Choose Country

Urbana, MO

Missouri

Urbana is a small town in Missouri with a population of 474. Residents earn $36,563 per year, which is 51% below the national average.

2.7 /5.0
C+ Fair
474 Population 494/sq mi density
$36,563 Median Income $24,430 per capita
$80,000 Home Value $224,905 Zillow
$625 Median Rent 36.3% income on rent
55°F Avg Temperature 262 sunny days/yr
488 Violent Crime/100K 244 property/100K
C+
Overall
2.7 / 5.0
Fair overall score based on economy, affordability, safety and education
B
Economy
3.2 / 5.0
$36,563 median income, 0.7% unemployment
A+
Affordability
5.0 / 5.0
$80,000 home value, $625/mo rent
F
Safety
1.0 / 5.0
488 violent crimes/100K (28% above avg)
F
Education
1.4 / 5.0
5.3% bachelor's degree or higher
Median Income $36,563
51% lower than US avg
Home Value $80,000
72% lower than US avg
Violent Crime 488/100K
28% higher than US avg
Bachelor's+ 5.3%
84% lower than US avg
Median Rent $625
46% lower than US avg
Obesity Rate 42.3%
32% higher than US avg
Unemployment 0.7%
81% lower than US avg
Poverty Rate 17.1%
38% higher than US avg

How Urbana Compares to the U.S. Average (100% = U.S. avg)

People

Population474
Median Age48.0 yrs
Density494/mi²
Male / Female54% / 46%
Largest GroupWhite 90%
Veterans4.7%

Economy

B
Median Income$36,563
Per Capita$24,430
Unemployment0.7%
Poverty17.1%
Commute40 min

Housing

A+
Home Value$80,000
Rent$625
OwnershipN/A
Zillow$224,905
Housing Units190
Rent Burden36.3%

Crime

F
Violent488/100K
Property244/100K
Murder0.0/100K
Assault488/100K
Burglary0/100K

Health

Obesity42.3%
Uninsured13.7%
Smoking27.4%
Depression29.0%
Heart Disease8.1%

Climate

Avg Temp55°F (13°C)
AQI41 (Good)
Rain41.1 in/yr
Sunny Days262/yr
Elevation1,050 ft (320 m)

Education

F
Bachelor's+5.3%
High School+76.0%
Graduate+1.2%
School Score5.51

Community

2024 VoteR 77% / D 22%
Commute40 min
Broadband72.5%

Is Urbana a Good Place to Live?

Based on current data, Urbana receives an overall livability score of 2.7 out of 5.0, earning a grade of C+. Key strengths include low unemployment, affordable housing, abundant sunshine. Areas to be aware of include an elevated poverty rate, a high uninsured rate, below-average incomes. Urbana has some notable strengths but also faces challenges that prospective residents should consider.

Economy & Jobs

The median household income in Urbana is $36,563, 51% below the national average of $75,149. The job market is very strong with unemployment at just 0.7%. The poverty rate of 17.1% exceeds the national average of 12.4%, indicating economic hardship for a significant portion of the population. Workers commute an average of 40 minutes, longer than the typical American commute of 28 minutes.

Cost of Living & Housing

The median home value in Urbana is $80,000, 72% below the national median — offering relatively affordable homeownership. Renters pay a median of $625 per month, below the national average — a plus for affordability. At just 2.2x median income, home prices are very affordable relative to local earnings.

Safety & Crime

The violent crime rate of 488 per 100,000 is above the national average of 380 — something for prospective residents to consider. Property crime occurs at a rate of 244 per 100,000, 88% below the national average.

Education

5.3% of residents hold a bachelor's degree, below the national average of 33.7%. 76.0% have completed high school. Area schools have an average test score of 5.5/10.

Climate & Weather

Urbana experiences four distinct seasons with an average temperature of 55°F. Winters average 30°F in January while summers reach 78°F in July. With 262 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 41.1 inches, including 5.8 inches of snow. Air quality is rated Good with a median AQI of 41.

Urbana has a population of 474 with a density of 494 people per square mile, spread across 1.0 square miles. The median age is 48.0 years, 23% older than the national median of 38.9. The gender split is 46.4% female and 53.6% male. The city is predominantly White (89.5%), with 6.8% Hispanic, 2.3% Black. English is the primary language spoken at home by 98.9% of residents. 4.7% of the population are veterans, below the national rate of 6.0%. 27.6% of residents have a disability (above the 13.0% national average). 76.9% have health insurance coverage.

Population

474
Total Population
494
People / sq mi
48.0yrs
Median Age
23% above US avg
1.0mi²
Land Area

Gender Distribution

Male 53.6%
Female 46.4%

Race & Ethnicity

Urbana vs U.S. Average

Language Spoken at Home

English Only98.9%
26% above US avg
Spanish1.1%
92% below US avg

Social Characteristics

Urbana vs U.S. Average

The median household income in Urbana is $36,563, which is 51% below the national average of $75,149. Per capita income is $24,430 (below the $39,052 national figure). The unemployment rate is 0.7% (below the 3.6% US average). 17.1% of residents live below the poverty line, higher than the national rate of 12.4%. The cost of living index is 90.8, below the national baseline of 100 — offering relatively affordable living. Workers commute an average of 40 minutes (longer than the 28-minute US average). 0.5% of workers work from home (below the 15.2% national rate).

