Median Income
$84,898
13% higher than US avg
Home Value
$279,100
1% lower than US avg
Violent Crime
53/100K
86% lower than US avg
Bachelor's+
41.4%
23% higher than US avg
Median Rent
$1,096
6% lower than US avg
Obesity Rate
36.3%
13% higher than US avg
Unemployment
2.2%
39% lower than US avg
Poverty Rate
3.9%
69% lower than US avg
How Onalaska Compares to the U.S. Average (100% = U.S. avg)
People
Population18,909
Median Age40.3 yrs
Density1,782/mi²
Male / Female48% / 52%
Largest GroupWhite 86%
Veterans6.4%
Economy
A+
Median Income$84,898
Per Capita$50,428
Unemployment2.2%
Poverty3.9%
County GDP$9,934M
Commute18 min
Housing
A+
Home Value$279,100
Rent$1,096
Ownership63.0%
Zillow$352,326
Housing Units8,528
Rent Burden25.7%
Crime
F
Violent53/100K
Property2,773/100K
Murder0.0/100K
Assault32/100K
Burglary127/100K
Health
Obesity36.3%
Uninsured5.9%
Smoking11.5%
Depression24.2%
Heart Disease4.7%
Climate
Avg Temp49°F (9°C)
AQI38 (Good)
Rain35.2 in/yr
Sunny Days260/yr
Elevation743 ft (226 m)
Education
A
Bachelor's+41.4%
High School+98.6%
Graduate+15.5%
School Score6.11
Community
2024 VoteR 45% / D 54%
Commute18 min
Broadband88.2%
EV Stations7
Libraries8
Is Onalaska a Good Place to Live?
Based on current data, Onalaska receives an overall livability score of 3.7 out of 5.0, earning a grade of B+. Key strengths include above-average household incomes, low unemployment, low crime rates, a highly educated population. Onalaska offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in Onalaska is $84,898, 13% above the national average of $75,149. Residents generally enjoy above-average earning potential. The job market is very strong with unemployment at just 2.2%. Only 3.9% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 18 minutes, shorter than most U.S. cities.
Cost of Living & Housing
The median home value in Onalaska is $279,100, roughly aligned with the national median of $281,900. Renters pay a median of $1,096 per month. A price-to-income ratio of 3.3x indicates a reasonably affordable housing market.
Safety & Crime
Onalaska is a very safe community with a violent crime rate of 53 per 100,000 residents / well below the national average of 380. Property crime occurs at a rate of 2,773 per 100,000, 41% above the national average.
Education
Educational attainment is solid, with 41.4% holding a bachelor's degree or higher, near the national average. 98.6% have completed high school. Local schools score 6.1/10 in standardized testing, reflecting strong academic performance.
Climate & Weather
Onalaska experiences four distinct seasons with an average temperature of 49°F. Winters average 19°F in January while summers reach 75°F in July. With 260 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 35.2 inches, including 46.3 inches of snow. Air quality is rated Good with a median AQI of 38.
Onalaska has a population of 18,909 with a density of 1,782 people per square mile, spread across 10.7 square miles. The median age is 40.3 years, 4% older than the national median of 38.9. The gender split is 52.4% female and 47.6% male. The city is predominantly White (86.4%), with 1.4% Hispanic, 2.7% Black. English is the primary language spoken at home by 91% of residents, while 9% speak Spanish. 6.4% of the population are veterans. 12.2% of residents have a disability. 94.5% have health insurance coverage.
Population
40.3yrs
Median Age
4% above US avg
Language Spoken at Home
English Only
91.0%
16% above US avg
Spanish
9.0%
33% below US avg
The median household income in Onalaska is $84,898, which is 13% above the national average of $75,149. Per capita income is $50,428 (above the $39,052 national figure). The average weekly wage is $1,124, 22% lower than the U.S. average. The unemployment rate is 2.2% (below the 3.6% US average). 3.9% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 3,551 business establishments, including 350 restaurants. The cost of living index is 94.1, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 18 minutes (shorter than the 28-minute US average). 8.1% of workers work from home (below the 15.2% national rate).
