At a Glance
Median Income
$60,821
$32,335 per capita
Home Value
$167,800
Zillow: $225,477
Median Rent
$1,161/mo
28.8% of income on rent
Violent Crime
417/100K
1,824/100K property
Bachelor's Degree+
18.5%
89.7% high school+
Unemployment
2.9%
10.7% poverty rate
Obesity Rate
35.9%
17.2% smoking rate
Avg Temperature
64°F
308 sunny days/yr
How Denison Compares to the U.S. Average
Each bar shows Denison's value as a percentage of the national average (100% = U.S. avg)
Thin vertical line = U.S. national average (100%)
Is Denison a Good Place to Live?
B
3.1 / 5.0 — Good
Based on economy, affordability, safety, and education metrics compared to national averages.
Economy & Jobs
Denison residents earn a median household income of $60,821 , which is 19% below the national average of $75,149.
Per capita income is $32,335. The unemployment rate stands at 2.9% (19% below the U.S. rate of 3.6%). 10.7% of residents live below the poverty line. The area is home to 3,223 business establishments, including 260 restaurants.
Housing & Cost of Living
The median home value in Denison is $167,800 , 40% below the national median of $281,900.
Zillow estimates the typical home at $225,477. Median rent is $1,161/month, with 28.8% of renters spending more than 30% of income on housing. The cost of living index is 97.1 (100 = national average). The median home was built in 1968.
Safety & Crime
Denison reports 417 violent crimes per 100,000 residents
, which is 10% above the national average of 380/100K.
Property crime is 1,824/100K. The murder rate is 3.9/100K.
Education
18.5% of adults in Denison hold a bachelor's degree or higher
(45% below the national average).
89.7% have completed high school. Local schools score 5.6/10 in standardized testing.
Climate & Weather
Denison has an average annual temperature of 64°F (18°C).
Winters average 43°F in January while summers reach 83°F in July. The area gets 308 sunny days per year. Annual precipitation totals 44.3 inches. Air quality is rated Good with a median AQI of 42.
Data Overview
People
Population25,347
Median Age40.6 yrs
Density873/mi²
Male / Female48% / 52%
Foreign Born13.6%
Veterans9.3%
Economy
B+
Median Income$60,821
Per Capita$32,335
Unemployment2.9%
Poverty10.7%
County GDP$8,370M
Avg Weekly Wage$1,121
Housing
A+
Home Value$167,800
Rent$1,161
Ownership59.7%
Zillow$225,477
Housing Units10,835
Rent Burden28.8%
Crime
F
Violent417/100K
Property1,824/100K
Murder3.9/100K
Assault307/100K
Burglary405/100K
Health
Obesity35.9%
Diabetes11.8%
Smoking17.2%
Heart Disease6.0%
Premature Death9,794/100K
Climate
Avg Temp64°F
Sunny Days308/yr
Rain44.3 in/yr
AQI42 (Good)
Elevation808 ft
Education
C
Bachelor's+18.5%
High School+89.7%
Graduate+5.8%
School Score5.6/10
Community
2024 VoteR 77% / D 22%
Commute19 min
Broadband87.1%
Internet Speed90 Mbps
EV Stations5
Libraries9
Did You Know?
The median home in Denison was built in 1968.
The nearest airport is North Texas Regional/Perrin Field (7 miles).
The Gini coefficient (income inequality) is 0.447 (U.S. avg: 0.490).
Natural hazard risk is rated "Relatively Low" by FEMA.
17.9% of the population has a disability.
13.6% of residents are foreign-born.
There are 260 restaurants in the area.
The county recorded 30 fatal vehicle crashes.