Marshall, WI

Wisconsin · Metropolitan Area

Marshall is a small town in Wisconsin with a population of 3,806. Residents earn $84,462 per year, which is 12% above the national average.

4.0 /5.0
A Great
3,806 Population 1,779/sq mi density
$84,462 Median Income $31,760 per capita
$233,000 Home Value $354,536 Zillow
$893 Median Rent
47°F Avg Temperature
A
Overall
4.0 / 5.0
Great overall score based on economy, affordability, safety and education
B+
Economy
3.8 / 5.0
$84,462 median income, 3.1% unemployment
A+
Affordability
5.0 / 5.0
$233,000 home value, $893/mo rent
B
Education
3.1 / 5.0
25.8% bachelor's degree or higher
Median Income $84,462
12% higher than US avg
Home Value $233,000
17% lower than US avg
Bachelor's+ 25.8%
23% lower than US avg
Median Rent $893
23% lower than US avg
Obesity Rate 36.4%
13% higher than US avg
Unemployment 3.1%
14% lower than US avg
Poverty Rate 19.1%
54% higher than US avg

How Marshall Compares to the U.S. Average (100% = U.S. avg)

People

Population3,806
Median Age34.1 yrs
Density1,779/mi²
Male / Female49% / 51%
Largest GroupWhite 84%

Economy

B+
Median Income$84,462
Per Capita$31,760
Unemployment3.1%
Poverty19.1%
County GDP$62,806M
Commute24 min

Housing

A+
Home Value$233,000
Rent$893
OwnershipN/A
Zillow$354,536

Crime

ViolentN/A
PropertyN/A

Health

Obesity36.4%
UninsuredN/A
Depression25.8%
Heart Disease5.3%

Climate

Avg Temp47°F
AQI38 (Good)
Rain37.1 in/yr

Education

B
Bachelor's+25.8%
High School+94.8%
School Score5.81

Community

2024 VoteR 23% / D 75%
Commute24 min
Libraries27

Is Marshall a Good Place to Live?

Based on current data, Marshall receives an overall livability score of 4.0 out of 5.0, earning a grade of A. Key strengths include above-average household incomes, low unemployment, affordable housing. Areas to be aware of include an elevated poverty rate. Marshall stands out as an excellent place to live, with strong marks across most quality-of-life indicators.

Economy & Jobs

The median household income in Marshall is $84,462, 12% above the national average of $75,149. Residents generally enjoy above-average earning potential. Unemployment stands at 3.1%, indicating a healthy job market. The poverty rate of 19.1% exceeds the national average of 12.4%, indicating economic hardship for a significant portion of the population. Workers commute an average of 24 minutes.

Cost of Living & Housing

The median home value in Marshall is $233,000, 17% below the national median — offering relatively affordable homeownership. Renters pay a median of $893 per month, below the national average — a plus for affordability. At just 2.8x median income, home prices are very affordable relative to local earnings.

Education

25.8% of residents hold a bachelor's degree, below the national average of 33.7%. 94.8% have completed high school. Area schools have an average test score of 5.8/10.

Climate & Weather

Marshall experiences four distinct seasons with an average temperature of 47°F. Winters average 19°F in January while summers reach 72°F in July. Annual precipitation totals 37.1 inches, including 51.8 inches of snow. Air quality is rated Good with a median AQI of 38.

Marshall has a population of 3,806 with a density of 1,779 people per square mile. The median age is 34.1 years, 12% younger than the national median of 38.9. The city is predominantly White (84.3%), with 4.4% Black.

Population

3,806
Total Population
1,779
People / sq mi
34.1yrs
Median Age
12% below US avg
2.1mi²
Land Area

Gender Distribution

Male 48.7%
Female 51.3%

Race & Ethnicity

Marshall vs U.S. Average

Language Spoken at Home

English Only82.3%
5% above US avg
Spanish17.7%
32% above US avg

Social Characteristics

Marshall vs U.S. Average

The median household income in Marshall is $84,462, which is 12% above the national average of $75,149. The unemployment rate is 3.1% (below the 3.6% US average). 19.1% of residents live below the poverty line. Workers commute an average of 24 minutes.

