Median Income
$73,390
2% lower than US avg
Home Value
$214,000
24% lower than US avg
Violent Crime
150/100K
61% lower than US avg
Bachelor's+
33.2%
1% lower than US avg
Median Rent
$1,286
11% higher than US avg
Obesity Rate
40.6%
26% higher than US avg
Unemployment
3.4%
6% lower than US avg
Poverty Rate
4.7%
62% lower than US avg
How Norton Shores Compares to the U.S. Average (100% = U.S. avg)
People
Population25,000
Median Age40.1 yrs
Density1,076/mi²
Male / Female49% / 51%
Largest GroupWhite 89%
Veterans6.8%
Economy
A
Median Income$73,390
Per Capita$35,856
Unemployment3.4%
Poverty4.7%
County GDP$21,044M
Commute21 min
Housing
A+
Home Value$214,000
Rent$1,286
Ownership85.9%
Zillow$281,028
Housing Units10,562
Rent Burden33.4%
Crime
F
Violent150/100K
Property1,931/100K
Murder0.0/100K
Assault85/100K
Burglary178/100K
Health
Obesity40.6%
Uninsured6.4%
Smoking14.3%
Depression28.6%
Heart Disease5.2%
Climate
Avg Temp49°F (10°C)
AQI38 (Good)
Rain35.1 in/yr
Sunny Days260/yr
Elevation623 ft (190 m)
Education
B+
Bachelor's+33.2%
High School+95.4%
Graduate+9.7%
School Score6.42
Community
2024 VoteR 59% / D 39%
Commute21 min
Broadband88.4%
EV Stations3
Libraries10
Is Norton Shores a Good Place to Live?
Based on current data, Norton Shores receives an overall livability score of 3.5 out of 5.0, earning a grade of B+. Key strengths include low unemployment, low crime rates, affordable housing, abundant sunshine. Areas to be aware of include high obesity rates. Norton Shores offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in Norton Shores is $73,390, roughly in line with the national average of $75,149. Unemployment stands at 3.4%, indicating a healthy job market. Only 4.7% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 21 minutes.
Cost of Living & Housing
The median home value in Norton Shores is $214,000, 24% below the national median / offering relatively affordable homeownership. Renters pay a median of $1,286 per month. At just 2.9x median income, home prices are very affordable relative to local earnings.
Safety & Crime
Norton Shores is a very safe community with a violent crime rate of 150 per 100,000 residents / well below the national average of 380. Property crime occurs at a rate of 1,931 per 100,000, near the national average.
Education
Educational attainment is solid, with 33.2% holding a bachelor's degree or higher, near the national average. 95.4% have completed high school. Local schools score 6.4/10 in standardized testing, reflecting strong academic performance.
Climate & Weather
Norton Shores experiences four distinct seasons with an average temperature of 49°F. Winters average 27°F in January while summers reach 72°F in July. With 260 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 35.1 inches, including 87.2 inches of snow. Air quality is rated Good with a median AQI of 38.
Norton Shores has a population of 25,000 with a density of 1,076 people per square mile, spread across 24.6 square miles. The median age is 40.1 years, 3% older than the national median of 38.9. The gender split is 51.2% female and 48.8% male. The city is predominantly White (88.8%), with 1.8% Hispanic, 4.1% Black. English is the primary language spoken at home by 97.4% of residents. 6.8% of the population are veterans. 12.5% of residents have a disability. 97.4% have health insurance coverage.
Population
40.1yrs
Median Age
3% above US avg
Race & Ethnicity
Norton Shores vs U.S. Average
Language Spoken at Home
English Only
97.4%
24% above US avg
Spanish
2.6%
81% below US avg
Social Characteristics
Norton Shores vs U.S. Average
The median household income in Norton Shores is $73,390, which is 2% below the national average of $75,149. Per capita income is $35,856. The average weekly wage is $1,150, 20% lower than the U.S. average. The unemployment rate is 3.4% (below the 3.6% US average). 4.7% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 6,888 business establishments, including 465 restaurants. The cost of living index is 96.2, roughly in line with the national average. Workers commute an average of 21 minutes (shorter than the 28-minute US average). 9.6% of workers work from home (below the 15.2% national rate).
Income: Norton Shores vs U.S.
