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Onalaska, WI
Full City Profile · Wisconsin · La Crosse County County
3.7
/5.0
B+
Good
18,909
Population
1,782/sq mi density
$84,898
Median Income
$50,428 per capita
$279,100
Home Value
$352,326 Zillow
$1,096
Median Rent
25.7% income on rent
49°F
Avg Temperature
260 sunny days/yr
53
Violent Crime/100K
2,773 property/100K
B+
Overall
3.7 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.7 / 5.0
$84,898 median income, 2.2% unemployment
A+
Affordability
4.8 / 5.0
$279,100 home value, $1,096/mo rent
F
Safety
1.0 / 5.0
53 violent crimes/100K
A
Education
4.3 / 5.0
41.4% bachelor's degree or higher
Housing Overview
Median Home Value
$279,100
1% below
US avg: $281,900
Median Rent
$1,096/mo
6% below
US avg: $1,163/mo
Homeownership Rate
63.0%
4% below US avg (65.4%)
Total Housing Units
8,528
Median year built: 1990
Home Value by Source
Census Median
$279,100
Zillow (ZHVI)
$352,326
Median Sale Price
$365,500
Median List Price
$299,900
Census ACS, Zillow ZHVI, Redfin median sale price
Ownership vs. Renting
63.0%
Owner-Occupied
37.0%
Renter-Occupied
US avg: 65.4% owner-occupied
Fair Market Rents (HUD FY2026)
Studio
$797/mo
1 Bedroom
$872/mo
2 Bedroom
$1,097/mo
3 Bedroom
$1,405/mo
4 Bedroom
$1,572/mo
Census median rent:
$1,096/mo
· Zillow rent:
$1,401/mo
Market Indicators (Redfin)
Median Days on Market
22 days
Sale-to-List Ratio
1.0%
Buyers market
Homes Sold
10
Price Drops
5.0%
of listings with price reduction
Price Per Sq Ft
$168
Active Inventory
20
homes for sale
Affordability & Housing Stock
Rent Burden
25.7%
of renters spending 30%+ of income on housing
17% below US avg (31.0%)
Median Year Built
1990
Average age of housing stock: 36 years
Homeownership Rate
63.0%
Complete Housing Data
Home Values
| Census Median Value | $279,100 |
| Zillow Home Value (ZHVI) | $352,326 |
| Median Sale Price | $365,500 |
| Median List Price | $299,900 |
| Price Per Sq Ft | $168 |
Rent
| Census Median Rent | $1,096 |
| Zillow Rent (ZORI) | $1,401 |
| FMR Studio | $797 |
| FMR 1-Bedroom | $872 |
| FMR 2-Bedroom | $1,097 |
| FMR 3-Bedroom | $1,405 |
| FMR 4-Bedroom | $1,572 |
Market
| Days on Market | 22 |
| Sale-to-List Ratio | 1.0% |
| Price Drops | 5.0% |
| Homes Sold | 10 |
| Active Inventory | 20 |
| Price Per Sq Ft | $168 |
Ownership & Stock
| Owner-Occupied | 63.0% |
| Renter-Occupied | 37.0% |
| Homeownership Rate | 63.0% |
| Total Housing Units | 8,528 |
| Median Year Built | 1990 |
| Rent Burden | 25.7% |