All Countries
Latta, OK
Full City Profile · Oklahoma · Pontotoc County County
3.5
/5.0
B+
Good
1,413
Population
561/sq mi density
$76,216
Median Income
$27,722 per capita
$165,800
Home Value
$176,723 Zillow
$750
Median Rent
27.0% income on rent
62°F
Avg Temperature
310 sunny days/yr
738
Violent Crime/100K
5,708 property/100K
B+
Overall
3.5 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.3 / 5.0
$76,216 median income, 2.7% unemployment
A+
Affordability
5.0 / 5.0
$165,800 home value, $750/mo rent
F
Safety
1.0 / 5.0
738 violent crimes/100K (94% above avg)
B+
Education
3.6 / 5.0
32.8% bachelor's degree or higher
Income Overview
Median Household Income
$76,216
1% above
US avg: $75,149
Per Capita Income
$27,722
29% below
US avg: $39,052
Unemployment Rate
2.7%
25% below
US avg: 3.6%
Poverty Rate
8.5%
31% below
US avg: 12.4%
Income Comparison: Latta vs. U.S. Average
Each bar shows Latta’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$76,216
101%
Per Capita
US: $39,052
$27,722
71%
IRS Avg AGI
US: $72,000
$65,502
91%
Avg Weekly Wage
US: $1,432
$1,107
77%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,107
23% below US avg ($1,432)
Mean Commute Time
15 min
45% below US avg (28 min)
Work From Home
0.0%
100% below US avg (15.2%)
Drive Alone
86.5%
18% above US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$2,828M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
86.5%
Public Transit
0%
Work From Home
0%
Other
13.5%
Average commute time
15 minutes
US avg: 28 min
Business Landscape
Total Establishments
1,188
Restaurants
80
Healthcare
124
Retail
157
Manufacturing
26
Tax & Financial
IRS Avg Adjusted Gross Income
$65,502
9% below US avg ($72,000)
Avg Property Tax
$2,869
18% below US avg ($3,500)
Cost of Living Index
87.8
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $76,216 |
| Per Capita Income | $27,722 |
| IRS Avg Adjusted Gross Income | $65,502 |
| Avg Weekly Wage | $1,107 |
| County GDP | $2,828M |
Hardship Indicators
| Unemployment Rate | 2.7% |
| Poverty Rate | 8.5% |
| Gini Coefficient | 0.436 |
| Cost of Living Index | 87.8 |
Commute
| Mean Commute | 15 minutes |
| Drive Alone | 86.5% |
| Public Transit | 0.0% |
| Work From Home | 0.0% |
Businesses
| Total Establishments | 1,188 |
| Restaurants | 80 |
| Healthcare | 124 |
| Retail | 157 |
| Manufacturing | 26 |
Tax
| IRS Avg AGI | $65,502 |
| Avg Property Tax | $2,869 |