Income
| Median HH Income | $84,898 |
| 13% above US avg |
| Per Capita Income | $50,428 |
| Avg Weekly Wage | $1,124 |
| IRS Avg AGI | $81,484 |
| Gini Index | 0.458 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 2.2% |
| 39% below US avg |
| Poverty Rate | 3.9% |
| 69% below US avg |
| Establishments (County) | 3,551 |
| County GDP | $9,934M |
Business (County)
| Restaurants | 350 |
| Healthcare | 350 |
| Retail | 392 |
| Manufacturing | 148 |
Tax & Cost of Living
| Property Tax (IRS) | $6,845 |
| 96% above US avg |
| Cost of Living | 94.10 (100=avg) |
| Effective Tax Rate | 2.45% |
Commute & Transportation
| Commute Time | 17.9 min |
| Drive Alone | 83.2% |
| Public Transit | 0.0% |
| Work from Home | 8.1% |
The median home value in Onalaska is $279,100, 1% below the national median of $281,900. Zillow estimates the typical home value at $352,326, higher than the Census estimate. Homes sell for 97.9% of their list price. Monthly rent averages $1,096 (6% below the national average of $1,163). Fair market rent ranges from $872 for a one-bedroom to $1,097 for a two-bedroom apartment. 63.0% of housing units are owner-occupied. There are 8,528 total housing units in the city. The median year a home was built is 1990. The average annual property tax is $6,845 (higher than the $3,500 national average). 25.7% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 3.3x.
Home Values
| Census Median | $279,100 |
| 1% below US avg |
| Zillow ZHVI | $352,326 |
| Median List Price | $299,900 |
Real Estate Market (Redfin)
| Median List Price | $299,900 |
| $/Sq Ft | $168 |
| Homes Sold | 10 |
| Sale-to-List Ratio | 97.9% |
| Price Drops | 5.0% |
| Inventory | 20 |
Rental Costs
| Census Median Rent | $1,096 |
| 6% below US avg |
| Zillow Rent (ZORI) | $1,401 |
| Rent Burden | 25.7% |
HUD Fair Market Rent
| Studio | $797 |
| 1 Bedroom | $872 |
| 2 Bedrooms | $1,097 |
| 3 Bedrooms | $1,405 |
| 4 Bedrooms | $1,572 |
Ownership & Property
| Homeownership | 63.0% |
| Owner-Occupied | 63.0% |
| Renter-Occupied | 37.0% |
| Housing Units | 8,528 |
| Median Year Built | 1990 |
Property Tax
| Avg Tax (IRS) | $6,845 |
| 96% above US avg |
| Effective Rate | 2.45% |
In Onalaska, 36.3% of adults are obese, above the national rate of 32.1%. 8.3% have diabetes (below the 10.5% national rate). Heart disease affects 4.7% of residents, below the national average. 26.4% have high blood pressure. 11.5% are current smokers. 21.1% report binge drinking. 22.2% are physically inactive. 24.2% report depression (above the 20.0% national average). 15.5% experience frequent mental distress. 5.9% of residents lack health insurance (below the 8.6% national rate). The primary care physician ratio is 1:717. The dentist ratio is 1:978. 82.5% of residents have access to exercise opportunities. The food environment index is 8.8 out of 10.
Health Metrics: Onalaska vs U.S. Average (%)
Chronic Conditions
| Obesity | 36.3% |
| 13% above US avg |
| Diabetes | 8.3% |
| Heart Disease | 4.7% |
| High Blood Pressure | 26.4% |
| Asthma | 10.8% |
| COPD | 4.5% |
| Cancer | 7.3% |
| Stroke | 2.4% |
Behaviors & Mental Health
| Smoking | 11.5% |
| 18% below US avg |
| Binge Drinking | 21.1% |
| Physical Inactivity | 22.2% |
| Depression | 24.2% |
| Mental Distress | 15.5% |
| Physical Distress | 10.8% |
| Short Sleep | 32.1% |
Healthcare Access
| Insurance Rate | 94.5% |
| Uninsured | 5.9% |
| 31% below US avg |
| Primary Care | 1:717 |
| Dentists | 1:978 |
| Mental Health | 1:255 |
| Checkup Rate | 77.7% |
| Dental Visits | 72.9% |
| Premature Death | 6,575/100K |
Food & Exercise
| Food Environment | 8.8/10 |
| Exercise Access | 82.5% |
| Healthcare Facilities | 350 |
Onalaska has a violent crime rate of 53 per 100,000 residents, 86% below the national average of 380. This breaks down to aggravated assault at 31.9 per 100,000, robbery at 10.6, rape at 10.6. The murder rate is 0.0 per 100,000 (below the national rate of 6.3). Property crime stands at 2,773 per 100,000, 41% above the U.S. average. This includes larceny/theft at 2,608, burglary at 127, vehicle theft at 37 per 100,000 residents. The county recorded 6 fatal traffic crashes. Overall, Onalaska receives a safety grade of F.
