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Rio, WI
Full City Profile · Wisconsin · Columbia County County
3.9
/5.0
B+
Good
1,068
Population
854/sq mi density
$68,304
Median Income
$35,486 per capita
$174,800
Home Value
$243,944 Zillow
$789
Median Rent
18.1% income on rent
46°F
Avg Temperature
260 sunny days/yr
B+
Overall
3.9 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.0 / 5.0
$68,304 median income, 1.4% unemployment
A+
Affordability
5.0 / 5.0
$174,800 home value, $789/mo rent
C+
Education
2.6 / 5.0
20.2% bachelor's degree or higher
Housing Overview
Median Home Value
$174,800
38% below
US avg: $281,900
Median Rent
$789/mo
32% below
US avg: $1,163/mo
Homeownership Rate
66.3%
1% above US avg (65.4%)
Total Housing Units
439
Median year built: 1969
Home Value by Source
Census Median
$174,800
Zillow (ZHVI)
$243,944
Median Sale Price
$249,000
Median List Price
$399,000
Census ACS, Zillow ZHVI, Redfin median sale price
Ownership vs. Renting
66.3%
Owner-Occupied
33.7%
Renter-Occupied
US avg: 65.4% owner-occupied
Fair Market Rents (HUD FY2026)
Studio
$797/mo
1 Bedroom
$872/mo
2 Bedroom
$1,097/mo
3 Bedroom
$1,405/mo
4 Bedroom
$1,572/mo
Census median rent:
$789/mo
Market Indicators (Redfin)
Median Days on Market
61 days
Sale-to-List Ratio
1.0%
Buyers market
Homes Sold
1
Price Drops
0.0%
of listings with price reduction
Price Per Sq Ft
$184
Active Inventory
1
homes for sale
Affordability & Housing Stock
Rent Burden
18.1%
of renters spending 30%+ of income on housing
42% below US avg (31.0%)
Median Year Built
1969
Average age of housing stock: 57 years
Homeownership Rate
66.3%
Complete Housing Data
Home Values
| Census Median Value | $174,800 |
| Zillow Home Value (ZHVI) | $243,944 |
| Median Sale Price | $249,000 |
| Median List Price | $399,000 |
| Price Per Sq Ft | $184 |
Rent
| Census Median Rent | $789 |
| FMR Studio | $797 |
| FMR 1-Bedroom | $872 |
| FMR 2-Bedroom | $1,097 |
| FMR 3-Bedroom | $1,405 |
| FMR 4-Bedroom | $1,572 |
Market
| Days on Market | 61 |
| Sale-to-List Ratio | 1.0% |
| Price Drops | 0.0% |
| Homes Sold | 1 |
| Active Inventory | 1 |
| Price Per Sq Ft | $184 |
Ownership & Stock
| Owner-Occupied | 66.3% |
| Renter-Occupied | 33.7% |
| Homeownership Rate | 66.3% |
| Total Housing Units | 439 |
| Median Year Built | 1969 |
| Rent Burden | 18.1% |