Median Income
$47,292
37% lower than US avg
Home Value
$126,900
55% lower than US avg
Violent Crime
375/100K
1% lower than US avg
Bachelor's+
8.8%
74% lower than US avg
Median Rent
$748
36% lower than US avg
Obesity Rate
41.0%
28% higher than US avg
Unemployment
1.6%
56% lower than US avg
Poverty Rate
19.6%
58% higher than US avg
How New London Compares to the U.S. Average (100% = U.S. avg)
People
Population1,118
Median Age34.9 yrs
Density1,620/mi²
Male / Female49% / 51%
Largest GroupWhite 92%
Veterans10.6%
Economy
B
Median Income$47,292
Per Capita$21,672
Unemployment1.6%
Poverty19.6%
Commute25 min
Housing
A+
Home Value$126,900
Rent$748
Ownership64.0%
Zillow$257,372
Housing Units475
Rent Burden22.5%
Crime
F
Violent375/100K
Property4,766/100K
Health
Obesity41.0%
Uninsured9.8%
Smoking20.2%
Depression27.3%
Heart Disease6.3%
Climate
Avg Temp53°F (12°C)
AQI41 (Good)
Rain38.7 in/yr
Sunny Days266/yr
Elevation656 ft (200 m)
Education
D
Bachelor's+8.8%
High School+84.7%
Graduate+4.1%
School Score5.51
Community
2024 VoteR 77% / D 22%
Commute25 min
Broadband83.6%
EV Stations2
Is New London a Good Place to Live?
Based on current data, New London receives an overall livability score of 2.7 out of 5.0, earning a grade of C+. Key strengths include low unemployment, affordable housing, abundant sunshine, high health insurance coverage. Areas to be aware of include an elevated poverty rate, below-average incomes, high obesity rates. New London has some notable strengths but also faces challenges that prospective residents should consider.
Economy & Jobs
The median household income in New London is $47,292, 37% below the national average of $75,149. The job market is very strong with unemployment at just 1.6%. The poverty rate of 19.6% exceeds the national average of 12.4%, indicating economic hardship for a significant portion of the population. Workers commute an average of 25 minutes.
Cost of Living & Housing
The median home value in New London is $126,900, 55% below the national median / offering relatively affordable homeownership. Renters pay a median of $748 per month, below the national average / a plus for affordability. At just 2.7x median income, home prices are very affordable relative to local earnings.
Safety & Crime
Violent crime in New London is below the national average at 375 per 100,000 residents (U.S. avg: 380). Property crime occurs at a rate of 4,766 per 100,000, 143% above the national average.
Education
8.8% of residents hold a bachelor's degree, below the national average of 33.7%. 84.7% have completed high school. Area schools have an average test score of 5.5/10.
Climate & Weather
New London experiences four distinct seasons with an average temperature of 53°F. Winters average 26°F in January while summers reach 77°F in July. With 266 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 38.7 inches, including 5.7 inches of snow. Air quality is rated Good with a median AQI of 41.
New London has a population of 1,118 with a density of 1,620 people per square mile, spread across 0.7 square miles. The median age is 34.9 years, 10% younger than the national median of 38.9. The gender split is 51.3% female and 48.7% male. The city is predominantly White (92.2%), with 3% Black. English is the primary language spoken at home by 99.2% of residents. 10.6% of the population are veterans, above the national rate of 6.0%. 17.9% of residents have a disability (above the 13.0% national average). 93.4% have health insurance coverage.
Population
34.9yrs
Median Age
10% below US avg
Race & Ethnicity
New London vs U.S. Average
Language Spoken at Home
English Only
99.2%
26% above US avg
Spanish
0.8%
94% below US avg
Social Characteristics
New London vs U.S. Average
The median household income in New London is $47,292, which is 37% below the national average of $75,149. Per capita income is $21,672 (below the $39,052 national figure). The unemployment rate is 1.6% (below the 3.6% US average). 19.6% of residents live below the poverty line, higher than the national rate of 12.4%. The cost of living index is 90.8, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 25 minutes. 0.9% of workers work from home (below the 15.2% national rate).
Income: New London vs U.S.
