Wausau, WI
Full City Profile · Wisconsin · Marathon County County
3.3
/5.0
B
Good
39,893
Population
2,075/sq mi density
$61,877
Median Income
$35,290 per capita
$155,900
Home Value
$233,733 Zillow
$950
Median Rent
27.8% income on rent
44°F
Avg Temperature
270 sunny days/yr
405
Violent Crime/100K
1,353 property/100K
B
Overall
3.3 / 5.0
Good overall score based on economy, affordability, safety and education
B+
Economy
3.9 / 5.0
$61,877 median income, 3.0% unemployment
A+
Affordability
5.0 / 5.0
$155,900 home value, $950/mo rent
F
Safety
1.0 / 5.0
405 violent crimes/100K (7% above avg)
B
Education
3.4 / 5.0
30.0% bachelor's degree or higher
Income Overview
Median Household Income
$61,877
18% below
US avg: $75,149
Per Capita Income
$35,290
10% below
US avg: $39,052
Unemployment Rate
3.0%
17% below
US avg: 3.6%
Poverty Rate
9.0%
27% below
US avg: 12.4%
Income Comparison: Wausau vs. U.S. Average
Each bar shows Wausau’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$61,877
82%
Per Capita
US: $39,052
$35,290
90%
IRS Avg AGI
US: $72,000
$80,430
112%
Avg Weekly Wage
US: $1,432
$1,115
78%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,115
22% below US avg ($1,432)
Mean Commute Time
16 min
44% below US avg (28 min)
Work From Home
12.7%
16% below US avg (15.2%)
Drive Alone
72.5%
1% below US avg (73.2%)
Public Transit
0.9%
82% below US avg (5.0%)
County GDP
$11,882M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
72.5%
Public Transit
0.9%
Work From Home
12.7%
Other
13.9%
Average commute time
16 minutes
US avg: 28 min
Business Landscape
Total Establishments
3,960
Restaurants
329
Healthcare
424
Retail
428
Manufacturing
239
Tax & Financial
IRS Avg Adjusted Gross Income
$80,430
12% above US avg ($72,000)
Avg Property Tax
$6,413
83% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $61,877 |
| Per Capita Income | $35,290 |
| IRS Avg Adjusted Gross Income | $80,430 |
| Avg Weekly Wage | $1,115 |
| County GDP | $11,882M |
Hardship Indicators
| Unemployment Rate | 3.0% |
| Poverty Rate | 9.0% |
| Gini Coefficient | 0.425 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 16 minutes |
| Drive Alone | 72.5% |
| Public Transit | 0.9% |
| Work From Home | 12.7% |
Businesses
| Total Establishments | 3,960 |
| Restaurants | 329 |
| Healthcare | 424 |
| Retail | 428 |
| Manufacturing | 239 |
Tax
| IRS Avg AGI | $80,430 |
| Avg Property Tax | $6,413 |
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