All Countries
Rio, WI
Full City Profile · Wisconsin · Columbia County County
3.9
/5.0
B+
Good
1,068
Population
854/sq mi density
$68,304
Median Income
$35,486 per capita
$174,800
Home Value
$243,944 Zillow
$789
Median Rent
18.1% income on rent
46°F
Avg Temperature
260 sunny days/yr
B+
Overall
3.9 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.0 / 5.0
$68,304 median income, 1.4% unemployment
A+
Affordability
5.0 / 5.0
$174,800 home value, $789/mo rent
C+
Education
2.6 / 5.0
20.2% bachelor's degree or higher
Income Overview
Median Household Income
$68,304
9% below
US avg: $75,149
Per Capita Income
$35,486
9% below
US avg: $39,052
Unemployment Rate
1.4%
61% below
US avg: 3.6%
Poverty Rate
12.2%
2% below
US avg: 12.4%
Income Comparison: Rio vs. U.S. Average
Each bar shows Rio’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$68,304
91%
Per Capita
US: $39,052
$35,486
91%
IRS Avg AGI
US: $72,000
$79,589
111%
Avg Weekly Wage
US: $1,432
$1,013
71%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,013
29% below US avg ($1,432)
Mean Commute Time
30 min
7% above US avg (28 min)
Work From Home
7.9%
48% below US avg (15.2%)
Drive Alone
83.5%
14% above US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$4,274M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
83.5%
Public Transit
0%
Work From Home
7.9%
Other
8.6%
Average commute time
30 minutes
US avg: 28 min
Business Landscape
Total Establishments
1,775
Restaurants
194
Healthcare
142
Retail
194
Manufacturing
84
Tax & Financial
IRS Avg Adjusted Gross Income
$79,589
11% above US avg ($72,000)
Avg Property Tax
$5,988
71% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $68,304 |
| Per Capita Income | $35,486 |
| IRS Avg Adjusted Gross Income | $79,589 |
| Avg Weekly Wage | $1,013 |
| County GDP | $4,274M |
Hardship Indicators
| Unemployment Rate | 1.4% |
| Poverty Rate | 12.2% |
| Gini Coefficient | 0.402 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 30 minutes |
| Drive Alone | 83.5% |
| Public Transit | 0.0% |
| Work From Home | 7.9% |
Businesses
| Total Establishments | 1,775 |
| Restaurants | 194 |
| Healthcare | 142 |
| Retail | 194 |
| Manufacturing | 84 |
Tax
| IRS Avg AGI | $79,589 |
| Avg Property Tax | $5,988 |