Income
| Median HH Income | $73,390 |
| 2% below US avg |
| Per Capita Income | $35,856 |
| Avg Weekly Wage | $1,150 |
| IRS Avg AGI | $89,969 |
| Gini Index | 0.419 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 3.4% |
| 6% below US avg |
| Poverty Rate | 4.7% |
| 62% below US avg |
| Establishments (County) | 6,888 |
| County GDP | $21,044M |
Business (County)
| Restaurants | 465 |
| Healthcare | 621 |
| Retail | 779 |
| Manufacturing | 606 |
Tax & Cost of Living
| Property Tax (IRS) | $6,878 |
| 97% above US avg |
| Cost of Living | 96.20 (100=avg) |
| Effective Tax Rate | 3.21% |
Commute & Transportation
| Commute Time | 20.6 min |
| Drive Alone | 81.1% |
| Public Transit | 0.1% |
| Work from Home | 9.6% |
The median home value in Norton Shores is $214,000, 24% below the national median of $281,900. Zillow estimates the typical home value at $281,028, higher than the Census estimate. Homes sell for 98.4% of their list price. Monthly rent averages $1,286 (11% above the national average of $1,163). Fair market rent ranges from $891 for a one-bedroom to $1,113 for a two-bedroom apartment. 85.9% of housing units are owner-occupied (above the 65.4% national rate). There are 10,562 total housing units in the city. The median year a home was built is 1974. The average annual property tax is $6,878 (higher than the $3,500 national average). 33.4% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 2.9x, well within the affordable range.
Home Values
| Census Median | $214,000 |
| 24% below US avg |
| Zillow ZHVI | $281,028 |
| Median List Price | $309,450 |
Real Estate Market (Redfin)
| Median List Price | $309,450 |
| $/Sq Ft | $196 |
| Homes Sold | 19 |
| Sale-to-List Ratio | 98.4% |
| Price Drops | 33.3% |
| Inventory | 33 |
Rental Costs
| Census Median Rent | $1,286 |
| 11% above US avg |
| Rent Burden | 33.4% |
HUD Fair Market Rent
| Studio | $807 |
| 1 Bedroom | $891 |
| 2 Bedrooms | $1,113 |
| 3 Bedrooms | $1,419 |
| 4 Bedrooms | $1,588 |
Ownership & Property
| Homeownership | 85.9% |
| Owner-Occupied | 85.9% |
| Renter-Occupied | 14.1% |
| Housing Units | 10,562 |
| Median Year Built | 1974 |
Property Tax
| Avg Tax (IRS) | $6,878 |
| 97% above US avg |
| Effective Rate | 3.21% |
In Norton Shores, 40.6% of adults are obese, above the national rate of 32.1%. 9.0% have diabetes. Heart disease affects 5.2% of residents. 29.3% have high blood pressure. 14.3% are current smokers. 19.6% report binge drinking. 22.3% are physically inactive. 28.6% report depression (above the 20.0% national average). 18.4% experience frequent mental distress. 6.4% of residents lack health insurance (below the 8.6% national rate). The primary care physician ratio is 1:1,511. The dentist ratio is 1:1,626. 82.2% of residents have access to exercise opportunities. The food environment index is 8.3 out of 10.
Health Metrics: Norton Shores vs U.S. Average (%)
Chronic Conditions
| Obesity | 40.6% |
| 26% above US avg |
| Diabetes | 9.0% |
| Heart Disease | 5.2% |
| High Blood Pressure | 29.3% |
| Asthma | 11.7% |
| COPD | 6.4% |
| Cancer | 7.7% |
| Stroke | 2.7% |
Behaviors & Mental Health
| Smoking | 14.3% |
| 2% above US avg |
| Binge Drinking | 19.6% |
| Physical Inactivity | 22.3% |
| Depression | 28.6% |
| Mental Distress | 18.4% |
| Physical Distress | 12.4% |
| Short Sleep | 35.9% |
Healthcare Access
| Insurance Rate | 97.4% |
| Uninsured | 6.4% |
| 26% below US avg |
| Primary Care | 1:1,511 |
| Dentists | 1:1,626 |
| Mental Health | 1:360 |
| Checkup Rate | 77.5% |
| Dental Visits | 69.8% |
| Premature Death | 5,206/100K |
Food & Exercise
| Food Environment | 8.3/10 |
| Exercise Access | 82.2% |
| Healthcare Facilities | 621 |
Norton Shores has a violent crime rate of 150 per 100,000 residents, 61% below the national average of 380. This breaks down to aggravated assault at 85.0 per 100,000, robbery at 20.2, rape at 44.5. The murder rate is 0.0 per 100,000 (below the national rate of 6.3). Property crime stands at 1,931 per 100,000, 1% below the U.S. average. This includes larceny/theft at 1,640, burglary at 178, vehicle theft at 113 per 100,000 residents. The county recorded 21 fatal traffic crashes. Overall, Norton Shores receives a safety grade of F.