Income: Marshall vs U.S.

Commute Mode

Income

Median HH Income$84,462
12% above US avg
Per Capita Income$31,760
Avg Weekly Wage$1,432
IRS Avg AGI$103,538

Employment & Poverty

Unemployment3.1%
14% below US avg
Poverty Rate19.1%
54% above US avg
Establishments (County)18,084
County GDP$62,806M

Business (County)

Restaurants1,425
Healthcare1,603
Retail1,634
Manufacturing517

Tax & Cost of Living

Property Tax (IRS)$8,743
150% above US avg
Effective Tax Rate3.75%

Commute & Transportation

Commute Time24.4 min
Work from Home12.6%

Walkability

The median home value in Marshall is $233,000, 17% below the national average. Monthly rent averages $893 (23% below US avg). Zillow estimates the typical home value at $354,536.

Home Value Sources

Ownership Split

Home Values

Census Median$233,000
17% below US avg
Zillow ZHVI$354,536
Median List Price$285,000

Real Estate Market (Redfin)

Median List Price$285,000
$/Sq Ft$196
Homes Sold1
Sale-to-List Ratio94.6%
Price Drops16.7%
Inventory6

Rental Costs

Census Median Rent$893
23% below US avg

HUD Fair Market Rent

Studio$797
1 Bedroom$872
2 Bedrooms$1,097
3 Bedrooms$1,405
4 Bedrooms$1,572

Ownership & Property

Owner-Occupied73.1%

Property Tax

Avg Tax (IRS)$8,743
150% above US avg
Effective Rate3.75%
In Marshall, 36.4% of adults are obese (above the 32.1% national rate). 25.8% report depression. 24.4% are physically inactive.

Health Metrics: Marshall vs U.S. Average (%)

Chronic Conditions

Obesity36.4%
13% above US avg
Diabetes9.0%
Heart Disease5.3%
High Blood Pressure26.9%
Asthma10.4%
COPD5.3%
Stroke2.8%

Behaviors & Mental Health

Binge Drinking21.4%
Physical Inactivity24.4%
Depression25.8%
Mental Distress16.7%
Physical Distress12.3%

Healthcare Access

Insurance Rate90.6%
Checkup Rate72.3%
Premature Death5,427/100K

Food & Exercise

Food Environment9.0/10
Exercise Access94.2%
Healthcare Facilities1,603

Crime Rates: Marshall vs U.S. Average (per 100,000)

Violent Crime

Property Crime

Traffic Safety

Fatal Crashes (County/yr)34

Safety Score

Marshall has an average annual temperature of 47°F (8°C). Winters average 19°F in January while summers reach 72°F in July. Annual precipitation is 37.1 inches. Air quality is rated Good with a median AQI of 38.

Temperature

19°F Jan (-7°C) 72°F Jul (22°C)
Annual Average47.0°F
13% below US avg
January Average19°F (-7°C)
July Average72°F (22°C)

Precipitation & Snow

Annual Rainfall37.1 inches
2% below US avg
Snowfall51.8 inches/yr

Air Quality

AQI Median38.0
RatingGood

Geography

Area2.1 sq mi (5.5 km²)
Population Density1,779/sq mi
Coordinates43.1705°N, 89.0626°W
County FIPS55025
It is classified as Metro — 250K–1M. 25.8% of residents hold a bachelor's degree or higher (23% below US avg). In the 2024 election, the county voted Democrat by a 51.7-point margin.

2024 Presidential Election (County)

R 23.4%
D 75.1%

Winner: Democrat by 51.7 points

Education

Bachelor's Degree+25.8%
23% below US avg
High School+94.8%
School Test Score5.81
B Education Grade (3.1/5.0)

Urban-Rural Classification

RUCC Code 2Metro — 250K–1M
Population Density1,779/sq mi
Total Area2.1 sq mi

Infrastructure & Services

Alt Fuel Stations1
Public Libraries27
Healthcare Facilities1,603
Restaurants1,425
Retail Stores1,634

Safety & Disasters

Fatal Crashes (County/yr)34

Commute & Transportation

Avg Commute24.4 min
Work from Home12.6%

Nearby Cities

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