Median Income
$56,163
25% lower than US avg
Home Value
$193,500
31% lower than US avg
Violent Crime
112/100K
70% lower than US avg
Bachelor's+
34.8%
3% higher than US avg
Median Rent
$839
28% lower than US avg
Obesity Rate
38.1%
19% higher than US avg
Unemployment
2.4%
33% lower than US avg
Poverty Rate
6.3%
49% lower than US avg
How Winona Compares to the U.S. Average (100% = U.S. avg)
People
Population25,998
Median Age31.6 yrs
Density1,370/mi²
Male / Female47% / 53%
Largest GroupWhite 89%
Veterans4.9%
Economy
A
Median Income$56,163
Per Capita$34,197
Unemployment2.4%
Poverty6.3%
County GDP$1,889M
Commute14 min
Housing
A+
Home Value$193,500
Rent$839
Ownership57.6%
Zillow$251,767
Housing Units11,551
Rent Burden31.2%
Crime
F
Violent112/100K
Property2,410/100K
Murder0.0/100K
Assault52/100K
Burglary191/100K
Health
Obesity38.1%
Uninsured8.2%
Smoking16.6%
Depression26.6%
Heart Disease5.8%
Climate
Avg Temp49°F (9°C)
AQI20 (Good)
Sunny Days258/yr
Elevation662 ft (202 m)
Education
B+
Bachelor's+34.8%
High School+94.9%
Graduate+13.3%
School Score6.04
Community
2024 VoteR 60% / D 39%
Commute14 min
Broadband93.5%
EV Stations8
Libraries9
Is Winona a Good Place to Live?
Based on current data, Winona receives an overall livability score of 3.4 out of 5.0, earning a grade of B. Key strengths include low unemployment, low crime rates, affordable housing, abundant sunshine. Areas to be aware of include below-average incomes. Winona offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in Winona is $56,163, 25% below the national average of $75,149. The job market is very strong with unemployment at just 2.4%. Only 6.3% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 14 minutes, shorter than most U.S. cities.
Cost of Living & Housing
The median home value in Winona is $193,500, 31% below the national median / offering relatively affordable homeownership. Renters pay a median of $839 per month, below the national average / a plus for affordability. A price-to-income ratio of 3.4x indicates a reasonably affordable housing market.
Safety & Crime
Winona is a very safe community with a violent crime rate of 112 per 100,000 residents / well below the national average of 380. Property crime occurs at a rate of 2,410 per 100,000, 23% above the national average.
Education
Educational attainment is solid, with 34.8% holding a bachelor's degree or higher, near the national average. 94.9% have completed high school. Area schools have an average test score of 6/10.
Climate & Weather
Winona experiences four distinct seasons with an average temperature of 49°F. Winters average 19°F in January while summers reach 75°F in July. With 258 sunny days per year, residents enjoy well above the national average of sunshine. Air quality is rated Good with a median AQI of 20.
Winona has a population of 25,998 with a density of 1,370 people per square mile, spread across 24.1 square miles. The median age is 31.6 years, 19% younger than the national median of 38.9. The gender split is 52.8% female and 47.2% male. The city is predominantly White (89.2%), with 1.2% Hispanic, 3.2% Black. English is the primary language spoken at home by 94.8% of residents, while 5.2% speak Spanish. 4.9% of the population are veterans. 11.6% of residents have a disability. 95.7% have health insurance coverage.
Population
31.6yrs
Median Age
19% below US avg
Language Spoken at Home
English Only
94.8%
21% above US avg
Spanish
5.2%
61% below US avg
The median household income in Winona is $56,163, which is 25% below the national average of $75,149. Per capita income is $34,197 (below the $39,052 national figure). The average weekly wage is $984, 31% lower than the U.S. average. The unemployment rate is 2.4% (below the 3.6% US average). 6.3% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 835 business establishments, including 80 restaurants. The cost of living index is 98.6, roughly in line with the national average. Workers commute an average of 14 minutes (shorter than the 28-minute US average). 8.9% of workers work from home (below the 15.2% national rate).