Crime Rates: Norton Shores vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 149.8/100K |
| 61% below US avg |
| Murder | 0.0/100K |
| 100% below US avg |
| Rape | 44.5/100K |
| Robbery | 20.2/100K |
| Assault | 85.0/100K |
Property Crime
| Total Property | 1,931.0/100K |
| 1% below US avg |
| Burglary | 178.1/100K |
| Theft | 1,639.5/100K |
| Vehicle Theft | 113.4/100K |
| Arson | 8.1/100K |
Traffic Safety
| Fatal Crashes (County/yr) | 21 |
| Traffic Accidents | 9 |
| Avg Accident Severity | 2.0 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Norton Shores experiences four distinct seasons with an average annual temperature of 49°F (10°C). Winters average 27°F in January while summers reach 72°F in July. The area gets 260 sunny days per year, above the national average. Annual precipitation totals 35.1 inches. The area receives 87.2 inches of snow annually, making winter weather a significant factor for residents. Air quality is rated Good with a median AQI of 38. The city sits at an elevation of 623 feet.
Temperature
27°F Jan (-3°C)
72°F Jul (22°C)
| Annual Average | 49.4°F |
| 9% below US avg |
| January Average | 27°F (-3°C) |
| July Average | 72°F (22°C) |
| Sunny Days | 260 days/yr |
Geography
| Elevation | 623 ft (190 m) |
| Area | 24.6 sq mi (63.8 km²) |
| Population Density | 1,076/sq mi |
| Coordinates | 43.1695°N, 86.2354°W |
| Timezone | America/Detroit |
| County | Ottawa County County |
| Nearest Airport | Gerald R Ford International (GRR) 41 miles away |
Precipitation & Snow
Annual Rainfall
35.1"
8% below US avg
Wettest Month (Sep)
3.98"
Air Quality
| AQI Median | 38.0 |
| Rating | Good |
Air Pollutants (EPA 2023)
| Ozone (O₃) | 0.0441 ppm |
| PM2.5 (Fine Particles) | 9.8 μg/m³ |
Natural Hazard Risk
| Overall Risk | Relatively Moderate |
| Risk Score | 82.9 / 100 |
| Social Vulnerability | 12.2 / 100 |
| Community Resilience | 99.6 / 100 |
Hazard Breakdown
| Tornado |
Relatively Moderate |
| Hurricane |
Very Low |
| Earthquake |
Relatively Low |
| Wildfire |
Very Low |
| Flood |
Relatively Moderate |
| Hail |
Relatively Moderate |
| Strong Wind |
Relatively High |
| Heat Wave |
Relatively Low |
| Winter Weather |
Relatively Moderate |
| Lightning |
Relatively Moderate |
| Ice Storm |
Relatively Moderate |
| Drought |
No Rating |
| Cold Wave |
Relatively Moderate |
| Landslide |
Very Low |
| Coastal Flood |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
3 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M4.2. Most recent: M3.3 on Jun 30, 2015.
| May 2, 2015 |
5 km S of Galesburg, Michigan |
M4.2 |
123 km |
| Sep 2, 1994 |
5 km SSW of DeWitt, Michigan |
M3.5 |
139 km |
| Jun 30, 2015 |
5 km NNE of Burlington, Michigan |
M3.3 |
150 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
161 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF5. Total: 26 fatalities, 550 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Apr 3, 1956 |
EF5 |
58 km |
17 |
| Apr 11, 1965 |
EF4 |
31 km |
5 |
| Apr 23, 1968 |
EF3 |
85 km |
0 |
| Apr 21, 1967 |
EF3 |
48 km |
0 |
| Apr 11, 1965 |
EF3 |
96 km |
0 |
| Jun 19, 2009 |
EF2 |
80 km |
0 |
| Jul 4, 1994 |
EF2 |
94 km |
0 |
| May 28, 1991 |
EF2 |
58 km |
0 |
| May 30, 1989 |
EF2 |
86 km |
0 |
| May 30, 1989 |
EF2 |
89 km |
0 |
| Aug 26, 1986 |
EF2 |
95 km |
0 |
| Jul 15, 1986 |
EF2 |
90 km |
0 |
| Jul 21, 1983 |
EF2 |
56 km |
1 |
| Aug 15, 1978 |
EF2 |
49 km |
0 |
| Mar 20, 1976 |
EF2 |
98 km |
0 |
| Jun 17, 1975 |
EF2 |
48 km |
1 |
| May 20, 1975 |
EF2 |
57 km |
0 |
| Jun 20, 1974 |
EF2 |
53 km |
0 |
| Jun 9, 1974 |
EF2 |
85 km |
0 |
| Apr 12, 1972 |
EF2 |
72 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
6 wildfires (100+ acres) within 100 km.