Income
| Median HH Income | $47,292 |
| 37% below US avg |
| Per Capita Income | $21,672 |
Employment & Poverty
| Unemployment | 1.6% |
| 56% below US avg |
| Poverty Rate | 19.6% |
| 58% above US avg |
Tax & Cost of Living
| |
| Cost of Living | 90.80 (100=avg) |
Commute & Transportation
| Commute Time | 24.8 min |
| Drive Alone | 78.6% |
| Public Transit | 0.0% |
| Work from Home | 0.9% |
The median home value in New London is $126,900, 55% below the national median of $281,900. Zillow estimates the typical home value at $257,372, higher than the Census estimate. Monthly rent averages $748 (36% below the national average of $1,163). Fair market rent ranges from $775 for a one-bedroom to $970 for a two-bedroom apartment. 64.0% of housing units are owner-occupied. There are 475 total housing units in the city. The median year a home was built is 1958. 22.5% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 2.7x, well within the affordable range.
Home Values
| Census Median | $126,900 |
| 55% below US avg |
| Zillow ZHVI | $257,372 |
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $748 |
| 36% below US avg |
| Rent Burden | 22.5% |
HUD Fair Market Rent
| Studio | $732 |
| 1 Bedroom | $775 |
| 2 Bedrooms | $970 |
| 3 Bedrooms | $1,265 |
| 4 Bedrooms | $1,457 |
Ownership & Property
| Homeownership | 64.0% |
| Owner-Occupied | 64.0% |
| Renter-Occupied | 36.0% |
| Housing Units | 475 |
| Median Year Built | 1958 |
Property Tax
In New London, 41.0% of adults are obese, above the national rate of 32.1%. 11.1% have diabetes. Heart disease affects 6.3% of residents. 34.7% have high blood pressure. 20.2% are current smokers (above the 14.0% national rate). 17.5% report binge drinking. 31.6% are physically inactive, above the national average. 27.3% report depression (above the 20.0% national average). 20.4% experience frequent mental distress. 9.8% of residents lack health insurance.
Health Metrics: New London vs U.S. Average (%)
Chronic Conditions
| Obesity | 41.0% |
| 28% above US avg |
| Diabetes | 11.1% |
| Heart Disease | 6.3% |
| High Blood Pressure | 34.7% |
| Asthma | 11.3% |
| COPD | 8.7% |
| Cancer | 7.4% |
| Stroke | 3.5% |
Behaviors & Mental Health
| Smoking | 20.2% |
| 44% above US avg |
| Binge Drinking | 17.5% |
| Physical Inactivity | 31.6% |
| Depression | 27.3% |
| Mental Distress | 20.4% |
| Physical Distress | 15.3% |
| Short Sleep | 39.0% |
Healthcare Access
| Insurance Rate | 93.4% |
| Uninsured | 9.8% |
| 14% above US avg |
| Checkup Rate | 76.2% |
| Dental Visits | 54.9% |
Food & Exercise
New London has a violent crime rate of 375 per 100,000 residents, 1% below the national average of 380. Property crime stands at 4,766 per 100,000, 143% above the U.S. average. Overall, New London receives a safety grade of F.
Crime Rates: New London vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 374.8/100K |
| 1% below US avg |
| |
Property Crime
| Total Property | 4,766.4/100K |
| 143% above US avg |
Traffic Safety
| Traffic Accidents | 6 |
| Avg Accident Severity | 2.2 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
New London experiences four distinct seasons with an average annual temperature of 53°F (12°C). Winters average 26°F in January while summers reach 77°F in July. The area gets 266 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 38.7 inches. The area receives 5.7 inches of snow annually. Air quality is rated Good with a median AQI of 41. The city sits at an elevation of 656 feet.
Temperature
26°F Jan (-4°C)
77°F Jul (25°C)
| Annual Average | 53.0°F |
| 2% below US avg |
| January Average | 26°F (-4°C) |
| July Average | 77°F (25°C) |
| Sunny Days | 266 days/yr |
Geography
| Elevation | 656 ft (200 m) |
| Area | 0.7 sq mi (1.8 km²) |
| Population Density | 1,620/sq mi |
| Coordinates | 39.5853°N, 91.4010°W |
| Timezone | America/Chicago |
| Nearest Airport | Quincy Regional-Baldwin Field (UIN)
27 miles away |
Precipitation & Snow
Annual Rainfall
38.7"
2% above US avg
Wettest Month (May)
4.41"
Air Quality
| AQI Median | 41.0 |
| Rating | Good |
Earthquake History
6 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M3.3. Most recent: M2.6 on Sep 19, 2024.