Income
| Median HH Income | $56,163 |
| 25% below US avg |
| Per Capita Income | $34,197 |
| Avg Weekly Wage | $984 |
| IRS Avg AGI | $64,832 |
| Gini Index | 0.398 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 2.4% |
| 33% below US avg |
| Poverty Rate | 6.3% |
| 49% below US avg |
| Establishments (County) | 835 |
| County GDP | $1,889M |
Business (County)
| Restaurants | 80 |
| Healthcare | 49 |
| Retail | 96 |
| Manufacturing | 57 |
Tax & Cost of Living
| Property Tax (IRS) | $5,357 |
| 53% above US avg |
| Cost of Living | 98.60 (100=avg) |
| Effective Tax Rate | 2.77% |
Commute & Transportation
| Commute Time | 14.3 min |
| Drive Alone | 72.7% |
| Public Transit | 1.5% |
| Work from Home | 8.9% |
The median home value in Winona is $193,500, 31% below the national median of $281,900. Zillow estimates the typical home value at $251,767, higher than the Census estimate. Homes sell for 97.2% of their list price. Monthly rent averages $839 (28% below the national average of $1,163). Fair market rent ranges from $868 for a one-bedroom to $1,066 for a two-bedroom apartment. 57.6% of housing units are owner-occupied (below the 65.4% national rate). There are 11,551 total housing units in the city. The median year a home was built is 1957. The average annual property tax is $5,357 (higher than the $3,500 national average). 31.2% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 3.4x.
Home Values
| Census Median | $193,500 |
| 31% below US avg |
| Zillow ZHVI | $251,767 |
| Median List Price | $247,900 |
Real Estate Market (Redfin)
| Median List Price | $247,900 |
| $/Sq Ft | $156 |
| Homes Sold | 12 |
| Sale-to-List Ratio | 97.2% |
| Price Drops | 12.5% |
| Inventory | 24 |
Rental Costs
| Census Median Rent | $839 |
| 28% below US avg |
| Zillow Rent (ZORI) | $1,235 |
| Rent Burden | 31.2% |
HUD Fair Market Rent
| Studio | $791 |
| 1 Bedroom | $868 |
| 2 Bedrooms | $1,066 |
| 3 Bedrooms | $1,336 |
| 4 Bedrooms | $1,543 |
Ownership & Property
| Homeownership | 57.6% |
| Owner-Occupied | 57.6% |
| Renter-Occupied | 42.4% |
| Housing Units | 11,551 |
| Median Year Built | 1957 |
Property Tax
| Avg Tax (IRS) | $5,357 |
| 53% above US avg |
| Effective Rate | 2.77% |
In Winona, 38.1% of adults are obese, above the national rate of 32.1%. 9.9% have diabetes. Heart disease affects 5.8% of residents. 30.2% have high blood pressure. 16.6% are current smokers. 20.1% report binge drinking. 24.6% are physically inactive. 26.6% report depression (above the 20.0% national average). 18.0% experience frequent mental distress. 8.2% of residents lack health insurance. The primary care physician ratio is 1:3,840. The dentist ratio is 1:3,433. 79.5% of residents have access to exercise opportunities. The food environment index is 9.0 out of 10.
Air Quality (Open-Meteo CAMS — 2026-05-24)
PM2.5
6.3
μg/m³
Fine particulate
PM10
7.1
μg/m³
Coarse particulate
NO₂
2.3
μg/m³
Nitrogen dioxide
SO₂
0.2
μg/m³
Sulphur dioxide
CO
138.0
μg/m³
Carbon monoxide
Health Metrics: Winona vs U.S. Average (%)
Chronic Conditions
| Obesity | 38.1% |
| 19% above US avg |
| Diabetes | 9.9% |
| Heart Disease | 5.8% |
| High Blood Pressure | 30.2% |
| Asthma | 10.8% |
| COPD | 6.2% |
| Cancer | 7.4% |
| Stroke | 3.1% |
Behaviors & Mental Health
| Smoking | 16.6% |
| 19% above US avg |
| Binge Drinking | 20.1% |
| Physical Inactivity | 24.6% |
| Depression | 26.6% |
| Mental Distress | 18.0% |
| Physical Distress | 12.4% |
| Short Sleep | 31.3% |
Healthcare Access
| Insurance Rate | 95.7% |
| Uninsured | 8.2% |
| 5% below US avg |
| Primary Care | 1:3,840 |
| Dentists | 1:3,433 |
| Mental Health | 1:1,717 |
| Checkup Rate | 71.9% |
| Dental Visits | 61.4% |
| Premature Death | 6,005/100K |
Food & Exercise
| Food Environment | 9.0/10 |
| Exercise Access | 79.5% |
| Healthcare Facilities | 49 |
Winona has a violent crime rate of 112 per 100,000 residents, 70% below the national average of 380. This breaks down to aggravated assault at 52.4 per 100,000, robbery at 22.5, rape at 37.4. The murder rate is 0.0 per 100,000 (below the national rate of 6.3). Property crime stands at 2,410 per 100,000, 23% above the U.S. average. This includes larceny/theft at 2,144, burglary at 191, vehicle theft at 75 per 100,000 residents. Overall, Winona receives a safety grade of F.