Largest: ALLEGAN6 (1,077 ac, 1988).
| Year |
Name |
Acres |
Distance |
| 1988 |
ALLEGAN6 |
1,077 |
68 km |
| 2018 |
SER 438 / WHITE RIVER |
814 |
37 km |
| 2019 |
UNNAMED |
793 |
37 km |
| 1994 |
COUNTY LINE |
735 |
80 km |
| 2019 |
BALDWIN FUELS UNITS 1/2/6AB |
619 |
84 km |
| 2024 |
WHELAN LAKE BLOCK 1 PARTIAL 1 RX |
512 |
82 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
27°F (-3°C) |
2.2 in |
|
| February |
25°F (-4°C) |
1.4 in |
Coldest, Driest |
| March |
34°F (1°C) |
2.3 in |
|
| April |
45°F (7°C) |
3.0 in |
|
| May |
56°F (13°C) |
2.7 in |
|
| June |
65°F (18°C) |
2.6 in |
|
| July |
72°F (22°C) |
2.2 in |
Warmest |
| August |
69°F (20°C) |
3.5 in |
|
| September |
62°F (16°C) |
4.0 in |
Wettest |
| October |
51°F (10°C) |
2.8 in |
|
| November |
39°F (4°C) |
3.1 in |
|
| December |
29°F (-2°C) |
2.8 in |
|
Norton Shores has a seasonal temperature swing of 47°F / from 25°F in February to 72°F in July. Total annual precipitation is 32.6 inches, with September being the wettest month (4.0") and February the driest (1.4").
Average costs for common services in Norton Shores. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$241 ($144–$385) |
| Specialist Visit |
$337 ($192–$529) |
| Urgent Care Visit |
$192 ($96–$337) |
| Emergency Room Visit |
$2,116 ($770–$4,810) |
| Dental Cleaning |
$125 ($72–$192) |
| Dental Filling |
$241 ($144–$385) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$43 ($24–$72) |
| Oil Change (Synthetic) |
$72 ($48–$115) |
| Brake Pad Replacement |
$289 ($144–$481) |
| Tire Rotation |
$38 ($19–$72) |
| New Tires (Set of 4) |
$577 ($385–$962) |
| Battery Replacement |
$192 ($96–$337) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$96 ($58–$144) |
| Electrician (Per Hour) |
$87 ($48–$135) |
| HVAC Repair |
$385 ($144–$770) |
| HVAC System Install |
$6,734 ($3,848–$11,544) |
| Roof Repair |
$962 ($385–$1,924) |
| Roof Replacement |
$8,658 ($5,291–$14,430) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,443 ($481–$3,367) |
| Divorce (Contested) |
$14,430 ($4,810–$28,860) |
| DUI Defense |
$4,810 ($1,924–$9,620) |
| Bankruptcy (Chapter 7) |
$1,443 ($770–$2,886) |
| Will Preparation |
$481 ($192–$962) |
| Trust Preparation |
$2,405 ($962–$4,810) |
View all 12 services
Personal Care
| Men's Haircut |
$24 ($14–$43) |
| Women's Haircut |
$53 ($29–$96) |
| Hair Coloring (Full) |
$144 ($72–$241) |
| Manicure |
$24 ($14–$43) |
| Pedicure |
$38 ($24–$63) |
| Massage (1 Hour) |
$77 ($48–$125) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.94 ($2.89–$5.29) |
| Dozen Eggs (per dozen) |
$3.37 ($2.41–$4.81) |
| Loaf of Bread |
$3.66 ($2.41–$5.29) |
| Chicken Breast (per lb) |
$4.33 ($2.89–$6.25) |
| Ground Beef (per lb) |
$5.29 ($3.85–$7.22) |
| Rice (per lb) |
$0.96 ($0.58–$1.73) |
View all 20 services
Utilities
| Electricity (Monthly) |
$135 ($77–$241) |
| Natural Gas (Monthly) |
$67 ($29–$144) |
| Water/Sewer (Monthly) |
$67 ($38–$115) |
| Internet (Monthly) |
$67 ($38–$96) |
| Cell Phone Plan (Monthly) |
$63 ($29–$96) |
| Cable TV (Monthly) |
$82 ($48–$144) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$192 ($72–$481) |
| Car Insurance (Annual) |
$1,924 ($1,154–$3,367) |
| Bus Pass (Monthly) |
$67 ($29–$125) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.70–$24) |
| Car Registration (Annual) |
$96 ($29–$241) |
| Driver's License Renewal |
$29 ($14–$72) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,154 ($577–$2,405) |
| Daycare (Toddler, Monthly) |
$962 ($481–$1,924) |
| After-School Care (Monthly) |
$385 ($192–$673) |
| Tutoring (Per Hour) |
$48 ($24–$96) |
| SAT/ACT Prep Course |
$962 ($385–$2,405) |
| Private School (K-12, Annual) |
$12,025 ($4,810–$28,860) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$58 ($29–$96) |
| Dog Vaccination (Annual) |
$96 ($48–$192) |
| Dog Grooming |