| Jul 31, 2005 |
Missouri |
M3.3 |
149 km |
| Feb 8, 2004 |
6 km SSW of Stoutsville, Missouri |
M2.9 |
43 km |
| Apr 29, 2022 |
1 km SSW of Peerless Park, Missouri |
M2.8 |
141 km |
| May 5, 2008 |
3 km SSE of Fenton, Missouri |
M2.8 |
149 km |
| Sep 19, 2024 |
1 km S of Old Monroe, Missouri |
M2.6 |
93 km |
| Jan 15, 1998 |
1 km SSE of Fenton, Missouri |
M2.5 |
147 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
392 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 13 fatalities, 222 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Mar 12, 2006 |
EF4 |
69 km |
0 |
| Apr 20, 1973 |
EF4 |
100 km |
1 |
| Mar 13, 2006 |
EF3 |
60 km |
0 |
| Mar 13, 2006 |
EF3 |
82 km |
0 |
| Mar 12, 2006 |
EF3 |
97 km |
4 |
| May 10, 2003 |
EF3 |
30 km |
0 |
| Apr 8, 1999 |
EF3 |
85 km |
0 |
| Jul 4, 1995 |
EF3 |
91 km |
0 |
| Apr 29, 1984 |
EF3 |
82 km |
0 |
| Jun 21, 1981 |
EF3 |
97 km |
1 |
| Apr 13, 1974 |
EF3 |
76 km |
0 |
| Apr 13, 1974 |
EF3 |
82 km |
0 |
| Sep 30, 1973 |
EF3 |
82 km |
0 |
| May 1, 1973 |
EF3 |
97 km |
2 |
| Jun 12, 1970 |
EF3 |
61 km |
0 |
| Jun 12, 1970 |
EF3 |
94 km |
0 |
| May 14, 1961 |
EF3 |
17 km |
0 |
| Apr 24, 1961 |
EF3 |
25 km |
0 |
| Aug 4, 2023 |
EF2 |
100 km |
0 |
| Oct 11, 2021 |
EF2 |
98 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
26°F (-4°C) |
1.6 in |
Coldest, Driest |
| February |
31°F (-0°C) |
1.7 in |
|
| March |
42°F (6°C) |
3.2 in |
|
| April |
54°F (12°C) |
3.7 in |
|
| May |
63°F (17°C) |
4.4 in |
Wettest |
| June |
73°F (23°C) |
3.8 in |
|
| July |
77°F (25°C) |
4.1 in |
Warmest |
| August |
75°F (24°C) |
3.7 in |
|
| September |
67°F (20°C) |
3.8 in |
|
| October |
56°F (13°C) |
3.1 in |
|
| November |
43°F (6°C) |
3.1 in |
|
| December |
31°F (-1°C) |
2.4 in |
|
New London has a seasonal temperature swing of 52°F / from 26°F in January to 77°F in July. Total annual precipitation is 38.7 inches, with May being the wettest month (4.4") and January the driest (1.6").
Average costs for common services in New London. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$227 ($136–$363) |
| Specialist Visit |
$318 ($182–$499) |
| Urgent Care Visit |
$182 ($91–$318) |
| Emergency Room Visit |
$1,998 ($726–$4,540) |
| Dental Cleaning |
$118 ($68–$182) |
| Dental Filling |
$227 ($136–$363) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$41 ($23–$68) |
| Oil Change (Synthetic) |
$68 ($45–$109) |
| Brake Pad Replacement |
$272 ($136–$454) |
| Tire Rotation |
$36 ($18–$68) |
| New Tires (Set of 4) |
$545 ($363–$908) |
| Battery Replacement |
$182 ($91–$318) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$91 ($54–$136) |
| Electrician (Per Hour) |
$82 ($45–$127) |
| HVAC Repair |
$363 ($136–$726) |
| HVAC System Install |
$6,356 ($3,632–$10,896) |
| Roof Repair |
$908 ($363–$1,816) |
| Roof Replacement |
$8,172 ($4,994–$13,620) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,362 ($454–$3,178) |
| Divorce (Contested) |
$13,620 ($4,540–$27,240) |
| DUI Defense |
$4,540 ($1,816–$9,080) |
| Bankruptcy (Chapter 7) |
$1,362 ($726–$2,724) |
| Will Preparation |
$454 ($182–$908) |
| Trust Preparation |
$2,270 ($908–$4,540) |
View all 12 services
Personal Care
| Men's Haircut |
$23 ($14–$41) |
| Women's Haircut |
$50 ($27–$91) |
| Hair Coloring (Full) |
$136 ($68–$227) |
| Manicure |
$23 ($14–$41) |
| Pedicure |
$36 ($23–$59) |
| Massage (1 Hour) |
$73 ($45–$118) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.72 ($2.72–$4.99) |
| Dozen Eggs (per dozen) |
$3.18 ($2.27–$4.54) |
| Loaf of Bread |
$3.45 ($2.27–$4.99) |
| Chicken Breast (per lb) |
$4.09 ($2.72–$5.90) |
| Ground Beef (per lb) |
$4.99 ($3.63–$6.81) |
| Rice (per lb) |
$0.91 ($0.54–$1.63) |
View all 20 services
Utilities
| Electricity (Monthly) |
$127 ($73–$227) |
| Natural Gas (Monthly) |
$64 ($27–$136) |
| Water/Sewer (Monthly) |
$64 ($36–$109) |
| Internet (Monthly) |
$64 ($36–$91) |
| Cell Phone Plan (Monthly) |
$59 ($27–$91) |
| Cable TV (Monthly) |
$77 ($45–$136) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$182 ($68–$454) |