Income: Urbana vs U.S.

Commute Mode

Income

Median HH Income$36,563
51% below US avg
Per Capita Income$24,430

Employment & Poverty

Unemployment0.7%
81% below US avg
Poverty Rate17.1%
38% above US avg

Business (County)

Tax & Cost of Living

Cost of Living90.80 (100=avg)

Commute & Transportation

Commute Time40.0 min
Drive Alone76.3%
Public Transit0.0%
Work from Home0.5%

Walkability

The median home value in Urbana is $80,000, 72% below the national median of $281,900. Zillow estimates the typical home value at $224,905, higher than the Census estimate. Monthly rent averages $625 (46% below the national average of $1,163). Fair market rent ranges from $775 for a one-bedroom to $970 for a two-bedroom apartment. There are 190 total housing units in the city. The median year a home was built is 1973. 36.3% of renters spend 30% or more of their income on housing. The home price-to-income ratio is 2.2x, well within the affordable range.

Home Value Sources

Ownership Split

Home Values

Census Median$80,000
72% below US avg
Zillow ZHVI$224,905

Real Estate Market (Redfin)

Rental Costs

Census Median Rent$625
46% below US avg
Rent Burden36.3%

HUD Fair Market Rent

Studio$732
1 Bedroom$775
2 Bedrooms$970
3 Bedrooms$1,265
4 Bedrooms$1,457

Ownership & Property

Owner-Occupied68.5%
Housing Units190
Median Year Built1973

Property Tax

In Urbana, 42.3% of adults are obese, above the national rate of 32.1%. 13.6% have diabetes (above the 10.5% national rate). Heart disease affects 8.1% of residents, above the national average. 37.7% have high blood pressure. 27.4% are current smokers (above the 14.0% national rate). 16.3% report binge drinking. 38.6% are physically inactive, above the national average. 29.0% report depression (above the 20.0% national average). 22.8% experience frequent mental distress. 13.7% of residents lack health insurance (above the 8.6% national rate).

Health Metrics: Urbana vs U.S. Average (%)

Chronic Conditions

Obesity42.3%
32% above US avg
Diabetes13.6%
Heart Disease8.1%
High Blood Pressure37.7%
Asthma11.8%
COPD12.5%
Cancer7.3%
Stroke4.5%

Behaviors & Mental Health

Smoking27.4%
96% above US avg
Binge Drinking16.3%
Physical Inactivity38.6%
Depression29.0%
Mental Distress22.8%
Physical Distress19.0%
Short Sleep39.8%

Healthcare Access

Insurance Rate76.9%
Uninsured13.7%
59% above US avg
Checkup Rate74.4%
Dental Visits50.7%

Food & Exercise

Urbana has a violent crime rate of 488 per 100,000 residents, 28% above the national average of 380. This breaks down to aggravated assault at 487.8 per 100,000, robbery at 0.0, rape at 0.0. The murder rate is 0.0 per 100,000 (below the national rate of 6.3). Property crime stands at 244 per 100,000, 88% below the U.S. average. This includes larceny/theft at 244, burglary at 0, vehicle theft at 0 per 100,000 residents. Overall, Urbana receives a safety grade of F.

Crime Rates: Urbana vs U.S. Average (per 100,000)

Violent Crime

Total Violent487.8/100K
28% above US avg
Murder0.0/100K
100% below US avg
Rape0.0/100K
Robbery0.0/100K
Assault487.8/100K

Property Crime

Total Property243.9/100K
88% below US avg
Burglary0.0/100K
Theft243.9/100K
Vehicle Theft0.0/100K
Arson0.0/100K

Traffic Safety

Safety Score

Safety GradeF
Safety Score1.0 / 5.0
Urbana experiences four distinct seasons with an average annual temperature of 55°F (13°C). Winters average 30°F in January while summers reach 78°F in July. The area gets 262 sunny days per year, well above the U.S. average of 205 — making it one of the sunnier locations in the country. Annual precipitation totals 41.1 inches. The area receives 5.8 inches of snow annually. Air quality is rated Good with a median AQI of 41. The city sits at an elevation of 1,050 feet.