$58 ($29–$96) |
| Pet Boarding (Per Night) |
$38 ($19–$72) |
| Dog Spay/Neuter |
$289 ($144–$481) |
| Cat Spay/Neuter |
$192 ($96–$385) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $712 |
| Toddler | $712 |
| Preschool | $573 |
| Family Childcare (monthly) |
| Infant | $835 |
| Toddler | $835 |
| Preschool | $780 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About Norton Shores
What is the population of Norton Shores?
Norton Shores has a population of 25,000 residents and is located in Michigan. The population density is 1,076 people per square mile, spread across 24.6 square miles. The median age of residents is 40.1 years. The population is 51.2% female and 48.8% male.
Is Norton Shores expensive to live in?
Norton Shores has a cost of living roughly in line with the national average, with an index of 96.2 (baseline: 100). The median household income is $73,390, 2% below the national average of $75,149. The median home value is $214,000 (24% below the U.S. median). Renters pay a median of $1,286 per month, above the national average of $1,163. The home price-to-income ratio is 2.9x, indicating housing is reasonably affordable relative to local income levels.
Is Norton Shores safe?
Norton Shores is considered a very safe city with a violent crime rate of 150 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 1,931 per 100,000 (below the national average). Overall, Norton Shores receives a safety grade of F based on combined crime data.
What is the weather like in Norton Shores?
Norton Shores has a four-season climate with an average annual temperature of 49°F (10°C). Winter temperatures average 27°F in January, while summers reach an average of 72°F in July. The area receives 260 sunny days per year, well above the national average of 205. Annual rainfall totals 35.1 inches, with 87.2 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 38.
How is the job market in Norton Shores?
Norton Shores has a healthy job market with an unemployment rate of 3.4%, near the national average of 3.6%. The average weekly wage is $1,150. There are 6,888 business establishments in the area, including 465 restaurants and food service locations. The average commute time is 21 minutes, and 9.6% of workers work from home.
How much does housing cost in Norton Shores?
The median home value in Norton Shores is $214,000. Zillow estimates the typical home value at $281,028. For renters, the median monthly rent is $1,286. Fair market rent is $891 for a 1-bedroom and $1,113 for a 2-bedroom apartment. The homeownership rate is 85.9%. The average annual property tax is $6,878.
How are the schools in Norton Shores?
Schools in Norton Shores score 6.4 out of 10 on standardized testing, near the national average. 33.2% of adults in Norton Shores hold a bachelor's degree or higher, below the national average of 33.7%. 95.4% have completed high school. 9.7% hold a graduate or professional degree.
How healthy is Norton Shores?
The obesity rate in Norton Shores is 40.6% (above the national rate of 32.1%). 14.3% of adults are smokers. 22.3% are physically inactive. 28.6% of residents report depression. 6.4% lack health insurance (below the national rate). 82.2% of residents have access to exercise opportunities. The primary care physician ratio is 1:1,511.
What is transportation like in Norton Shores?
The average commute in Norton Shores is 21 minutes, shorter than the national average of 28 minutes. 81.1% of workers drive alone to work, and 9.6% work from home.
What are the demographics of Norton Shores?
The racial and ethnic makeup of Norton Shores is 88.8% White, 4.1% Black or African American, 1.8% Hispanic or Latino. 97.4% of residents speak only English at home. 6.8% of the population are military veterans. 12.5% of residents have a disability. 97.4% have health insurance coverage.