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Willard, NM
Full City Profile · New Mexico · Valencia County County
3.3
/5.0
B
Good
246
Population
267/sq mi density
$96,300
Home Value
$199,639 Zillow
54°F
Avg Temperature
330 sunny days/yr
B
Overall
3.3 / 5.0
Good overall score based on economy, affordability, safety and education
C+
Safety
2.5 / 5.0
0 violent crimes/100K
A
Education
4.0 / 5.0
37.7% bachelor's degree or higher
Income Overview
Per Capita Income
$24,692
37% below
US avg: $39,052
Unemployment Rate
8.4%
133% above
US avg: 3.6%
Poverty Rate
8.3%
33% below
US avg: 12.4%
Income Comparison: Willard vs. U.S. Average
Each bar shows Willard’s value as a percentage of the national average (100% line = U.S. avg)
Per Capita
US: $39,052
$24,692
63%
IRS Avg AGI
US: $72,000
$55,941
78%
Avg Weekly Wage
US: $1,432
$955
67%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$955
33% below US avg ($1,432)
Mean Commute Time
26 min
7% below US avg (28 min)
Work From Home
13.9%
9% below US avg (15.2%)
Drive Alone
86.1%
18% above US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$2,430M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
86.1%
Public Transit
0%
Work From Home
13.9%
Average commute time
26 minutes
US avg: 28 min
Business Landscape
Total Establishments
1,532
Restaurants
85
Healthcare
113
Retail
155
Manufacturing
34
Tax & Financial
IRS Avg Adjusted Gross Income
$55,941
22% below US avg ($72,000)
Avg Property Tax
$3,068
12% below US avg ($3,500)
Cost of Living Index
92.2
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Per Capita Income | $24,692 |
| IRS Avg Adjusted Gross Income | $55,941 |
| Avg Weekly Wage | $955 |
| County GDP | $2,430M |
Hardship Indicators
| Unemployment Rate | 8.4% |
| Poverty Rate | 8.3% |
| Gini Coefficient | 0.453 |
| Cost of Living Index | 92.2 |
Commute
| Mean Commute | 26 minutes |
| Drive Alone | 86.1% |
| Public Transit | 0.0% |
| Work From Home | 13.9% |
Businesses
| Total Establishments | 1,532 |
| Restaurants | 85 |
| Healthcare | 113 |
| Retail | 155 |
| Manufacturing | 34 |
Tax
| IRS Avg AGI | $55,941 |
| Avg Property Tax | $3,068 |