At a Glance
Median Income
$84,462
$31,760 per capita
Home Value
$233,000
Zillow: $362,821
Median Rent
$893/mo
40.9% of income on rent
Bachelor's Degree+
25.8%
94.8% high school+
Unemployment
4.0%
19.1% poverty rate
Obesity Rate
36.4%
13.2% smoking rate
How Marshall Compares to the U.S. Average
Each bar shows Marshall's value as a percentage of the national average (100% = U.S. avg)
Thin vertical line = U.S. national average (100%)
Is Marshall a Good Place to Live?
B+
3.9 / 5.0 - Good
Based on economy, affordability, safety, and education metrics compared to national averages.
Economy & Jobs
Marshall residents earn a median household income of $84,462 , which is 12% above the national average of $75,149.
Per capita income is $31,760. The unemployment rate stands at 4.0% (11% above the U.S. rate of 3.6%). 19.1% of residents live below the poverty line. The area is home to 18,084 business establishments, including 1,425 restaurants.
Housing & Cost of Living
The median home value in Marshall is $233,000 , 17% below the national median of $281,900.
Zillow estimates the typical home at $362,821. Median rent is $893/month, with 40.9% of renters spending more than 30% of income on housing. The cost of living index is 94.1 (100 = national average). The median home was built in 1980.
Education
25.8% of adults in Marshall hold a bachelor's degree or higher
(23% below the national average).
94.8% have completed high school. Local schools score 6.3/10 in standardized testing.
Climate & Weather
Marshall has an average annual temperature of 47°F (8°C).
Winters average 19°F in January while summers reach 71°F in July. Annual precipitation totals 38.5 inches. Air quality is rated Good with a median AQI of 42.
Data Overview
People
Population3,806
Median Age34.1 yrs
Density1,779/mi²
Male / Female49% / 51%
Foreign Born8.5%
Veterans6.2%
Economy
B+
Median Income$84,462
Per Capita$31,760
Unemployment4.0%
Poverty19.1%
County GDP$62,806M
Avg Weekly Wage$1,432
Housing
A+
Home Value$233,000
Rent$893
Ownership73.1%
Zillow$362,821
Housing Units1,603
Rent Burden40.9%
Health
Obesity36.4%
Diabetes9.0%
Smoking13.2%
Heart Disease5.3%
Premature Death5,427/100K
Climate
Avg Temp47°F
Rain38.5 in/yr
AQI42 (Good)
Elevation856 ft
Education
B
Bachelor's+25.8%
High School+94.8%
Graduate+4.3%
School Score6.3/10
Community
2024 VoteR 23% / D 75%
Commute24 min
Broadband87.9%
Internet Speed126 Mbps
EV Stations1
Libraries27
Did You Know?
Marshall was founded in 1837.
The median home in Marshall was built in 1980.
The nearest airport is Dane County Regional/Truax Field (14 miles).
The Gini coefficient (income inequality) is 0.453 (U.S. avg: 0.490).
Natural hazard risk is rated "Relatively Moderate" by FEMA.
13.5% of the population has a disability.
Average internet download speed is 126 Mbps.
There are 1,425 restaurants in the area.
The county recorded 34 fatal vehicle crashes.