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Willard, MO
Full City Profile · Missouri
3.6
/5.0
B+
Good
6,418
Population
1,061/sq mi density
$87,204
Median Income
$31,377 per capita
$204,300
Home Value
$268,820 Zillow
$1,130
Median Rent
18.8% income on rent
56°F
Avg Temperature
256 sunny days/yr
125
Violent Crime/100K
1,318 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.5 / 5.0
$87,204 median income, 1.8% unemployment
A+
Affordability
5.0 / 5.0
$204,300 home value, $1,130/mo rent
F
Safety
1.0 / 5.0
125 violent crimes/100K
B+
Education
3.8 / 5.0
34.4% bachelor's degree or higher
Change Over Time (2013–2023)
Population Change
+19.3%
5,478 → 6,534
over 10 years
Annual Pop. Growth
+1.78%
Compound annual growth rate
Median Income Change
+89.6%
$45,982 → $87,204
nominal, not inflation-adjusted
Annual Income Growth
+6.61%
Compound annual growth rate
Population Over Time
Total population for Willard across each available Census ACS release.
Median Household Income Over Time
Median household income reported by U.S. Census ACS. Values are nominal (not adjusted for inflation).
Projected 2030
Simple projections extrapolating the 2013–2023 compound annual growth rate forward. These are mathematical extensions of recent trends, not forecasts — real outcomes depend on migration, policy and economic shifts.
Projected Population 2030
7,393
+859 from 2023 (6,534)
Projected Median Income 2030
$136,497
+$49,293 from 2023 ($87,204)
Year-by-Year Detail
| Year | Population | YoY % | Median Income | YoY % |
|---|---|---|---|---|
| 2013 | 5,478 | — | $45,982 | — |
| 2015 | 5,456 | -0.4% | $45,305 | -1.5% |
| 2017 | 5,449 | -0.1% | $54,540 | +20.4% |
| 2019 | 5,640 | +3.5% | $61,188 | +12.2% |
| 2021 | 6,385 | +13.2% | $74,438 | +21.7% |
| 2023 | 6,534 | +2.3% | $87,204 | +17.1% |
Source: U.S. Census ACS 5-Year Estimates (Data Commons). Home value and rent are not yet available historically.