Crime Rates: Winona vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 112.3/100K |
| 70% below US avg |
| Murder | 0.0/100K |
| 100% below US avg |
| Rape | 37.4/100K |
| Robbery | 22.5/100K |
| Assault | 52.4/100K |
Property Crime
| Total Property | 2,410.2/100K |
| 23% above US avg |
| Burglary | 190.9/100K |
| Theft | 2,144.5/100K |
| Vehicle Theft | 74.9/100K |
| Arson | 3.7/100K |
Traffic Safety
| Traffic Accidents | 658 |
| Avg Accident Severity | 2.0 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
Winona experiences four distinct seasons with an average annual temperature of 49°F (9°C). Winters average 19°F in January while summers reach 75°F in July. The area gets 258 sunny days per year, above the national average. Air quality is rated Good with a median AQI of 20 / among the cleanest air in the country. 93% of days have good air quality. The city sits at an elevation of 662 feet.
Temperature
19°F Jan (-7°C)
75°F Jul (24°C)
| Annual Average | 48.8°F |
| 10% below US avg |
| January Average | 19°F (-7°C) |
| July Average | 75°F (24°C) |
| Sunny Days | 258 days/yr |
Geography
| Elevation | 662 ft (202 m) |
| Area | 24.1 sq mi (62.5 km²) |
| Population Density | 1,370/sq mi |
| Coordinates | 44.0513°N, 91.6681°W |
| Timezone | America/Chicago |
| County | Trempealeau County County |
| Nearest Airport | La Crosse Regional (LSE) 24 miles away |
Precipitation & Snow
Wettest Month (Jul)
4.29"
Air Quality
| AQI Median | 20.0 |
| Rating | Good |
| Good Days % | 93.4% |
| Unhealthy Days | 0 |
Natural Hazard Risk
| Overall Risk | Relatively Low |
| Risk Score | 58.7 / 100 |
| Social Vulnerability | 40.7 / 100 |
| Community Resilience | 70.2 / 100 |
Hazard Breakdown
| Tornado |
Relatively Low |
| Hurricane |
No Rating |
| Earthquake |
Very Low |
| Wildfire |
Very Low |
| Flood |
Relatively Low |
| Hail |
Relatively Moderate |
| Strong Wind |
Relatively Moderate |
| Heat Wave |
Relatively Low |
| Winter Weather |
Relatively Low |
| Lightning |
Relatively Moderate |
| Ice Storm |
Relatively Low |
| Drought |
Relatively Low |
| Cold Wave |
Relatively Moderate |
| Landslide |
Relatively Moderate |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Tornado History
347 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF4. Total: 13 fatalities, 240 injuries.
| Date |
Rating |
Distance |
Fatalities |
| Sep 16, 1962 |
EF4 |
63 km |
0 |
| Jun 4, 1958 |
EF4 |
99 km |
3 |
| Jun 4, 1958 |
EF4 |
86 km |
4 |
| May 10, 1953 |
EF4 |
89 km |
2 |
| Sep 24, 2019 |
EF3 |
91 km |
0 |
| May 15, 1998 |
EF3 |
59 km |
0 |
| Aug 27, 1994 |
EF3 |
69 km |
2 |
| Jul 19, 1994 |
EF3 |
96 km |
0 |
| Jul 15, 1980 |
EF3 |
87 km |
1 |
| Jun 5, 1980 |
EF3 |
56 km |
0 |
| May 5, 1965 |
EF3 |
68 km |
0 |
| May 26, 1959 |
EF3 |
21 km |
0 |
| Sep 12, 1951 |
EF3 |
72 km |
0 |
| Jun 15, 2022 |
EF2 |
94 km |
0 |
| Apr 12, 2022 |
EF2 |
98 km |
0 |
| Dec 15, 2021 |
EF2 |
89 km |
0 |
| Dec 15, 2021 |
EF2 |
85 km |
0 |
| May 22, 2011 |
EF2 |
38 km |
0 |
| May 22, 2011 |
EF2 |
97 km |
0 |
| May 22, 2011 |
EF2 |
88 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Wildfire History
2 wildfires (100+ acres) within 100 km.