Temperature

30°F Jan (-1°C) 78°F Jul (26°C)
Annual Average55.3°F
2% above US avg
January Average30°F (-1°C)
July Average78°F (26°C)
Sunny Days262 days/yr

Precipitation & Snow

Annual Rainfall41.1 inches
8% above US avg
Snowfall5.8 inches/yr

Air Quality

AQI Median41.0
RatingGood

Geography

Elevation1,050 ft (320 m)
Area1.0 sq mi (2.5 km²)
Population Density494/sq mi
Coordinates37.8423°N, 93.1669°W
TimezoneAmerica/Chicago

Monthly Weather

Month Avg Temperature Precipitation Summary
January 30°F (-1°C) 1.5 in Coldest, Driest
February 35°F (2°C) 1.9 in
March 45°F (7°C) 3.4 in
April 55°F (13°C) 3.9 in
May 64°F (18°C) 5.0 in Wettest
June 73°F (23°C) 4.5 in
July 78°F (26°C) 3.5 in Warmest
August 77°F (25°C) 3.6 in
September 69°F (20°C) 4.5 in
October 58°F (14°C) 4.0 in
November 45°F (7°C) 3.2 in
December 35°F (2°C) 2.4 in

Urbana has a seasonal temperature swing of 48°F — from 30°F in January to 78°F in July. Total annual precipitation is 41.1 inches, with May being the wettest month (5.0") and January the driest (1.5").

5.3% of adults hold a bachelor's degree or higher, 84% below the national average of 33.7%. 76.0% have completed high school. 1.2% hold a graduate or professional degree (below the 13.1% national rate). Area schools have an average test score of 5.5 out of 10. In the 2024 presidential election, the county voted Republican with 76.6% of the vote, a 54.2-point margin. 72.5% of households have broadband internet access (below the 90.0% national rate). 76.3% of workers drive alone to work.

2024 Presidential Election (County)

R 76.6%
D 22.4%

Winner: Republican by 54.2 points

Education

Bachelor's Degree+5.3%
84% below US avg
High School+76.0%
Graduate Degree+1.2%
School Test Score5.51
F Education Grade (1.4/5.0)

Urban-Rural Classification

Population Density494/sq mi
Total Area1.0 sq mi

Infrastructure & Services

Broadband Access72.5%

Safety & Disasters

F Safety Grade (1.0/5.0)

Commute & Transportation

Avg Commute40.0 min
Drive Alone76.3%
Public Transit0.0%
Work from Home0.5%

Frequently Asked Questions About Urbana

What is the population of Urbana?

Urbana has a population of 474 residents and is located in Missouri. The population density is 494 people per square mile, spread across 1.0 square miles. The median age of residents is 48.0 years, which is older than the national median of 38.9 years. The population is 46.4% female and 53.6% male.

Is Urbana expensive to live in?

Urbana is more affordable than the national average, with a cost of living index of 90.8 — below the baseline of 100. The median household income is $36,563, 51% below the national average of $75,149. The median home value is $80,000 (72% below the U.S. median). Renters pay a median of $625 per month, below the national average of $1,163. The home price-to-income ratio is 2.2x, indicating housing is reasonably affordable relative to local income levels.

Is Urbana safe?

The violent crime rate in Urbana is 488 per 100,000 residents, above the national average of 380. Prospective residents should research specific neighborhoods, as crime rates can vary significantly within the city. Property crime occurs at a rate of 244 per 100,000 (below the national average). Overall, Urbana receives a safety grade of F based on combined crime data.

What is the weather like in Urbana?

Urbana has a four-season climate with an average annual temperature of 55°F (13°C). Winter temperatures average 30°F in January, while summers reach an average of 78°F in July. The area receives 262 sunny days per year, well above the national average of 205. Annual rainfall totals 41.1 inches, with 5.8 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 41.

How is the job market in Urbana?

The job market in Urbana is very strong, with unemployment at just 0.7% — well below the national rate of 3.6%. The average commute time is 40 minutes, and 0.5% of workers work from home.

How much does housing cost in Urbana?

The median home value in Urbana is $80,000. Zillow estimates the typical home value at $224,905. For renters, the median monthly rent is $625. Fair market rent is $775 for a 1-bedroom and $970 for a 2-bedroom apartment.

How are the schools in Urbana?

Schools in Urbana score 5.5 out of 10 on standardized testing, near the national average. 5.3% of adults in Urbana hold a bachelor's degree or higher, below the national average of 33.7%. 76.0% have completed high school. 1.2% hold a graduate or professional degree.

How healthy is Urbana?

The obesity rate in Urbana is 42.3% (above the national rate of 32.1%). 27.4% of adults are smokers. 38.6% are physically inactive. 29.0% of residents report depression. 13.7% lack health insurance (above the national rate).

What is transportation like in Urbana?

The average commute in Urbana is 40 minutes, longer than the national average of 28 minutes. 76.3% of workers drive alone to work, and 0.5% work from home.

What are the demographics of Urbana?

The racial and ethnic makeup of Urbana is 89.5% White, 2.3% Black or African American, 6.8% Hispanic or Latino. 98.9% of residents speak only English at home. 4.7% of the population are military veterans. 27.6% of residents have a disability. 76.9% have health insurance coverage.

Nearby Cities

Compare Urbana with another city: