rate
6.5%
48% below
US avg: 12.4%
Income Comparison: Willow River vs. U.S. Average
Each bar shows Willow River’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$52,188
69%
Per Capita
US: $39,052
$31,164
80%
IRS Avg AGI
US: $72,000
$61,352
85%
Avg Weekly Wage
US: $1,432
$851
59%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$851
41% below US avg ($1,432)
Mean Commute Time
41 min
47% above US avg (28 min)
Work From Home
8.9%
41% below US avg (15.2%)
Drive Alone
69.6%
5% below US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$995M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
69.6%
Public Transit
0%
Work From Home
8.9%
Other
21.5%
Average commute time
41 minutes
US avg: 28 min
Business Landscape
Total Establishments
733
Restaurants
76
Healthcare
79
Retail
94
Manufacturing
28
Tax & Financial
IRS Avg Adjusted Gross Income
$61,352
15% below US avg ($72,000)
Avg Property Tax
$3,634
4% above US avg ($3,500)
Cost of Living Index
98.6
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $52,188 |
| Per Capita Income | $31,164 |
| IRS Avg Adjusted Gross Income | $61,352 |
| Avg Weekly Wage | $851 |
| County GDP | $995M |
Hardship Indicators
| Unemployment Rate | 5.4% |
| Poverty Rate | 6.5% |
| Gini Coefficient | 0.415 |
| Cost of Living Index | 98.6 |
Commute
| Mean Commute | 41 minutes |
| Drive Alone | 69.6% |
| Public Transit | 0.0% |
| Work From Home | 8.9% |
Businesses
| Total Establishments | 733 |
| Restaurants | 76 |
| Healthcare | 79 |
| Retail | 94 |
| Manufacturing | 28 |
Tax
| IRS Avg AGI | $61,352 |
| Avg Property Tax | $3,634 |