Crime Rates: Onalaska vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 53.1/100K |
| 86% below US avg |
| Murder | 0.0/100K |
| 100% below US avg |
| Rape | 10.6/100K |
| Robbery | 10.6/100K |
| Assault | 31.9/100K |
Property Crime
| Total Property | 2,772.9/100K |
| 41% above US avg |
| Burglary | 127.5/100K |
| Theft | 2,608.2/100K |
| Vehicle Theft | 37.2/100K |
| Arson | 0.0/100K |
Traffic Safety
| Fatal Crashes (County/yr) | 6 |
| Traffic Accidents | 103 |
| Avg Accident Severity | 2.4 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Onalaska experiences four distinct seasons with an average annual temperature of 49°F (9°C). Winters average 19°F in January while summers reach 75°F in July. The area gets 260 sunny days per year, above the national average. Annual precipitation totals 35.2 inches. The area receives 46.3 inches of snow annually, making winter weather a significant factor for residents. Air quality is rated Good with a median AQI of 38. The city sits at an elevation of 743 feet.
Temperature
19°F Jan (-7°C)
75°F Jul (24°C)
| Annual Average | 48.8°F |
| 10% below US avg |
| January Average | 19°F (-7°C) |
| July Average | 75°F (24°C) |
| Sunny Days | 260 days/yr |
Geography
| Elevation | 743 ft (226 m) |
| Area | 10.7 sq mi (27.8 km²) |
| Population Density | 1,782/sq mi |
| Coordinates | 43.8897°N, 91.2044°W |
| Timezone | America/Chicago |
| County | La Crosse County County |
| Nearest Airport | La Crosse Regional (LSE) 3 miles away |
Precipitation & Snow
Annual Rainfall
35.2"
7% below US avg
Wettest Month (Aug)
4.13"
Air Quality
| AQI Median | 38.0 |
| Rating | Good |
Air Pollutants (EPA 2023)
| Ozone (O₃) | 0.0478 ppm |
| PM2.5 (Fine Particles) | 9.1 μg/m³ |
Natural Hazard Risk
| Overall Risk | Relatively Low |
| Risk Score | 80.5 / 100 |
| Social Vulnerability | 16.3 / 100 |
| Community Resilience | 92.5 / 100 |
Hazard Breakdown
| Tornado |
Relatively Moderate |
| Hurricane |
No Rating |
| Earthquake |
Very Low |
| Wildfire |
Very Low |
| Flood |
Relatively Moderate |
| Hail |
Relatively High |
| Strong Wind |
Relatively Moderate |
| Heat Wave |
Relatively Moderate |
| Winter Weather |
Relatively Moderate |
| Lightning |
Relatively Low |
| Ice Storm |
Relatively Low |
| Drought |
Very Low |
| Cold Wave |
Relatively High |
| Landslide |
Relatively Moderate |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Tornado History
287 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 9 fatalities, 162 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Jun 4, 1958 |
EF4 |
98 km |
4 |
| Apr 19, 1957 |
EF4 |
82 km |
1 |
| Aug 7, 2021 |
EF3 |
93 km |
0 |
| May 15, 1998 |
EF3 |
91 km |
0 |
| Aug 27, 1994 |
EF3 |
86 km |
2 |
| Jul 3, 1983 |
EF3 |
81 km |
0 |
| Jun 5, 1980 |
EF3 |
25 km |
0 |
| May 5, 1965 |
EF3 |
79 km |
0 |
| Sep 3, 1964 |
EF3 |
90 km |
0 |
| May 26, 1959 |
EF3 |
21 km |
0 |
| Apr 19, 1957 |
EF3 |
65 km |
0 |
| Jun 15, 2022 |
EF2 |
55 km |
0 |
| Dec 15, 2021 |
EF2 |
93 km |
0 |
| Dec 15, 2021 |
EF2 |
78 km |
0 |
| Dec 15, 2021 |
EF2 |
75 km |
0 |
| May 22, 2011 |
EF2 |
26 km |
0 |
| May 22, 2011 |
EF2 |
54 km |
0 |
| Aug 18, 2005 |
EF2 |
54 km |
0 |
| Jul 8, 1999 |
EF2 |
57 km |
0 |
| May 8, 1988 |
EF2 |
91 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
20 wildfires (100+ acres) within 100 km.