Largest: BEAVER CUTOFF (982 ac, 2007).
| Year |
Name |
Acres |
Distance |
| 2007 |
BEAVER CUTOFF |
982 |
28 km |
| 2024 |
RX-UPPER SEVENTEEN |
520 |
91 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
19°F (-7°C) |
0.9 in |
Coldest |
| February |
20°F (-7°C) |
0.8 in |
Driest |
| March |
32°F (0°C) |
1.9 in |
|
| April |
46°F (8°C) |
3.0 in |
|
| May |
58°F (15°C) |
3.8 in |
|
| June |
67°F (20°C) |
3.9 in |
|
| July |
75°F (24°C) |
4.3 in |
Warmest, Wettest |
| August |
70°F (21°C) |
4.0 in |
|
| September |
61°F (16°C) |
4.0 in |
|
| October |
49°F (10°C) |
2.4 in |
|
| November |
34°F (1°C) |
1.8 in |
|
| December |
20°F (-7°C) |
1.2 in |
|
Winona has a seasonal temperature swing of 56°F / from 19°F in January to 75°F in July. Total annual precipitation is 32.1 inches, with July being the wettest month (4.3") and February the driest (0.8").
Average costs for common services in Winona. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$247 ($148–$394) |
| Specialist Visit |
$345 ($197–$542) |
| Urgent Care Visit |
$197 ($99–$345) |
| Emergency Room Visit |
$2,169 ($789–$4,930) |
| Dental Cleaning |
$128 ($74–$197) |
| Dental Filling |
$247 ($148–$394) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$44 ($25–$74) |
| Oil Change (Synthetic) |
$74 ($49–$118) |
| Brake Pad Replacement |
$296 ($148–$493) |
| Tire Rotation |
$39 ($20–$74) |
| New Tires (Set of 4) |
$592 ($394–$986) |
| Battery Replacement |
$197 ($99–$345) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$99 ($59–$148) |
| Electrician (Per Hour) |
$89 ($49–$138) |
| HVAC Repair |
$394 ($148–$789) |
| HVAC System Install |
$6,902 ($3,944–$11,832) |
| Roof Repair |
$986 ($394–$1,972) |
| Roof Replacement |
$8,874 ($5,423–$14,790) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,479 ($493–$3,451) |
| Divorce (Contested) |
$14,790 ($4,930–$29,580) |
| DUI Defense |
$4,930 ($1,972–$9,860) |
| Bankruptcy (Chapter 7) |
$1,479 ($789–$2,958) |
| Will Preparation |
$493 ($197–$986) |
| Trust Preparation |
$2,465 ($986–$4,930) |
View all 12 services
Personal Care
| Men's Haircut |
$25 ($15–$44) |
| Women's Haircut |
$54 ($30–$99) |
| Hair Coloring (Full) |
$148 ($74–$247) |
| Manicure |
$25 ($15–$44) |
| Pedicure |
$39 ($25–$64) |
| Massage (1 Hour) |
$79 ($49–$128) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$4.04 ($2.96–$5.42) |
| Dozen Eggs (per dozen) |
$3.45 ($2.47–$4.93) |
| Loaf of Bread |
$3.75 ($2.47–$5.42) |
| Chicken Breast (per lb) |
$4.44 ($2.96–$6.41) |
| Ground Beef (per lb) |
$5.42 ($3.94–$7.40) |
| Rice (per lb) |
$0.99 ($0.59–$1.77) |
View all 20 services
Utilities
| Electricity (Monthly) |
$138 ($79–$247) |
| Natural Gas (Monthly) |
$69 ($30–$148) |
| Water/Sewer (Monthly) |
$69 ($39–$118) |
| Internet (Monthly) |
$69 ($39–$99) |
| Cell Phone Plan (Monthly) |
$64 ($30–$99) |
| Cable TV (Monthly) |
$84 ($49–$148) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$197 ($74–$493) |
| Car Insurance (Annual) |
$1,972 ($1,183–$3,451) |
| Bus Pass (Monthly) |
$69 ($30–$128) |
| Taxi/Uber (5-Mile Ride) |
$15 ($7.89–$25) |
| Car Registration (Annual) |
$99 ($30–$247) |
| Driver's License Renewal |
$30 ($15–$74) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,183 ($592–$2,465) |
| Daycare (Toddler, Monthly) |
$986 ($493–$1,972) |
| After-School Care (Monthly) |
$394 ($197–$690) |
| Tutoring (Per Hour) |
$49 ($25–$99) |
| SAT/ACT Prep Course |
$986 ($394–$2,465) |
| Private School (K-12, Annual) |
$12,325 ($4,930–$29,580) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$59 ($30–$99) |
| Dog Vaccination (Annual) |
$99 ($49–$197) |
| Dog Grooming |
$59 ($30–$99) |
| Pet Boarding (Per Night) |
$39 ($20–$74) |
| Dog Spay/Neuter |
$296 ($148–$493) |