| Car Insurance (Annual) |
$1,816 ($1,090–$3,178) |
| Bus Pass (Monthly) |
$64 ($27–$118) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.26–$23) |
| Car Registration (Annual) |
$91 ($27–$227) |
| Driver's License Renewal |
$27 ($14–$68) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,090 ($545–$2,270) |
| Daycare (Toddler, Monthly) |
$908 ($454–$1,816) |
| After-School Care (Monthly) |
$363 ($182–$636) |
| Tutoring (Per Hour) |
$45 ($23–$91) |
| SAT/ACT Prep Course |
$908 ($363–$2,270) |
| Private School (K-12, Annual) |
$11,350 ($4,540–$27,240) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$54 ($27–$91) |
| Dog Vaccination (Annual) |
$91 ($45–$182) |
| Dog Grooming |
$54 ($27–$91) |
| Pet Boarding (Per Night) |
$36 ($18–$68) |
| Dog Spay/Neuter |
$272 ($136–$454) |
| Cat Spay/Neuter |
$182 ($91–$363) |
View all 9 services
Frequently Asked Questions About New London
What is the population of New London?
New London has a population of 1,118 residents and is located in Missouri. The population density is 1,620 people per square mile, spread across 0.7 square miles. The median age of residents is 34.9 years, which is younger than the national median of 38.9 years. The population is 51.3% female and 48.7% male.
Is New London expensive to live in?
New London is more affordable than the national average, with a cost of living index of 90.8 / below the baseline of 100. The median household income is $47,292, 37% below the national average of $75,149. The median home value is $126,900 (55% below the U.S. median). Renters pay a median of $748 per month, below the national average of $1,163. The home price-to-income ratio is 2.7x, indicating housing is reasonably affordable relative to local income levels.
Is New London safe?
New London is safer than the national average, with a violent crime rate of 375 per 100,000 compared to the U.S. rate of 380. Property crime occurs at a rate of 4,766 per 100,000 (above the national average). Overall, New London receives a safety grade of F based on combined crime data.
What is the weather like in New London?
New London has a four-season climate with an average annual temperature of 53°F (12°C). Winter temperatures average 26°F in January, while summers reach an average of 77°F in July. The area receives 266 sunny days per year, well above the national average of 205. Annual rainfall totals 38.7 inches, with 5.7 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 41.
How is the job market in New London?
The job market in New London is very strong, with unemployment at just 1.6% / well below the national rate of 3.6%. The average commute time is 25 minutes, and 0.9% of workers work from home.
How much does housing cost in New London?
The median home value in New London is $126,900. Zillow estimates the typical home value at $257,372. For renters, the median monthly rent is $748. Fair market rent is $775 for a 1-bedroom and $970 for a 2-bedroom apartment. The homeownership rate is 64.0%.
How are the schools in New London?
Schools in New London score 5.5 out of 10 on standardized testing, near the national average. 8.8% of adults in New London hold a bachelor's degree or higher, below the national average of 33.7%. 84.7% have completed high school. 4.1% hold a graduate or professional degree.
How healthy is New London?
The obesity rate in New London is 41.0% (above the national rate of 32.1%). 20.2% of adults are smokers. 31.6% are physically inactive. 27.3% of residents report depression. 9.8% lack health insurance.
What is transportation like in New London?
The average commute in New London is 25 minutes. 78.6% of workers drive alone to work, and 0.9% work from home.
What are the demographics of New London?
The racial and ethnic makeup of New London is 92.2% White, 3% Black or African American. 99.2% of residents speak only English at home. 10.6% of the population are military veterans. 17.9% of residents have a disability. 93.4% have health insurance coverage.
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