Largest: BIG BURN (3,154 ac, 1987).
| Year |
Name |
Acres |
Distance |
| 1987 |
BIG BURN |
3,154 |
87 km |
| 2024 |
2024 DOD HARDWOOD RANGE RX |
2,717 |
98 km |
| 1994 |
BIG BURN |
2,248 |
88 km |
| 2023 |
2023 RX |
1,992 |
97 km |
| 1997 |
BIG BURN |
1,642 |
87 km |
| 2004 |
POOL ONE NORTH |
1,576 |
86 km |
| 1998 |
UNNAMED |
1,297 |
88 km |
| 2021 |
2021 DOD HARDWOOD RANGE RX |
987 |
97 km |
| 2007 |
BEAVER CUTOFF |
982 |
69 km |
| 2007 |
UNNAMED |
981 |
83 km |
| 2003 |
UNNAMED |
901 |
85 km |
| 1998 |
PR 17 |
896 |
86 km |
| 2007 |
UNNAMED |
875 |
88 km |
| 2009 |
UNNAMED |
867 |
84 km |
| 2007 |
PR 16 |
778 |
87 km |
| 2006 |
PR 17 RX FIRE |
701 |
89 km |
| 2005 |
UNNAMED |
657 |
85 km |
| 2003 |
PR 17 |
632 |
88 km |
| 2009 |
UNNAMED |
589 |
85 km |
| 2004 |
UNNAMED |
580 |
87 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
19°F (-7°C) |
0.9 in |
Coldest |
| February |
21°F (-6°C) |
0.8 in |
Driest |
| March |
33°F (0°C) |
1.9 in |
|
| April |
47°F (8°C) |
2.9 in |
|
| May |
59°F (15°C) |
3.5 in |
|
| June |
68°F (20°C) |
4.0 in |
|
| July |
75°F (24°C) |
3.9 in |
Warmest |
| August |
70°F (21°C) |
4.1 in |
Wettest |
| September |
62°F (16°C) |
4.0 in |
|
| October |
50°F (10°C) |
2.3 in |
|
| November |
35°F (2°C) |
1.8 in |
|
| December |
21°F (-6°C) |
1.3 in |
|
Onalaska has a seasonal temperature swing of 56°F / from 19°F in January to 75°F in July. Total annual precipitation is 31.3 inches, with August being the wettest month (4.1") and February the driest (0.8").
Average costs for common services in Onalaska. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$235 ($141–$376) |
| Specialist Visit |
$329 ($188–$518) |
| Urgent Care Visit |
$188 ($94–$329) |
| Emergency Room Visit |
$2,070 ($753–$4,705) |
| Dental Cleaning |
$122 ($71–$188) |
| Dental Filling |
$235 ($141–$376) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$42 ($24–$71) |
| Oil Change (Synthetic) |
$71 ($47–$113) |
| Brake Pad Replacement |
$282 ($141–$471) |
| Tire Rotation |
$38 ($19–$71) |
| New Tires (Set of 4) |
$565 ($376–$941) |
| Battery Replacement |
$188 ($94–$329) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$94 ($56–$141) |
| Electrician (Per Hour) |
$85 ($47–$132) |
| HVAC Repair |
$376 ($141–$753) |
| HVAC System Install |
$6,587 ($3,764–$11,292) |
| Roof Repair |
$941 ($376–$1,882) |
| Roof Replacement |
$8,469 ($5,176–$14,115) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,412 ($471–$3,294) |
| Divorce (Contested) |
$14,115 ($4,705–$28,230) |
| DUI Defense |
$4,705 ($1,882–$9,410) |
| Bankruptcy (Chapter 7) |
$1,412 ($753–$2,823) |
| Will Preparation |
$471 ($188–$941) |
| Trust Preparation |
$2,353 ($941–$4,705) |
View all 12 services
Personal Care
| Men's Haircut |
$24 ($14–$42) |
| Women's Haircut |
$52 ($28–$94) |
| Hair Coloring (Full) |
$141 ($71–$235) |
| Manicure |
$24 ($14–$42) |
| Pedicure |
$38 ($24–$61) |
| Massage (1 Hour) |
$75 ($47–$122) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.86 ($2.82–$5.18) |
| Dozen Eggs (per dozen) |
$3.29 ($2.35–$4.71) |
| Loaf of Bread |
$3.58 ($2.35–$5.18) |
| Chicken Breast (per lb) |
$4.23 ($2.82–$6.12) |
| Ground Beef (per lb) |
$5.18 ($3.76–$7.06) |
| Rice (per lb) |
$0.94 ($0.56–$1.69) |
View all 20 services
Utilities
| Electricity (Monthly) |
$132 ($75–$235) |
| Natural Gas (Monthly) |
$66 ($28–$141) |
| Water/Sewer (Monthly) |
$66 ($38–$113) |
| Internet (Monthly) |
$66 ($38–$94) |
| Cell Phone Plan (Monthly) |
$61 ($28–$94) |
| Cable TV (Monthly) |
$80 ($47–$141) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$188 ($71–$471) |
| Car Insurance (Annual) |
$1,882 ($1,129–$3,294) |
| Bus Pass (Monthly) |
$66 ($28–$122) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.53–$24) |
| Car Registration (Annual) |
$94 ($28–$235) |
| Driver's License Renewal |
$28 ($14–$71) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,129 ($565–$2,353) |
| Daycare (Toddler, Monthly) |
$941 ($471–$1,882) |
| After-School Care (Monthly) |
$376 ($188–$659) |
