Brainerd, MN
Full City Profile · Minnesota · Crow Wing County County
2.8
/5.0
C+
Fair
14,474
Population
1,193/sq mi density
$53,705
Median Income
$29,935 per capita
$178,600
Home Value
$315,174 Zillow
$848
Median Rent
27.0% income on rent
42°F
Avg Temperature
431
Violent Crime/100K
1,786 property/100K
C+
Overall
2.8 / 5.0
Fair overall score based on economy, affordability, safety and education
C+
Economy
2.8 / 5.0
$53,705 median income, 8.1% unemployment
A+
Affordability
4.8 / 5.0
$178,600 home value, $848/mo rent
F
Safety
1.0 / 5.0
431 violent crimes/100K (13% above avg)
C+
Education
2.6 / 5.0
19.5% bachelor's degree or higher
Income Overview
Median Household Income
$53,705
29% below
US avg: $75,149
Per Capita Income
$29,935
23% below
US avg: $39,052
Unemployment Rate
8.1%
125% above
US avg: 3.6%
Poverty Rate
13.5%
9% above
US avg: 12.4%
Income Comparison: Brainerd vs. U.S. Average
Each bar shows Brainerd’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$53,705
71%
Per Capita
US: $39,052
$29,935
77%
IRS Avg AGI
US: $72,000
$74,335
103%
Avg Weekly Wage
US: $1,432
$1,020
71%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,020
29% below US avg ($1,432)
Mean Commute Time
19 min
32% below US avg (28 min)
Work From Home
4.5%
70% below US avg (15.2%)
Drive Alone
79.0%
8% above US avg (73.2%)
Public Transit
1.3%
74% below US avg (5.0%)
County GDP
$4,044M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
79%
Public Transit
1.3%
Work From Home
4.5%
Other
15.2%
Average commute time
19 minutes
US avg: 28 min
Business Landscape
Total Establishments
2,376
Restaurants
219
Healthcare
256
Retail
381
Manufacturing
112
Tax & Financial
IRS Avg Adjusted Gross Income
$74,335
3% above US avg ($72,000)
Avg Property Tax
$4,830
38% above US avg ($3,500)
Cost of Living Index
98.6
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $53,705 |
| Per Capita Income | $29,935 |
| IRS Avg Adjusted Gross Income | $74,335 |
| Avg Weekly Wage | $1,020 |
| County GDP | $4,044M |
Hardship Indicators
| Unemployment Rate | 8.1% |
| Poverty Rate | 13.5% |
| Gini Coefficient | 0.429 |
| Cost of Living Index | 98.6 |
Commute
| Mean Commute | 19 minutes |
| Drive Alone | 79.0% |
| Public Transit | 1.3% |
| Work From Home | 4.5% |
Businesses
| Total Establishments | 2,376 |
| Restaurants | 219 |
| Healthcare | 256 |
| Retail | 381 |
| Manufacturing | 112 |
Tax
| IRS Avg AGI | $74,335 |
| Avg Property Tax | $4,830 |