| Cat Spay/Neuter |
$197 ($99–$394) |
View all 9 services
Childcare
| Center-Based (monthly) |
| Infant | $788 |
| Toddler | $736 |
| Preschool | $736 |
| Family Childcare (monthly) |
| Infant | $650 |
| Toddler | $617 |
| Preschool | $617 |
Source: DOL Women's Bureau (2022)
Frequently Asked Questions About Winona
What is the population of Winona?
Winona has a population of 25,998 residents and is located in Minnesota. The population density is 1,370 people per square mile, spread across 24.1 square miles. The median age of residents is 31.6 years, which is younger than the national median of 38.9 years. The population is 52.8% female and 47.2% male.
Is Winona expensive to live in?
Winona has a cost of living roughly in line with the national average, with an index of 98.6 (baseline: 100). The median household income is $56,163, 25% below the national average of $75,149. The median home value is $193,500 (31% below the U.S. median). Renters pay a median of $839 per month, below the national average of $1,163. The home price-to-income ratio is 3.4x, indicating housing is reasonably affordable relative to local income levels.
Is Winona safe?
Winona is considered a very safe city with a violent crime rate of 112 per 100,000 residents, well below the national average of 380. Property crime occurs at a rate of 2,410 per 100,000 (above the national average). Overall, Winona receives a safety grade of F based on combined crime data.
What is the weather like in Winona?
Winona has a four-season climate with an average annual temperature of 49°F (9°C). Winter temperatures average 19°F in January, while summers reach an average of 75°F in July. The area receives 258 sunny days per year, well above the national average of 205. Air quality is rated Good with a median Air Quality Index (AQI) of 20.
How is the job market in Winona?
The job market in Winona is very strong, with unemployment at just 2.4% / well below the national rate of 3.6%. The average weekly wage is $984. There are 835 business establishments in the area, including 80 restaurants and food service locations. The average commute time is 14 minutes, and 8.9% of workers work from home.
How much does housing cost in Winona?
The median home value in Winona is $193,500. Zillow estimates the typical home value at $251,767. For renters, the median monthly rent is $839. Fair market rent is $868 for a 1-bedroom and $1,066 for a 2-bedroom apartment. The homeownership rate is 57.6%. The average annual property tax is $5,357.
How are the schools in Winona?
Schools in Winona score 6 out of 10 on standardized testing, near the national average. 34.8% of adults in Winona hold a bachelor's degree or higher, above the national average of 33.7%. 94.9% have completed high school. 13.3% hold a graduate or professional degree.
How healthy is Winona?
The obesity rate in Winona is 38.1% (above the national rate of 32.1%). 16.6% of adults are smokers. 24.6% are physically inactive. 26.6% of residents report depression. 8.2% lack health insurance. 79.5% of residents have access to exercise opportunities. The primary care physician ratio is 1:3,840.
What is transportation like in Winona?
The average commute in Winona is 14 minutes, shorter than the national average of 28 minutes. 72.7% of workers drive alone to work, 1.5% use public transit, and 8.9% work from home.
What are the demographics of Winona?
The racial and ethnic makeup of Winona is 89.2% White, 3.2% Black or African American, 1.2% Hispanic or Latino. 94.8% of residents speak only English at home, while 5.2% speak Spanish. 4.9% of the population are military veterans. 11.6% of residents have a disability. 95.7% have health insurance coverage.