| Tutoring (Per Hour) |
$47 ($24–$94) |
| SAT/ACT Prep Course |
$941 ($376–$2,353) |
| Private School (K-12, Annual) |
$11,763 ($4,705–$28,230) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$56 ($28–$94) |
| Dog Vaccination (Annual) |
$94 ($47–$188) |
| Dog Grooming |
$56 ($28–$94) |
| Pet Boarding (Per Night) |
$38 ($19–$71) |
| Dog Spay/Neuter |
$282 ($141–$471) |
| Cat Spay/Neuter |
$188 ($94–$376) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $1,269 |
| Toddler | $1,120 |
| Preschool | $1,120 |
| Family Childcare (monthly) |
| Infant | $953 |
| Toddler | $866 |
| Preschool | $866 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About Onalaska
What is the population of Onalaska?
Onalaska has a population of 18,909 residents and is located in Wisconsin. The population density is 1,782 people per square mile, spread across 10.7 square miles. The median age of residents is 40.3 years. The population is 52.4% female and 47.6% male.
Is Onalaska expensive to live in?
Onalaska is more affordable than the national average, with a cost of living index of 94.1 / below the baseline of 100. The median household income is $84,898, 13% above the national average of $75,149. The median home value is $279,100 (1% below the U.S. median). Renters pay a median of $1,096 per month. The home price-to-income ratio is 3.3x, indicating housing is reasonably affordable relative to local income levels.
Is Onalaska safe?
Onalaska is considered a very safe city with a violent crime rate of 53 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 2,773 per 100,000 (above the national average). Overall, Onalaska receives a safety grade of F based on combined crime data.
What is the weather like in Onalaska?
Onalaska has a four-season climate with an average annual temperature of 49°F (9°C). Winter temperatures average 19°F in January, while summers reach an average of 75°F in July. The area receives 260 sunny days per year, well above the national average of 205. Annual rainfall totals 35.2 inches, with 46.3 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 38.
How is the job market in Onalaska?
The job market in Onalaska is very strong, with unemployment at just 2.2% / well below the national rate of 3.6%. The average weekly wage is $1,124. There are 3,551 business establishments in the area, including 350 restaurants and food service locations. The average commute time is 18 minutes, and 8.1% of workers work from home.
How much does housing cost in Onalaska?
The median home value in Onalaska is $279,100. Zillow estimates the typical home value at $352,326. For renters, the median monthly rent is $1,096. Fair market rent is $872 for a 1-bedroom and $1,097 for a 2-bedroom apartment. The homeownership rate is 63.0%. The average annual property tax is $6,845.
How are the schools in Onalaska?
Schools in Onalaska score 6.1 out of 10 on standardized testing, near the national average. 41.4% of adults in Onalaska hold a bachelor's degree or higher, above the national average of 33.7%. 98.6% have completed high school. 15.5% hold a graduate or professional degree.
How healthy is Onalaska?
The obesity rate in Onalaska is 36.3% (above the national rate of 32.1%). 11.5% of adults are smokers. 22.2% are physically inactive. 24.2% of residents report depression. 5.9% lack health insurance (below the national rate). 82.5% of residents have access to exercise opportunities. The primary care physician ratio is 1:717.
What is transportation like in Onalaska?
The average commute in Onalaska is 18 minutes, shorter than the national average of 28 minutes. 83.2% of workers drive alone to work, and 8.1% work from home.
What are the demographics of Onalaska?
The racial and ethnic makeup of Onalaska is 86.4% White, 2.7% Black or African American, 1.4% Hispanic or Latino. 91% of residents speak only English at home, while 9% speak Spanish. 6.4% of the population are military veterans. 12.2% of residents have a disability. 94.5% have health insurance coverage.