All Countries
Marshall, WI
Full City Profile · Wisconsin · Dane County County
3.2
/5.0
B
Good
3,806
Population
1,779/sq mi density
$84,462
Median Income
$31,760 per capita
$233,000
Home Value
$354,536 Zillow
$893
Median Rent
40.9% income on rent
47°F
Avg Temperature
260 sunny days/yr
119
Violent Crime/100K
1,309 property/100K
B
Overall
3.2 / 5.0
Good overall score based on economy, affordability, safety and education
B+
Economy
3.8 / 5.0
$84,462 median income, 3.1% unemployment
A+
Affordability
5.0 / 5.0
$233,000 home value, $893/mo rent
F
Safety
1.0 / 5.0
119 violent crimes/100K
B
Education
3.1 / 5.0
25.8% bachelor's degree or higher
Income Overview
Median Household Income
$84,462
12% above
US avg: $75,149
Per Capita Income
$31,760
19% below
US avg: $39,052
Unemployment Rate
3.1%
14% below
US avg: 3.6%
Poverty Rate
19.1%
54% above
US avg: 12.4%
Income Comparison: Marshall vs. U.S. Average
Each bar shows Marshall’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$84,462
112%
Per Capita
US: $39,052
$31,760
81%
IRS Avg AGI
US: $72,000
$103,538
144%
Avg Weekly Wage
US: $1,432
$1,432
100%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,432
0% below US avg ($1,432)
Mean Commute Time
24 min
12% below US avg (28 min)
Work From Home
12.6%
17% below US avg (15.2%)
Drive Alone
79.4%
8% above US avg (73.2%)
Public Transit
0.2%
96% below US avg (5.0%)
County GDP
$62,806M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
79.4%
Public Transit
0.2%
Work From Home
12.6%
Other
7.8%
Average commute time
24 minutes
US avg: 28 min
Business Landscape
Total Establishments
18,084
Restaurants
1,425
Healthcare
1,603
Retail
1,634
Manufacturing
517
Tax & Financial
IRS Avg Adjusted Gross Income
$103,538
44% above US avg ($72,000)
Avg Property Tax
$8,743
150% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $84,462 |
| Per Capita Income | $31,760 |
| IRS Avg Adjusted Gross Income | $103,538 |
| Avg Weekly Wage | $1,432 |
| County GDP | $62,806M |
Hardship Indicators
| Unemployment Rate | 3.1% |
| Poverty Rate | 19.1% |
| Gini Coefficient | 0.453 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 24 minutes |
| Drive Alone | 79.4% |
| Public Transit | 0.2% |
| Work From Home | 12.6% |
Businesses
| Total Establishments | 18,084 |
| Restaurants | 1,425 |
| Healthcare | 1,603 |
| Retail | 1,634 |
| Manufacturing | 517 |
Tax
| IRS Avg AGI | $103,538 |
| Avg Property Tax | $8,743 |